Business and Commerce Workshop

Teachers notes
1 Teachers notes
The series
The Workshop series of workbooks prepares students
studying vocational topics for the English they will need
for their jobs in the real world. The books contain 2530
lessons which can be used in class as a supplement to
the main coursebook and/or at home. Each single or
double-page lesson includes the authentic texts, skills
practice, functional language, and vocabulary needed
for a vocational syllabus. Each unit is independent,
although in this Workshop Lessons 20/21 and 22/23 act
as pairs and recycle work.
Features
Each lesson contains some or all of these features:
Before you start
Reading
Vocabulary
Speaking
Writing
Get real
Each workbook has a Glossary, which contains the
words from each lesson and definitions. The Glossary
defines the main words of the lesson and is particularly
useful for defining the technically specific or unusual
words not always found in a dictionary.
Before you start
Students can do this task alone or in pairs. It is designed
to get students thinking about the topic of the lesson, or
to start thinking about some of the vocabulary they
already know in that area. For example, in Lesson 21
Advertising and promotion, students have to think
about different ways of advertising and which is best for
different products. In lessons with a large number of
concrete nouns or new concepts, students might have
to work with pictures, for example, in Lesson 3 Parts of
a company, students identify different parts of a
company in photos before reading about them.
Reading
Workshop contains a variety of authentic texts related to
the vocational topic. For example, Business and
Commerce includes the types of texts you find in business
magazines and newspapers, reports, books about
business, websites and advertisements. It also includes a
variety of typical functional dialogues which contain
useful language which the students will need in the real
world (and which they go on to practise in the Speaking
section). Reading tasks include identifying where a text
comes from (for example, a magazine, newspaper, or
website), identifying the topic of a text, reading the text to
find specific information, ordering texts, true or false
comprehension questions, gap filling with functional
language, and matching headings with paragraphs.
Vocabulary
The Vocabulary sections in Workshop contain exercises
looking at groups of words from the reading texts
specific to the topic of the lesson. For example, in
Lesson 20 What is marketing?, students are asked to
match specific marketing vocabulary with definitions.
The exercises include matching words and pictures,
dictionary/glossary work, completing definitions,
underlining phrases or words in a dialogue, grouping
words and some work on word-building. All the words
that appear in the Vocabulary sections plus any other
words that appear in the lesson and are relevant to the
topic appear in the Glossary at the back.
Speaking
The Speaking sections involve students taking part in a
conversation or role play related to the topic of the
reading text, using some sort of stimulus. For example,
in Lesson 15 Making arrangements by telephone,
students are asked to do a role play of a phone call to
arrange a business meeting. In other Speaking sections,
students are asked to discuss the topic of the lesson. For
example, in Lesson 17 Motivation at work, students
discuss and rank the importance of different rewards
and benefits of jobs.
Writing
In the Writing sections students are asked to write short
texts or dialogues based on the model of the reading
text in the lesson. For example, in Lesson 19 Writing a
report, students read a report about the TV-watching
habits of teenagers in the Reading section, and then
they go on to write their own report, based on a survey
they conduct, about their classmates habits either in
taking exercise or in listening to music.
Get real
The Get real task at the end of each lesson is a link
between the content of the lesson and the real world.
Students are encouraged to use reference materials,
magazines, newspapers, or the Internet to investigate
ideas related to the topic of the lesson. They are also
designed to be the basis of possible project work.
Teachers could expand the task so that students do a
more lengthy piece of work. For example, in Lesson 11
Doing business in Japan, students are asked to find out
about business cultures in other countries and to create
a class file of Business cultures. Similarly, in Lesson 28
Negotiating, students are asked to find out about a
recent negotiation in their country. This could become
an ongoing project where students follow different
negotiations for, for example, public service salary
reviews or agricultural subsidies, and write the report
on the progress and outcome of each one.
Oxford University Press
STUDIO
(Sam)
DIRECTOR
(John)
ELECTRICIAN
(Tony)
GRIP
(Martin)
CAMERA
OPERATOR
(Steve) (Pat) (Emma)
PRODUCER
SOUND
RECORDIST
ASSISTANT
DIRECTOR
Business and Commerce Workshop
Answer key
2 Answer key
1 Live to work or work to live?
2
3 1 colleagues 2 working hours 3 salary
4 social life 5 lunch break 6 overtime
7 flexible hours 8 routine
4 1 stressful 2 creative 3 boring
4 busy 5 difficult 6 interesting
2 Jobs in an organization
2
4 1 deals with 2 organizes 3 My job is to
4 responsible for/in charge of 5 looks after
6 in charge of/responsible for
7 is responsible to 8 works closely with
5 1 chairperson
2 budget
3 managing director
4 invest
5 shareholders
3 Parts of a company
2 paragraph 1 a paragraph 5 d
paragraph 2 b paragraph 9 c
3 1 c 2 e 3 h 4 g 5 i 6 d
7 f 8 b 9 a
4 Nice to meet you
2 1 c 2 d 3 f 4 e 5 b 6 a
3 Suggested order: 2, 3, 6, 1, 4, 5
4 1 Did you have a good flight?
2 Nice to meet you.
3 Is this your first visit to ...?
4 Let me help you.
6 Suggested answers: suitable topics are your
families, the place you are in, the visitors
journey, the weather, hobbies
7 1 the visitors journey, the weather
2 the place you are in
3 hobbies, your families
8 1 ... how was your journey?
Is it always this cold in October?
2 Where in Poland are you from?
Have you been there?
3 Are you interested in football?
Do you have a big family?
5 Who wants to be an entrepreneur?
2 Suggested answers: hes very young; hes
already a successful businessman; he works
80100 hours a week
3 1 a 2 e 3 d 4 c 5 f 6 b
7 h 8 g
4 1 MD Managing Director (also Doctor of
Medicine as in the text) 2 VP Vice President
3 Inc. Incorporated 4 Ltd. Limited
5 plc Public Limited Company
6 Writing a CV
2 1 d 2 f 3 h 4 a 5 e 6 g
7 b 8 c
3 1 Qualifications 2 Experience
3 graduate 4 trainee 5 Enthusiastic
4 Suggested answers: students should agree
with the first, third and fourth points.
5 Applicants need a marketing qualification,
three years experience and they need to be
able to speak Spanish. They must be
enthusiastic, hardworking and flexible.
Frantisek Svoboda has the right qualifications
and experience.
Anna
Tony
Erika
good things bad things
the money
flexible hours,
paid overtime,
creative, good
salary
sometimes
difficult
very long hours,
sometimes
stressful, no
social life, very
tiring
interesting, her
colleagues are
her friends
every day is the
same, its boring,
her colleagues
dont talk to
each other
Oxford University Press
Business and Commerce Workshop
Answer key
3 Answer key
7 How bicycles can change lives
2 It collects used bicycles in the US and sends
them to developing countries. The bicycles
speed up the movement of goods and
services, which improves the local economy.
3 1 b 2 e 3 a 4 c 5 d
4 1 e 2 b 3 c 4 g 5 h 6 d
7 a 8 i 9 f
8 Taking telephone messages
1 3a oh (zero) seven seven (double seven) nine
one, eight four two, two eight seven
3b oh oh (zero zero) three three (double oh
double three), one oh (zero), four five four, six
nine oh one one (double one)
2 1
Message for: Tomas Czeska
Callers name: Anna Lee
Number(s): 0121 334 8798
Message: Call her back. Needs to
speak to you urgently.
2
Message for: Jo Stein
Callers name: Paul Danielsson
Number(s): 0046 8 5678 6769 /
07990 202022 (mobile)
Message: Call him back needs to
talk about your meeting.
3 1 A 2 A 3 B 4 B 5 A 6 A
7 B 8 A 9 A 10 B 11 A 12 B
9 Writing a business e-mail
3 He breaks all the rules.
4 a 5 b 6 c 3 d 2 e 1 f 4
5 Phrases in Exercise 5: 1 S 2 S 3 S
4 S 5 E 6 E 7 E 8 S 9 R
Phrases in Exercise 4: a R b E c W
d S e S f W
10 Getting started in business
2 a 3 b 1 c 2 d 6 e 5 f 4
3 1 capital 2 revenue 3 profit 4 loss
5 loan 6 costs 7 interest
4 ( 000s) Company A Company B
Pre-tax profit 2,635 2,225
Profit after tax 1,845 1,555
Company A will be more profitable.
11 Doing business in Japan
2 business people
3 1 g 2 c 3 b 4 a 5 e 6 f 7 d
4 Possible answers:
Do ... give and receive business cards with
both hands / treat other peoples cards with
respect / send an agenda in advance /
translate and send documents / arrange an
interpreter if necessary / allow time for
introductions and small talk / take notes /
write to thank your hosts / confirm decisions
taken / use titles with business contacts / take
several changes of clothes.
Dont ... leave chopsticks in the rice bowl /
write or make notes on business cards / use
someones first name until you have met
them several times / use-san to refer to
yourself / wear a lot of jewellery or make-up.
12 Planning a meeting
2 The e-mail does everything except points 3
and 7.
3 1 f 2 c 3 g 4 b 5 e 6 a 7 d
4 Suggested answers: students are likely to
agree with 1, 2 and 5.
13 Taking part in a meeting
2 1 to plan a visit by exchange students
2 seven
3 taking the minutes
3 1 having a party
2 whether to have a band or a DJ
4 Suggested answers
ask for ideas / opinions
1 (name), what do you think?
2 What about you, (name)?
make a suggestion
1 Why dont we ...? 2 What about
having ...?
give your opinion
1 I think we should ... 2 In my opinion, ...
agree
1 Yes, I agree. 2 Thats a good idea.
disagree
1 I dont agree (with you). 2 Yes, but ...
interrupt
1 OK, (name) ...
2 Excuse me, can I say something?
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Business and Commerce Workshop
Answer key
4 Answer key
14 Can you live without it?
3 1 a pie chart b a graph c a bar chart a
2 trends c a graph
proportions and percentages b a pie chart
comparisons a a bar chart
4 1 a 2 c 3 b
5 1 b 2 e 3 f 4 a 5 c 6 d
15 Making arrangements by telephone
1 1 a the tenth of September two thousand
and two
b the twenty-fourth of March two
thousand and three
c the first of November nineteen ninety-
nine
d the fourteenth of July ninety eighty-seven
2 a ten thirty, half-past ten
b three forty-five, quarter to four
c ten twenty, twenty past ten
d eleven oh five, five past eleven
3 a at b on c in d in e at
2 Meeting with: Michael Kennedy
Date: 17th August
Time: 2.30
Place: Elanas office / my office
Reason for meeting: to discuss the plans for
the new employees training week
3 1 Id like to arrange a meeting with you.
2 Its about (the plans for the new employees
training week).
3 How about, What about, Shall we say
4 (Thursday) is fine, Yes, thats fine.
5 No, Im afraid Im busy all day on Tuesday.
Sorry, I cant make Friday Im on a course.
6 Where shall we meet?
7 So thats (half past two on Thursday the
17th, in my office).
16 Teenage inventions
2 1 What is the invention?
Invention A a glove for deaf people
Invention B the Ice Crawler
2 What problem does it solve?
Invention A It allows deaf people to
communicate without a translator.
Invention B It allows the rescue of people
trapped in a dangerous situation.
3 How does it work?
Invention A by reading the hand
movements of the person who is wearing
the glove
Invention B by taking a rope to the person
who is in the dangerous situation
3 1 translator 2 sensor 3 transmit
4 device 5 adapt 6 prototype
7 patent
4 A logical sequence would be: a 3 b 4
c 1 d 5 e 2 f 7 g 6
5 1 tracks 3 tube
2 control panel 4 video camera
6 1 designed to 5 runs on
2 allows / enables 6 powered by
3 consists of 7 attached to
4 operated by 8 enables / allows
17 Motivation at work
3 1 Tom 2 Marie
4 Marie: pension, training, profit share,
expenses, company car, business class travel,
private health insurance, bonus, job
satisfaction, promotion, gym membership
Tom: pension, training, travel allowance,
subsidized childcare, job satisfaction,
promotion, responsibility, doing something
worthwhile
The things in the list are all benefits except:
job satisfaction, responsibility and doing
something worthwhile.
18 International trade
2 1 British companies export cars, machinery,
oil and chemicals, and services such as
banking and travel.
2 Multinationals cater for the needs of every
market, i.e. they sell appropriate products
in different markets.
3 Increased competition is bad for producers
and good for customers.
4 Changes in the exchange rate effect
international trade a lot.
3 1 labour costs 5 multinationals
2 foreign currency 6 exports
3 exchange rate 7 overseas markets
4 subsidiaries 8 imports
Oxford University Press
Business and Commerce Workshop
Answer key
5 Answer key
4 two market research methods: interviews and
questionnaires
three marketing objectives: to increase sales,
to increase market share, to make your
product different from the competition
21 Advertising and promotion
2 Suggested answers: 1 a, d 2 a, c, e 3 b
4 a, b, e
3 1 c 2 b 3 d 4 a
4 1 a two-way radio
2 people who take part in adventurous sports
and activities
3 to sell the product
4 it works wherever you go, so youre always
in touch
5 magazine advertisement
22 Preparing a presentation
3 1 c 2 e 3 a 4 f 5 d 6 b
4 1 informative 2 structure 3 audience
4 objectives 5 appropriate 6 AV aids
7 feedback.
5 Suggested list:
What is the subject of your presentation?
Who are the audience?
What is the venue?
What is the objective?
What is the structure? (How many points are
there? What are they?)
What AV aids do you need?
How long will it last?
23 Giving a presentation
1 a 3 b 1 c 4 d 2
3 Welcome the audience: Good morning,
everyone. Its nice to see so many of you here.
Tell the audience the subject of the
presentation: The subject of my presentation
today is ...
Introduce the main points one by one:
Basically, there are three main points I want
to talk about ... First, Im going to tell you
about ... Secondly, ... And finally, ....
Introduce the first point: OK, lets start with
the first point, ...
4 Connecting the points: 2, 7 Referring to AV
aids: 4, 6, 8 Finishing: 1, 3, 5
6 Suggested answers: students are likely to say
that 1, 4, 5, possibly 6, and 7 are good ways of
ending.
produce
product producer
4 Word maps:
19 Writing a report
3 1 advertising companies
4 a 5 b 4 c 1 d 3 e 2
5 Suggested order: 1 First 2 then 3 Next
/ After that 4 After that / Next 5 Finally
6 1 a also, In addition b However, whereas
2 a also b In addition c also
d whereas e However
7 Do you have a TV in your bedroom as well as
the main TV in the house?
Do you usually watch TV alone or with your
family?
What kind of TV programmes do you like?
How many hours of TV do you watch in a
typical week?
How many hours do you spend watching TV
on school days?
How many hours do you spend watching TV
at the weekend?
How many hours do you spend watching
(soaps / music programmes ...)?
20 What is marketing?
2 1 e 2 d 3 a 4 f 5 c 6 b
3 1 promotion 5 market research
2 market share 6 launch
3 product awareness 7 target market
4 competitors 8 strategy
productivity productive
employ
employer employee
employment
operator
operate
operation operative
unemployed
unemployment
Oxford University Press
Business and Commerce Workshop
Answer key
6 Answer key
24 Global brands
2 a newspaper article
3 1 They want customers to be loyal to their
brand and to keep buying it.
2 Because of the ideas and values associated
with it.
3 Students own answers.
4 Students own answers.
4 1 f 2 e 3 d 4 a 5 b 6 c
25 Profit at any price
3 1 unethical 2 irresponsible
4 1 unacceptable 2 incorrect 3 illegal
4 impolite 5 irregular
26 Writing applications
3 Yes, shes right for the job, and she follows the
advice.
4 1 f 2 c 3 a 4 e 5 b 6 g 7 d
5 1 Unique 2 advantage 3 Essential
4 summary 5 Formal
6 fit, flexible, good at working in a team,
motivated, well organized
27 Team working
3 You need to be
fit
positive all the time
supportive
resourceful
You need to be able to
work with other people
make decisions
give encouragement
bring out the best in people
solve problems
You need to have
stamina
total commitment
4 noun adjective
commitment committed
cooperation cooperative
encouragement encouraging
resourcefulness resourceful
responsibility responsible
success successful
support supportive
28 Negotiating
2 1 A negotiation in which both sides get what
they want.
2 To be able to understand what is a good
result for the other team as well as yourself;
have a clear idea of your objectives; be
willing to compromise; be sure what your
priorities are; have a strategy; listen
carefully to the other people; be well-
prepared
3 1 compromise
2 result
3 strategy
4 priorities
4 Suggested order: preparation, stating
positions, proposals, bargaining, concluding
5 1 Stating positions 2 Proposals
3 Bargaining
6 Stating your position
OK, our position is this.
We want to
The problem is
my situation is this
I need to
Showing you understand the other persons
position
Yes, I see your point.
OK, I understand that
Making proposals
What Id like to suggest
Why dont you
maybe we could discuss
Responding to proposals
OK, that seems reasonable.
Yes, thats a good idea.
Im not sure about that
Bargaining
If you pay us well let you ...
If you agree, well let you
How about if we pay you
And well also pay you
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