Amanda Carlin

Floor Plan and Legend

A Entrance door
B Open back window (2)
C Newood cash wrap
D Newood table
E Naythons T-stand (2)
F Newood perimeter wall
system (2)
G Newood nesting table (2)
H Newood circle table
I Naythons round rack
J Fitting room
K Newood perimeter wall
L Vistamation wire shelving
(6)
M Naythons heavy duty EZ
fold rolling rack
N Ikea chair (2)
O Ikea table
P Employee kitchen
Q Bathroom
R OfficeMax chair (2)
S OfficeMax desk
T OfficeMax chair
U OfficeMax shelving

Facade

Color Scheme/Flooring
Back Accent Wall

Carpet

Accent Wall Behind

Cashwrap

Main Flooring

Main Walls

Fitting Room Walls

Product/Prices
Testament

Pleated Swing Top

$77

Issa Reversible Dress

$151

Crochet Mini Dress

$136

Product/Prices
Michael Stars

Deep Shade Hat

$58

Split Neck Caftan Dress

$178

Solid Linen Drawstring

Pant
$112

Product/Prices
Paper Crown

Buoy Top
$226

Dartmouth Dress
$275

Williamsburg Trouser
$225

Product/Prices
Alternative Apparel

Bottlerocket Tee
$38

Devin Raglan Tee

$42

Dip Dye Slouchy

Pullover
$48

Product/Prices
Kenneth Cole

Lisa Chiffon Blouse

$148

Phyllis Sleeveless Top

$78

The Delight Flat

$128

Product/Prices
Jessica Simpson

Kiss Me Legging
$64

Give Me Jazzberry
Kidsuede Pumps
$79

Fiji Orange Vachetta

Tote
$98

Product/Prices
Free People

Lacey Denim Cut off

Shorts
$88

Mylie Maxi
$88

We the Free Night Falls

Graphic Tee
$78

Product/Prices
J Brand

914 Straight Leg Jeans in

Pure
$169

Garland Tee
$85

Skinny Leg in Pacifico

$178

Product/Prices
Brokedown

Navajo Fringe Tee

$84

Lemon Marble Fringe

Scarf
$72

Dreamcatcher Swing
Tank
$70

Target Customer
Demographics

Psychographics

Ethical Shopper
She is transferring out of the
single stage in her life cycle, and
into the dual income no kids
stage
She is starting to settle down and
wants to buy more adult, more
durable items to add to her life
She is a frequent shopper. She
likes to shop often so that she can
have the most up-to-date fashion
available

Female
Age 24-35
Bachelors Degree
Business woman
$100,000-$150,000

Business Location

10 South Main Street

Newtown, PA

Competition
Lexy-Q Limited
128 S State Street Newtown, PA

Luna Chick
10 Swamp Rd Newtown, PA

Macys
2300 E Lincoln Highway Langhorne, PA

Boutique Belle and Abeille

29 South Street Newtown, PA

Legal Form of Ownership

Limited Liability Company

Form of doing business combining limited liability for all owners (called
members) with taxation as a partnership

Advantage
The members are personally protected from any liability of the LLC, as
well as from the LLC itself

Disadvantage
As a member of an LLC, you are not allowed to pay yourself wages

Fees
$75 Name Filing Fee
$125 LLC Form
$250 Business License

Vendor List
J Brand
1-888-549-1610
Michael Stars
877-782-7833
Paper Crown
[email protected]
[email protected]
Free People
5000 S. Broad St.
Philadelphia, PA 191121495,
United States
Phone: 215-454-5500
Fax: 215-454-5163

Alternative Apparel
1650 Indian Brook Way #200
Norcross, GA 30093-2646,
United States
678-380-1890

Testament

Terry Pearlman
2325 E. 55th St
Vernon, CA 90058
323-277-4500
[email protected]

Jessica Simpson
888-909-7855
Brokedown
[email protected]

Estimation Sheet of Yearly Sales

Time Of Day
9-12
12-2
2-8

#Of Transactions * Average Sale = Total Sales

1
$98 =
$98
3
$78 =
$234
3
$226
$678

Total

$1,010

Average Saturday
Time Of Day #Of Transactions * Average Sale = Total Sales
10-12
1
$72 =
$72
12-3
2
$152 =
$304
3-9
6
$136
$816
Total

$1,192

Average Sunday
Time Of Day #Of Transactions * Average Sale = Total Sales
12-5
10
$216 =
$2,160
$0
Total
10
$2,160
Average Weekday Sales
Average Saturday Sales
Average Sunday Sales
Total Weekly Sales
Total Yearly Sales

$5,050
$1,192
$2,160
$8,402
$436,904

Sales Plan by Month (%)

Month
Sales $

February
4
$21,845

March
5
$26,214

April
4
$34,952

May
4
$39,321

June
5
$26,214

July
4
$17,476

$166,024

Sales %

5.0%

6.0%

8.0%

9.0%

6.0%

4.0%

38.0%

Month

August

September

October

November

December

January

Total

Sales $

4
$30,583

5
$43,690

4
$39,321

4
$56,798

5
$87,381

4
$13,107

$270,880

Sales %

7.0%

10.0%

9.0%

13.0%

20.0%

3.0%

62.0%

Total First Year Sales

436,904

Total

Sales Graph
Monthly Sales
90000
80000
70000
60000
50000
40000
30000
20000
10000
0

Monthly Sales

Organizational Chart
Owner

Manager
Associate
1

Associate
2

Schedule
Employees

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Total Hours

Owner

10-7

10-7

10-7

off

10-5

2-9

12-5

46

Manager

10-7

off

2-7

10-7

12-9

10-5

12-5

44

Associate 1

off

1-7

off

10-2

10-5

5-9

1-5

25

Associate 2

off

off

10-2

3-7

5-9

10-2

off

15

Store Hours

10-7

10-7

10-7

10-7

10-9

10-9

12-5

Salaries
Employee
Manager
Associate 1
Associate 2

Total
Hours

Hourly
Rate

Weekly
Rate

Yearly
Rate

44
25
15

$0.00
$8.00
$7.75

$0.00
$200.00
$116.25
$0.00

$38,896
$10,400
$6,045
$0

$55,341

Employee Handbook

Zero Means Zero

Drug and Alcohol Policy
Personal Appearance
Work Hours and Schedule
Attendance
Payday
Pay Increases

Employer Tax Liabilities

Yearly

FICA

FUTA

SUTA

Total

Employee

Wages

7.65%

0.8%

3.7%

Yearly Taxes

Manager

$38,896

$2,975.54

$56.00

$296.00

$3,327.54

Associate 1

$10,400

$795.60

$56.00

$296.00

$1,147.60

Associate 2

$6,045

$462.44

$56.00

$296.00

$814.44

TOTAL

$5,289.58

Payroll Taxes
Employee

Yearly
Wages

FIT

FICA

SIT

CIT

SDI

25%

7.65%

2.80%

4.20%

Total

Net

0.50% Taxes

Wages

Manager

$38,896.00

$9,724.00

$2,975.54

$1,089.09

$1,633.63

$194.48

$15,616.74

$23,279.26

Associate 1*

$10,400.00

$1,560.00

$795.60

$291.00

$436.80

$52.00

$3,135.40

$7,264.60

Associate 2**

$6,045.00

$604.50

$462.44

$169.26

$254.31

$30.22

$1,520.73

$4,524.27

*FIT at 15%
**FIT at 10%

Security System

ADT PremisesPro Intrusion

Detection System
Installation cost: $240
Monthly Payment: $34.99

Insurance Policy

12 Month premium$3,394
Monthly payment$283

Magazine or Newspaper Ad

Advertising Plan and Budget

$

Total Advertising Budget

JAN

NEWSPAPER
What size?
Which one?

Quarter Page
City Paper

MAGAZINE
What size?
Which one?

Quarter Page
Philadelphia Style

FEB

MAR

APRIL

MAY

JUNE

JULY

21,845
AUG

SEPT
$3,004

OCT
$751

NOV
$3,004

DEC
$3,004

$7,000

$7,000
$0

Brochure
How many?
DIRECT MAIL
Company used?
Mail list price?
How many?

Totals
$9,763

$0

$546

$546

$546

$546

$2,184

Vistaprint.com
$70
1170

ARTWORK
(Graphic designer)

$0

POSTAGE
(If not included in direct mail price)
TOTALS

$0

$0

$546

$0

$70

$546

$7,000

$0

$3,550

$751

$3,550

$3,004

$19,017

Mission Statement

The vision of Fuss is to provide a welcoming

environment that leaves every woman feeling
unique and unforgettable

Six Month Plan

MONTH

AUG.

SEPT.

OCT.

NOV.

DEC.

JAN.

TOTAL

SALES

$30,583

$43,690

$39,321

$56,798

$87,381

$13,107

$270,880

BOM STOCK

$61,166

$87,380

$78,642

$113,596

$174,762

$26,214

$541,760

MARK DOWN

$4,587

$6,554

$5,898

$8,520

$13,107

$1,966

$40,632

EOM STOCK

$87,380

$78,642

$113,596

$174,762

$26,214

$43,690

$524,284

RETAIL PURCHASES

$61,384

$41,506

$80,173

$126,484

-$48,060

$32,549

$294,036

COST OF MERCHANDISE

$28,850

$19,508

$37,681

$59,447

-$22,588

$15,298

$138,196

AVERAGE STOCK(1ST)

$83,636

AVERAGE STOCK (2ND)

TURNOVER (1ST)
TURNOVER (2ND)
Initial mark up %
Markdown %

$56,459
3.2
2.9
53.0%
15.0%

MONTH

FEB.

MAR.

APR.

MAY

JUN.

JUL.

TOTAL

SALES

$21,845

$26,214

$34,952

$39,321

$26,214

$17,476

$166,022

BOM STOCK

$43,690

$52,428

$69,904

$78,642

$54,428

$34,952

$334,044

MARK DOWN

$3,277

$3,932

$5,243

$5,898

$3,932

$2,621

$24,903

EOM STOCK

$52,428

$69,904

$78,642

$54,428

$34,952

$61,166

$351,520

RETAIL PURCHASES

$33,860

$47,622

$48,933

$21,005

$10,670

$46,311

$208,401

COST OF MERCHANDISE

$15,914

$22,382

$22,999

$9,872

$5,014

$21,766

$97,947

Opening Stock Plan

Classification
Major
Apparel

Sub-class
Tops
Bottoms
Outerwear
Dresses
Jeans

Accessories
Scarves
Hats
Wallets
Gloves
Jewelry
Earrings
Necklaces
Bracelets
Shoes
Boots
Heels
Handbags
Clutch
Tote

Percent of stock
Major
Sub-class
65%
40%
10%
10%
20%
20%
100%
5%
40%
20%
15%
25%
100%
10%
25%
35%
40%
100%
10%
55%
45%
100%
10%
45%
55%
100%
100%

Dollar investment
Major
Sub-class
$49,697
$19,879
$4,970
$4,970
$9,939
$9,939
$49,697
$3,823
$1,529
$764
$573
$956
$3,822
$7,645
$1,911
$2,676
$3,058
$7,645
$7,645
$4,205
$3,440
$7,645
$7,645
$3,440
$4,205
$7,645
$76,455

Average
Retail

Units

$90
$150
$200
$150
$190

221
33
25
66
52

$70
$45
$80
$45

22
17
7
21

$80
$120
$75

24
22
41

$150
$90

28
38

$70
$100

49
42

Monthly Operating Expenses

ESTIMATED MONTHLY
EXPENSES

START UPCOSTS (to be paid once)

MONTHLY

ANNUAL

Owners Draw

$2,000

$24,000

Other Salaries

$4,612

$55,341

$441

$5,290

Rent

$2,500

$30,000

Advertising

$1,585

Supplies
Telephone

Opening Costs
Construction Costs and Installation
Starting Inventory (Opening Stock)

Taxes (employer taxes)

$10,871
$3,181
$76,457

Deposits/Public Utilities

$300

$19,017

Legal/Accounting Fees

$450

$100

$1,200

Commercial Activity License (Phila)

$300

$125

$1,500

$1,000

$3,600

Insurance

$283

$3,394

Bookeeper

$100

$1,200

Credit Card Fees

$728

$8,738

Security

$35

$420

Loan Payment

$5,800

$69,600

SUB-TOTAL COLUMN 1

$19,309

$223,300

Utilities

Pre-opening Advertising

Security Instillation

$1,500

$240

Cash (operating costs for 3 months)

$56,124

SUB-TOTAL START UP COSTS

$149,423

LESS OWNERS INVESTMENT

ESTIMATED LOAN NEEDED TO START

$6,960
$142,463

Profit or Loss
First Year

Second Year

Third Year

Fourth Year

Dollars

Percent

Dollars

Percent

Dollars

Percent

Dollars

Percent

Sales

$436,904

100%

$480,594

100%

$528,654

100%

$581,519

100%

Cost of Merchandise

$205,345

47%

$225,879

47%

$248,467

47%

$273,314

47%

Gross Margin

$231,559

53%

$254,715

53%

$280,187

53%

$308,205

53%

Operating Expenses

$223,300

51%

$227,766

47%

$234,599

44%

$246,329

42%

$8,259

2%

$26,949

6%

$45,588

9%

$61,876

11%

Net Profit Before

Taxes

Breakeven Analysis

Opening August 2014

Breakeven July 2015

I need 4 customers a day to

breakeven

Cash Flow
Summary
Cash on Hand
Total Receipts
Total Disbursements
Ending Balance
Cash flow

Pre-Opening
$56,124
$0
$96,752
-$40,628
-$96,752

Receipts (sales)
Cash Sales %
Credit Card Sales %
Disbursements:
Owner draw
Other Salaries
Rent
Advertising
Auto(company car)
Supplies
Telephone & Fax
Utilities
Insurance
Taxes(employer)
Loan Payment
Maintenance
Accountant
Credit Card Expense
Monthly security Fee
Travel Expenses
Fixtures & Equipment
Construction Fit-Out
Starting Inventory
Utility Deposits
Licenses
Pre-Opening Advertising
Purchases at Cost
Petty Cash

$0
$0
$2,500
$0
$0
$100
$125
$1,000
$283
$0
$0
$0
$0
$0
$35
$0
$10,871
$3,181
$76,457
$300
$300
$1,500
$0
$100

August
-$40,628
$30,583
$48,159
-$58,204
-$17,576

September
-$58,204
$43,690
$38,817
-$53,331
$4,873

October
-$53,331
$39,321
$56,990
-$71,000
-$17,669

November
-$71,000
$56,798
$78,856
-$93,058
-$22,058

December
-$93,058
$87,381
-$3,279
-$2,398
$90,660

January
-$2,398
$13,107
$34,607
-$23,898
-$21,500

$30,583
$6,117
$24,466

$43,690
$8,738
$34,952

$39,321
$7,864
$31,457

$56,798
$11,360
$45,438

$87,381
$17,476
$69,905

$13,107
$2,621
$10,486

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$28,850

$19,508

$37,681

$59,447
$100

-$22,588

$15,298

Cash Flow
Summary
Cash on Hand
Total Receipts
Total Disbursements
Ending Balance
Cash flow
Receipts
Cash Sales %
Credit Card Sales %
Disbursements:
Owner Draw
Other Salaries
Rent
Advertising
Auto
Supplies
Telephone & Fax
Utilities
Insurance
Taxes
Loan Payment
Maintenance
Accountant
Credit Card Expense
Monthly security Fee
Travel Expenses
Travel Expenses
Fixtures & Equipment
Construction Fit-Out
Starting Inventory
Utility Deposits
Licenses
Purchases at Cost
Petty Cash

February
-$23,898
$21,845
$35,323
-$37,376
-$13,478

March
-$37,376
$26,214
$41,691
-$52,853
-$15,477

April
-$52,853
$34,952
$42,308
-$60,209
-$7,356

May
-$60,209
$39,321
$29,281
-$50,169
$10,040

June
-$50,169
$26,214
$24,323
-$48,278
$1,891

July
-$48,278
$17,476
$41,075
-$71,877
-$23,599

Total
-$535,278
$436,902
$564,903
-$663,279
-$128,001

$21,845
$4,369
$17,476

$26,214
$5,243
$20,971

$34,952
$6,990
$27,962

$39,321
$7,864
$31,457

$26,214
$5,243
$20,971

$17,476
$3,495
$13,981

$436,902
$87,381
$349,521

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$2,000
$4,612
$2,500
$1,585
$0
$100
$125
$1,000
$283
$441
$5,800
$0
$100
$728
$35
$0

$15,914
$100

$22,382

$22,999

$9,872
$100

$5,014

$21,766

$24,000
$55,344
$32,500
$19,020
$0
$1,300
$1,625
$13,000
$3,679
$5,292
$69,600
$0
$1,200
$8,736
$455
$0
$10,871
$3,181
$76,457
$300
$300
$1,500
$236,143
$400

Cash Flow Chart

$100,000
$80,000

$60,000
$40,000
$20,000

August
September
October

November
December
January
February
March

$0

April

-$20,000

May

June
-$40,000

Executive Summary
Prime location
Steady foot traffic

Enviable customer base

Have disposable income
Frequent shoppers
Ethical shoppers, like to support local businesses

Adequate loan money acquired

Should be profitable after 11 months

Executive Summary
Knowledgeable staff
Background in fashion
Retail experience

Owners Experience
Fashion Marketing Degree
5+ years retail management experience

Desirable Brands at a competitive price

Good relationship with vendors

Brochure

Brochure

Direct Mailer

Direct Mailer

Thank You

Business Card

Hang Tags

Gift Card

Look Book

Look Book

Look Book

Look Book

Look Book

Website

Shopping Bags