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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Jonathan Michael Keen
NetID jkee392
Group Number: 457
Website Link: http://www.infosys1102014s1group457.blogspot.com/
Tutorial Details
Tutor: Day: Time:
Kirsten Thursday 12pm
Time Spent on
Assignment:
5 hours Word Count: 1539

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REMIND ME WHY
INTRODUCTION
We have created a smartphone application called Remind Me Why to hlp assist smokers
to quit and remain quit.
3. BUSINESS SECTION
3.1 Vision
To make the world a cleaner and healthier place by reminding people what they love the
most
3.2 Industry Analysis: Smartphone App Industry
Industry: Smartphone App Industry. Applications available via downlaod onto a mobile
handheld smartphone.
Force: High/Low: Justification:
Buyer power: High Buyer Power is high as there are so many
different applaications available for consumers to
purchase and download. With such a large
number of applications on the market, consumers
have a great selection to which they wish to
download, over 1,220,000 on this very day (App
Brain Stats, 2014). With such high demand
consumers have the power to force price.
movement
Supplier power: High Supplier power is high as near to all of the million
plus applications (App Brain Stats, 2014) are all

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made by numerous suppliers.
Threat of new entrants: High Threat of new entrants is high as infrasrtucture
costs are low. To create as smartphone app all is
needed is a computer and to pay a app
registration fee of approx. $99 per year . (Apple,
2014) to have the application available on the
market.
Threat of substitutes: High As smartphone applications vary so much in
terms of useability there are so much substitutes
for these handheld aids or entertainers. For
example instead of a smartphone application to
help restrain from smoking they could simply call
Quitline. (Quitline, 2014).
Rivalry among existing
competitors:
High Rivalary among existing competitors is high as the
quantity of applications on the market is so high. .
(App Brain Stats, 2014). Also each area or
fuctionality type of application has numerous
applications by multiple devolpers. There is no
one application that has the entirely of their given
area of market to themselves therefore there is
great competition with other application
devolpers.
Overall attractiveness of the industry: As all of Poters 5 Forces are high the industry is not
attractive.
3.3 Customers and Thei r Needs

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The ideal target customers of our mobile smartphone application are smokers, inparticular
smokers who are attempting to quit. Ideally we would like for all smokers to be a customer
of our application to help all smokers quit.
As one third of smokers attempt to quit, however not all cannot resist the urge to smoke
and start again (Rigotti, 2002), we are attempting to satisfy their needs and wants of
remaining quit.
3.4 The Product and Service
Our product fufills the customers needs of remaining quit from smoking as we are providing
what we think to be the most effective inscentive to quit all in an application which is readily
accesable at any given time.
Our application Remind Me Why is always within reach for the smoker whenever they feel
the urge to smoke and all they need do to is get out their smartphone and an inscentive to
resist the urge is at their fingertips .
3.5 Suppliers and Partners
Assuming we do not personally have the knowledge to create the smartphone application
on our own a potential supplier is a proffesional application devolper. We will hire such
proffesionals to inically make the appplication and to fix and update the application at any
time needed. Another supplier to our smartphone application are companies such as,
Oracle and WC3 who provide the programming laguage and technologies which need to be
run in the creation of any smartphone applications.
Patners for our smartphone application are Google, Apple, and Microsoft as they will
provide the online markets in which our application will be available for puchase to
consumers. Google provide the Google Play Store which provided the market for our
Android operating system version of our application. Apple provides the App Store for
our Apple operating system of our application, and lastly Microsoft provide the Microsoft
Store market for our Windows operating system version of our application.
3.6 Strategy: Focused Low Cost Strategy

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Our smartphone application uses a Fouced Low Cost Strategy as our cost stratergy is low
cost and our competitive scope is a narrow market.
Our application is low cost as it is available on the numerous markets as a free application,
there is no charge to customers. Our competitive scope is narrow as we are only planning
to appeal to smokers inparticular, our productis only suitable for this narrow range of
consumers.
The overall strategy is therefore Focused Low Cost Strategy.
3.7 Value Chain Activity: Market and Sell the Product or Service
The most important value chain activity for this business is Market and Sell the Product or
Service
I regard Marketing and selling our smartphone appliction as the single most important value
chain activity. I believe this as to achieve ourr vision of making the world a cleaner and
healthier place, we need to branch out and market to as many smokers as we can and sell
them our application in order to help them quit smoking.
3.8 Business Processes
3.8.1. DEVOLPMENT TO SALE PROCESS - The development to sale process is crutial within the
value chain activity of marketing and selling the good as this is the key step for any sales to
take place. Without the development of the application taking place there woulg be no
good on the market. The first step is to source the bestpossible developer, th accounting
and management departments play a largepart in this process as they are to decide how
much they can afford to pay developers and so forth. From there a developer is choosen
and subsequently create the appication, they are classified as a supplier. The finished
product is to then be reviewed internally using Decision Support Systems to assure all needs
and wants are met, if the work is unsatisfactory it will be sent back to be repaired then
return for the internal review stage until satisfactory. Once satisfactory the application will
be entered into the smartpone application markets via our partners Google, Apple and
Microsoft. The application is then marketed adequitely by the marketing department in
hope of sales taking place, which is the ending step to the development to sale process.

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Start
Source Developer
Developer Creates
Application
Enter Application
into Markets
Advertise
Application
Customers
Download
Application
End
Review Application
Satifactory?
Yes
No
Marketing
Management Accounting
Suppliers

3.8.2. RESEARCH TO ADVERTISING PROCESS - The Reasearch and Development Process is the
second most crutial business process within the value chain activity of marketing and selling
the good as our target consumer group needs to somehow know about the excistance of
the application. Firstly market research is collected and stored within an ERP system which
in turn processes the data. The processed data is now used to identify the target cosumer
goup, which is then used by the marketing department to creat an effective marketing

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scheme to reach these consumers. Hense they create adiquite advertising/advertisemnts to
capture the attention and attract the target audience which is the end of the research to
advertising process.
Start
Collect Market
Research
Process Data
Identify Target
Audience(s)
Create Marketing
Scheme
Create
Advertisement(s)
End
Marketing
Information Systems

3.9 Functionalities
3.9.1. DEVELOPMENT TO SALE PROCESS

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Record amount of sales
Readily and frequently compare sales on different marketing methods
3.9.2. RESEARCH TO ADVERTISING PROCESS
Store relevant research data
Create processed tables, graphs and conclusions.
3.10 Systems

3.10. 1. MANAGEMENT DECISION SYSTEM This systems serves to aid the management
department my sorting and filtering all of the relevant data to which managers need inn
compring various options to which a decision needs to be made. For example when
choosing the best application developer the management decision systm can sort data such
as price, reputation, relevance and so forth to save time for management in making thr
decion to which is best. Using this system to find the best developer to make the best app
will help create effective results and making a cleaner healthier world
3.10. 2. PERFORMANCE RECOGNI TI ON SYSTEM This system serves to aid managers in
identfying which demograhic and geographic areas the application is making the best sales.
This system will record each transaction into a database with multiple pieces of information
such as age, location, price and so forth.The system records this data to recognise trends
and paterns to where our application is performing the best. This allows us to realise which
areas we are making large aid to the world heath and cleanliness, and others in which we
need to further look into.
3.10. 3. MARKETING SUPPORT SYSTEM This system serves to aid the marketing department
in the ongoing target consumer groups and areas. The marketing support systems works
alongside the data capture systems and is alerted whenever a trend of non-sales or great
sales is occuring. From these alerts the marketing department can identify good marketing
techniques and consiquently adjust poor techniques in attempt to reach the entirety of the
desired market in oder to make to world a cleaner and healthier place.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
Sell the
Product or
Service
1. Development to
Sale Process
1. Record amount of Sales.

2. Readily and frequently compare sales on
different marketing methods.
Performance Recognition
System

Management Decision
System
Transaction Processing
System

Enterprise Resource
Planning System/Decision
Support System
2. Research to
Advertising
Process
1. Store relevant research data.

2. Create processed tables, graphs and
conclusons.
Performance Recognition
System


Management Decision
System
Transaction Processing
System

Enterprise Resource
Planning System/Decision
Support System

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CONCLUSION

REFERENCES

1. Apple Developer. (2014). iOS Developer Program. Retrieved from
https://developer.apple.com/programs/ios/
2. Quitlile. (2014). Quitline. Retrieved from http://www.quit.org.nz/
3. Oracle Technology Network. (2014). Java SE Overview. Retrieved from
http://www.oracle.com/technetwork/java/javase/overview/index.html
4. App Brain Statistics. (2014). Number of Android Apps. Retrieved from
http://www.appbrain.com/stats/number-of-android-apps
5. W3C (World Wide Web Consortium). (2013). Extensible Markup Language
(XML). Retrived from http://www.w3.org/XML/
6. Rigotti, N. A. (2002). Treatment of tobacco use and dependence. New England
Journal of Medicine, 346, 506512.