How to Build Backlinks in 2014

(That Actually Work)

No Theory. No Generalizations. And Absolutely No Guru Advice!
By: Nathan Gotch
Gotch SEO, LLC
GotchSEO.com

About Gotch
The fr!t thn" # $ant to !ay ! thank you% # really a&&recate you
takn" the tme to 'o$nloa' th! eBook. # kno$ you(re "on" to
fn' a ton of )alue an' many actona*le t&! n t.
To kee& thn"! !hort, my name ! Nathan (mo!t &eo&le call me
Gotch), an' #(m the o$ner of Gotch SEO. #t o&erate! a! *oth my
*u!ne!! an' arena for teachn" a!&rn" SEO! an' *u!ne!!
o$ner! ho$ to actually rank n Goo"le. #f you rea' my *lo", you
kno$ that # hate theory, "eneral+aton!, an' ,"uru- a')ce.
Th! eBook ! "on" to !ho$ you the e.act ty&e! of lnk! #(m u!n" r"ht no$ $th my clent!
an' my &er!onal $e*!te! to ea!ly rank $e*!te!.
Why Should You Trust Me
/ou !houl' tru!t me *ecau!e # ha)e the re!ult! to *ack $hat #(m !ayn". #0m not *" on
,*ra""n"-, *ut # $ll tell you that # ha)e *ult a !. f"ure *u!ne!! (Launche' n Se&tem*er) n
only 1 month!, an' ALL of my *u!ne!! ! the re!ult of SEO.
But unlke many other ,nternet marketer!-, # $ant you to kno$ that my !ucce!! ''n0t ha&&en
o)er n"ht... #n fact, # $ent $ell o)er a year $thout makn" any !u*!tantal money from SEO.
A*out a year a"o, # $a! $orkn" a normal 2o* an' 'on" SEO n e)ery &o!!*le o&en mnute #
ha'. # lterally $oke u& at 3:45 A6 e)ery'ay, "ot to the Star*uck! near my $ork aroun' 1A6,
$orke' on my SEO from 1A6 7 85A6, $ent nto my normal 2o* at 85A6 (*ran!tormn" an'
thnkn" a*out SEO the $hole tme), $orke' on SEO 'urn" my lunch *reak, an' then "ot off
aroun' 1:45 96 an' $orke' on SEO u& untl 8596 that n"ht.
#0m telln" you th! *ecau!e # $ant you to kno$ that you !houl' ne)er ")e u&. # $a! clo!e
many tme!, *ut # ke&t &u!hn". 6y !ucce!! n SEO !n0t !ome Go':")en a*lty. #0m a
com&letely a)era"e "uy (;.< G9A n colle"e) an' # !uccee'e' *ecau!e # ne)er "a)e u&, an' #
ha)e ne)er !to&&e' te!tn" an' refnn" my techn=ue!.
/ou ha)e to mmer!e your!elf n SEO, *ut at the !ame tme, there ! no *etter $ay to learn
than tryn" thn"! your!elf. Tru!t me, # ha)e fale' $th many $e*!te! of my o$n, *ut that0!
*ecau!e # $a!n0t afra' to te!t. >on0t e)er !to& te!tn".
TH! G""# $!WS% #0m "on" to ")e you all of the lnk *ul'n" techn=ue! #0m u!n"
!ucce!!fully n ;583. Th! mean!, you $on0t ha)e to &ut n that tme that # ''. #0m lterally
&uttn" n a tme ca&!ule an' fa!t for$ar'n" your SEO kno$le'"e.

What is This !book About
Th! *e eBook ! "on" to !ho$ you e)ery ty&e of *acklnk that $ork! n ;583. Some are
!u&er ea!y to "et an' other! are more challen"n".

#n a''ton to !ho$n" you the 'fferent ty&e! of lnk!, #(m al!o "on" to ")e you an e.cel
'ocument !ho$n" you the e.act $e*!te! $here you can "o out an' "et the!e lnk!.

#(m &ractcally !&oon fee'n" you, !o you *etter take a')anta"e of th! !tuff%
A &uick 'ntro
Let(! face t, SEO !n(t $hat ! u!e' to *e. Back n the 'ay, you coul' *la!t your $e*!te $th
&retty much any ty&e of lnk an' rank $ell. A! you kno$, 9en"un took care of th! lttle e.&lot
n a''ton to many other trcky lnk *ul'n" techn=ue!.

#n ;583, lnk *ul'n" re=ure! &lannn", !trate"y, an' !m&ly "on" *ack to the *a!c!.

Th! "u'e ! 'e!"ne' to hel& you *ul' h"h:=ualty lnk! that W#LL m&ro)e your rankn"! n
;583.

There !n(t "on" to *e a *unch of fluff n th! "u'e. #(m "on" to !ho$ you the e.act lnk! #
u!e to rank clent! acro!! the ?nte' State! an' e)en on the natonal le)el.

Soun' "oo'@ Let(! !tart (tol' you t $oul' *e a =uck ntro).

The (oundation )"n*+a,e S!"-
#f you rea' my *lo", you kno$ that # ha)e !a' !e)eral tme!, *ul'n" lnk! to a $e*!te that
ha!n(t taken the nece!!ary on:&a"e SEO !te&!, ! lke *ul'n" a hou!e on a &oorly *ult
foun'aton.

The hou!e m"ht !tay afloat for =ute !ometme, *ut !ooner or later, the &oorly *ult foun'aton
$ll *e e.&o!e' an' !en' your hou!e cra!hn" 'o$n.

#n SEO term!: you may *e a*le to "et a$ay $th &oor on:&a"e SEO an' =ue!tona*le lnk
*ul'n" !trate"e!, *ut the =ue!ton ! ho$ lon"@ ?ntl the ne.t u&'ate@

Th! !n(t ho$ # o&erate.

Goo' SEO an' lnk *ul'n" ! all a*out creatn" a !ol' foun'aton for tomorro$, *ut mo!t
m&ortantly, for the future.

So, ho$ 'o you "o a*out 'on" th!@

#t !tart! $th on:&a"e SEO. Snce th! ! a lnk *ul'n" "u'e, # h"hly recommen' you "o an'
rea' my on:&a"e SEO "u'e. #t 'etal! the many on:&a"e SEO m!take! # fn' $th e)ery
clent # $ork $th an' al!o ho$ you can f. the!e &ro*lem! $thout too much cra+y effort.

After your on:&a"e SEO ! !ol', you nee' to 'e)elo& a content !trate"y.

Content ! the fuel of your $e*!te an' *u!ne!!.

E)entually, your content $ll *e the &rmary lnk *ul'n" mechan!m *ecau!e &eo&le $ll
naturally lnk to t.

But "ue!! $hatA f &eo&le can(t fn' your $e*!te n the fr!t &lace, they(ll ne)er *e a*le to
lnk to t%

Once a"an, # coul' $rte an entre "u'e a*out content 'e)elo&ment, *ut you came here for
lnk *ul'n".

Basics o. &uality /ontent #e0elo12ent

(ocus on sol0in, 1roble2s 7 rea' ,>!co)er /our Au'ence! 9ro*lem! an' Become a True
Authorty-
/reate un1aralleled 0alue (*y your n'u!try !tan'ar'!) 7 'on(t kll your!elf $rtn" 3,555
$or' artcle! f your com&etton 'oe!n(t e)en kno$ $hat the #nternet !. Bu!t &ro)'e !u&eror
)alue *a!e' on $hat your n'u!try ! 'on".
Ha0e a 0oice 7 th! ! a*!olutely crtcal. /our *lo" $ll ne)er *e !ucce!!ful f you !oun'
cor&orate or ro*otc. Be /O?, *e the EC9EDT. Ea)e an o&non. >on(t feel lke you nee' to
*e lke the *e!t &er!on n your n'u!try. There !n(t another you, !o take a')anta"e of that fact
an' 'fferentate your!elf.
(ocus on 3uality o0er 3uantity 7 one e.tremely )alua*le &ece of content &er month !
*etter than 45 a)era"e &o!t! &er month. #n:'e&th artcle! attract the mo!t attenton throu"h
lnk!, !ocal !hare!, an' '!cu!!on.
#i0ersi.y your content deli0ery : artcle!, nfo"ra&hc!, )'eo!, 9>F!, &o'ca!t!, $e*nar!.
Th! $ll kee& your rea'er en"a"e'.
+ro0ide incredible 0alue 7 the G8 "oal of your content ! to &ro)'e un&arallele' )alue an'
e'ucate your au'ence. /ou(re the e.&ert an' teacher. Once your au'ence tru!t! you, you
$ll ha)e an army of follo$er! $ho $ll &romote you an' ha)e your *ack for lfe. #t all *e"n!
$th &ro)'n" n!ane amount! of )alue. >on(t e)er !to& ")n".


How to Buildin, 4inks in 2014 )4ike a Boss-
Before # !ho$ you $here to *ul' lnk!, t(! m&ortant for me to talk a*out anchor te.t.

/our lnk! are only a! "oo' a! your anchor te.t.

To learn more n:'e&th nformaton a*out anchor te.t ')er!fcaton, then rea' Anchor Te.t
Gu'e for >efeatn" a Eo!tle 9en"un.

Here are the basics%
506 Brand Anchors
Bran' anchor! are Gotch SEO or Gotch SEO, LLC. The!e anchor! $ll are crtcal *ecau!e t
$ll e!ta*l!h your $e*!te a! a BDAN>.

206 $aked 4inks
Nake' lnk! are the mo!t natural $ay to lnk to a !te: htt&:HH$$$."otch!eo.comH,
GotchSEO.com, $$$.GotchSEO.com.

206 Generic
Generc anchor! nclu'e ,clck here-, ,"o here-, or ,check th! out-. /ou(ll $ant to u!e the co:
ctaton trck # '!cu!!e' n my anchor te.t &o!t for the!e.

56 7eyword 8ariations
Iey$or' )araton! are e.actly $hat you thnk: )araton of your
e.act match anchor or &rmary key$or'. #f ,&u&&y che$ toy!- !
your man key$or', then !ome of your )araton! m"ht nclu'e:
,the *e!t &u&&y che$ toy!-, ,che$ toy! for &u&&e!-, ,&u&&y che$
toy! for a "oo' &rce-, etc.

56 !9act Match Anchors )or less-
# $ant to !ho$ you a lttle anchor te.t trck that # ''n(t !hare on my
*lo", *ut # u!e on all my cam&a"n! (t(! n!anely &o$erful).

Snce you !houl' only u!e e.act match anchor! a*out <J or le!!
of the tme, you nee' to kno$ ho$ to u!e them !trate"cally. So, to
!ho$ Goo"le that your lnk! are natural an' you(re not u!n"
e.ce!!)e amount! of commercal anchor te.t, you(re "on" to
cycle your e.act match anchor!.

#n e!!ence, you(ll u!e your e.act match anchor, cycle throu"h
)araton!, an' then come *ack an' u!e the e.act a"an.
Take a look at the ma"e to the r"ht.

The ma"e ! on the !mall !cale *ecau!e you(ll ha)e many more
lnk! n:*et$een, *ut the conce&t !houl' *ecome &retty a&&arent.
#t(! !m&ly the &roce!! of 'lutn" your anchor te.t, *ut *y u!n"
many 'fferent anchor! *efore "on" *ack to the e.act match, you(re makn" t look natural.

The moral of the !tory ! to a)o' u!n" your e.act match anchor t$o lnk! n a ro$.

#m&ortant note: make !ure you u!e your e.act match anchor! on the a*!olute *e!t lnk! you
can "et. >o not $a!te them.

Alr"ht cool, let(! "et nto lnk *ul'n".

!asy )But $ecessary- 4inks
#(m not "on" to l!t all the 'rectore!, *u!ne!! l!tn" !te!, etc on th! e*ook, *ut there ! a
!e&arate e.cel 'ocument on the 'o$nloa' &a"e. #t ! a l!t # ha)e com&le' of all the !te! you
can "et lnk! from. The e.cel 'ocument $ll al!o nclu'e !earch !trn"! for fn'n" lnk
o&&ortunte! mentone' *elo$.

&uality #irectories
?tl+n" h"h:=ualty, $ell:mo'erate' 'rectore! ! an e.cellent $ay to *ul' tru!t for your
$e*!te an' !en' a nce flo$ of authorty. /ou !houl' only focu! on &a' 'rectore! an' free
'rectore! $th !tron" mo'eraton.

+ress :eleases
Snce Goo"le la' 'o$n the la$ re"ar'n" &re!! relea!e!, many ,SEO!- ha)e *een afra' to
u!e them. That(! *ecau!e many &eo&le $ho 'o SEO are )ery one:track mn'e' an' they
'on(t un'er!tan' "eneral marketn" an' traffc "eneraton.

Ther mn'!et ! ,L#NIS, L#NIS, L#NIS-, an' ,ANCEOD TECT, ANCEOD TECT-.

O*)ou!ly rankn" $ell ! a "oal for SEO, *ut 'on(t for"et, the ?LT#6ATE "oal ! =ualfe'
traffc.

6y rant ! offcally o)er, *ut to conclu'e: &re!! relea!e! are a 6ADIET#NG an' TDAFF#C
GENEDAT#ON techn=ue. /ou are marketn" your *u!ne!! an' *ran'.

Act lke a *ran' an' *e treate' lke a *ran' *y Goo"le.

9lan an' !m&le.

9re!! are ncre'*ly effect)e f you a) "et t &rofe!!onally $rtten, *) "et t '!tr*ute' on
re&uta*le ne$! $e*!te!, an' c) only u!e *ran'e' an' "enerc anchor te.t, an' a)o' all
commercal anchor!.

Business 4istin,s
9lacn" your *u!ne!! n the &o&ular 'rectore! ! *a!cally telln" Goo"le: ,E, #(m not a
!&ammer an' #(m !erou! a*out my *u!ne!!%- 7 that mean! you !houl' >O #T.

:ele0ant Blo, /o22ents
Once a"an, many SEO(! 'on(t utl+e *lo" comment! *ecau!e they are ,nofollo$- on a*out
K5J of *lo"!. The truth !, ther m!!n" out on a hu"e o&&ortunty to "et rele)ant *acklnk!,
#9 ')er!ty, an' h"hly rele)ant referral traffc. Goo"le $ant! you to &artc&ate $thn your
n'u!try(! communty.

Ben" a lone $olf 'oe!n(t $ork an' t $ll en!ure that your *u!ne!! !tay! n)!*le. Smlar
conce&t to &re!! relea!e!, !to& thnkn" !o much a*out L#NIS.

9artc&atn" on the &o&ular *lo"! n your n'u!try ! a "reat $ay to "et your name out there
an' !tart the &roce!! of e!ta*l!hn" ra&&ort an' your authorty.

+#( ; #"/ #istribution
Creatn" a =ualty 9>F an' '!tr*utn" t to the to& $e*!te! ! a "reat tru!t *ul'er. Sm&ly
$rte a 355:<55 $or' artcle, n!ert your non:o&tm+e' lnk!, con)ert t 9>F, an' !u*mt to the
'rectore! n the e.cel 'ocument #(m ")n" you. 9ece of cake.

Article #irectories
Lke &re!! relea!e!, many SEO! lke to ,'!!- artcle 'rectore! *ecau!e of ther lon" h!tory
of !&ammn". Eo$e)er, there are !tll !ome 'rectore! that # $ll !u*mt or"nal artcle! to
!uch a! E+ne, Goartcle!, Soo&er Artcle!, an' Street Artcle!. A!'e from GoArtcle!, the
other all ha)e mo'eraton n &lace, !o you $on(t *e a*le to !u*mt !&un "ar*a"e.

The rea!on $hy # !tll u!e the!e 'rectore! ! to a) ')er!fy my lnk &rofle, *) ncrea!e #9
')er!ty, an' c) to "et more un:o&tm+e' anchor te.t.

/SS Sub2ission
Th! ! !omethn" ne$ that(! a !u&er ea!y $ay to "et a lnk. All you ha)e to 'o ! !u*mt the
CSS for your !te an' you(ll "et ma"e lnk *ack to your !te. #n the e.cel fle, there ! a*out a
l!t of 855 'fferent CSS $e*!te! $here you can "et lnk! from.

Audio Sub2ission
Th! ! a !u&er ea!y $ay to "et a nce 'ofollo$ *acklnk. Create a !m&le au'o fle $th
cu!tom:ma'e mu!c or lterally 2u!t you talkn" a*out your nche. # ha)e a l!t of !te! n the
e.cel fle for you to '!tr*ute to.

'2a,e Sub2ission
Th! ! a! ea!y a! t "et!. Bu!t !u*mt ma"e! of your $e*!te or un=ue ma"e! from your
!te, an' you(ll "et !ome =ualty lnk!.

+roduct Sub2ission
The!e !te! allo$ you to a'' your ,&ro'uct-, $hch can !m&ly *e your $e*!te. S"n:u& an'
"et a nce >oFollo$ &rofle lnk. There $ll *e a nce of !te! n the e.cel fle for you.

+ort.olio Sub2issions
Lke the other!, the!e !te! allo$ you to !"n:u& for free an' '!&lay your &ortfolo. # u!ually
2u!t take a !na&!hot of my home&a"e an' that(! &retty much t.

Social Book2arks
Socal *ookmark! are )ery effect)e for your 'lutn" your anchor te.t, ncrea!n" #9 ')er!ty,
an' ")n" you the ,!ocal !"nal!- that !ome &eo&le clam are nece!!ary. # *ul' t$o ty&e! of
!ocal *ookmark! to my tar"et !te!: h"h =ualty an' a)era"e.

E"h:=ualty !ocal *ookmark! come from e!ta*l!he' $e*!te! lke >elcou! or Stum*leu&on,
an' the a)era"e =ualty *ookmark! from Socal 6onkee. Th! create! a nce m. of lnk! an'
#9!. There $ll *e a l!t of *ookmarkn" !te! you can u!e n the e.cel fle.

Social +ro.iles
Socal &rofle! are another ty&e of lnk that ha! *een hea)ly a*u!e' n the &a!t, *ut $hen
utl+e' correctly, they !tll offer a "reat >oFollo$ lnk. # only focu! on authortat)e $e*!te! for
the !ocal &rofle! an' of cour!e, create each &rofle manually.

L Trck for !ocal &rofle!: a cou&le $ay! to ncrea!e the authorty an' &o$er of the!e lnk! !
to:

a) theme each &rofle aroun' your tar"et key$or' 7 f your key$or' ! ,coffee maker!-, then
!"n:u& $th the name ,coffee maker &ro!- an' try to &lace the key$or' a fe$ tme! on the
&a"e $here your lnk !. The more rele)ancy you can &ut aroun' tho!e lnk!, the *etter they
*e $ll.

*) *ul'n" ter t$o lnk! 7 !nce the!e lnk! are >oFollo$ an' the !te! you(re *ul'n" them
on ha)e a ton of authorty, *ul'n" ter t$o lnk! can ncrea!e the 9a"e Authorty (9A) )ery
=uckly an' !u*!e=uently make your lnk! more &o$erful.

The!e t&! a&&ly to really any lnk you *ul', *ut e!&ecally lnk! you "et from the au'o,
ma"e, &ro'uct, an' &ortfolo !te! *ecau!e there !n(t a lot of rele)ancy out of the *o..

/ou CDEATE the rele)ancy.

Hi,h*!..ort 4inks )The "nes You Want-
+re2iu2 Web 2<0s
We* ;.5! are ar"ua*ly !ome of the *e!t lnk! you can "et *ecau!e of the h"h le)el of
rele)ancy. A! you kno$, # offer the *e!t &remum $e* ;.5 !er)ce onlne, an' # create' th!
!er)ce *ecau!e # $a! !o fru!trate' $th the lo$ =ualty one! that are floatn" all o)er the
#nternet.

Eere are !ome t&! for creatn" a$e!ome $e* ;.5!:
Only u!e un=ue content
9u*l!h more than one &o!t (our !er)ce 'oe! < M)
Create A*out, Contact, an' 9r)acy 9olcy &a"e!
?!e un=ue theme!
>)er!fy your anchor te.t
Create a un=ue &er!onalty for each $e* ;.5
Bul' h"h 9D ter t$o lnk!
#f you 'on(t $ant to 'o all of th!, then 2u!t let u! take care of all of the le"$ork.
Branded 4inks
Th! ! a techn=ue #0)e *een u!n" for =ute !ometme no$, an' t0! ncre'*ly effect)e. Not
only 'oe! t !ho$ #0m *ul'n" my *ran', *ut t al!o allo$! me to 'lute my anchor te.t.
Eere0! $hat you 'o:
Dun your *u!ne!! name throu"h Ino$Em (l!te' n the e.cel fle)
De"!ter all $e* ;.5 &ro&erte!, !ocal me'a &rofle!, an' $hate)er el!e un'er your
*u!ne!! name
When you can, create a un=ue &ece of content a*out your *u!ne!! an' &u*l!h t on
the $e* ;.5!.
Lnk *ack to your !te $th *ran'e' anchor te.t an' nake' lnk!. NENED u!e
commercal anchor te.t on the!e &ro&erte!.
The!e are $hat # lke to call ,*ran'e' &ro&erte!-. Fr!t of all, you !houl' *e !ecurn" your
*u!ne!!0! name on all of the!e &ro&erte!, an' !econ'ly, you0re &romotn" your *ran' n a
$ay that Goo"le $ll re!&ect. #t0! al!o a !u&er ea!y $ay to "et !ome &o$erful *ran'e'
anchor!.
(inal :oundu1 +osts
6any $e*!te! &u*l!h $eekly ,roun'u&!- of all the *e!t *lo" &o!t! n the n'u!try for that
$eek. #f you(re $rtn" h"h:=ualty content, you !houl' *e a*le to "et feature' n !ome
roun'u&!. #n the e.cel 'ocument #(m ")n" you, there $ll *e !earch !trn"! you can u!e to
fn' *lo"! that ho!t roun'u&!.

:esource +a,es
#n almo!t e)ery nche there $ll *e $e*!te!, $hch ho!t re!ource! &a"e!. #n or'er to *e
mentone' on one of the!e l!t!, you nee' to *e &ro'ucn" !tellar content. >on(t thnk you(ll *e
a*le to contact a $e*ma!ter an' a!k them f your one:&a"e afflate !te can *e l!te'. #f
you(re creatn" a )alua*le $e*!te that hel&! &eo&le !ol)e a &ro*lem, then you !houl' *e a*le
to "et a fe$ lnk! from !ome re!ource &a"e! $thn your n'u!try. There $ll *e !earch !trn"!
n the e.cel 'oc.

4ink +arties
The!e are &retty ea!y lnk! to "et a! lon" a! your $e*!te ! rele)ant, )alua*le, an' u&:to:
'ate. Lnk &arte! are &o&ular n the home 'Ocor nche, *ut are !een throu"hout many other
n'u!tre!. #t ! e.actly $hat t !oun'! lke: e)ery $eek a *lo" $ll lnk out to a *unch of
rele)ant $e*!te! n the n'u!try that they lke. Ea)e an a$e!ome $e*!te, reach out, an'
you(ll "et !ome !u&er ea!y lnk!.

Blo, :oll 4inks
Blo" roll lnk! are !tll )ery effect)e for !en'n" authorty to a $e*!te e)en thou"h t !eem!
that mo!t &eo&le 'on(t really u!e them anymore. Ty&cally, *lo" roll lnk! $ll *e !te:$'e, !o t
! crtcal that you u!e *ran'e' anchor te.t.

>O NOT u!e e.act match or key$or':'en!e anchor!.

Broken 4inks
Th! ! !mlar to tryn" to *e l!te' on a re!ource &a"e, *ut n!tea' you(ll *e u!n" le)era"e to
"et mentone'. /ou "o out an' fn' the!e &a"e! n your n'u!try an' !ee f there are *roken
lnk! on the &a"e. From there, you can emal the $e*ma!ter an' notfy of the *roken lnk!,
an' of cour!e, !u""e!t re&lacn" the lnk! $th your re!ource an' another rele)ant re!ource
that !n(t your!.

"utdated /ontent
Th! ! a !u&er ea!y $ay to !core a "ue!t &o!t an' !ome lnk! for your !te. Sm&ly fn' an
out'ate' re!ource, $rte an u&'ate' )er!on, an' then !u*mt to the !te o$ner. For e.am&le,
# m"ht "o out an' fn' an ,SEO n ;58;- artcle, an' $rte !omethn" $ay more u&:to:'ate.
Th! !trate"y $ork! $ell n n'u!tre! that are non:!tatc an' are con!tantly e)ol)n": fa!hon,
technolo"y, 'ecoratn", nno)aton, etc.

Guest +ostin,
No, 'on(t $orry t !n(t 'ea'. /ou 2u!t ha)e to *e more !trate"c a*out the $ay! you lnk $thn
the &o!t!. Author *o. lnk! are tra!h an' $ll "et you the *oot. Eo$e)er, "ettn" lnk!
conte.tually $thn an artcle are &retty much *ullet &roof. #(ll *e ")n" a ton of !earch !trn"!
n the e.cel 'oc that you can u!e to fn' $e*!te! offern" "ue!t &o!t! n your n'u!try.

#t(! "ettn" har'er an' har'er to fn' the!e o&&ortunte! *ecau!e &eo&le run an' h'e un'er
ther *e' e)ery tme 6att Cutt(! relea!e! a )'eo. So, make !ure you try to *ul' a relaton!h&
$th the &otental *lo" you(re tar"etn". Th! $ay, you(ll al$ay! ha)e them a! future re!ource.

$ews Websites
Lan'n" the!e lnk! are challen"n", *ut can !kyrocket the authorty of your $e*!te. #n the
e.cel fle, #(m "on" to l!t !ome ne$! $e*!te that allo$ you to !u*mt artcle!. #(m $arnn"
you r"ht no$, 'o not thnk you can !u*mt !ome "ar*a"e $rtten *y a non:nat)e En"l!h
!&eaker. /ou nee' the a*!olute mo!t &remum content to "et &u*l!he'.

To1 4ists Sites
The!e $e*!te are e.actly $hat they !oun' lke. E)ery artcle ! n a l!t format. So, the
!trate"y ! &retty !m&le here: create an e&c l!t &o!t that &ro)'e! )alue an' !u*mt t to the
!te! #(m l!tn" on the e.cel 'ocument.

Hel1 a :e1orter "ut )HA:"-
S"n:u& for EADO, !o you can !tart rece)n" ther emal! three tme! a 'ay. #f you(re act)ely
'on" SEO an' you(re not !"ne' u&, then you(re m!!n" out on a "ol'mne. E)ery !n"le 'ay
EADO !en'! out three emal! that l!t artcle to&c! that $e*!te! are lookn" to "et &u*l!he'
on ther re!&ect)e !te!. The ma2orty of the!e !te! are ncre'*ly h"h =ualty an' $orth the
effort.

The trck ! that you mu!t &ro'uce &remum content =uckly *ecau!e the 'ea'lne! are u!ually
&retty !hort an' the com&etton ! ferce. #f you(re an n'u!try e.&ert, then you !houl' ha)e no
&ro*lem "ettn" &u*l!he'.

'n.o,ra1hics
Creatn" a )alua*le nfo"ra&hc ! a "reat $ay to attract lnk! naturally, *ut o*)ou!ly re=ure!
re!ource!. There are !ome free $e*!te! $here you can 'e!"n your o$n, *ut to *e hone!t, f
the nfo"ra&hc ha! any chance of makn" an m&act, you(ll nee' to "et t &rofe!!onal 'one.

8ideos
N'eo! can *e le)era"e' n t$o $ay!: lnk attracton an' !u*mttn" your )'eo to &o&ular
'rectore! for a lnk. A un=ue or h"hly )alua*le )'eo ! a "reat $ay to attract lnk! naturally.
O*)ou!ly, the!e ty&e! of lnk! $ll *e much more &o$erful than "ettn" lnk! from )'eo
$e*!te! (mo!t are nofollo$).

Lke &re!! relea!e!, )'eo! aren(t nece!!arly "on" to !hoot your rankn"! throu"h the !ky,
*ut they are "reat for traffc "eneraton an' *ran' *ul'n".

Ad0anced Tactics
Warnn": !ome of the!e tactc! are con!'ere' *lackhat, !o # ho&e you 'on0t "et offen'e'. #
'on0t recommen' u!n" *lackhat techn=ue! on a $e*!te you lo)e or your *u!ne!!. Bu!t *e
!mart.
Blo, $etwork
/e!, *lo" net$ork! are the real 'eal an' Goo"le hate! them )ery much. The truth !, there
aren(t many other lnk *ul'n" techn=ue! $here you can control the rele)ancy of the $e*!te,
the anchor te.t, an' the content at the !ame tme.

We* ;.5 &ro&erte! are the only other form of lnk *ul'n" that can com&ete a! far a! lnk
control, *ut they 'on(t ha)e a! much &o$er a! an e.&re' 'oman.
/ou ha)e &ro*a*ly !een me n the comment !ecton on my !te ")n" t&! to other! SEO! on
ho$ to fortfy ther net$ork!.

Well, no$ #(m "on" to !ho$ you e.actly $hat you nee' to 'o to *e !afe.

Warnin,% *ul'n" a *lo" net$ork ! not chea&, t re=ure! a ton of $ork, there ! a lot of
mantenance, an' t(! not 855J !afe no matter $hat you 'o.

The key to kee&n" your net$ork !afe ! to a)o' any &attern!. Demem*er, Goo"le &refer! to
tar"et thn"! al"orthmcally, an' the only $ay they can 'o th! ! throu"h 'entfyn" &attern!.

Th! ! $hy t(! a*!olutely crtcal to *e DAN>O6.

(ake Whois and +ri0ate Whois /o2bo 7 e)ery e.&re' 'oman !houl' ether u!e fake or
&r)ate WEO#S nformaton. #t(! *e!t to m. t u& an' not only ha)e &r)ate *ecau!e th! coul'
thro$ u& re' fla"!.

#i..erent Hostin, 7 ho!t e)ery !n"le one of your $e*!te! on a 'fferent ho!tn" &ro)'er. #
ha)e te!te' SEO ho!tn", an' t $ork! the !ame, *ut the r!k ! much h"her. An' n fact, the
co!t ! a! $ell.

SEO Eo!tn": P;< &er month for 85 #9! Q P455 &er year
P8 Eo!tn": P8 &er month for ;< $e*!te! Q P455 &er year

Once your net$ork "et(! o)er ;< $e*!te!, thn"! $ll !tart to "et co!tly *ecau!e you run out
of P8 ho!t! L. So, # u!e a com*naton of SEO ho!tn", P8 ho!tn", an' P; 'ollar ho!tn".
Once a"an, kee& t ran'om.

#i..erent Blo,,in, +lat.or2s 7 # 'on(t &er!onally 'o th!, *ut f you(re really concerne'
a*out !afety you !houl' create your *lo"! on Wor'&re!!, Boomla, or e)en ET6L !te!. # 2u!t
!tck to Wor'&re!! !nce t(! the mo!t &o&ular an' t(! really ea!y.

=ni3ue The2es and +lu,ins 7 th! one ! o*)ou!, *ut 'on(t e)er u!e the !ame theme or
com*naton of &lu"n!. Iee& th! a! ran'om a! &o!!*le.

=se (iller /ontent 7 a)o' ha)n" lnk! n e)ery !n"le artcle on your $e*!te. #nclu'e !ome
455 $or' artcle!, nfo"ra&hc!, )'eo!, etc to kee& thn"! natural.

/reate a +ersonality 7 al$ay! create a face *ehn' the *lo" *ecau!e th! make! thn"! $ay
more naturally. Th! mean! create a un=ue a*out &a"e $th 855 M $or'!, a contact &a"e,
an' &r)acy &olcy an' term! of !er)ce &a"e!. # al!o lke to create an ,a*out me- $'"et at
the to& of my !'e*ar $th a lttle <5 M $or' &ara"ra&h an' &cture.

+lace Ads 7 /e!, that(! r"ht. /ou !houl' ha)e a')ert!ement! on your !te! *ecau!e th! !
NAT?DAL. # 2u!t "o to Comm!!on Buncton an' "ra* a rele)ant *anner from one of my
a')ert!er! an' !la& t on the !'e*ar or other &lace! throu"hout the *lo". NENED u!e Goo"le
A'Sen!e. Th! *rn"! me to my ne.t &ontA

A0oid All Thin,s Goo,le 7 th! !houl' *e ncre'*ly o*)ou!, *ut 'on(t n!tall Goo"le
Analytc!, u!e $e*ma!ter tool!, or &lace any Goo"le A'Sen!e on the!e !te!.

Ma9i2u2 o. 10*15 "utbound 4inks on the Ho2e1a,e 7 # $oul'n(t ha)e more than 8<
out*oun' lnk! on the home&a"e of any of your !te!. Anymore than th! not only make! the
lnk! $eaker, *ut t !tart! to look !&ammy.

Ha0e Hi,h !ditorial Standards 7 /e!, that(! r"ht. >on(t !lam your net$ork !te! $th !&un
tra!h% /ou !houl' create (out!ource) h"h:=ualty artcle! for your net$ork (355 M $or'!).
Treat your net$ork !te! lke you $oul' your o$n *lo" an' you(ll ne)er ha)e any !!ue!.

:ele0ant "utbound 4inks 7 th! ! more a !afety mea!ure an' for kee&n" thn"! natural. #
ha)e te!te' $th an' $thout, an' ha)en(t !een any notcea*ly 'fferent re!ult!.

+a,e 4e0el :ele0ancy 7 to "et the mo!t out of the artcle! on your net$ork, at the )ery
mnmum you nee' to mantan &a"e le)el rele)ancy. So f you(re tar"etn" ,mou!e &a'!-,
then your artcle !houl' ether *e a*out ,mou!e &a'!- or *e clo!ely relate'.

#o2ain 4e0el :ele0ancy 7 f you(re n a )ery com&ett)e nche, then 'oman le)el rele)ancy
may *e nece!!ary. 6y !te! "enerally tar"et lar"e nche! lke technolo"y, *u!ne!!, health,
etc.

But $hen #(m "on" nto !ome more challen"n" nche!, # theme the entre net$ork !te aroun'
my tar"et key$or'.

#f #(m u!n" the ,mou!e &a'!- e.am&le, # $oul' theme the entre !te aroun' ,mou!e &a'!-.
6y ttle m"ht *e ,6r 6ou!e 9a'!- or !omethn" lke that. # $oul' then $rte a =ualty artcle
a*out mou!e &a'! an' ton of fller artcle! a*out technolo"y. An' &ro*a*ly lnk out to other
technolo"y !te! #(m $orkn" on.

Follo$ the!e t&! an' you(ll more than lkely ne)er ha)e to $orry a*out "ettn" ht.

The key to your net$ork! !afety ! to al$ay! kee& t &r)ate an' treat t lke you $oul' your
o$n *lo".

$iche :e0iew Sites
Creatn" !u&er rele)ant an' )alua*le re)e$! !te! ! one of my fa)orte !trate"e! $th
eCommerce $e*!te!. So, let(! !ay my clent !ell! !hoe!. # $oul' then "o out an' create
a*out three !hoe! re)e$ !te! $th )alua*le content. From the!e !te!, # $oul' lnk to my
clent.

Th! $ork! *ecau!e a) t(! a !u&er rele)ant lnk, an' *) t(! a &rotect)e layer $hch # *ul' a
ton of lnk! to.

The!e !te! $ll u!ually en' u& rankn" $ell *ecau!e of the lnk!, an' then t !en'! not only
lnk &o$er to my clent(! !te, *ut t al!o !en'! tar"ete' referral traffc.

>01 :edirects
Th! tactc ! *or'erlne *lackhat, *ut t $ork!. An' t $ork! really freakn" $ell. What you 'on(t
real+e ! that many $e*!te! u!e th! !neaky lttle tactc $thout e)en kno$n" that they are
'ramatcally ncrea!n" the authorty of ther $e*!te!.

The metho' ! !m&le. /ou 458 re'rect a !tron" 'oman to your tar"et $e*!te an' you "et
almo!t all of t(! &o$er an' &re)ou! authorty. The rea!on $hy th! $ork! ! *ecau!e t(!
ea!er to rank for key$or'! $hen your $e*!te ha! authorty n term! of 9D (9a"eDank), >A
(>oman Authorty), an' 9A (9a"e Authorty).

Other than 'rectly httn" your $e*!te $th a 458, you can al!o utl+e the ?DL !hortner
techn=ue.

Iee& n mn', th! ! !u&er *lack hat an' # 'on(t recommen' on a lon":term &ro2ect.

#n e!!ence, you *ul' a fe$ ?DL !hortner! an' then *ul' lnk! to the!e !hortner!. #t $ork!
*ecau!e 8) there ! a &rotect)e layer, !o you can "o cra+y $th lnk!, ;) ?DL !hortner
$e*!te! u!e 458 re'rect!, !o you(ll *e "ettn" a ton of authorty.

Th! ! the ty&e of tactc that Goo"le $ll e)entually $&e out, *ut # thou"ht # !houl' menton t
for tho!e of you $ho lke to l)e on the e'"e.

Tier Two 4inks
A! of r"ht no$, the *e!t ter t$o lnk! are h"h 9D *lo" &o!t!. Th! make! !en!e *ecau!e
you(re httn" your ter one $th e!ta*l!he' authorty. /ou can al!o me!! aroun' $th 458
re'rect! or ?DL !hortner! on ter t$o.
To /onclude?
# ho&e you en2oye' th! eBook an' foun' !ome ne$ n!"ht!% 6ake !ure you check out the
e.cel 'ocument, !o you can !tart *ul'n" lnk! to'ay.
Go to th! &a"e to 'o$nloa' the e.cel fle: htt&:HH$$$."otch!eo.comH*ul':*acklnk!:;583:
$orkH
An' mo!t m&ortantly, &lea!e !hare th! eBook $th your fren'! or collea"ue! f you foun'
!ome )alua*le nformaton n t%
Thank you for reading!
Nathan Gotch
GotchSEO.com
Follo$ me on T$tter%