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MBA-3rd Sem Question Paper

(1) Susheela Devi took over her late husband's small grocery shop to support her family, despite having no business experience. (2) She learned the business quickly, installed a telephone for orders and allowing customers to make calls, and started home delivery. (3) Over time, she introduced discounts, changed the shop's name to emphasize this, and treated customers well to develop loyalty while growing the business.

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7K views

MBA-3rd Sem Question Paper

(1) Susheela Devi took over her late husband's small grocery shop to support her family, despite having no business experience. (2) She learned the business quickly, installed a telephone for orders and allowing customers to make calls, and started home delivery. (3) Over time, she introduced discounts, changed the shop's name to emphasize this, and treated customers well to develop loyalty while growing the business.

Uploaded by

Shreedara SP
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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*MB113* MB 113

III Semester M.B.A. Examination, July 2010


MANAGEMENT
C 13 : Management of Entrepreneurship and Small Business (Freshers)
Time : 3 Hours Max. Marks : 75
SECTION A
1. Answer any five of the following sub-questions. Each sub-question carries two
marks : (25=10)
a) Who is an intrapreneur ?
b) Define a small business.
c) What is network analysis ?
d) What do you mean by environmental analysis ?
e) Define innovation.
f) What is rural entrepreneurship ?
g) State the significance of Gantt chart.
SECTION B
Answer any four questions. Each question carries five marks. (45=20)
2. Distinguish between entrepreneur and entrepreneurship.
3. Explain the different phases of entrepreneurial development programmes.
4. Explain the social responsibilities of entrepreneurs.
5. Explain the features of Indian capital market.
6. What are the different methods of demand forecasting ? Explain.
7. What are the steps taken by the government to develop women entrepreneurship
in the country ?
P.T.O.
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MB 113 -2- *MB113*
SECTION C
Answer any three questions. Each question carries ten marks. (310=30)
8. Discuss the characteristics of successful entrepreneurs.
9. Discuss the various stages of project formulation.
10. Explain in detail the incentives and subsidies for starting small business in the
country.
11. Discuss the problems faced by women entrepreneurs in carrying out their business.
12. Prepare a report on the future of small business in India in the light of liberalisation
and globalisation giving examples wherever necessary.
SECTION D
13. Case Analysis. Compulsory. (115=15)
Susheela Devi, a graduate and wife of Vijay Kumar had no other way but to
continue the business of her husband who died in an accident. There are no
other sources of income to run the family of four comprising of her in-laws and
the only son who is studying in eighth standard. The only alternative left was to
give the shop for rent and live on that. Though she had no experience to claim
except she had spent few days looking after the business when her husband was
ill few months ago, she decided to continue the business.
The business was a small grocery shop nearby her house. In the initial stages
it was very difficult as she was unaware of the prices of different items. She took
the help of two boys working in the shop in understanding the business. Within
three months she learnt the tricks of the trade. She made her father-in-law to sit in
the shop whenever she went for ordering for different items. But soon she felt
that is a waste of time and took a land line connection to be used for ordering the
items. Knowing that the shop has a phone connection, her customers wanted to
make calls. Not only she let her customers to use the phone, she installed that
phone in the corner of the shop and made it an STD booth.
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*MB113* -3- MB 113
She made certain changes in the way the business was conducted. Instead of
weighing the grocery items whenever the customers asked for them, she asked
the shop boys to pack the items in standard weights. This helped her to serve
and dispose of the customers early during peak hours. Even the customers felt
that they are attended quickly. The home delivery scheme was introduced.
Over a period, with the increase in the competition, the name of the shop was
changed from Vijay Traders to Vijay Discount Shop and all the items carried
some discount from five percent to fifteen percent.
Susheela Devi has always done good business. The business has not seen a
down trend at any point of time. She has always treated customers well and
resolved the complaints without hurting their sentiments. Now she has five boys
working in the shop.
Questions :
a) Describe the entrepreneurial qualities of Smt. Susheela Devi.
b) What are the secrets of her success ?

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