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Questionnaire

This document is a survey about the market penetration of Coca Cola in bus stand and liquor shop outlets in Tiruppur city, India. The survey asks questions to outlet owners about which soft drink brands they prefer and sell, factors affecting sales, and ratings of service quality and frequency from Coca Cola and Pepsi. It collects information on current coolers, grades available, and support needed to become an exclusive Coca Cola outlet. The purpose is to study Coca Cola's market performance in these types of outlets for an MBA program. All responses will be kept confidential and used for academic purposes only.

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Rahul Mohan
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323 views

Questionnaire

This document is a survey about the market penetration of Coca Cola in bus stand and liquor shop outlets in Tiruppur city, India. The survey asks questions to outlet owners about which soft drink brands they prefer and sell, factors affecting sales, and ratings of service quality and frequency from Coca Cola and Pepsi. It collects information on current coolers, grades available, and support needed to become an exclusive Coca Cola outlet. The purpose is to study Coca Cola's market performance in these types of outlets for an MBA program. All responses will be kept confidential and used for academic purposes only.

Uploaded by

Rahul Mohan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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MARKET PENETRATION OF COCA COLA IN TASMAC AND

BUS STAND OUTLETS - With special referece t!


Tir"pp"r cit#$
The study entitled The market penetration of Coca Cola in Tasmac and Bus stand outlets,
with special reference to Tiruppur city is the study conducted as part of the MBA curriculum
of MG University, erala! The information provided "y you will "e kept confidential and will
"e used only for academic purpose!
Thankin# $ou
%A&U' M(&A)A) *+''A+
,U-.T+())A+%-
/0 (utlet name 1 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
20 (wner name 1 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
30 Contact no! 1 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
40 *resently, are you sellin# any soft drinks to the customers5
$es )o
60 +f no, are you interested in sellin# soft drinks5
$es )o
70 8hich company9s product do you prefer and why5
Coca Cola *epsi (thers
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
:0 8hich all "rands do you prefer5 ;%ank accordin# to your preferences for each
manufacturers0
Coca Cola <Brands *epsi <Brands (ther Brands
Coca Cola *epsi =rooti
=anta Mirinda Bovanto
'imca : up Appy =i>>
Thumps Up .lice Maa
.prite )im"oo> Tropicana
Maa>a Mountain ?ew (thers
Minute maid
A@uafina
inley
A0 8hich are the most sellin# "rands in your outlet5
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
B0 %ank the factors affectin# market penetration "ased on their importance!
Factors Ranks
*rice
(ffers
.ervice ,uality
.ervice =re@uency
/C0 %ate the service @uality of Coca Cola 5
-Dcellent Good Avera#e *oor Eery *oor
//0 %ate the service @uality of *epsi5
A0 -Dcellent Good Avera#e *oor Eery *oor
/20 %ate the service fre@uency of Coca Cola 5
Eery =re@uently =re@uently (ccasionally %arely
Eery %arely
/30 %ate the service fre@uency of *epsi5
Eery =re@uently =re@uently (ccasionally %arely
Eery %arely
/40 8hat is the currently availa"le cooler in your outlet and its si>e5
Coca Cola *epsi (wn
.i>e 1 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
/60 8hich all are the currently availa"le #rades in your outlet 5
;.pecify the num"ers in the "racket provided0
Coca Cola ; 0 *epsi ; 0 (thers ; 0
/70 8ould you like to #o for an eDclusive Coca Cola outlet 5
$es )o
+f yes, 8hat support do you re@uire 5
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
T%ANK &OU FOR &OUR COOPERATION

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