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Communication Skills in Pharmacy Practice Communication Skills in Pharmacy Practice

This document discusses communication skills and interprofessional collaboration in pharmacy practice. It covers pharmacist roles in collaborative patient care including managing medications and improving adherence. Barriers to collaboration include perceptions of interference, while facilitators include common goals and increased productivity. Building trust through mutual input, discussion of successes and failures, and understanding perspectives are important. Effective communication includes being open to feedback and having predictable behavior. Critical behaviors in collaboration include considering long and short-term goals, equality of participants, and respect for different cultures. Electronic communication tools like email, texting and social media can enhance care, disseminate information and create collaborations.

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218 views

Communication Skills in Pharmacy Practice Communication Skills in Pharmacy Practice

This document discusses communication skills and interprofessional collaboration in pharmacy practice. It covers pharmacist roles in collaborative patient care including managing medications and improving adherence. Barriers to collaboration include perceptions of interference, while facilitators include common goals and increased productivity. Building trust through mutual input, discussion of successes and failures, and understanding perspectives are important. Effective communication includes being open to feedback and having predictable behavior. Critical behaviors in collaboration include considering long and short-term goals, equality of participants, and respect for different cultures. Electronic communication tools like email, texting and social media can enhance care, disseminate information and create collaborations.

Uploaded by

yousername
Copyright
© Attribution Non-Commercial (BY-NC)
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Download as PDF, TXT or read online on Scribd
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Communication Skills in Pharmacy Practice

By Hesham Shazly, PhD Sunday, Dec. 1st Semester one BUE

Chapter 12 & 13

Inter-professional Collaboration and Effective Communication Skills Electronic Communication in Health Care 1. Pharmacist Roles in Collaborative Patient Care 2. Barriers and Facilitators to Collaborative Partnerships 3. Building Trust: The Cornerstone to Successful Collaborative Arrangements 4. Using Communication Skills to Enhance Collaborative Relationships 5. Five Critical Behaviors within Collaborative Partnerships 6. Inter-professional Use of Electronic Communication 7. Summary

1. Pharmacist Roles in Collaborative Patient Care


Enhancing collaborative relationships between pharmacists and other health care providers ensures better patient outcomes. Prescribing, dispensing, monitoring, and dose adjusting are disjointed, causing avoidable medication-related problems and poor health outcomes. Pharmacists are taking more active roles in the treatment of disease. Pharmacists responsibilities extend beyond accuracy and appropriateness in dispensing medication to improve therapeutic outcome. Pharmacists realize that they will be accountable for appropriate management of medication. Pharmacists collaboration with physicians in redesigning medication use prevent errors and reduce drug costs.

1. Pharmacist Roles in Collaborative Patient Care


Patient adherence with medications significantly improves when pharmacists and physicians collaborate. Pharmacistphysician collaborative management of hypertension achieved significantly higher rates of blood pressure control compared to physician-only interventions. Confrontational relationships can be replaced with collaborative relationships when both physicians and pharmacists work on reducing discomfort about each others roles. Pharmacist works closely with physicians to manage medication. Pharmacists have the responsibility for initiating, modifying, or discontinuing drug therapy in accordance with written protocols. Redefined scope of Pharmacist has garnered a great public support. Pharmacists are empowered in a more active way in patient care with physicians

2. Barriers and Facilitators to Collaborative Partnerships Development of Inter-disciplinary collaborations is the best way to provide a standard health services. Such collaborations had been existed in previous decades as smalltown doctors and corner druggists worked together. POTENTIAL BARRIERS: As pharmacists have to overcome the perception by some physicians that increased pharmacist activity in patient care is an interference with their profession.

2. Barriers and Facilitators to Collaborative Partnerships POTENTIAL FACILITATORS: Many of todays health care activities involve different professionals working together in teams. Such collaborations provide evidence that when people work together, there is an increase in productivity and innovation. When collaborations are successful, synergy occurs. The old wise says two heads are better than one; holds true when it comes to strengthening relationships between pharmacists and other health care providers. Recent experience has shown that patient care is improved when pharmacists and others building collaborative partnerships

3. Building Trust: The Cornerstone to Successful Collaborative Arrangements Trusting relationship is important in collaborations between physicians and the pharmacists, based on: Mutual input from one another. Allowed each other to do their jobs without unnecessary oversight. Openly discussed success and failure and learned from both. The willingness of physicians to work with pharmacists is a combination of shared values, attitudes, and interests. Common goals or vision strengthen trusting relationships. Mutual respect for each other should exist. How the individual reacts when the relationship is strained (e.g., a medication error occurs) could weaken or strengthen the relationship Mutual understanding of any economic gain from the partnership.

4. Using Communication Skills to Enhance Collaborative Relationships The success of our collaborations with physicians depends on effective communication skills. Pharmacists and physicians must be willing to receive feedback from each other. Trust will grow between collaborators when both perceive a high degree of predictability of one anothers behavior.

5. Five Critical Behaviors Within Collaborative Partnerships


1. Relationships have long-term and short-term agenda. 2. Relationships are nonhierarchical and based on equality.
regardless of the position; equality is essential in collaborations. participants are valued and their contribution are meaningful. Patients perspectives are opportunities to strengthen physician pharmacist partnerships.

3. Collaborations should consider patient perspectives.

4. Trust and shared visions are central to these relationships. 5. Relationships should demonstrate respect for each professions culture.
Relationships weaken when one of the partners believes there is little respect for his/her culture or skill.

6. Inter-professional Use of Electronic Communication


E-communication is tool to: 1. to enhance care of patients, 2. to disseminate information to peers, 3. to influence decision making, 4. to create or strengthen collaborations. Through:
a. E-mail: e.g. radiologists in India may read x-rays, MRIs, or mammograms transmitted from imaging sites in US as a second opinion. or Harvard Medical School online consultation. b. Text messaging: e.g. SMS, MMS, images, videosetc. c. Social media: e.g. Facebook, YouTube, Twitter, Blogger that used as a tool in Tunisia, Egypt and Libya revolutions d. Telepharmacy:

6. Interprofessional Use of Electronic Communication


E-communication tools to: d. Telepharmacy: Telepharmacy is the traditional pharmaceutical care via communication technology. Telemedicine networks established to provide consultations in all specialties, including radiology, pathology, oncology, pharmacy, surgery, and psychiatry. Telepharmacy services to remote rural areas, sites with no pharmacist but, off-site pharmacist checking and authorizing the filling of prescriptions. Patients with questions can have audiovisual contact and consultation with the pharmacist

7. Summary
Collaborations between health professionals are promising modes of professional behavior. Effective collaborations occurring between people with the same or different disciplines are characterized by:
The coordination of individual actions Cooperation in planning and working together Sharing of goals, planning, and problem solving Sharing of decision making and responsibility

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