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Percentage of Respondents: Gender Percentag Eof Responde Nts Male 92 Female 8

1) The document contains survey results from customers of Roobini, an Indian retail brand. 92% of respondents were male. 49% of respondents had a graduate qualification. 2) The most popular reasons for shopping at Roobini were price (32%) and brand image (23%). The majority of customers (37%) purchase more than 30 boxes per month. 52% of customers heard about Roobini through advertisements. 3) Most customers were satisfied with Roobini, with 34% saying their performance was "very good" and 44% saying it was "fair". 81% of customers would suggest Roobini to others.

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Bala Murugan
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40 views

Percentage of Respondents: Gender Percentag Eof Responde Nts Male 92 Female 8

1) The document contains survey results from customers of Roobini, an Indian retail brand. 92% of respondents were male. 49% of respondents had a graduate qualification. 2) The most popular reasons for shopping at Roobini were price (32%) and brand image (23%). The majority of customers (37%) purchase more than 30 boxes per month. 52% of customers heard about Roobini through advertisements. 3) Most customers were satisfied with Roobini, with 34% saying their performance was "very good" and 44% saying it was "fair". 81% of customers would suggest Roobini to others.

Uploaded by

Bala Murugan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Gender

Male Female

Percentag e of responde nts 92 8


Female 8%

Percentage of re

Percentage of respondents

Male 92%

QUALIF PERCE ICATIO NTAGE N SSLC 39 Graduate 49 Others 12

50 40 30 20 10 0

49 39

12 PERCENTAGE Graduate Others

SSLC

PERCENTAGE

1-5 years 6-10 years More than 10 years 30 34

36

36 35 34 33 32 31 30 29 28 27 1-5 years 6-10 years More than 10 years

STOCK Percenta ge of responde nts Gold 33 winner Sundrop 9 Roobini 40 Fortune 8 Other 4 All of 6 these

Percentage of re
40 40 35 30 25 20 15 10 5 0 33

Percentage of respondents
40

Percentage of respondents

Source Percentag e of responde nts Advertise 52 ment Family 31 Friends 13 Others 4

Percentage of re
60 50 40 30 20 10 0

Percentage of respondents

Percentage of respondents

REASO Percentag e of NS responde nts Quality 6 Price 32 Brand 23 image High 39 margin

Percentage of re
40 35 30 25 20 15 10 5 0 Quality Price

Percentage of respondents

Percentage of respondents

Price

Brand image

High margin

Percentag MONTH e of responde LY PURCH nts ASE Less than 16 10 boxes 11-20 22 boxes 21-30 25 boxes Above 30 37 boxes

40 35 30 25 20 15 10 5 0 Less than 10 boxes 11-20 boxes

Percentage of respondents

11-20 boxes

21-30 boxes

Above 30 boxes

MODE OF PAYME NT Cash Cheque Credit

Percentag e of responde nts 32 16 52

Percentage of re

Percentage of respondents

Cash 32% Credit 52% Cheque 16%

Percentag MONTH e of LY NET responde nts SALE Below Rs 10,000 11,00015,000 16,00020,000 Above Rs 20,000 2

Percentage of re
25 9 64
70 60 50 40 30 20 10 0

Percentage of respondents

Percentage of respondents

AWARE ABOUT THE SALES PROMO TION Yes No

Percentag e of responde nts

93 7

Percentage of respondents
No 7%

Yes 93%

AWARE Percentag ABOUT e of responde nts Cash 23 discount Name 42 broad Free gift 12 Extra 6 units Tour 7 arrangem ent Party 10

Percentage of re
45 40 35 30 25 20 15 10 5 0

Percentage of respondents

Percentage of respondents

THE PERCE PERFO NTAGE RMANC E Excellent 8 Very 34 good Fair 44 Poor 14
45 40 35 30 25 20 15 10 5 0 Excellent Very good

PERCENTAGE

PERCENTAGE

Very good

Fair

Poor

THE CUSTO MER OF ROOBI NI Low Income people Middle Income people

Percentag e of responde nts

61

Percentage of re

39
Middle Income people 39%

Percentage of respondents

Middle Income people Low Income people 61%

THE PERCE OPINIO NTAGE N ABOUT CUSTO MER SERVIC E Excellent 21 Very 28 good Fair 29 Poor 22

30 25 20 15 10 5 0 Excellent

Very good

Fair

Poor

SUGGE ST CUSTO MERS Yes No

Percentag e of responde nts 81 19

Percentage of re

Percentage of respondents
No 19%

Yes 81%

SUGGE Percentag ST FOR e of responde nts High 29 margin Quality 23 Customer 44 relationsh ip No reason 4

Percentage of re
45 40 35 30 25 20 15 10 5 0

Percentage of respondents

Percentage of respondents

CUSTO MERS EXPEC T FOR VARIO US SCHEM ES Yes No

Percentag e of responde nts

Percentage of re
95 5

Percentage of respondents
No 5%

Yes 95%

CUSTO MERS EXPEC T FOR Coupon Price off Lucky draws Extra quantity

Percentag e of responde nts 10 33 14 43


45 40 35 30 25 20 15 10 5 0 Coupon

Percentage of re

Price off

Percentage of respondents

Percentage of respondents

Price off

Lucky draws

Extra quantity

DEALE RS MEETI NG Yes No

Percentag e of responde nts 85 15

Percentage of re

Percentage of respondents
No 15%

Yes 85%

Period

Six months once Yearly once Never

Percentag e of responde nts 39

53 8

Percentage of re
60 50 40 30 20 10 0 Six months once Yearly once

Percentage of respondents

Percentage of respondents

Yearly once

Never

Extra margin Credit facility Extra units Promotio nal expenses

69 10 18 3
70 60 50 40 30 20 10 0 Extra margin Credit facility

Credit facility

Extra units

Promotional expenses

Extra margin Credit facility Extra units Promotio nal expenses Gifts

64 4 5 10
70 60

17

50 40 30 20 10 0 Extra margin Credit facility

Credit facility

Extra units

Promotional expenses

Gifts

Extra margin Credit facility Extra units Promotio nal expenses Gifts

10 13 27 6
45 40 35

44

30 25 20 15 10 5 0 Extra margin Credit facility

Credit facility

Extra units

Promotional expenses

Gifts

Extra margin Credit facility Extra units Promotio nal expenses Gifts

19 3 4 60
60 50

14

40 30 20 10 0 Extra margin Credit facility

Credit facility

Extra units

Promotional expenses

Gifts

S tr o n gl y A gr e e A gr e e

50

18

50 45 40 35 30 25 20 15 10 5 0 Strongly Agree Agree

N ei th er a gr e e n or di sa gr e e D is a gr e e

S tr o n gl y D is a gr e e

23

Neither agree nor disagree

Disagree

Strongly Disagree

Strongly Agree Agree Disagree Strongly Disagree

61 17 2 20
70 60 50 40 30 20 10 0 Strongly Agree Agree

Series1

Disagree

Strongly Disagree

Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

43 14

3 2 38
45 40 35 30 25 20 15 10 5 0 Strongly Agree Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

21 32

23 8
35

16

30 25 20 15 10 5 0 Strongly Agree Agree

Neither agree nor disagree

Disagree

Strongly Disagree

S tr o n gl y A gr e e A gr e e

45 40 35

10

30 25 20 15

10 5 0

N ei th er a gr e e n or di sa gr e e D is a gr e e

Strongly Agree

Agree

38

S tr o n gl y D is a gr e e

43

Neither agree nor disagree

Disagree

Strongly Disagree

S tr o n gl y A gr e e A gr e e

80 70

79

60 50 40 30

20 10 0

N ei th er a gr e e n or di sa gr e e D is a gr e e

Strongly Agree

Agree

10

S tr o n gl y D is a gr e e

Neither agree nor disagree

Disagree

Strongly Disagree

Strongly Agree Agree Disagree

93 2 5

100 90 80 70 60 50 40 30 20 10 0 Strongly Agree

Agree

Disagree

Highly Satisfied Satisfied Highly Satisfied nor Dissatisfi ed Dissatisfi ed

26 28 41
45
40

35 30 25

20 15 10
5

0 Highly Satisfied Satisfied Highly Satisfied nor Dissatisfied

Highly Satisfied nor Dissatisfied

Dissatisfied

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