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Malaysia Airlines Business Plan

Malaysia Airlines Business Plan very good example for detail goal
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0% found this document useful (0 votes)
231 views1 page

Malaysia Airlines Business Plan

Malaysia Airlines Business Plan very good example for detail goal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS PLAN

Updated June 2012

Priority Focus
1. Revenue Uplift for quickest P&L impact 2. Initiate longer term structural cost reduction

OUR VISION
The Preferred Premium Carrier

RECOVERY PLAN
Build a profitable network Win back customers Relentless cost focus Bridge the funding gap

GAME CHANGERS
Capture regional point-to-point traffic Alliance & partnerships Profitable ancillary businesses

FOUNDATIONS
Branded customer experience Continuous operational improvement & keep it simple Winning organisation

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