Price Controls
Price Controls
Government acts legally limiting and controlling how high or how long a price may go.
There are two types of price control; price ceiling and price floor.
Price ceiling
A price ceiling sets the maximum legal price that a seller may charge for a product or
service. It also known as maximum price legislation and it is set below the equilibrium
price.
Imposed on essential goods such as rice, cement and chicken. Government also
impose price ceiling either on all products or on a very wide range of product to restrain
inflation.
Figure 1(a)
In figure 1(a) assume that the rapid increase in income has lead to an increase in
the purchase of automobile and shift the demand for petrol to the right so that the
equilibrium of market price reaches RM5.00 per liter, shown as Pe in figure above. The
rapid increase in the price of petrol is a burden to consumers especially to low and
moderate income consumers. Therefore to keep petrol affordable to this households the
government imposed a price ceiling(Pc) of to RM2.00 per liter. The effect to RM2.00
ceiling price was intended to keep petrol affordable but it also resulted in excess demand
existed. The quantity of petrol demanded at Pc is Qd and the quantity supply is only Qs;
a persistent excess demand or shortage of amount Qd-Qs occurs.