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Victorians: The New

The redevelopment of Victoria in London is transforming it into a vibrant and desirable area. Land Securities is investing £2.2 billion to develop new residential and commercial properties in Victoria, including the Nova Building. Once completed in 2016, the Nova Building alone will generate over £900 million for the London economy and create 5,000 new jobs, mostly for local residents. The redevelopment is making Victoria one of London's most dynamic neighborhoods, with a thriving mix of retailers, restaurants, arts, and a growing resident population attracted to the area.

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38 views

Victorians: The New

The redevelopment of Victoria in London is transforming it into a vibrant and desirable area. Land Securities is investing £2.2 billion to develop new residential and commercial properties in Victoria, including the Nova Building. Once completed in 2016, the Nova Building alone will generate over £900 million for the London economy and create 5,000 new jobs, mostly for local residents. The redevelopment is making Victoria one of London's most dynamic neighborhoods, with a thriving mix of retailers, restaurants, arts, and a growing resident population attracted to the area.

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The new

Victorians
its burgeoning facilities, explains Eshelby. The redevelopment of Victoria will entice residents who will be attracted to [the] variety of shops and restaurants, as well as commercial businesses who are attracted to the current fashion and culture businesses that are already based there. With properties available for sale this year, and completion expected in 2016, RbLS will have generated 561 residential properties in the new Victoria. The cutting-edge Nova project alone accounts for 900 million of direct investment in the London economy. Once complete, Nova will create over 5,000 new jobs, three quarters of which will be for local people, adds Eshelby, and Novas residents will create a net benet of 4.2 million per year to the London economy. Fast becoming of Londons most dynamic and interesting areas, the new Victoria has seen SW1 awaken to place where contemporary living exists alongside high fashion, modern art, ne dining and community spirit. Emerging as a place of both opportunity and investment, its denitely topping our whats hot list for New Year 2014. For more information on the Nova Building, visit landsecuritieslondon.com/portfolio/Nova-Victoria

Jo ODonoghue nds out more about the luxurious redevelopment plans for nearby Victoria, redening the area as one of the capitals most desirable postcodes

here was a time when Victoria was synonymous with business men in monochrome suits, says Tom Eshelby, residential director at Land Securities. People visited Victoria as a transport hub, not a destination district. Now Victoria is fast becoming a vibrant, dynamic hub populated by some of the biggest names in fashion, design and technology. Luxury brands, once settled in Mayfair, are moving to the other side of Green Park. Burberry was the rst to move in 2009 and since then its new neighbours include Tom Ford, Marc Newson and Jimmy Choo. At the start of the New Year, were now in the middle of Victorias renaissance you may have noticed the changes happening slowly over the last year or two, but 2014 is expected to be the year of re-birth for the area, in an exciting explosion of new luxury shops and high-end homes. As Land Securities transforms Victoria SW1 into one of Londons most desirable postcodes, Knight Frank expects local housing prices to increase by 25 per cent by 2016, with high demand for the 176 new homes in the architectural showpiece the Nova building and further properties at Kingsgate House. Crucially, Land Securities has committed to long-term development as well as property construction and sales, by ensuring the presence of retail and restaurant brands and new public spaces to benet the local community and new residents. Overlooking an illustrious neighbourhood of Buckingham Palace, exclusive Belgravia and the lush green of St Jamess Park, London Victoria is emerging as Londons newest prime central London property hotspot, says Eshelby. Fully functioning society requires a good balance of shops and residential properties. Flats and apartments are more appealing for residents to have facilities on their doorstep. People in city locations in particular search for this. If you are building new homes it is important to build the right infrastructure around them. The Nova Building situated along Buckingham Palace Road is the largest project in Land Securities 2.2 billion investment in Victoria, forming the centrepiece of Nova, Victoria: a mixed-used space in which to eat, drink, shop, live, work and play. The surrounding streets are lled with retail, culture and dining establishments including the fashion headquarters of Burberry and Armani (among numerous others), the Phillips gallery, St James Theatre, boutique cinema The Curzon Cinema, Michelin-starred Quilion restaurant, Roux at Parliament Square and of course, already in residence is the famous Goring Hotel. All of this development is shaping a new Victoria and with it are coming new residents attracted by the areas excellent transport links to the West End, the City and beyond as well as

The new Victoria already includes a thriving mix of retailers including Erickson Beamon, Space NK, Philip Treacy, Donna Ida, Hotel Chocolat, Molton Brown, Heidi Klein with lots more to come. Its probably best described as South Molton Lane meets Carnaby Street meets Bond Street, says Eshelby.

Retail Therapy

Nova boasts some daring new architecture: ultramodern design and an unrivalled prime central London location which gives it that landmark factor, says Eshelby. Comprising ve glass towers, it will crown the new Victoria with a glittering landmark for the London skyline.

A New Landmark on the Skyline

B E L G R AV I A R E S I D E N T S J O U R N A L

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