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Final Report Ecuador Workshop ENG v2

The workshop "Awareness to Action: How to Implement CSR in SMEs" was held in Quito, Ecuador from March 18-19, 2013. The workshop's objectives were to increase awareness of CSR opportunities for SMEs and help SMEs develop tailored CSR action plans. 68 participants from 30 SMEs across various sectors attended. Emerging themes included that SMEs lacked tools to develop strategic CSR plans previously and recognized CSR's role in competitiveness and reputation. Participants indicated a 36% increase in CSR knowledge and were pleased with the workshop. Next steps include SMEs submitting action plans for review and implementing aspects of plans over 6 months with support. Additional workshops are planned in Argentina, Uruguay, and

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53 views

Final Report Ecuador Workshop ENG v2

The workshop "Awareness to Action: How to Implement CSR in SMEs" was held in Quito, Ecuador from March 18-19, 2013. The workshop's objectives were to increase awareness of CSR opportunities for SMEs and help SMEs develop tailored CSR action plans. 68 participants from 30 SMEs across various sectors attended. Emerging themes included that SMEs lacked tools to develop strategic CSR plans previously and recognized CSR's role in competitiveness and reputation. Participants indicated a 36% increase in CSR knowledge and were pleased with the workshop. Next steps include SMEs submitting action plans for review and implementing aspects of plans over 6 months with support. Additional workshops are planned in Argentina, Uruguay, and

Uploaded by

RSEOEA
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Workshop: Awareness

to Action: How to
Implement CSR in SMEs
18 - 1 March !"1#
$%ito& Ec%a'or
(inal Report
Final Report
Workshop: Awareness to Action: How to Implement CSR in SMEs
Quito, Ecuador
18-19 March 2013
I. Workshop Oeriew
O!"ecties:
Understand the opportunities that CSR can generate for SMEs, especia! "! increasing
co#petiti$eness and pro$iding access to ne% #ar&ets'
(ro$ide current state of CSR, incuding o$er$ie% of CSR principes'
)e$eop a taiored CSR action pan for each SME that can "e i#pe#ented o$er * #onths'
#e$ materials coere%:
+$er$ie% of CSR principes and "enefits'
,o% to de$eop and i#pe#ent a CSR action pan in a SMEs "usiness strateg!, incuding-
#apping sta&ehoders, diagnosis, "ench#ar&ing, strategic panning, i#pe#entation strateg!,
e$auation and co##unication'
,o% to foo% up once a CSR action pan is de$ised'
Workshop str&ct&re:
.ntroduction- o"/ecti$es, e0pectations, introducing participants'
CSR 1%areness- current state of CSR, incenti$es and o"staces to i#pe#enting CSR in
SMEs, i#portance of CSR in "eco#ing #ore co#petiti$e2 interactive sessions: CSR in a
SME, benefits of CSR.
+$er$ie% of CSR principes- interna pu"ic, e0terna pu"ic, suppiers, en$iron#ent,
responsi"e #ar&eting and co##unit! reations2 gender and hu#an rights; interactive
session: responsible practices in my SME.
.#pe#enting CSR in a SMEs "usiness strateg!- de$ising a #ission, $ision and $aues2
#apping sta&ehoders2 diagnosis3CSR incenti$es3opportunities and chaenges2 strategic
ana!sis2 de$ising an action pan2 e$auation2 co##unication2 interactive sessions: mapping
stakeholders, diagnosis and benchmarking, business case for key CSR principles and
presenting action plans.
4oo% up strateg!- de$ise taiored pan, support net%or&s; interactive session: hat do you
need!
5rap up and concusion- ne0t steps2 interactive session: hat ill you do tomorro!2 present
dipo#as'
Workshop participants:
68 participants fro# %ho# 30 %ere SMEs fro# a $ariet! of sectors incuding #ining, ogistics,
ser$ices, agricuture, etc' 4ro# the tota of participants, 27 %ere #en and 21 %ere %o#en
2
II. Workshop Res&lts
Emer'in' themes:
SMEs in attendance %ere $er! interested in earning a"out CSR, especia! after the in& %ith
co#petiti$eness "eca#e cear'
SMEs ac&ed the appropriate toos to de$eop a CSR strategic pan' (rior to the %or&shop 29
out of 30 SMEs had de$eoped CSR progra#s "ut none had de$eoped a CSR strategic pan'
1though 233 of SMEs had de$eoped a #ission, $ision and $aues, #ost of the# had a
co##ercia tone' 8er! fe% SMEs incuded a co##it#ent to societ! in these docu#ents'
)uring a "ench#ar&ing e0ercise, SMEs de#onstrated strong practices in go$ernance 9had
ega status, #ission, $ision and $aues, code of ethics, and co##unicated the CSR
acti$ities:'
So#e of the attendees e0pressed a strong desire to infuence their o%n sectors'
SMEs recogni;ed that CSR is a $aua"e too to i#pro$e a co#pan!<s i#age and reputation'
1%areness regarding this topic increased "! 2=> during the %or&shop, #easured "! the
sur$e! that %as ad#inistered prior to and foo%ing the %or&shop'
Res&lts an% (articipant )ee%!ack:
(articipants< &no%edge of CSR increased "! 36> o$er the course of the %or&shop,
according to the sur$e! that %as ad#inistered prior to and foo%ing the %or&shop'
(articipants indicated that the! %ere e0tre#e! peased %ith the %or&shop #ethodoog!,
content, and for#at' ?he participants appreciated that the trainer presented concrete ideas,
soutions, and toos, taiored to SMEs, and that she addressed their concerns throughout the
%or&shop'
(articipants $aued the opportunit! to share their e0periences and earn fro# the e0periences
of others during the %or&shop and "e a"e to "ring ne% and inno$ati$e soutions to their o%n
"usinesses'
*e+t steps:
?he +1S and CERES %i "e foo%ing up %ith the Ecuadorian SMEs' ?he SMEs %i ha$e to su"#it
the action pans that the! de$eoped during the %or&shop for +1S re$ie% and appro$a' ?hereafter,
the SMEs %i seect a &e! aspect of the action pans that the! %i i#pe#ent %ith support fro#
+1S3CERES o$er the ne0t si0 #onths' ?he training, as %e as the si0 #onth foo% up, shoud
pro$ide the SMEs %ith a soid idea of ho% to i#pe#ent the re#ainder of their CSR action pans'
?he +1S CSR (rogra# %i aso "e hoding %or&shops for SMEs in the foo%ing countries-
1' 1rgentina 929-30 1pri 2013:-
o Status- in con$ersation %ith possi"e oca partners, %ho agree that the %or&shop is
an e0ceent initiati$e that %oud pro$ide SMEs %ith ne% opportunities' ?he detais of
the possi"e partnerships are current! "eing discussed'
2' Urugua! 92-3 Ma! 2013:-
o Status- in con$ersation %ith the oca CSR organi;ation' +1S is finai;ing the dates
and %i "egin recruiting participants short!'
3' Me0ico 9Ma! 2013:-
o Status- there is considera"e interest to hod a %or&shop in Me0ico 9especia! in
Chihuahua, )urango, and Sinaoa states:' )ate, pace, and oca partners are sti
?@C'
3
III. Workshop (ict&res
4

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