Jason Burgoyne

John Nguyen
Mia Quinn
Umar Khan
Nhat Pham
2

Table of Contents
Section Page
I/ Introduction ...................................................................................................................................... 3
Facts on Breast Cancer, the purpose of the Proposal and Chipotles role
1.1. Breast Cancer Facts ................................................................................................................. 3
1.2. Chipotles Role ........................................................................................................................ 3
1.3. The Purchase of The Proposal ................................................................................................. 3
II/ Background ..................................................................................................................................... 4
About Breast Cancer, American Cancer Society and Breast Cancer in the DFW area
2.1. Breast Cancer .......................................................................................................................... 4
2.2. Why the American Cancer Society ......................................................................................... 4
2.3. Breast Cancer in the DFW Area .............................................................................................. 4
III/ Proposal .......................................................................................................................................... 5
Overall plan and objective, the Dallas Cowboys, logistics, and scheduling
3.1. Overall Company Plan and Objective ..................................................................................... 5
3.2. Why the Dallas Cowboys ........................................................................................................ 6
3.3. Scheduling ............................................................................................................................... 6
3.4 Logistics ................................................................................................................................... 6
3.4a. Marketing .......................................................................................................................... 6
3.4b. Food Truck ....................................................................................................................... 6
3.4c. Shifts and Employees ....................................................................................................... 7
IV/ Staffing ........................................................................................................................................... 9
Responsibility for each part in this project
V/ Budget ............................................................................................................................................ 10
Breakdown the formal budget of the proposal
VI/ Authorization ............................................................................................................................... 12
Authorization letter
Appendix .............................................................................................................................................. 13
References ............................................................................................................................................ 14
3

I/ Introduction

1.1 About Breast Cancer

One in eight women will be diagnosed with
breast cancer in their lifetime.
Breast Cancer is the second leading cause
of death among women.
Breast Cancer in men is rare, but it is
estimated 2,150 men will be diagnosed with
breast cancer and 410 will die each year in
the United States.


Statistics about Breast Cancer address a drastic need for breast cancer research. Chipotle will
partner with the Dallas Cowboys. Chipotle will station a food truck outside the Dallas Cowboys
practice facility. All proceeds generated will go towards research for breast cancer awareness.
Every donation received is another dollar that can go towards helping women receive free
mammograms, as well as educate women about the dangers of breast cancer.

1.2 Chipotles Role in Breast Cancer research

Chipotle will partner with a Chipotle near the Cowboys practice facility, and have
employees volunteer to staff the truck. The incentives that the employees get for volunteering are
dependent on the number of shifts they work.

1
ST
shift 11:00am - 2:00pm gets a 45 minute Meet & Greet with a Dallas Cowboys
player.
For two shifts that are worked an employee gets two tickets to the Dallas Cowboys
game.
Every extra two shifts that they work will be an extra ticket to the game.

1.3 The Goal of Chipotle Funding for Breast Cancer Research

To raise awareness about the dangers of breast cancer.
Projects suggest the food truck will generate a total of $400,000 during our eight weeks
that our event is up and running.

4

Upon implementation Chipotle Funding for Breast Cancer Research combined with the
$48,000 contribution from the Dallas Chamber of Commerce will take its stand against Breast
Cancer in the DFW area.

II/ Background

2.1 What is Breast Cancer?
Breast cancer is a disease in which malignant (cancer) cells form in the breast tissue.
From that point surrounded tissues are invaded by the damaged cells. The key point of this
disease is that with early detection and treatment, most individuals can resume a normal life.
About 1 out of every 8 women will develop breast cancer (BCRF). Approximately every 13
minutes 1 woman in the United States will die from breast cancer (BCRF). Breast cancer doesnt
only affect women either; it affects men as well. Thanks to breast cancer research, incidence
rates have dropped by 7% from 2002 to 2003 (BCRF).
2.2 Why the American Cancer Society?
In 2012 the American Cancer Society allocated 148 million dollars to fund cancer
research. The NFL has recently established a strong relationship with the American Cancer
Society. For the last 7 season from 2006 - 2013 the NFL has had a partnership with the
American Cancer Society to help the fight against breast cancer. The program has been called A
Crucial Catch. During the month of October, NFL games will feature coaches, referees, and
players wearing pink game apparel, on - field ribbons, and special game balls and pink coins to
help raise awareness. As well on the website and at the games there will be special merchandise
involved with the campaign sold to the fans to help raise money. The NFL donates all proceeds
to the American Cancer Society for cancer research and treatment.
2.3 Breast cancer in the DFW area
As of 2011, six counties in DFW have the highest rates of invasive Breast Cancer in
Texas (Breast Cancer Rate Climbs). The average of those same six counties has risen from 58.7
per 100,000 cases in 2005 to 60.7 per 100,000 in 2008 (Breast Cancer Rate Climbs). The
invasive Breast Cancer rate is on the rise in these six regions while the rate is falling across the
state and the rest of the nation (Breast Cancer Rate Climbs).

The six counties include Tarrant (the city of Fort Worth), Denton, Wise, Parker, Hood, and
Johnson (texassharon). Here is a map showing the affected area.

5


Rising Cancer Rates in Dallas Fort Worth area



As the invasive Breast cancer rates rise in DFW, the funding for research has dropped. As a
company that likes to consider itself a pillar of the community, Chipotle wants to help fight this
alarming diseases rise in the DFW area. Chipotle believes the communitys well being must be a
priority and will step in to support cancer research funding through our A Burrito a Day Fights
Cancer Today event.

III/ Proposal

3.1. Overall Company Plan and Objective
The goal of Chipotles partnership with the Dallas Cowboys A Burrito a Day Fights
Cancer Today has two objectives:
1. To raise awareness about breast cancer in the Dallas/Fort Worth area.
2. To raise money for breast cancer research in the Dallas/ Fort Worth area.
In order to achieve both goals, Chipotle has a two step plan:
1. Station a food truck at the Dallas Cowboys weekly practices to raise money for the American
Cancer Society.
2. 100 % of the proceeds go to the American Cancer Society for breast cancer research.

6

3.2. Why the Dallas Cowboys?
The Cowboys are the most profitable NFL franchise to date, valued at 2.3 billion dollars.
From 2008- 2012 the Cowboys have averaged 10,000 12,000 fans in attendance at their
practices during training camp through all four pre- season games. What makes this deal a great
opportunity is the fact that currently there is no set place on site for fans to get food when they
get hungry watching the cowboys practice. Instead of having fans leave the practice facility to go
eat somewhere, Chipotle will offer their food truck for fans and anybody in attendance to eat
great food and not miss a minute of their Dallas Cowboys practice.
3.3. Schedule
This partnership will last 8 weeks, will span from the beginning of training camp (July
7
th
) to the end of the last preseason week (August 30th). Chipotle will serve customers at the
Cowboys practices Monday through Friday from 11am to 2 pm. In order to make sure everything
goes smoothly and efficiently volunteers and management will show up an hour before to prep
for the shift, and stay an hour late or however long it takes to close down. The estimated time at
the facilities is from 10 am to 3 pm.
For the employee Meet & Greet with the Dallas Cowboys players the Dallas Cowboys have let
us know that it will be held at their dining hall on October 19
th
during their Bye Week. The
Dallas Cowboys will cover all the expenses for the night. Employees that worked 3 or more
shifts will receive one ticket to the seasonal game. That game will be on September 8
th
, the first
home regular season game.
3.4. Logistics
3.4a. Marketing
The Cowboys have agreed to pay for all of the radio, newspaper, and television
ads leading up to the event. Chipotle will advertise predominately by word of
mouth, flyers, our Facebook page, and our main website. Whenever a customer
comes in to eat at a Chipotle they will see a multiple signs at the store advertising
the event. A link on Chipotles website and Facebook will posted about the event,
which involves in depth details about the event.
3.4b. Food Truck
Location
Chipotles food truck can be driven to the Dallas Cowboys practice facility. The
Dallas Cowboys practice facility will be on a 91 acre compound at the northwest
corner of Warren Parkway and the Dallas North Tollway.
The location of where the food truck will be placed in terms of the field is
undetermined. We have spoken with the Organization and the architectural firm in
charge of designing the facility and they believe the best spot would be on the
west side of the main practice field.
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Food Preparation
This means that we will be need to function from the closest Chipotle to make
things smoother and if in case of emergency we need anything, we are only 11-15
minutes away from aid. The Chipotle we will primarily rely on is on Preston
Road. The Chipotle at Preston will prepare all of the food beforehand to expedite
the process.
Clean up
Trash will be disposed in the Dallas Cowboys dumpster by the facility at the end
of every shift. The Dallas Cowboys will supply the trash bags and directions to
the dumpster.
Back- up plans for the Food Truck
The Chipotle on Preston Road is where all of the food will be prepared for the
day. At the Preston Chipotle employees in the kitchen show up at 9 am on a daily
basis to prepare for the day and generally stay an hour late to prepare for the next
day. We will use this time to prepare food for the food truck as well as the dead
hours during the day to make food. During the shift the on duty manager will be
monitoring the amount of supplies and food available and if things are getting low
he will notify the Preston Chipotle and an employee will drive out with the
requested amount of supplies and or food.
3.4c. Shifts and Employees
Ten volunteers will be required to man the food truck each day. This includes 3
working the cash register (1 will be the on duty manager), 2 employees
monitoring the condiment table and outward appearance of the food truck, and 5
working the truck (taking orders and handing out food).
All the Chipotles in the DFW area will be notified of this event and any
employees interested can volunteer and will be compensated the same.
Dress code will be the same as it is for all the stores but employees will be
required to wear a breast cancer awareness pink hat supplied by the Dallas
Cowboys organization.
The employees will not all be taken from the Chipotle on Preston road.
On the day of business the manager on duty will show up at 10 am with the help
of one employee and begin to set up while the rest of the employees who are
showing up for work that day will show at 10:45 to get ready for business and
help with any last minute details. At 2 pm, the employees will be allowed to take
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a 10 minute restroom break. When that is done employees will instantly start
closing down their area so that the truck can be driven back to the Preston store.
Motivation to Volunteer
Chipotle will motivate the employees and volunteers by incentives and the
Cowboys popularity. There are a good number of people out there, including
employees who would love to simply work near the Cowboys. Each volunteer
will receive an invitation to an organized Meet & Greet with Cowboys players.
Three or more shifts volunteers will receive one ticket to the opening weeks
game.
Money Management
Chipotle will use the same protocol utilized in all company owned stores.
Chipotle has a system in place which accepts cash, credit and debit cards. The
cards that Chipotle accept are Master Card, Visa, American express, and
Discovery. Checks however will not be accepted. At the end of the shift, all the
receipts of card transactions and cash will be put in a duffle bag and escorted by
the manager. Once back at Chipotle everything will be counted and checked by
another manager.
Weather and Technology
In terms of plug ins and all the electrical outlets and technology required to keep
the truck running the Dallas Cowboys have in plans to put a spot directly on the
west side of the main practice facility for such things. In case we run into rain or
any kind of weather problem the facility does have a pavilion area near the field.


9

IV/ Staffing

Name Position
Jason Burgoyne Project Manager
John Nguyen Human Resources Manager
Mia Quinn Chipotle Supervisor
Umar Khan Chipotle Supervisor Assistant
Nhat Pham Accountant

Jason Burgoyne-
As Project Manager, Jason is heading the entire project event. He is in charge of coordinating the
Cowboys and Chipotle, making sure that all permits, persons, marketing, and finances are in
place and running properly.
John Nguyen-
His role as Human Resources Manager consists of inspecting the location of the food truck and
making sure the appropriate permits are in place. This includes location, power supply and food
permits.
Mia Quinn-
The Chipotle Supervisor is in charge of the food truck. This encompasses monitoring the food
inventory and making sure at each end of day the truck is properly sanitized and the food is
restocked appropriately. She also oversees the employee volunteers that work the truck.
Umar Khan-
As the Chipotle Supervisor Assistant, his main role is coordinating the Chipotle employees who
will be volunteering to work the food truck. He must ensure that there are enough volunteers
each day to work the appropriate shifts and that they are recorded and rewarded correctly.
Nhat Pham-
The accountant is Head of Finances. He will have to communicate with Chipotle and The
Cowboys to ensure that the appropriate funds are going to the correct place. It is his
10

responsibility that the event is financed properly and that each company can run the event and
still profit additional money to donate.
Volunteer Staffing
For the first shift worked, each volunteer will receive an invitation to an organized Meet and
Greet with the Cowboys players. For every two shifts worked after the initial shift, that
volunteer will receive one ticket to a seasonal game. Tickets can be shared with friends or family
members.
Shifts
There are ten volunteers needed per day:
5 volunteers working in the truck (taking orders and handing out food)
3 volunteers working as the cash register
2 volunteers stationing at condiments table

V/ Budget

We anticipate serving 300 customers/hour and roughly estimate about 1200
customers/day during the four hours open. This means we anticipate serving 6,000 people per
week, which will generate $48,000/week if we assume our customer will spend at least $8.00 for
lunch. Our total revenue will be $384,000 since the event lasts for 8 weeks.
Revenue
Revenue per week $ 48,000.00
Weeks of events 8.00
Total Revenue $ 384,000.00
The Dallas Cowboys will help us with Electricity and Water supply during the event.
According to our calculation, our food truck will have to travel total 9 miles per day from our
nearest Chipotle Mexican Grill to Dallas Cowboys Frisco Stadium. It will cost us roughly
$4/week if we assume gas is $4 per gallon (our truck consume 1 gallon/10 miles) at that time and
we operate five days per week for eight weeks, the total cost for gas is only $32.
We also budgeted $3,000 for truck expense if the truck needs to be maintenance or repair.
11

Food expense, ingredients for each burritos cost us $3 at that time, for each week it would cost us
$18,000/week the total cost would be $144,000 for the whole event.
Advertising expenses are estimated at only $1,000. We will promote the event via Facebook, our
main website and along with the Dallas Cowboys events.

Expense
Food Expense $ (18,000.00)
Truck Expense (3,000.00)

Gas Expense (4.00)
Advertising Expense (1,000.00)

Sub total (22,004.00)
Week of Events 8.00
Total Expense $ (176,032.00)

Our Net Income Before Tax will be $207,968 after subtracting Expense from Revenue.
Total Net Income
Total Revenue $ 384,000.00
Total Expense (176,032.00)
Net Income Before Tax $ 207,968.00

We are asking the Dallas Chamber of Commerce to help us fund for half of the Food Expense
($9,000/week) for 8 weeks which is $72,000.00 in total.

Contributions
Chipotle $ 104,032.00
Dallas Chamber of Commerce 72,000.00
Total Contributions $ 176,032.00


12

Chipotle Funding
Breast Cancer Research
Authorization Letter
(Keep a copy of this letter for your records.)
December 4, 2013
We, the Dallas Regional Chamber of Commerce, hereby authorize Chipotle to proceed
with proposal implementation of Chipotle funding Breast Cancer Research. In reaction to the
Dallas Chamber of Commerce request for proposal, Businesses Give back. The Chamber of
Commerce agrees to fund the proposal for the amount of $48,000
Attested below are the notarized signatures of our authorized personnel:
Dallas Regional Chamber of Commerce
_____________________ _____________________________
Authorized Dallas Regional
Chamber of Commerce
Chipotle

_____________________ Jason Burgoyne
(Project Manager)
_____________________ Mia Quinn
(Supervisor)
_____________________ Umar Khan
(Assistant Supervisor)
_____________________ Nhat Pham
(Accountant)
_____________________ John Nguyen
(Human Resources Manager)


13

Appendix

References
14

Breast cancer. (2013). Retrieved from http://www.texasoncology.com/
Breast cancer research foundation. (2013). Retrieved from http://www.bcrfcure.org/res_faq.html
Cooper-White, M. (2013). 10 ways the government shutdown is squeezing u.s. science. Huff
Post Science, Retrieved from http://www.huffingtonpost.com/2013/10/08/10-effects-
government-shutdown-science_n_4058464.html
Heinkel-Wolf, P. (2011). Breast cancer rate climbs up.Denton Record-Chronicle, Retrieved from
http://www.dentonrc.com/local-news/special-projects/gas-well-drilling-
headlines/20110831-breast-cancer-rate-climbs-up.ece
Kevin, B. (, August). The texas breast cancer story is back [Web log message]. Retrieved from
http://www.texassharon.com/
Rosen, L., & Rosen, G. (2013). American cancer society. Retrieved from
http://www.cancer.org/research/infographicgallery/where-does-money-go-infographic-
text-alternative-1
U.S. Department of Health and Human Services, Surveillance Research Program. (n.d.). Seer
stat fact sheets: breast cancer. Retrieved from National Cancer Institute website:
http://seer.cancer.gov/statfacts/html/breast.html