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INFOSYS.110 BUSINESS
SYSTEMS:
DELIVERABLE 2: BUSINESS
SECTION
2014

Name Maria Zemskova
NetID Mzem002
Group Number: 151
Website Link: http://infosys1102014ssgroup151.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Nicholl Tutor Tuesday 11am
Time Spent on
Assignment:
25 hours
Word
Count:
1492

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LETS TALK
INTRODUCTION
Today we are looking at problems which occure in our society. Based on
a research that has been done by Ministry of Health in 2011, 478 people
have done suicied and 2647 were hospitalized. Due to the drugs and
alcohol problems there is a significant increase in crime. Unfortunately
sexually abused relationships became a common problem between young
adults.
We provide a solution by introducing Lets Talk application which allows
people to communicate with doctors and well trained nurces. Application
is available for general public and can be used online or downloaded on
any electronic device.
3. BUSINESS SECTION
3.1 Vision
To deliver high-quality and accessible assistance to those who need it.

3.2 Industry Analysis: Mental Health Industry
Industry: Mental Helth Industry includes doctors and proffecionals in
areas of mental and pshychological areas of human behaviour, who work
eather privetly or in organizations.
Force: High/Low: Justification:
Buyer
power:
High
Customers can choose to go to the mental
health centers, hospitals, use internet as a
source or visit pshyhiatric center for an
advice.
(Sara E. Lewis, M.A., L.M.S.W.; Kim Hopper, (2012, January).

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Social Support and Accountability in a Consumer. Retrieved
from http://ps.psychiatryonline.org/data/ )

Supplier
power:
low Due to high number of organizations that
provide similar type of treatment. (Ministry of
Health (April 2014).Visiting Doctor. Retriwed from
http://www.health.govt.nz/)
Threat of
new
entrants:
High Barries to start the business in this industry
is high. For example: High financial
performance, licence, Certificates of Medical
education, pattens, low population base and
high level of competition from other
organizations.
(Ross Barnett, Pauline Barnett (June 2013)Health and
Place.Retriwed from
http://www.sciencedirect.com/science/article/pii/S13
53829202000199)

Threat of
substitut
es:
High There is a big range of substitute services
which are available on the market. For
example: Hospitalization, pills, cources,
special treatments.
Mental Health Foundation of New Zealand (May
2014).Welcome#information. Retriwed from
http://www.mentalhealth.org.nz/page/27).
Rivalry
among
existing
competito
rs:
High Due to many organizations that provide
different types of services particularly in
mental health industry, there is high level of
competition in New Zealand.
(Immigration New Zealand(2014). Health. Retrieved

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from http://www.immigration.govt.nz/NR/rdonlyres)
Overall attractiveness of the industry: Based on 5 Force theory,
Mental Health industy is not attractive due to proiroty of high grades for
the most of criterias.
3.3 Customers and Their Needs
Our customers are the people who needs help. Students who have issues
with their friends, studies or misunderstanding of local society. Parents
who have difficulty in communication with their kids.
Looking at the latest records of NZ Statistics, there is a huge number of
suicides between 13-21 years of age. The main problem is
misunderstanding by local society and difficulty to deal with problems that
arise. Unfortunately a number of young adults with drugs and alcohol
problems increases. At the moment the common type of help is
medicament treatment which is expensive. Most people are using free
sources to get help. But not all sources are truly helpful. Teenagers share
their experience but something that works on one person will not work on
the other.
Professional nurses and doctors will answer all questions online. This
information will be 100% confidential and easy to access from any device.

3.4 The Product and Services
Lets talk is an online application that concentrates on a propaganda of
healthy relationship between young adults. Students who might have
questions and dont know where to get help from. Mental help for those
who have problems with drugs or alcohol. This is two a sided
communication between patients and professional advisers. Advisers are
highly trained and prepared to build close relationship with those who
needs help. Application will be available in schools libraries and public
computers. To make it more privet and confidential the application can be
download on a mobile phone.


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3.5 Suppliers and Partners
Partners:
Ministry of Education/Ministry of health
In partnership with Ministry of Education and Ministry of Health we
believe that our application can help young people to make right
decisions. With support from government we can get an authority to
distribute our service in public places. For example public libraries will
make it easier to access application for those people who are not able to
use it privately.


Education centres:
To supply the service to local schools, universities etc. There are also few
different ways of using Lets talk. Our application can be helpful not only
for students but also for their parents and teachers. Parents who are
trying to support their kids in difficult time. We can make this application
official for all devices in schools and libraries. This will allow us to reach
wider audience.
Suppliers:
IT Firms:
Lets talk is educational application that required high informational and
technological support. Software development team will develop our
application to make it user-friendly and easy to download on any device.
In a long run application will need regular control and update from
operators.
Windows, Apple, Android online markets:
To provide easy access we have to get permission to distribute our
application. To make it accessible to download application, it has to be
registered as an application on online markets of Windows, Apple and

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Android. That will allow our customers to download or use this application
online from any device.

3.6 Strategy: Cost Leadership Strategy
This application can be widely used. Its no limitation of questions or
topics that could be discussed. Customers of any age are welcome to join
our circle of trust. We are oriented on a wide audience.
This application will be developed with a support from government and
the cost of this application will be minimized. Our cost strategy is low
cost.
Lets talk is concentrated on broad market and low cost which means that
we follow Cost Leadership strategy.

3.7 Value Chain Activi ty: Human resources managment
Human resources management is probably one of the most important
area for our business. People are our main resource which we use to
create and deliver the value of our service.
Professional advisers have to have a good knowledge/experience to build
a trust and create relationship with future patients. Patients will be
absolutely confident talking about topics that worries them the most. By
helping young adults to sort theirs problems out, our employees
decreases the level of crime and suicide between young adults.



3.8 Business Processes
3.8.1. Application Distribution Process The main purpose of this process is
to make sure the process of distribution is liquid enough to control and
make corrections. The distribution process begins from building customer

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base. Test the application and make sure that standards are met and
program is successfully installed. Maintain application if necessary during
the install process. Final step includes registering a new customer and
tracking the operation process.

Application Distribution Process
Start
Find customer
Test successfully
completed
Fix the problem
Keep records
End
yes
no
Install
Application
Distribution Department Customer relationship system


3.8.2. Customer feedback process At the end of the session, customer will
be offered to answer few question about our service to help us improve.
Customers feedback will be counted with a ball system. Depending on a

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total score the system will either direct a customer to the final step or will
ask to provide more detailed feedback. Detailed feedback will be asked if
the total score is low. System will inform department with total conclusion
and suggestions of actions to be taken. Final step is to provide total
feedback to management department.
Customer Feedback Process

Start
Collect
Feedback
Does Feedback is
positive?
Ask to provide
more details
No
Inform
Department
Yes
End
Performance management system
Customer relationship department
Analyze
collected
Feedback




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3.9 Functionalities
3.9.1. Application Distribution Process
Build customer base and keep track of recods
Maintain the application and make sure it always work well.
3.9.2. Customer feedback process
Improve our service as best as possible to meet customers
wants and needs.
Involve customers to make changes. Create a sense of
importancy for each cutomer.
3.10 Systems
3.10.1. Order management system Connecting customers to the main
office to take orders. Controlling distribution process and keeping
customers information for futhere assistence.
3.10.2. Installing process system Work on installing program. Make sure
that application is in good working order with a main office and getting all
noticification as neccassary. Tracking the information proceess in correct
mannier.
3.10.3. Feedback processing system Facilitates the analysis side of the
adoption to the decision making. Based on customers feedback, managers
are able to identify weak points of the service and make improvement to
prevent futher losses and inconvinience.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific
Information
System(s)
Broad Information
System(s)

Human
resources
managment
1. Application
Distribution
Process
1 Maintain the application and
make sure the application is
always working well.

2 Build customer base and keep
track of recods


Installing process
system

Order management
system
Transactional
Process system
(TPS)

Decision support
system (DSS)
2. Customer
Feedback
Process

1. Improve our service as best
as possible to meet
customers wants and needs.

2. Involve customers to make
changes. Create a sense of
importancy for each cutomer.

Feedback processing
system



Customer
relationship
management system
(CRM)



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CONCLUSION
To summarise Lets talk is application software with the vision To deliver
high-quality and accessible assistance to those who need it. Entering
Mental Health Industry with Cost leadership strategy. The main activity is
Human resources management which help us to deliver the value of our
service to the customers. The broad systems that we use to support the
processes are structured TPS and semi structured on operational level
DSS.


REFERENCES


1. (Ministry of Health (April 2014).Visiting Doctor. Reviewed from
http://www.health.govt.nz/)
2. (Ross Barnett, Pauline Barnett (June 2013)Health and Place.Reviewed
fromhttp://www.sciencedirect.com/science/article/pii/S1353829202
000199)
3.
4. Mental Health of education(May2014).Welcome#information.
Reviewed from http://www.mentalhealth.org.nz/page/27).

5. (Immigration New Zealand(2014). Health. Retrieved from
http://www.immigration.govt.nz/NR/rdonlyres)

6. New Zealand Statistics (October 2013). Suicide. Reviewed from
http://www.stats.govt.nz/