1) Cover Letter: Business Plan Format
1) Cover Letter: Business Plan Format
1) Cover e!!er
Manager,
(Ban !s Address)
"ate #
$ir%Madam APPL&CA'&(N F() B*$&N+$$ L(AN F&NANC&N, (&ntrodu-tion) . $tate the purpose o/ this letter . $tate the date to operate the business0 (Ma e sure the date is a/ter the letter!s date) 10 (Content)
. $pe-i/y the amount o/ loan that you need /rom this ban in order to operate the business0 20 (Con-lusion)
. $tate the 3illingness to present business plan or additional materials to /a-ilitate better understanding o/ the proposed pro4e-t0 'han you, 5our /aith/ully, 000000000000000000000000000000000000000000000000 (name) (position and -ompany!s name)
2'
Cover Pa(e
Company)s o(o
#A. " /0 C/N#"N# #i!1e +6e-uti7e $ummary &ntrodu-tion Purpose and Company Ba- ground Partners Ba- ground Lo-ation "es-ription Adminis!ra!ive P1an i0 ii0 iii0 i70 70 7i0 7ii0 &ntrodu-tion to (rganisation (rganisation Chart Manpo3er Planning $-hedule o/ 'as s and )esponsibilities $-hedule o/ )emuneration List o/ (//i-e +8uipment Administrati7e Budget
Pa(e No
Company)s Name
Company)s Address
Mar2e!in( P1an i0 ii0 iii0 i70 70 7i0 7ii0 7iii0 i60 &ntrodu-tion to Mar eting Plan Produ-t or $er7i-e "es-ription 'arget Mar et Mar et $i9e Competition Mar et $hare $ales Fore-ast Mar eting $trategy Mar eting Budget
/pera!in( P1an &a!e o* S-bmission : i0 ii0 iii0 i70 &ntrodu-tion to (perating Plan A-ti7ity Chart Pro-ess Flo3 Chart Produ-tion $-hedule
Materials )e8uirements Manpo3er )e8uirements Ma-hine and +8uipment (perations Layout Plan Lo-ation (perations Budget
"5e3-!ive S-mmary . Write about a business%pro4e-t summary0 :ighlight important -omponents o/ the plan su-h as the produ-t or ser7i-e being o//ered, mar et potential, pro4e-t management, pro4e-t -ost, and e6pe-ted returns0 6n!rod-3!ion
0inan3ia1 P1an i0 &ntrodu-tion to Finan-ial Plan ii0 Pro4e-t &mplementation Cost $-hedule iii0 $our-es o/ Funds $-hedule i70 Fi6ed Assets "epre-iation 'ables 70 &n/ormation on 'erm Loan and :ire Pur-hase 7i0 Loan Amortisation $-hedule 7ii0 :ire Pur-hase )epayment $-hedule 7iii0 Pro /orma Cash Flo3 $tatement (Monthly) i60 Pro /orma Cash Flo3 $tatement (5early) 60 Pro /orma &n-ome $tatement 6i0 Pro /orma Balan-e $heet Con31-sion Appendi3es 4P-! any i!em whi3h re1evan! wi!h !he b-siness and avai1ab1e on1y, i! doesn)! mean !ha! yo- m-s! en31osed a11 !his !hin() . . . . . . . . . . Business Card Member!s Card $ignboard Banner Promotion Bro-hure Any )ele7ant Form e0g0# registration /orm or loan appli-ation /orm $ur7ey ;uestion )esult o/ sur7ey Pi-ture
Name o/ the -ompany Nature o/ Business business you plan0) &ndustry Pro/ile
. (3rite about the type o/ business%3hat is the . (Brie/ about the industry that you enter0 Write also the pro/ile o/ your business0)
Lo-ation o/ the Business Fa-tors in sele-ting the . (Why you -hoose this business< Write the /a-tor0) proposed business Future prospe-ts o/ the . (What is your plan or hope /rom this business in /uture<) business P-rpose 7 Company .a32(ro-nd P-rpose Write li e this= This business plan is prepared by (state your companys name) for the purpose of obtaining working capital loan from (the name of bank which provide a loan) for the amount of (state the amount of loan). It is also as a guideline for managing the proposed venture. Company .a32(ro-nd a) Name o/ the business
d) 'elephone Number
e) /)
Form o/ Business # Partnership Main A-ti7ity%a-ti7ities #Write your main business a-ti7ity%a-ti7ities # When you 3ant to start< # date be/ore you start the business # (4ust -reate a number) # # (4ust -reate a number) Adminis!ra!ion P1an i) 6n!rod-3!ion !o !he /r(anisa!ion >ision # ( Long term goal, stated the 7alue statement, about 3here the business 3ants to go or 3hat it aspires to be) Mission # (statement o/ purpose o/ organisation, establish the identity o/ the business0 "e/ines long term goal o/ the -ompany but in a spe-i/ied time /rame= normally 3ithin ?.@A years) (b4e-ti7e% Business ,oals# (support the a-hie7ement o/ a business mission and 7ision0 More spe-i/i-, stated in a shorter time and ha7e a de/inite time /rame) ii) /r(anisa!ion Char! e6ample #
,+N+)AL MANA,+)
4 +ri!e a11 !he par!ners ba32(ro-nd, and p-! pi3!-re) Name o/ the o3ner%partners &dentity -ard number Permanent address Corresponden-e address (in-lude 3ebsite%email address) 'elephone number "ate o/ Birth Age Marital $tatus A-ademi- 8uali/i-ation Courses attended $ ills +6perien-e Present o--upation Pre7ious business e6perien-e
A"M&N&$')A'&>+ MANA,+)
F&NANC+ MANA,+)
(P+)A'&(N MANA,+)
MA)B+'&N, MANA,+)
o3a!ion o* !he .-siness Write # . . . Physi-al lo-ation o/ the pro4e-t%business (put the map) Premises%building (type, stru-ture, si9e) Basi- /a-ilities in your area%premises0
$*P+)>&$()
A$$&$'AN' (F F&NANC+ MANA,+)
A$$&$'AN' (F (P+)A'&(N MANA,+)
8ob &esi(n
No
CL+)B
CL+)B
iii) Manpower P1annin( +6ample# Posi!ion ,eneral Manager Administrati7e Manager Finan-e Manager (peration Manager Mar eting Manager Assistant o/ Finan-e Manager Assistant o/ (peration Manager $uper7isor Cler iv) S3hed-1e o* #as2s and $esponsibi1i!ies +6ample# (list all the main tas /or e7ery position) Posi!ion ,eneral Manager Main #as2s 'o plan, implement and -ontrol the o7erall management o/ the business0 'o plan and monitor the strategi- progress o/ the business 'o manage the administration and o7erall human resour-e o/ the business 'o monitor the entire administration tas is done properly0 N-mber o* S!a** @ @ @ @ @ @ @ @ 1
,eneral @ Manager Manager G G,AAA GDA GGA Assistant 1 @,?AA @DA @F? Manager 'otal H @,F1A @,GD? vi) is! o* /**i3e ":-ipmen! +6ample # 6#"MS ;<AN#6#= P$6C"/<N6# 4$M) (//i-e +8uipment# G 2AA 'able ? @?A Chair @ @AA Noti-e Board Personal Computer (//i-e%$hop lot )eno7ation 'otal vii) Adminis!ra!ion .-d(e! +6ample 6!em 06>"& ASS"#S ">P"NS"S 4$M) D,A?A @A,AAA . 1 . 2,AAA .
Administrati7e Manager
v) S3hed-1e o* rem-nera!ion +6ample # (List all the position 3hi-h a7ailable in organisation)
Furniture and Fittings (//i-e%$hop lot )eno7ation $alaries +PF -ontribution /rom employer (@1C) +PF o/ employee (@@C)
$(C$( )ental *tilities )ental "eposit *tilities "eposit 'otal Mar2e!in( P1an
&t is the total potential pur-hase that is e6pe-ted /rom the target mar et0 'he potential pur-hase in-ludes pur-hases o/ the -ompetitor!s produ-t 3ithin the same mar et0
@D,A?A
@E,@1A
i) 6n!rod-3!ion !o Mar2e!in( P1an ii) Prod-3!/Servi3e &es3rip!ion ? "es-ribe -learly the produ-t or ser7i-e that is o//ered to the -ustomer iii) #ar(e! Mar2e! @0 &denti/y the mar et area and business lo-ation 3hi-h mar eters /o-used0 10 Colle-t in/ormation and data o/ -ustomers in the mar et area sele-ted0 . &n/ormation -an be based on personal details and attributes o/ the population in that area0 (also you -an get the in/ormation about population in 3330statisti-s0go70my) 20 $egmenting the mar et (by -ompiling the geographi-, demographi- and psy-hographi- /a-tors o/ the mar et, the business -an no3 di7ide the total mar et into smaller groups or mar et segments0 +6ample # 'he target mar et /or ABC Printing $hop in ,omba area #A$@"# MA$A"# $tudents Le-turers and 'ea-hers (thers (/or e0g0 -ompany indi7idual) . P/P< A#6/N @AA,AAA @A,AAA @A,AAA
For e6ample# A sur7ey o/ the 2 groups sho3ed that the students paid /or printing o/ about )M1?, AAA a 3ee or )M@AA, AAA a month, 3hile /or le-turers and tea-hers about )M @A,AAA and also /or others are )M@A, AAA a month0 &n this -ase, there is only ?AC /rom ea-h population o/ target 3ill spend /or printing ser7i-e (a7erage -ost /or ea-h printing is )MA0?A)0 'he rest o/ the population are more pre/er to print their do-ument at home0 'here/ore, the o7erall o/ the population /or a month is about FA,AAA people0 (student # ?A,AAA I le-turer & tea-her #?,AAA I others # ?,AAA) As a ne3 business and based on the mar et share 3ith other -ompetitors, 3e estimate only @AC o/ population the mar et si9e 3ill spent in our business0 'here/ore the total o/ the potential -ustomer /or the /irst year are= H1,AAA (FAAA 6 @1)0 'he re7enue 3ill generated /rom this target mar et are= 2F,AAA (H1,AAA 6 A0?A) v) Compe!i!ion List the ma4or -ompetitors /or the business Compe!i!ors S!ren(!hs $tate the -ompetitor!s name, address, logo or pi-tures vi) Mar2e! Share ? )e/ers to the portion o/ the mar et that the business -an -ontrol a/ter ta ing into -onsideration mar et si9e and the -ompetitors! position in the same mar et0 For e6ample # 'he business estimates the mar et si9e /or printing shop are FA,AAA a month or an estimated )M2A,AAA (FA,AAA 6 )MA0?A) ABC Printing $hop has identi/ied 2 main -ompetitors, 3hi-h are Company ", F, and ,0 $o, the mar et shares are= List the -ompetitor!s strengths +ea2nesses List the -ompetitor!s 3ea nesses
and
+6plain ea-h the target mar et based on their lo-ation%geographi- area 3ith the business, demographi- (/or e0g0# edu-ation, o--upation, so-ial -lass, in-ome, -ulture) and Psy-hographi- (/or e0g0# personal taste, pre/eren-e, status)
.e*ore ABC Printing $hop enter the mar et share# Per3en!a(e o* Mar2e! Share Company " ??C Company F 1HC Company , @DC 'otal @AAC A*!er ABC Printing $hop enter the mar et share# Name o* Prin!in( Shop Company " Company F Company , Company A.C vii) Sa1es *ore3as! +6ample# $in-e ABC Company is -on/ident it -an a-hie7e @AC mar et share 3hi-h is e8ui7alent to )M2F, AAA per year, here is sales /ore-ast /or the 3hole year0 We also identi/ied some /a-tors 3hi-h -an be in/luen-e the -ustomer!s pur-hase, su-h as during e6amination period /or -ollege student in April, June and (-tober0 Sa1es 0ore3as! *or A.C Company =ear 2011 Sa1es Co11e3!ion 2,AAA 2,AAA 2,AAA G,AAA 2,AAA G,AAA 2,AAA 1,?AA 1,?AA G,AAA Per3en!a(e o* Mar2e! Share ?AC 1?C @?C 109 @AAC Name o* Prin!in( Shop Pri3e 4$M) @F,?AA D,@AA ?,GAA 2A,AAA Pri3e 4$M) @?,AAA H,?AA G,?AA 3,000 2A,AAA
viii) Mar2e!in( S!ra!e(y "es-ribe the e//e-ti7e mar eting strategy based on G 7ariables= Produ-t, Pri-e, Pla-e (distribution) and Promotion0 Also -an en-losed together 'he ,antt Chart or a s-hedule to /a-ilitate the pro-ess o/ -ontrol and monitoring0 +6ample o/ ,antt Chart (optional) (re/er to page @GF, +ntrepreneur te6t boo ) i5) Mar2e!in( .-d(e! An entrepreneur has to allo-ate money /or mar eting a-ti7ities0 'he mar eting budget summarises all mar eting e6penses planned and is use/ul /or /inan-ial planning (Note # 'his budget is only /or mar eting a-ti7ities, do not mi6 3ith other department a-ti7ities su-h as administrati7e and operation) +6ample# 6!ems $ignboard Mar eting Personnel . $alary . Commission . +PF%$(C$( . 'ra7elling Promotion ,rand (pening #o!a1 0i5ed Asse!s "5penses 4$M) 2,AAA . . . . . . 3,000 Mon!h1y "5penses 4$M) ? ?,AAA ?,AAA @,AAA 1,AAA ? ? 13,000 /!her "5penses 4$M) ? ? ? ? ? @A,AAA ?,AAA 1C,000
Mon!h January February Mar-h April May June July August $eptember (-tober
/pera!in( P1an i) 6n!rod-3!ion !o /pera!in( P1an ii) A3!ivi!y Char! e6ample # a-ti7ity -hart /or Pet!s Lo7er :otel
)e-eptionist gets in/ormation /rom the -lient pets
iii) Pro3ess 01ow Char! e6ample# Pro-ess /lo3 -hart /or Pet!s Lo7er :otel ,ets in/ormation /rom -lient
()e/er to page @?2 to @?E in entrepreneurship te6t boo to get more e6amples)
iv) Prod-3!ion S3hed-1e +6ample # &/ sales /ore-ast o/ printing -ompany is F,AAA -opies per month, and 3or ing days per month is 1? days, the daily produ-tion rate is# F,AAA%1? days K 1GA -opies per day0 . 'he e//e-ti7e 3or ing hours per days is D hours (a/ter dedu-ting one hour o/ rest period and idling time, the hourly produ-tion rate is# 1GA%D hours K 2A -opies per hour ('he e6ample o/ -al-ulation abo7e is not -ompulsory /or e7ery business plan, it depends 3ith the nature%type the business0 :o3e7er, in produ-tion s-hedule, you must sho3 the unit o/ produ-t%ser7i-e and s-hedule that you need to produ-e produ-t%ser7i-e /or e7eryday0 'o determine the produ-tion s-hedule, you must re/er to the sales /ore-ast in mar eting plan0) v) Ma!eria1s $e:-iremen! e6ample# Materials re8uirement /or ABC printing -ompany0 6!em AG Paper &n ;-an!i!y ? bo6es 2 bottles Sa*e!y S!o32 @? bo6es @A bottles Pri3e per -ni! )M2A )M@A #o!a1 P-r3hase )MFAA )M@2A S-pp1ier Ah Chai Paper $dn Bhd Launun $dn Bhd Ne!!
Sa1ary/ wa(es 4$M) $uper7isor @ @,AAA @1A @@A 1A DHA Wor ers 1 (?AAL1) @,AAA (FAL1) (??L1) (@AL1) (2HAL1) @1A @@A 1A HGA 'otal 1GA 11A GA @F@A 4"ns-re !ha! manpower 1is!ed here in no! 1is!ed in ei!her adminis!ra!ion or mar2e!in( p1an !o avoid do-b1e 3o-n!in() @1C @@C vii) Ma3hine and ":-ipmen! +6ample# &tem Photo-opy Ma-hine Printer Pri-e Per *nit )M@,AAA )MD,AA No0 )e8uired 1 @ 'otal Cost )M1,AAA )MDAA $upplier $eng :up $dn Bhd Alie +le-troni-s $dn Bhd0
Sa1ary/wa(es 4$M)
4$M)
4$M) 29
'otal )M1,DAA viii) /pera!ion ayo-! P1an ("ra3 your operation layout plan0 )e/er page @FH in +ntrepreneur te6t boo ) i5) o3a!ion (&t is /or business 3hi-h -ondu-ted in separate lo-ation, 3hi-h is the operation, is lo-ated in di//erent pla-e 3ith administration and mar eting department0 &/ all departments are in the same lo-ation, no need to 3rite about this part again, be-ause it!s already dis-ussed in the earlier plan) 5) /pera!ion .-d(e! 6!em 06>"& ASS"#S ">P"NS"S 4$M) )M1,DAA M/N#% = ">P"NS"S 4$M) )M@,F@A )M1GA )M11A /#%"$ ">P"NS"S 4$M)
Ma-hine and +8uipment $alaries and Wages +PF -ontribution /rom employer (@1C) +PF o/ employee (@@C)
$(C$( )MGA Paper )MFAA &n )M@2A &nsuran-e )M?A #o!a1 $M2,D00 $M2,D,0 $MC0 4"ns-re !ha! a11 e5penses 1is!ed here is no! 1is!ed ei!her in adminis!ra!ion and mar2e!in( b-d(e! !o avoid do-b1e 3o-n!in() 0inan3ia1 P1an i) 6n!rod-3!ion !o 0inan3ia1 P1an ii) ProEe3! 6mp1emen!a!ion Cos! S3hed-1e +6ample A' Capi!a1 "5pendi!-re Land & Building Ma-hinery and +8uipment Furniture and Fi6tures >ehi-le M >an (hire pur-hase) )eno7ation Cost S-b?#o!a1 .' +or2in( Capi!a1 4B mon!hs) Mar eting Produ-tion%(peration Administrati7e S-b?#o!a1 C' /!her "5pendi!-re Pre.operating Business )egistration &nsuran-e )oad ta6 $undries "eposit *tilities 66 66 66 66 66 66 66 $M 66 66 66 66 66 $M
(telephone%3ater%ele-tri-ity) S-b?#o!a1 @rand?#o!a1 &' Add: Con!in(en3y Cos! 4109 #/#A P$/8"C# 6MP "M"N#A#6/N C/S# iii) So-r3es o* 0-nds S3hed-1e +6ample A' ":-i!y Con!rib-!ion Cash Asset (Land & Building) S-b?#o!a1 .' "5!erna1 So-r3es :ire Pur-hase 'erm Loan (note from bank! and must same which stated in cover letter) S-b?#o!a1 C' /!hers #/#A S/<$C"S /0 0<N&S iv) 0i5ed Asse! &epre3ia!ion #ab1e $M 66 66
55 555 55 >>>
$M
55 66 66 55 55 >>>
+6ample #
=ear A @ 1
'ype o/ Asset (riginal -ost +-onomi- Li/e $-rap >alue Method Ann-a1 &epre3ia!ion 4$M) A ?,AAA ?,AAA
# >an # )M1?,AAA # ? years # )MA # $traight Line A33-m-1a!ed &epre3ia!ion $M) A ?,AAA @A,AAA
2 G ?
@A,AAA ?,AAA A
Method # Annual rest =ear 6n!eres! 4$M) Prin3ipa1 4$M) A A A @ F,DAA 2G,AAA 1 ?,GGA 2G,AAA 2 G,ADA 2G,AAA G 1,H1A 2G,AAA ? @,2FA 2G,AAA vii) %ire P-r3hase $epaymen! S3hed-1e 'ype o/ asset # >an Cost o/ asset # )MG?,AAA "o3n o/ payment # )M?,AAA Loan o/ amount # )MGA,AAA &nterest rate # 20?AC Loan period # D years Method # Flat rate =ear A @ 1 2 G ? F H D 6n!eres! 4$M) @,GAA @,GAA @,GAA @,GAA @,GAA @,GAA @,GAA @,GAA @,GAA Prin3ipa1 4$M) ?,AAA ?,AAA ?,AAA ?,AAA ?,AAA ?,AAA ?,AAA ?,AAA ?,AAA
v) 6n*orma!ion on #erm oan and %ire P-r3hase e6ample 'erm Loan Loan amount # )M@HA,AAA Loan period # ? years &nterest rate # G0AAC Method # Annual rest 'erm Loan Annual payment o/ prin-ipal # )M@HA,AAA%? years K )M2G,AAA &nterest Payment # 5ear @# )M@HA,AAA 6 GC K )M F,DAA 5ear 1# )M@2F,AAA 6 GC K )M ?,GGA 5ear 2# )M@A1,AAA 6 GC K )M G,ADA 5ear G# )M FD,AAA 6 GC K )M 1,H1A 5ear ?# )M 2G,AAA 6 GC K )M @,2FA :ire Pur-hase Loan Amount # )MGA,AAA Loan Period # D years &nterest rate # 20?AC Method # Flat rate :ire Pur-hase Annual payment o/ prin-ipal # )MGA,AAA%Dyears K )MD,AAA &nterest Payment # 5ear @# )MG,AAA 6 20?AC K )M@,GAA 5ear 1# )MG,AAA 6 20?AC K )M@,GAA 5ear 2# )MG,AAA 6 20?AC K )M@,GAA 5ear G# )MG,AAA 6 20?AC K )M@,GAA 5ear ?# )MG,AAA 6 20?AC K )M@,GAA 5ear F# )MG,AAA 6 20?AC K )M@,GAA 5ear H# )MG,AAA 6 20?AC K )M@,GAA 5ear D# )MG,AAA 6 20?AC K )M@,GAA
Paymen! 4$M) F,GAA F,GAA F,GAA F,GAA F,GAA F,GAA F,GAA F,GAA F,GAA
.a1an3e 4$M) GA,AAA 2?,AAA 2A,AAA 1?,AAA 1A,AAA @?,AAA @A,AAA ?,AAA A
vi) oan Amor!isa!ion S3hed-1e Loan amount # )M@HA,AAA Loan period # ? years &nterest rate # G0AAC
666 666 66 66 66 66 66 66 66
. C
)a3 materials "ire-t labour (perational o7erheads Mar eting +6penditure# $ales -ommission +ntertainment allo3an-e Administrati7e +6penditure# $alaries & 3ages +PF & $(C$( (ther Administrati7e o7erheads Loan )epayment# Prin-ipal &nterest :ire Pur-hase )epayment# "o3n Payment Prin-ipal &nterest Capital +6penditure# Ma-hinery & +8uipment Furniture & Fi6tures )eno7ation Pre.operational e6penditure & " 0 @ "eposits #o!a1 Cash /-!*1ows Cash S-rp1-s/4&e*i3i!) .e(innin( Cash .a1an3e "ndin( Cash .a1an3e
66 66 66 66 66
66 66 66 66 66
66 66 66 66 66
66 66 66 66 66
statement (monthly))
66 66 66
66 66 66
66 66 66
66 66 66
Sa1es ess : /pera!in( "5penses Administrati7e Mar eting (peration%Produ-tion &nterest# 'erm Loan :ire Pur-hase "epre-iation -harges Mis-ellaneous 'otal operating e6penses Ne! Pro*i! .e*ore #a5 5i) Pro 0orma .a1an3e Shee! $M 66 66 66 66 66 66 66
$M 666
666 666
66 66 66 66
66 66 66 66
66 66 66 66
i5) Pro *orma Cash 01ow S!a!emen! 4=ear1y) =ear =ear 1 ("ame format as pro forma cash flow
$M
=ear 2
=ear 3
06>"& ASS"#S Land & Building Ma-hinery & +8uipment Furniture and /i6tures )eno7ation
66 66 66 66
>an C<$$"N# ASS"#S Cash Closing sto- /or ra3 materials (i/ any) Closing sto- /or /inished goods (i/ any) /#%"$ ASS"#S "eposits #/#A ASS"#S ";<6#= Capital A--umulated pro/it C<$$"N# 6A.6 6#6"S /N@?#"$M 6A.6 6#6"S 'erm loan :ire pur-hase #/#A ";<6#= AN& 6A.6 6#6"S
66 66 66 66
666
66 66
66 A
66 66
66 5555
Con31-sion Appendi3es