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Whiskey

1. The document discusses various Indian whisky brands, their ownership, launch year, sales figures and growth rates. It provides details about McDowell's No. 1 Reserve, Officer's Choice, Royal Stag, Bagpiper, Old Tavern, Original Choice, Imperial Blue, Haywards Fine, 8 PM, and Director's Special whisky brands. 2. It mentions that McDowell's No. 1 Reserve was launched in 1976 and sold around 180 million cases in 2018. Officer's Choice sold around 16.1 million cases in 2018, an increase of 14%. Royal Stag sold around 13 million cases in 2018, around 11% growth. 3. Most of the brands

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170 views

Whiskey

1. The document discusses various Indian whisky brands, their ownership, launch year, sales figures and growth rates. It provides details about McDowell's No. 1 Reserve, Officer's Choice, Royal Stag, Bagpiper, Old Tavern, Original Choice, Imperial Blue, Haywards Fine, 8 PM, and Director's Special whisky brands. 2. It mentions that McDowell's No. 1 Reserve was launched in 1976 and sold around 180 million cases in 2018. Officer's Choice sold around 16.1 million cases in 2018, an increase of 14%. Royal Stag sold around 13 million cases in 2018, around 11% growth. 3. Most of the brands

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1. McDowell's No.

1 Reserve
McDowell's No.1 is an Indian brand of whisky owned by United Spirits Limited (USL which is
a s!bsidiary of the United "reweries #ro!p. McDowell's No.1 whisky was la!nched in 1$%&.
It has e'panded o(er the years and at present has se(eral (ariants like McDowell's No.1
)eser(e *hisky+ McDowell's No.1 Diet Mate (which has metabolism increasin, in,redients
and McDowell's No.1 -latin!m *hisky (which is totally ,rain based. In ./1. the amo!nt of
whisky from this brand that was sold was aro!nd 1$.0 million cases+ an impressi(e ,rowth of
.11. )eader's Di,est awarded it the ,old medal in .//%. McDowell's No.1 la!nches special
packs on occasions like New 2ear+ 3oli+ Diwali+ etc. 4his brand also sponsors se(eral
m!sical concerts in India.
2. Officer's Choice
5fficers6 7hoice whiskey is owned by 8ishore 7hhabria6s 9llied "lenders and Distillers also
known as 9"D. It is man!fact!red by blendin, Indian Malt Spirits and the best chosen Indian
ne!tral spirits. It sold aro!nd 1&.1 million cases in ./1. an increase of 1/1.
3. Royal Stag
)oyal Sta, is owned by the :rench company -ernod )icard. 4his whisky was la!nched in
India in 1$$0 by Sea,ram which claimed it had 'No 9rtificial :la(o!rs'. )oyal Sta, is a blend
of Indian spirits+ which are ,rain;based+ and imported Scotch malts. -ernod )icard and
Dia,eo had <ointly proc!red Sea,ram's b!siness in .//1. 3owe(er these two companies
later parted ways and Sea,ram's Indian operations were ,i(en to -ernod )icard based on a
prior a,reement. In ./1. )oyal Sta, sold aro!nd 1= million cases which is ,rowth of aro!nd
1.1. )oyal Sta, came second in rankin, amon,st Indian spirits brands+ in Impact
International's list of '4op 1// "rands at )etail >al!e'.
4. Bagpiper
"a,piper is another brand man!fact!red by United Spirits Ltd+ which is a s!bsidiary of the
United "reweries #ro!p. 4his brand was la!nched in the year 1$?%. "a,piper was awarded
the )eader's Di,est #old award in .//% for bein, the @Most tr!sted brand' and it has also
been incl!ded in Impact International's list which comprises of '4op 1// brands6. "a,piper
was also amon, the first brands which introd!ced the '#!ala' international cappin, system. It
was also responsible for brin,in, in whisky in tetra packs. In ./1. this brand sold aro!nd 1%
million cases.
. Ol! "aver#
5ld 4a(ern is a pop!lar choice in the Indian states of "ihar and Uttar -radesh+ and has
car(ed o!t a si,nificant market share in se(eral 9frican co!ntries. 5ld 4a(ern achie(ed 01
,rowth in ./1.+ sellin, 11.% m bottles.
$. Origi#al Choice
5ri,inal 7hoice is the leadin, blended whisky brand prod!ced by Aohn Distilleries based in
#oa. In ./1B Aohn Distilleries was ,ranted permission by India6s Intellect!al -roperty
9ppellate "oard (I-9" for the !se of its trade name after a case by 9llied "lenders Distillers+
which alle,ed the name was too similar to its 5fficer6s 7hoice prod!ct. 5ri,inal 7hoice is
clearly a pop!lar whisky of choice in the Indian market ha(in, sold 1/.$ million cases in
./1..
%. &'perial Bl(e
Imperial "l!e which is also called Sea,ram6s Imperial "l!e is another rep!ted brand of Indian
whisky. It is presently owned by -ernod )icard+ the :rench company. 3owe(er the brand
was la!nched in 1$$? by Sea,ram. It is man!fact!red by blendin, Indian ,rain spirits alon,
with imported Scotch malts. In ./1. this brand was the official sponsor of the *orld Series
3ockey to!rnament. In ./1. Imperial "l!e sold aro!nd &.& million cases. 4his brand !sed a
!niC!e marketin, strate,y by commissionin, a $/;min!tes mo(ie called @Men *ill "e Men6
which is the brand6s ta,line.
). *aywar!s +i#e
5wned by United Spirits Limited+ which is a s!bsidiary of the United "reweries #ro!p+
3aywards :ine is amon, the fastest ,rowin, prod!cts in the economy whisky cate,ory+
re,isterin, an impressi(e 101 sales ,rowth in ./1.. 4his brand ?.1 million cases in ./1.+
and is (ery pop!lar in the Middle Dast and in certain 9frican markets.
,. ) -M
& -M is an Indian brand of whisky owned by )adico 8haitan. )adico 8haitan was formerly
known as )amp!r Distillery E 7hemical 7ompany Ltd. It was la!nched in 1$$$. It sold so!nd
=.$ million cases in ./1B. Since it6s blended with fine scotch it is e'tremely smooth.
1.. Director's Special
Director's Special is man!fact!red by United Spirits Ltd+ which is a s!bsidiary of the United
"reweries #ro!p. 4he U" #ro!p is owned by >i<ay Mallya. 4his whisky brand initially was
man!fact!red by Shaw *allace before U7" acC!ired Shaw *allace in .//0. 4his Indian
brand entered the Indian market in 1$&&. Director's Special "lack is a whisky which is
distilled from fermented molasses. Shaw *allace fo!,ht a le,al battle a,ainst Scotch *hisky
9ssociation (S*9 and in the end won the case to sell their prod!ct as Scotch whisky in a
US co!rt. In the year ./1. Director's Special re,istered a sales of =.B million cases. 4he
prod!ct has recei(ed its share of reco,nition from International *ine and Spirit 7ompetition
(.//? by ba,,in, the sil(er medal and rankin, ==th in the world.

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