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MB 0037/MH 0046 International Business Management

This document provides an introduction to a course on international business management. The 10-unit course covers topics such as cultural aspects of international business, theories of international trade, regional economic integration, international monetary systems, and international marketing and pricing decisions. It is intended to equip students with the framework and analytical tools needed to formulate business strategies for success in the global environment. The course combines concepts from various business disciplines like strategy, finance, trade policy and human resources. It emphasizes developing oral and written communication skills along with applying analytical skills to real-world international business challenges and opportunities.

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43 views0 pages

MB 0037/MH 0046 International Business Management

This document provides an introduction to a course on international business management. The 10-unit course covers topics such as cultural aspects of international business, theories of international trade, regional economic integration, international monetary systems, and international marketing and pricing decisions. It is intended to equip students with the framework and analytical tools needed to formulate business strategies for success in the global environment. The course combines concepts from various business disciplines like strategy, finance, trade policy and human resources. It emphasizes developing oral and written communication skills along with applying analytical skills to real-world international business challenges and opportunities.

Uploaded by

John Arthur
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MB 0037/MH 0046

International Business Management


Contents
Unit 1
Introduction to International Business 1
Unit 2
Cultural Aspects of International Business 32
Unit 3
Basics of International Trade 60
Unit 4
Product Life Cycle and Other Theories of
International Business 86
Unit 5
World Trade Organization 118
Unit 6
Regional Integration and Multinational Corporations 155
Unit 7
International Monetary Systems and Currency Markets 176
Unit 8
Exim Principles and Transactions 208
Unit 9
International Product and Pricing Decisions 240
Unit 10
International Marketing Decisions 270
Glossary 307
References 337
Edition: Fall 2007
BKID B0861 9
th
April 2008
Brig. (Dr). R. S. Grewal VSM (Retd.)
Pro Vice Chancellor
Sikkim Manipal University of Health, Medical & Technological Sciences
Board of Studies
Mr. Rajen Padukone
Member Academic Senate, Sikkim Manipal University
Ms. Vimala Parthasarathy Prof. K. V. Varamball y
HOD Director
Convener Manipal Institute of Management
Department of Management & Commerce Manipal
Directorate of Distance Education
Sikkim Manipal University
Prof. Raj Dorai Mr. Jagadeesh
Industry Consultant and Assistant Professor
Visiting Faculty, IBA, IFIM and BIM, Department of Management &
Bangalore Commerce, Directorate of Distance
Education, Sikkim Manipal University
Mr. Umesh Maiya Mr. R. Ravindra Rao
Assistant Professor Senior Faculty
Department of Management & Commerce Manipal Institute of Management
Directorate of Distance Education Manipal
Sikkim Manipal University
Content Preparation Team
Content Writing and Compilation
Dr. Tribhuvan J.
Professor, Garden City College
Bangalore
Format Editing Language Editing
Ms. Shulagna Sarkar Mr. Radhakrishna Rao
Lecturer Lecturer in English
Dept. of Management & Commerce UPMC, Udupi
Sikkim Manipal University of
Health, Medical & Technological Sciences (SMU)
Manipal 576 104
Edition: Fall 2007
This book is a distance education module comprising of collection of learning
material for our students.
All rights reserved. No part of this work may be reproduced in any form by any
means without permission in writing from Sikkim Manipal University of Health,
Medical and Technological Sciences, Gangtok, Sikkim.
Printed and Published on behalf of Sikkim Manipal University of Health, Medical and
Technological Sciences, Gangtok, Sikkim by Mr. Rajkumar Mascreen, GM, Manipal
Universal Learning Pvt. Ltd., Manipal 576 104. Printed at Manipal Press Limited,
Manipal.
International business differs in important ways from business conducted
within national borders. It poses additional challenges for managing trade or
investments in foreign countries, but it also offers new opportunities in
foreign markets. This course provides a framework for analyzing decisions
made by firms in an international context. In turn, this framework provides
the basis for formulating strategies that will enable businesses to succeed in
the international business environment.
This subject combines material from strategy, international finance, trade
theory, trade policy, marketing, human resource management, and other
related areas. The course emphasizes the use of analytical tools, and it
provides an environment for developing oral and written communication
skills. By design, the subject is integrative.
One can examine successful international business strategies, and learn
how to "internationalize" your business and your career. Learn the basics of
import/export trade operations, international marketing, international
economics and finance, international business negotiations, and
international cultural competence. This is approached from an
entrepreneurial perspective, but you are also prepared for participation in
larger international businesses operating in the global economy.
SUBJECT INTRODUCTION

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