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How To Give Sales Report in Memo Form

Sales of the newly launched CFL Rechargable tube T-101 have met or exceeded targets in each region of India in the first month. The product has been successful based on customer and dealer feedback, and the manager proposes increasing sales targets for the next quarter by 100% while strengthening the dealer network, advertising, and pursuing a patent. Competitors do not currently offer a similar product, but one company has begun developing one, so pursuing the patent for the T-101 is a priority.

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5K views2 pages

How To Give Sales Report in Memo Form

Sales of the newly launched CFL Rechargable tube T-101 have met or exceeded targets in each region of India in the first month. The product has been successful based on customer and dealer feedback, and the manager proposes increasing sales targets for the next quarter by 100% while strengthening the dealer network, advertising, and pursuing a patent. Competitors do not currently offer a similar product, but one company has begun developing one, so pursuing the patent for the T-101 is a priority.

Uploaded by

akshay_kottur
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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XYZ

XYZ Ltd.

MEMORANDUM

Date: 12/11/2009

To: Mr. XYZ – VP Marketing From: ABC – Manager


Marketing

Sub: Sales updates for our newly launched CFL Rechargable tube T-101.

Introduction:
As requested please find the Sales update for our new launch T-101, for last one
month since launch. The response is bang on target to our market study &
expectations.

Findings:

Region wise sales:


Please find the sales in no of units against the targeted (mentioned in bracket).
North 13098 (13000)
West 16231 (15000)
South 12822 (12500)
East 12799 (12500)

Sales Analysis:
The product has been successful in grabbing the attention of the people which is
evident from above figures. Based on the feedbacks from customers & dealers, the
future of the T-101 is bright. We need to take further steps to strengthen our
market penetration & thus the share. Following are few suggestions:
 Increase the dealership network by 30% in each region.
 Advertise the T-101 more rigorously. A detail report on this shall be
submitted in a week’s time.
 Start the patent process on priority.

Future target setting:


Responding to the achievement of first month targets & on the basis of aggressive
marketing plans, I propose to increase the target for next quarter by 100%. We shall
achieve this 100% rise gradually by 20, 50 & 100% units in each month for next
quarter.
The production team has assured & is geared up to achieve the production. A study
for this is attached for your kind perusal.

Competitor study:
As such we do not have any competition, as on date, for T-101. Products similar to
this have received a hit, which is evident from their sales figures (a copy enclosed).
A market review provided us that M/s XXX have started work on development of a
product similar to T-101. We therefore need to chase the patent work on war
footing.

Distributor recoveries:
We have collected 70% recovery from all the distributors & the residue shall be
recovered in 10 days time. The methodology & time line are enclosed for your
reference.

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