JOURNAL OF MANAGEMNENT RESEARCH AND

DEVELOPMENT (JMRD)
Journal Impac Facor !"#$%!&'("! Calcula)* +, Glo+al In-.u) /or
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ISSN !!4'5($67 (Pr.n) ISSN !!4'5($(" (Onl.n))
R)/)rr)* Mana8)m)n R)-)arc9 Journal
C9.)/ E*.or
Pro/& C&Ar9. Gan*9.ma9.
Pr.,an:a R)-)arc9 Journal (PRJ) Pu+l.ca.on2 C9)nna.2 In*.a
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Prof. C.Arthi Gandhimathi
Priyanka Research Journal (PRJ) Publication
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JOURNAL OF MANAGEMENT RESEARCH AND
DEVELOPMENT (JMRD)
!he Journal of 6ana%ement Research and ;e<elo"ment (J6R;) is a referred
mana%ement research 2ournal, 8hich "ublishes to"1le<el 8ork from all areas of
6ana%ement Research and their a""lication includin% General 6ana%ement,
6arketin%, inance, =uman Resource, $nternational 6ana%ement,
6ana%ement information system, Production and o"erations mana%ement,
>uality 6ana%ement, &u""ly chain and lo%istics mana%ement and etc.
Researchers in all mana%ement fields are encoura%ed to contribute articles based on
recent research. Journal "ublishes research articles, case studies and re<ie8s
8ithin the 8hole field of 6ana%ement Research, and it 8ill continue to "ro<ide
information on the latest trends and de<elo"ments in mana%ement sub2ect.
Top.c- o/ In)r)-
?Any to"ic related to 6ana%ement
?$nternational :usiness
?6arketin% 6ana%ement
?General 6ana%ement
?Accountin% and inance 6ana%ement
?=uman Resource 6ana%ement
?6ana%ement $nformation &ystem
?0#"ort 6ana%ement
?&u""ly chain and @o%istics 6ana%ement
?Production and A"erations 6ana%ement
?>uality 6ana%ement
?A"erations Research and &tatistics
?$nformation !echnolo%y B 6ana%ement
?Retail 6ana%ement
?6arketin% Research
?A<iation 6ana%ement
?$nternational 6arketin%
?Rural 6arketin%
?Cno8led%e 6ana%ement
?&tress 6ana%ement
?:usiness Process Reen%ineerin% and 5alue 0n%ineerin%
?&oft8are Pro2ect and >uality 6ana%ement
?:rand and Customer Relationshi" 6ana%ement
? :usiness Process Autsourcin%
? Case &tudies in 6ana%ement
? Dorkin% Pa"ers in 6ana%ement
E*.or.al <oar* M)m+)r- o/ Journal o/ Mana8)m)n R)-)arc9
an* D)=)lopm)n (JMRD)
C9.)/ E*.or
Pro/& <& Ar9. Gan*9.ma9.
Priyanka Research Journal(PRJ)
Publication 01mail,
"ri"ublication3,%mail.com
E*.or.al <oar*
#& Dr& >&>&Ramac9an*ran2 M<A2 M&P9.l2 P9&D
Princi"al
;r G R ;. Colle%e of &cience
Coimbatore. $ndia
.. S Ta+a--um Sulana
Pro/)--or
;e"artment of :usiness 6ana%ement 6atrusri $nstitute of
PG &tudies =yderabad
3. Dr& Pon& Ramal.n8am2 M<A2 P9&D
R)8.-rar
=industan Eni<ersity
Ra2i< Gandhi &alai 1 (Ald 6ahabali"uram Road),
Chennai, $ndia
/. Dr&V&NAGAJOTHI
;e"t. of 6:A
&R6 &chool of 6ana%ement &R6 Eni<ersity, Chennai
5. Dr&C&V.1a,a <anu
&enior Asst.Professor
&chool of 6ana%ement &A&!RA Eni<ersity !han2a<ur
(& Dr& N& >annan2 M<A2 P9&D
Professor
&t. 6aryFs &chool of 6ana%ement
&tudies Je""iaar Na%ar. Ald 6amaila"uram Road
Chennai. $ndia
*. Dr& N& S9an.
Professor of 6ana%ement
Car"a%am Eni<ersity, Coimbatore
G. Dr& V& <a*r.na9
City Enion :ank Chair Professor
&chool of 6ana%ement B ;e"t. of !rainin% B Placement, &astra Eni<ersity
!han2a<ur $ndia.
-. Dr& S& Mu9uman. A--.-an Pro/)--or
;e"artment of 6ana%ement &tudies
&athyabama Eni<ersity, Chennai
PROF& DANIEL RAJ>UMAR
Facul, o/ Mana8)m)n
SRM Un.=)r-.,
6r. 066ANE0@ A!!A= CE6A=
;e"uty Re%istrar 1 Academic Affairs
All Nations Eni<ersity1Ghana
PRA. AN:E
aculty of 6ana%ement
&R6 Eni<ersity
;r.!.RA6AC=AN;RAN
aculty of 6ana%ement
&R6 Eni<ersity
Dr& T& JOHNSON SAMPATH>UMAR
Head of the Department
Department of Public Admistration.
Madras Christian College

Dr&SHIRMILA STANLE?
Assistant Professor
Department of commerce
Madras Christian College

Pro/& V&SELVA
LA>SHMI
Assistant Professor
VALLIAMMAI ENGINEERING COLLEGE
SPECIAL EDITORS
Dr& Sa.-9
JOURNAL OF MANAGEMNENT RESEARCH AND
DEVELOPMENT (JMRD)
Journal Impac Facor !"#$%!&'("! Calcula)* +, Glo+al In-.u) /or
Sc.)n./.c In/orma.on (GISI)
(000&1./acor&com)
Volum) !2 Num+)r #2 Januar, 3 Jun) (!"#$)
ISSN !!4'5($67 (Pr.n) ISSN !!4'5($(" (Onl.n))
TA<LE OF CONTENTS
S& No T.l) o/ 9) ar.cl) Nam) pa8)
4 $nfluencin% factors on or%aniHational
commitment 8ith s"ecific focus on
Percei<ed or%aniHational su""ort
Prof. Ra2ni Gyanchandani
41.)
. Enearthin% hitch in international
studentsI cam"us life ' facultiesI
"erce"tion about the international
studentsI "roblems, an em"irical study
6s.5.&el<a @akshmi
;r.&.Ramchandran .41+G
+ 0m"loyee 0n%a%ement 6ohammed Na2i,
6s.5.&el<a @akshmi +-1/(
/ $m"act of !ele<ision Ad<ertisin% on
:uyin% :eha<iour
6. ;aniel Ra2kumar,
A. Anbu,
Ganesh
/*15*
5 Cause Related 6arketin% as Customer
Relationshi" &trate%y Ado"ted by $ndian
6arketers
6r.R.&eetharaman
5G1*)
( Risk Pers"ecti<e on ;ebt 0Juity fund '
A com"arati<e &tudy on Dith &"ecial
Reference to s"ecific mutual fund
!. 5elmuru%an
C :ala2i
;r.N.5i2ai Anand
* $n<esti%ation of Causality bet8een $$s
and 6utual und $n<estment in $ndia
C.6 Gokul
&. PA5$!=RA
C. Nitish
*41G4
G A &tudy of AC!APAC0 Culture as a
acilitator of Conflict 6ana%ement in
&elect &er<ice Ar%aniHation
Casturi
G.1-5
-
Pre1trainin% 0#"ectations and Post1
trainin% 0#"erience of 0m"loyees in the
&er<ice &ector, An 0m"irical &tudy 6r.5i2ay Ra2a
-(14)/
4)
A &tudy of &elf1efficacy for 6ana%in%
Conflict in 6anufacturin% &ector :en2amin rani
4)51
4..
44
Pil%rima%e tourism in !amil Nadu, $ndia &.Ramila,
4.+1
4.G
4. Pre1trainin% 0#"ectations and Post1
trainin% 0#"erience of 0m"loyees in the
&er<ice &ector, An 0m"irical &tudy))5 AC$@AN;0&DAR$
4+-1
45.
4+ 0n<ironment1friendly Car, Challen%es
ahead in $ndia N. 5i2ayakumar
45+1
4(-
4/
Predictors for 0m"loyee 0n%a%ement, A
Case &tudy &. Ra2alakshimi,
4*)1
4-)
45
An 0<aluation on trainin% as a short
study in the field of trainin% and
de<elo"ment &. 5atchala
4-41
..-
4(
0mer%in% !rends of Rural 6arkets in
$ndia ;r. &.JAKA@AC&=6$
.+41
.+G
4*
Cno8led%e 6ana%ement and $ts
;ynamics ;r.&.Ramanathan
.+-1
./G
4G
6icrofinance, Role in Domen
0m"o8erment Prof.5.R.Radhaakrishnan
./-1
.5*
4-
Cor"orate :randin% and &ustainability
throu%h Cor"orate &ocial Res"onsibility 6s.A.5$JAKA@AC&=6$
.5G1
.*(
.)
Ese of 6 $ & in the Process1oriented
=ealthcare Ar%anisations G. Cumar
.4 A &tudy on the im"act of Customer
Relationshi" 6ana%ement "ractices in
:anks (8ith s"ecial reference to
Chennai )
;r.&hirmila &tanley