INTRODUCTION

ING Vysya Life Insurance is a part of the ING groups the worlds fourth largest financial
services company and also the worlds second largest life insurance provider. ING vysya life
insurance is here to provide with the innovative and well designed products that effectively meet
your life insurance needs. ING vysya life insurance stands 13
th
in the fortune 500 list.
ING Vysya life insurance company ltd entered the private life insurance industry in India in
September 2001. it has a dedicated and committed advisor sales force of over 21000 people,
working from 140 branches located in 74 major cities across the country and over 3000
employees. Its headquarter is situated at Bangalore.
The company portfolio offers products that later to every financial requirement at any life
stage. It brings to you over 150 years of experience and the heritage of a name trusted in 50
countries. More than 60 million customers around the world have entrusted it with over US$700
billion of their wealth.
ING vysya life CEO and managing director, Mr.Frank Koster, said that a study had found
that the life insurance business had a good potential in rural India because people had a strong
savings habit and a high level of awareness about life insurance. The bulk of the companys
business comes from the traditional distribution route of insurance agents. ING vysya life
insurance recorded an income of Rs 102 crore in 2003-04.
ING vysya life on Wednesday june 2007 enrolled Madras fertilizers as corporate agent to
use the latters infrastructure to penetrate the rural life insurance market in south India. The
company has over 6500 dealers and 100 field staff who deal with over one lakh farmers.
The company aims to make customers look at fire insurance afresh, not just as a tax
saving device as a means to add protection to life. The company portfolio offers products that
later to every financial requirement, at any life stage










ORIGIN OF ING GROUP:

On the other hand, ING group originated in 1990 from the merger between Nationale and
Nederlanden NV the largest Dutch Insurance Company and NMB Post Bank Group NV.
Combining roots and ambitions, the newly formed company called Internationale Nederlanden
Group. Market circles soon abbreviated the name to I-N-G.

PROFILE:

ING has gained recognition for its integrated approach of banking, insurance and asset
management. Furthermore, the company differentiates itself from other financial service
providers by successfully establishing life insurance companies in countries with emerging
economies, such as Korea, Taiwan, Hungary, Poland, Mexico and Chile. Another specialization
is ING Direct, an Internet and direct marketing concept with which ING is rapidly winning retail
market share in mature markets. Finally, ING distinguishes itself internationally as a provider of
employee benefits, i.e. arrangements of non wage benefits, such as pension plans for companies
and their employees.

Company Overview
ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two
million customers. With over 80 years of history in India and leveraging INGs global financial expertise, the bank offers a broad
range of innovative and established products and services, across its 547 branches. The Bank, which has close to 10,000
employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank
was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity
Neilsen survey 2011.
The bank was formed from the 2002 acquisition of an equity stake in Indian Vysya Bank by the
Dutch ING Group. This merger marked the first between an Indian bank and a foreign bank.
Prior to this transaction, Vysya Bank had a seven-year old strategic alliance with erstwhile
Belgian bank Banque Bruxelles Lambert, which was also acquired by ING Group in 1998.



About ING Group
ING is a global financial institution of Dutch origin, offering banking, investments, life
insurance and retirement services to meet the needs of a broad customer base. With more than
82,000 employees, ING serves over 61 million private, corporate and institutional customers in
over 40 countries in Europe, North America and Latin America, Asia and Australia.

We draw on our experience and expertise, our commitment to excellent service and our global
scale to meet the needs of a broad customer base, comprising individuals, families, small,
businesses, large corporations, institutions and governments.



Corporate Office in Bangalore is highly energy efficient and has won numerous accolades for
reducing gas emissions substantially.


















Arun Thiagarajan
Part-time Chairman & Independent Director
Mr. Arun Thiagarajan obtained his Masters degree in Electrical Engineering from Royal Institute
of Technology, Stockholm, Sweden, and has had graduated in Business Administration &
Information Systems from Uppsala University, Sweden. He has also attended the Advanced
Management Programme at the Harvard Business School. He started his career with Asea AB
Vasteras, Sweden in 1969. In 1975, he became Managing Director of Flakt India Limited
(previously SF India Limited), Calcutta. In 1984, he was recalled to Asea to head their India
operations in Bangalore. With the merger of Asea, Sweden and Brown Boveri, Switzerland in
January 1988 and absorption of Flakt India in the organization, he was appointed the Deputy
Managing Director of Asea Brown Boveri Limited at Bangalore. From 1994 till 1998, he was the
Managing Director and Country Manager of the company at Delhi. He joined the IT sector as
Vice-Chairman, Wipro Limited, heading the Wipro Infotech Group in 1999. He has also been
president of Hewlett Packard India from 2001-02. He is now a Management Consultant, and sits
as a director on several Boards in India and Europe. He has been active in The Confederation of
Indian Industries, having been Chairman, CII National Committees on IT and Quality. He has
earlier also been the Chairman, Southern Region and Karnataka State Committees of CII. He is a
Charter Member of TiE (The Indus Entrepreneurs) Bangalore.



















Mark Edwin Newman
Director & Director
Mr. Mark Edwin Newman is a Chartered Accountant and has obtained Mathematics (Honours)
degree from Kings College London. Mark Newman is Managing Director and Regional Head of
Financial Markets, Asia. He started his career at Deloitte Haskins and Sells where he qualified as
a Chartered Accountant before joining ING in 1992, in London. Mark had a number of internal
audit and risk management roles in London before moving to Asia in 1996. Since then he held a
number of positions within Financial Markets including Head of Structured Products, Asia and
Head of Financial Markets Hong Kong, before being appointed as the Regional Head of
Financial Markets, Asia in 2005. He is also Executive Management Board Member of ASIFMA
(Asia Securities Industry and Financial Markets Association). Mark has spent over fourteen
years in Asia and is currently responsible for all trading and sales activities in the region. He is a
director of the Bank with effect from 20 Apr 2011.





Sanjeev Aga
Independent Director & Independent Director
Sanjeev Aga is an Honours graduate in Physics from St. Stephen's College, Delhi (1971) and a
post graduate from the Indian Institute of Management, Kolkata (1973). Business leader,
organisation builder, adviser and mentor, Mr. Sanjeev Aga's career has traversed four decades,
and sectors from consumer and services, entertainment and light engineering, to
telecommunications. In 1998, he took over as CEO of Birla AT&T and led the company through
expansions, mergers and acquisitions to be CEO of Birla Tata AT&T, then renamed Idea
Cellular. In 2002, Mr. Aga left Idea to be with the Aditya Birla Group, where from 2005 until
2006, he was Managing Director of Aditya Birla Nuvo, a mini-conglomerate with interests
spanning various group businesses. With Idea's shareholding changing to become an Aditya
Birla group entity, November 2006 saw Mr. Aga back as Managing Director. The next four years
were a period of exceptional progress for Idea. The company improved its national market
position from No.7 to No.3, joined the ranks of the 10 biggest global telecom companies, and
importantly, became a highly regarded profitable company in a hyper-competitive sector. In
recognition, ET in 2009 named Idea Cellular as The Emerging Company of the Year. Apart from
sectoral awards received, Forbes India Magazine had short-listed him among Indians categories,
for the Person of the Year, 2010. Other Directorships Idea Cellular Ltd. Subex Ltd. Pidilite
Industries Ltd. Ocean Dial Investment Funds PLC













Santosh Ramesh Desai
Independent Director & Independent Director
Mr. Santosh Ramesh Desai is currently the Managing Director and CEO of Future Brands Ltd.
Before taking up this assignment, he was the President of McCann-Erickson, one of Indias
premier advertising agencies. He has done MBA from IIM Ahmedabad and also has an
Economics Degree from M.S.University, Vadodara. Santosh has spent 21years in Advertising
and has been strategically involved in building key brands for a range of local and multinational
clients. He is on the Board with effect from 29 Apr 2008. His principal area of interest lies in
studying the relationship between culture and brands. In this context, he has been responsible for
initiating projects that seek a fundamental understanding of the Indian consumer as a product of
his/her cultural context. He has conducted workshops on a broad range of subjects in marketing
and teaches at several educational Institutions. He writes regularly on contemporary Indian
society and on subjects related to Marketing in leading business and general interest publications
including a weekly column in The Times of India City City Bang Bang.




Shailendra Bhandari
Managing Director & CEO
Mr. Shailendra Bhandari is the Managing Director and CEO of the Bank. He holds a Masters
Degree in Management (MBA) from the Indian Institute of Management, Ahmedabad and
Bachelor of Arts (Honours) in Economics from St. Stephens College in Delhi University. He
took charge as Managing Director and CEO of the Bank effective 06-Aug-2009. He is a
seasoned banker with 27 years of experience and an impressive track record of accomplishments.
He was the Head of Private Equity at Tata Capital Limited. He was the former Managing
Director and CEO of Centurion Bank of Punjab from 2004 until last year and widely credited for
successfully turning around Centurion Bank and achieving impressive growth. During the period
2000 to 2004 he was the Managing Director and CEO of Prudential ICCI Asset Management, a
company he grew into Indias largest private sector mutual fund. Prior to this, he was part of the
core team charged with setting up HDFC Bank in 1994 as Treasurer and Executive Director.
During his five-year tenure at HDFC, he established and ran the capital markets and private
banking businesses and was also responsible for managing liquidity and price risks for the
Banks balance sheet. He is also an ex-Citi banker, having spent twelve years in increasingly
senior management positions in treasury, operations, fund management, securities and
investments after getting a start as a forex dealer involved in US Dollar-Rupee trading back in
1982. He joined the Bank as MD & CEO effective 6 Aug 2009.






Awards and Recognition


The bank bagged MasterCard Innovation Awards at the recently
concluded MasterCard Payments Strategy Conference; under two
categories: Best Debit Card Program and Best Usage Program.

The bank has also recently won the Innovator of the Year - Asia Pacific
award at the NetApp annual innovation awards where over 24 countries
participated. NetApp Innovation Awards program relies on a third-party
panel of international judges for the four main categories.

The bank received the Best Mobile Reference project worldwide award
from IBM at Las Vegas this May. ING Vysya was adjudged winner for
launching their unique mobile banking app on various platforms like
iOS, Android and Windows.

At a recently concluded event at Kuala Lumpur, ING Vysya Bank was
adjudged the Best Governance Risk and Compliance Project Single
Country. The awards, instituted by The Asian Banker, were keenly
contested by participants from 32 countries.

SUNDAY STANDARD of The New Indian Express Group has named
ING Vysya Bank as the safest bank (mid-sized) with a special mention to
MD & CEO Mr Shailendra Bhandari. Union Minister for Urban
Development Mr Kamal Nath gave away the award in a ceremony held
at The Taj Mahal Hotel in New Delhi on September 6.

ING Vysya Bank won the Best Private Sector Bank award in Asset
Quality category at the Dun & Bradstreet Polaris Banking Awards
2013 announced on August 22. Mr Shailendra Bhandari received the
award from Mr. Kaushal Sampat, President & CEO India, Dun &
Bradstreet in a ceremony held in ITC Maratha, Mumbai.

ING Vysya Bank was awarded the 'Safest Banker' by The New Indian
Express, one of India's premier publications, at The Sunday Standard
FINWIZ 2012 - Best Bankers Award.

ING was included in the 2011 DJSI World Index - the longest-running
global sustainability benchmarks worldwide and the FTSE4Good which
is designed to measure the performance of companies that meet globally
recognised corporate responsibility standards.

We were ranked among the top 5 Private Sector Banks in the country by
The Economic Times Brand Equity - Most Trusted Brands Survey 2011.

ING Converge, our On-Line Internet Banking Platform/Portal, was
chosen as the 'Best Corporate Internet Banking Initiative, 2012' across
Asia by the Asian Banker Technology Awards 2011, amongst 50 banks
from 14 countries.

We were rated as the 'Top Rupee Forecaster' (against US Dollar) for the
trailing six quarters finding December 2011 by Bloomberg in their
rankings done across several Asian currencies and market players.

Our Wholesale Banking Unit was ranked 12th in the Underwriter
Ranking of the Bloomberg League Table covering 'All India Private
Placement of Bond Issuances'.

ING Inwards, an innovative solution that helps large corporations
manage receivables across multiple geographies and partners, won the
CIO 100 award for the 3rd consecutive year in 2011.

CIOL 2011 award for Corporate and Business Banking Portal, Debt
Capital Markets (DCM business has been ranked among the top 15
banks in India in its first year of operations, buoyed by some high-profile
transactions in the bond markets).




















MEANING AND DEFINITIONS

MARKETING:

Marketing is a societal process which discerns consumers' wants, focusing on a product or
service to fulfill those wants, attempting to mold the consumers toward the products or services
offered. Marketing is fundamental to any businesses growth. The marketing teams (marketers)
are tasked to create consumer awareness of the products or services through marketing
techniques. Unless it pays due attention to its products and services and consumers'
demographics and desires, a business will not usually prosper over time.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and
selling. It is also concerned with anticipating the customers' future needs and wants, which are
often discovered through market research. Essentially, marketing is the process of creating or
directing an organization to be successful in selling a product or service that people not only
desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end
customer that delivers value through products or services. A market-focused, or customer-
focused, organization first determines what its potential customers desire, and then builds the
product or service. Marketing theory and practice is justified in the belief that customers use a
product or service because they have a need, or because it provides a perceived benefit.

Two major factors of marketing are the recruitment of new customers (acquisition) and the
retention and expansion of relationships with existing customers (base management).
Once a marketer has converted the prospective buyer, base management marketing takes over.
The process for base management shifts the marketer to building a relationship, nurturing the
links, enhancing the benefits that sold the buyer in the first place, and improving the
product/service continuously to protect the business from competitive encroachments

For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and
desires of the consumer s or Shoppers in the target market.
Trying to convince a market segment to buy something they don't want is extremely expensive
and seldom successful. Marketers depend on insights from marketing research, both formal and
informal, to determine what consumers want and what they are willing to pay for it. Marketers
hope that this process will give them a sustainable competitive advantage. Marketing
management is the practical application of this process. The offer is also an important addition to
the 4P's theory.

THE American Marketing Association (AMA) states,
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.".


LEVELS OF MARKETING

Strategic marketing attempts to determine how an organization competes against its
competitors in a market place. In particular, it aims at generating a competitive advantage
relative to its competitors

Operational marketing executes marketing functions to attract and keep customers and
to maximize the value derived for them, as well as to satisfy the customer with prompt
services and meeting the customer expectations. Operational Marketing includes the
determination of the marketing mix (4 Ps)













PRINCIPLES AND TECHNIQUES OF MARKETING (4PS& 7PS)

1. 4Ps OF MARKETING:

Product:
The product aspects of marketing deal with the specifications of the actual goods or
services, and how it relates to the end-user's needs and wants. The scope of a product
generally includes supporting elements such as warranties, guarantees, and support.


Pricing:

This refers to the process of setting a price for a product, including discounts. The price
need not be monetary - it can simply be what is exchanged for the product or services,
e.g. time, energy, psychology or attention

Promotion:
This includes advertising, sales promotion, publicity, and personal selling, branding and
refers to the various methods of promoting the product, brand, or company

Placement (or distribution):
Refers to how the product gets to the customer; for example, point of sale placement or
retailing. This fourth P has also sometimes been called Place, referring to the channel by
which a product or services is sold (e.g. online vs. retail), which geographic region or
industry, to which segment (young adults, families, business people), etc

These four elements are often referred to as the marketing mix, which a marketer can use to craft
a marketing plan. The four Ps model is most useful when marketing low value consumer
products. Industrial products, services, high value consumer products require adjustments to this
model. Services marketing must account for the unique nature of services. Industrial or B2B
marketing must account for the long term contractual agreements that are typical in supply chain
transactions. Relationship marketing attempts to do this by looking at marketing from a long
term relationship perspective rather than individual transaction.






2. 7Ps OF MARKETING:


People:
Any person coming into contact with customers can have an impact on overall
satisfaction. Whether as part of a supporting service to a product or involved in a total
service, people are particularly important because, in the customer's eyes, they are
generally inseparable from the total service . As a result of this, they must be
appropriately trained, well motivated and the right type of person. Fellow customers are
also sometimes referred to under 'people', as they too can affect the customer's service
experience, (e.g., at a sporting event.)

Process:
This is the process(es) involved in providing a service and the behavior of people, which
can be crucial to customer demonstrations

Physical evidence:
Unlike a product, a service cannot be experienced before it is delivered, which makes it
intangible. This, therefore, means that potential customers could perceive greater risk
when deciding whether to use a service. To reduce the feeling of risk, thus improving the
chance for success, it is often vital to offer potential customers the chance to see what a
service would be like. This is done by providing physical evidence, such as case studies,
testimonial or demonstrations.



Personalization:
It is here refered customization of products and services through the use of the Internet.
Early examples include Dell on-line and Amazon.com, but this concept is further
extended with emerging social media and advanced algorithms. Emerging technologies
will continue to push this idea forward

Participation:
This is to allow customer to participate in what the brand should stand for; what should
be the product directions and even which ads to run. This concept is laying the foundation
for disruptive change through democratization of information

Peer-to-Peer:
This refers to customer networks and communities where advocacy happens. The
historical problem with marketing is that it is interruptive in nature, trying to impose a
brand on the customer. This is most apparent in TV advertising. These passive customer
bases will ultimately be replaced by the active customer communities. Brand
engagement happens within those conversations. P2P is now being referred as Social
Computing and will likely to be the most disruptive force in the future of marketing

Predictive modeling:
This refers to neural network algorithms that are being successfully applied in marketing
problems (both a regression as well as a classification problem









INSURANCE:

A contract (policy) in which an individual or entity receives financial protection or
reimbursement against losses from an insurance company. The company pools clients' risks to
make payments more affordable for the insured.
The act, system, or business of insuring property, life, one's person, etc., against loss or
harm arising in specified contingencies, as fire, accident, death, disablement, or the like, in
consideration of a payment proportionate to the risk involved.

DEFINITION OF INSURANCE:-

KEYMAN INSURANCE:

Keyman insurance is an important form of business insurance. There is no legal definition
for Keyman Insurance. In general, it can be described as an insurance policy taken out by a
business to compensate that business for financial losses that would arise from the death or
extended incapacity of the member of the business specified on the policy. The policys term
does not extend beyond the period of the key persons usefulness to the business. The aim is to
compensate the business for losses and facilitate business continuity. Keyman Insurance does not
indemnify the actual losses incurred but compensates with a fixed monetary sum as specified on
the insurance policy.


EXAMPLE:-

A simple example will make meaning of insurance easy to understand. A biker is
always subjected to the risk of head injury. But it is not certain that the accident causing him the
head injury would definitely occur. Still people riding bikes cover their heads with a helmet. This
helmet in such cases act as insurance by protecting him/her from the contingent accident and the
ultimate danger.

Though loss of life or injuries cannot be measured in financial terms, still in this
materialistic world it is quantifiable which tries to compensate the potential future loss
financially. Meaning of Insurance can be defined as the process of reimbursing or protecting a
person from contingent risk of losses through financial means.

PRINCIPLES OF INSURANCE:-

1 A large number of homogeneous exposure units:
The vast majority of insurance policies are provided for individual members of very
large classes. Automobile insurance, for example, covered about 175 million automobiles
in the United States in 2004. The existence of a large number of homogeneous exposure
units allows insurers to benefit from the so-called law of large numbers which in effect
states that as the number of exposure units increases, the actual results are increasingly
likely to become close to expected results.
There are exceptions to this criterion. Lloyd's of London is famous for insuring
the life or health of actors, actresses and sports figures. Satellite Launch insurance covers
events that are infrequent. Large commercial property policies may insure exceptional
properties for which there are no homogeneous exposure units. Despite failing on this
criterion, many exposures like these are generally considered to be insurable.


2 Definite Loss:
The event that gives rise to the loss that is subject to insurance should, at least in
principle, take place at a known time, in a known place, and from a known cause. The
classic example is death of an insured on a life insurance policy. Fire, automobile
accidents, and worker injuries may all easily meet this criterion. Other types of losses
may only be definite in theory. Occupational disease, for instance, may involve
prolonged exposure to injurious conditions where no specific time, place or cause is
identifiable. Ideally, the time, place and cause of a loss should be clear enough that a
reasonable person, with sufficient information, could objectively verify all three
elements.



3 Accidental Loss:
The event that constitutes the trigger of a claim should be fortuitous, or at least
outside the control of the beneficiary of the insurance. The loss should be pure, in the
sense that it results from an event for which there is only the opportunity for cost. Events
that contain speculative elements, such as ordinary business risks, are generally not
considered insurable.

4 Large Loss:
The size of the loss must be meaningful from the perspective of the insured.
Insurance premiums need to cover both the expected cost of losses, plus the cost of
issuing and administering the policy, adjusting losses, and supplying the capital needed to
reasonably assure that the insurer will be able to pay claims. For small losses these latter
costs may be several times the size of the expected cost of losses. There is little point in
paying such costs unless the protection offered has real value to a buyer.

5 Affordable Premium:
If the likelihood of an insured event is so high, or the cost of the event so large,
that the resulting premium is large relative to the amount of protection offered, it is not
likely that anyone will buy insurance, even if on offer. Further, as the accounting
profession formally recognizes in financial accounting standards, the premium cannot
be so large that there is not a reasonable chance of a significant loss to the insurer. If
there is no such chance of loss, the transaction may have the form of insurance, but not
the substance.

6 Calculable Loss:
There are two elements that must be at least estimable, if not formally calculable:
the probability of loss, and the attendant cost. Probability of loss is generally an empirical
exercise, while cost has more to do with the ability of a reasonable person in possession
of a copy of the insurance policy and a proof of loss associated with a claim presented
under that policy to make a reasonably definite and objective evaluation of the amount of
the loss recoverable as a result of the claim.
7 Limited risk of catastrophically large losses:
The essential risk is often aggregation. If the same event can cause losses to
numerous policyholders of the same insurer, the ability of that insurer to issue policies
becomes constrained, not by factors surrounding the individual characteristics of a given
policyholder, but by the factors surrounding the sum of all policyholders so exposed.
Typically, insurers prefer to limit their exposure to a loss from a single event to
some small portion of their capital base, on the order of 5 percent. Where the loss can be
aggregated, or an individual policy could produce exceptionally large claims, the capital
constraint will restrict an insurers appetite for additional policyholders. The classic
example is earthquake insurance, where the ability of an underwriter to issue a new
policy depends on the number and size of the policies that it has already underwritten.

AGENTS INVOLVED IN MARKETING:
Commission agents work for anyone who needs their services. They do not acquire
ownership of goods but receive del credere commission
Buying agents buy goods on behalf of producers and retailers. They have an expert
knowledge of the purchasing functions
Selling agents act on an extended contractual basis, selling all of the products of the
manufacturer. They have full authority regarding price and terms of sale

Brokers specialize in the sale of one specific product. They receive a brokerage














TYPES OF PLANS IN ING VYSYA:-

There are different types of plans where the life maker clarifies the basic reasons for buying life
insurance and helps you to build a complete financial plan for life.
1. Fulfilling life plan
2. Maximizing life plan
3. Safal Jeevan (endowment plan)
4. High life plus plan
5. Life plus plan
6. Creating life (child protection plan)
7. One life plan
8. ING positive life


1. FULFILLING LIFE
(ANTICIPATED WHOLE OF LIFE PLAN):

Fulfilling life is a plan from ING Vysya Life Insurance, which is a combination of
two very useful plans. Firstly it is a money back policy and secondly a whole life plans up to
the age of 85 years. The benefits are occurred both in case of death and survival occurring
either within the term or a maturity.
Salient features

Periodic survival benefits at specified intervals, as a percentage of sums assured.
On survival after completion of age 85, full sum assured payable as per first policy
anniversary.
Payment of full sum assured in case of life assured before the completion of age 85.


2. MAXIMISING LIFE (MONEY BACK PLAN):

This plan offers asset building opportunity by returning lump sum benefits at
periodic intervals, along with providing life risk cover during the term of the policy
without deducting any amount from the sum assured.

Salient Features
Cash bonus, which can be utilized both to accumulate and gain on interest, or take it and
spend, or utilize the accumulated amount to pay back premiums.
Loan facility.
Guaranteed surrender value.

3. SAFAL JEEVAN (ENDOWMENT PLAN):

The unique feature of the safal jeevan endowment plan is that it provides an
opportunity to decide on the cover of your policy. It gives you the option to choose from a
convenient range of fixed terms and premiums. The plan ensures an easy and hassle free
process, yet offering you a comprehensive protection and savings proposition. Thus make it
the simplest life insurance plan. Apart from that it ensures.
Death benefit: sum assured with non-guaranteed bonuses, if any payable on death of the
life assured.
In-built accident cover: In case of death due to accident, an additional benefit equal to the
basic sum assured is payable.
Maturity benefit: sum assured with non-guaranteed bonuses, if any, payable on maturity.
Mr. Koster said a recent product safal jeevan had been designed specifically for the rural
markets.

Salient Features

Surrender value
Surrender value is available after at least 3 full years premiums are to be paid.
Reduced paid up value
After 3 full years premiums are paid, and if policy lapses due to non-payment of
premium, the policy becomes paid-up.
Loan facility
You can avail loan of up to 90% of the surrender value.


Available premium options:-

Yearly Half yearly Quarterly
Rs.2,000 Rs.1,000 Rs.500
Rs.2,500 Rs.1,250 Rs.625
Rs.3,000 Rs.1,500 Rs.750
Rs.3,500 Rs.1750 Rs.875
Rs.4000 Rs.2,000 Rs.1,000
Rs.5,000 Rs.2,500 Rs.1,250




4. CREATING LIFE (CHILD PROTECTION PLAN):

Guaranteed Maturity Benefit (Payment In Case Of Death And At Maturity)
Flexible Maturity Benefit Options
Built-In Waiver Of Premium Benefit
If you have children, you must have a creating life child protection
plan. This plan ensures that your childs future in secure in case of your untimely death.
Creating life also created a financial asset for your child.

Salient Features

Rider benefit:

Term rider, accidental death rider, accidental death, disability and dismemberment
and waiver of premiums rider.

Loan benefit:

After paying a premium for three years, you will be eligible for a loan.

Maturity benefit:

Your child can either receive a lump sum or receive the amount in 3 to 4 equal
installments after the maturity date.

Tax benefits:

Tax benefits under section 88 and section 10 are available on all our life insurance
plans and riders.





PRODUCT FEATURES:-

1. ELIGIBILITY

Minimum entry age-18years
Maximum entry age-55years
Maximum Maturity age-65years

PREMIUM PAYMENT TERM

Based Upon Your Current Age And The Life Cover Period, You Can Choose To Pay
Premium Between 10-25years.

PREMIUM PAYMENT OPTIONS:

Annual
Half yearly
Quarterly
Monthly



MINIMUM PREMIUM PAYABLE:

Annual - Rs.6,000/-
Half-yearly - Rs.3,000/-
Quarterly - Rs.1,500/-
Monthly - Rs.750





5. HIGH LIFE PLUS (UNIT LINKED REGULAR PREMIUM):-

It provides you with a life cover of your choice and also enhances your
investment opportunities to earn returns in line with the market. In this policy the
investment risk in investment portfolio is borne by the policy holder.


Main features:-

Maturity Benefit: This plan matures on completion of the chosen policy term.
Death benefit: On death before the policy maturity date, the sum assured plus policy
holders fund value will be payable.
Partial withdrawal benefit: This plan offers you the additional flexibility of opting for
partial withdrawals any number of times after completion of three policy years, provided
the policy holders fund values after such withdrawal is equal to at least one and half years
regular premiums. Partial withdrawals would not be allowed in case the life assured is a
minor till the attainment of age of maturity.
Surrender benefit: You can surrender your policy anytime after completion of the third
policy year. You will receive the policy holders fund value less the applicable surrender
charges as stated below.
Switch your fund: You have the flexibility to review the performance of your unit linked
funds periodically and switch investments from one unit linked fund to another. Two
switches per policy year are offered free of switching charges.
Settlements options: You can opt to receive your maturity benefit in a single lump.

ELIGIBILITY:

Minimum entry age :0 year (age last birthday)
Maximum entry age :70years
Maximum maturity age :75years
Minimum policy term :5years
Maximum policy term :25years


MINIMUM PREMIUM:

Yearly Rs.50,000/-
Half-yearly Rs.25,000/-
Quarterly Rs.15,000/-
Monthly Rs.6,000/-




6. LIFEPLUS PLAN (A SAVING SOLUTION):-

This plan simplifies the process of taking unit linked insurance. You can choose a
convenient policy term of 10, 15 or 20 years. It allows you to invest and manage your
investments at your own pace as per your risk profile.

MAIN FEATURES:-

1. Maturity benefit: the policy matures on the completion of the policy term chosen by the
policy holder.
2. Death benefit: on death before the policy maturity date, the prevailing at that time or the
fund value.
3. Partial withdrawal benefit: the plan offers you the additional flexilibility of opting for a
partial withdrawal on completion of 5
th
policy year.
4. Surrender benefit: you can surrender your policy any time after the third policy year. You
will receive the fund value less the applicable surrender charges.
5. Tax benefits: under the section 80c of the income tax act 1961 the provisions are
applicable to the policy holders.

Other features:

Eligibility:
Minimum entry age : 10years
Maximum entry age : 45years
Maximum maturity age : 65years
Premium payment terms : 10, 15 and 20years.
Policy term : 10, 15 and 20years



The charges:

The plan offers complete transparency with respect to expenses charged to you. The
charges are as follows:
a) Policy administration charges
b) Premium allocation charges
c) Fund management charges
d) Switching charges
e) Surrender charges
f) Mortality charges
g) Miscellaneous charges

7. ONELIFE (UNIT LINKED SINGLE PREMIUM):-

It is a plan that is much more than just insurance. A superlative investment plan that
gives you the unique option of making one single lump sum payment and additional top-ups
as per your convenience.


Policy term:

The term of the policy is between 5 to 25 years.


Main features:-

1 Maturity benefit: this plan matures on the completion of the chosen policy term. You
will receive the balance amount available in your individual policyholders account on the
policy maturity date.
2 Death benefit: the amount of death benefit depends upon the life cover option chosen by
you.
3 Partial surrender benefit: this plan you the additional flexibility of opting for partial
surrender any number of times after completion of 5 policy years, provided the balance in
the individual policyholders account after such surrender is at least Rs.25,000.
4 Surrender benefit: you can surrender your policy any time after the first policy year.
You will receive the balance amount available in your individual policyholders account
less applicable surrender charges.
5 Switch your fund: you have the flexibility to review the performance of your investment
plan periodically and switch investments from one plan to another.

Tax benefits:

Amounts paid by you are eligible for tax benefits as applicable under income tax act
1961.

Other features:-

Eligibility:

Minimum Entry Age : 0 years (age last birthday)
Maximum Entry Age : 70 years
Maximum Maturity Age : 75 years
Minimum Policy Term : 5 years
Maximum Policy Term : 25 years



8. ING POSITIVE LIFE:
,

The policy highlights are flexible premium paying options, no medical
underwriting, flexible investment options, systematic investment benefit and partial
withdrawal process in the life insurance.
ING Positive is targeted at the regular savings segment. The plan is flexible so
that it suits the profile of an individual customer from the ages 0 to 50 years. It allows the
customer to enter the plan for as low of Rs. 834 per month. The convenient policy terms
of 10, 15 or 20 years allows one to match life goals to the policy terms. There is
flexibility of premium paying term from a minimum of three years to the policy term.
The premiums can be invested in a choice of five fund options Debt, Secure,
Balanced, Growth or Equity, based on an individuals risk appetite. During the policy
term, the customer has an option to switch between these funds, or redirect future
premiums into the available option.
The plan also offers liquidity when needed by allowing one partial withdrawal
each year after the fifth policy year. On maturity the fund balance available is paid. The
maturity proceeds can also be distributed over a five year period.



LIMITATIONS:

The scope of the project is related with only punjagutta branch and not with other.
The project is related to low income and middle income people.
There is not much sufficient time to explain about the various plans.


SUMMARY AND CONCLUSIONS:

- the study of my overall data relates with the different techniques,methods,plans
which are mainly benefit to the policy holders. As my overall study gives a brief explanation of
the various plans followed by the ING vysya life insurance. My study mainly summarizes about
the various marketing techniques used by the ING vysya life insurance to attarct the new type of
customers where the competition prevails in the market.

At last I briefly conclude that ING has very much potential abilities to
prevail in the market.





SUGGESTIONS
1. As more people are inclined towards taking ing vysya policy, the market share should
be captured by offering them more value initially.
2. Customers are more interested in posthumous benefits the procedures and settlements in
cases of eventualities should be as simple as possible, even door delivery of the
settlement cheques can be thought of if viable.
3. Health and pharma sectors has got maximum opportunities so tie up with corporate
hospitals can be throught of.
4. Homework is to be done in freedom plan and it should be made more attractive.
5. ING Vysya should come up with new Wealth Plans in line with copetitors as it got
more takers in the market.
6. Child protection plan is not upto the mark so the policy is to be improved and should be
made more attractive.



















BIBILOGRAPHY:


REFERED MARKETING BOOKS:
1. By Philip Kotler
2. By G.C.Beri
INTERNET SITES:
1. http://en.wikipedia.org/wiki/Marketing#Introduction
2. http://www.thetimes100.co.uk/theory/theory--marketing-techniques--186.php
3. http://www.erfurtmarketing.co.uk/
4. http://www.ingvysyalife.com

REFFERED JOURNALS:
1. Brochures Of ING VYSYA life insurance.
2. Business World
3. Economic Times (brand equity)
4. 4ps Marketing