Atmqt3 4
Atmqt3 4
COMMERCE DEPARTMENT
INTERNATIONAL TRADE
Nghiemmarket.blogspot
(AVTMQT 3-4)
Chapter 1: Exporting and the Management of Ris!
Chapter ": #egotiating $e%i&er'
Chapter 3: #egotiating (ri)e * (a'ment
Trans%ate +mport * Export Contra)ts
,istening: -./siness Eng%ish0 C$ 1
(AVTMQT 2-3)
1! #egotiating +nspe)tion * $efe)ts %ia4i%it'!
"! ,ega% frame5or
3! Export Contra)t
-./siness Eng%ish0 C$ 60
EXPORTING AND THE EXPORT CONTRACT
$r! $r! 7ames R! (inne%%s
Compi%ed 4' Mr! #g/'en Thanh #ghiem
(8or +nterna% 9se :n%' )
September 2011
;'%%a4/s
CD 8, 9
-Lessons:
1. Exporting Management of Risk 4. Negotiating Inspetion ! Defet Lia"i#it$
%. Negotiating De#i&er$ '. Lega# (rame)ork
*. Negotiating +rie ! +a$ment ,. -.e Export Contrat .
TABLE OF CONTENTS
4! Exporting and the Management of Ris
2! #egotiating $e%i&er'
3! #egotiating (ri)e * pa'ment
<! #egotiating +nspe)tion * $efe)ts %ia4i%it'!
1! ,ega% frame5or
6! Export Contra)t
THIS PART IS USED FOR CD 8
8.1 ORIENTATION TO A NEW JOB
8.1.1 COMPREHENSION QUESTIONS
1) What does Anthony hae to do !" he #ants so$e %o""ee&
a. He has to 'ay () %ents "o* ea%h %+'.
,. He has to he-' h!$se-" to !t !n the .!t%hen.
%. He has to as. /a*a to $a.e so$e %o""ee "o* h!$.
0) I" yo+ *+n o+t o" 'en%!-s and 'a'e* at #o*.1 #he*e %an yo+ 2et $o*e&
a. "*o$ the .!t%hen
,. "*o$ the CEO3s o""!%e.
%. "*o$ the sto*e*oo$.
4) When E--en says1 5We hae "-e67t!$e he*e1 5#hat does !t $ean&
a. Wo*.e*s a*e not a-- on the sa$e s%hed+-e.
,. The*e a*e no %-o%.s at th!s %o$'any.
%. The*e !s t!$e "o* e6e*%!se at the o""!%e ee*y day.
8) Us!n2 T!""any as an e6a$'-e1 #hat sho+-d yo+ #hen !nt*od+%ed to a ne# %o7#o*.e*&
a. E6tend yo+* hand "o* a handsha.e.
,. As. the ne# e$'-oyee to $a.e so$e %o""ee.
%. S$!-e and -oo. at yo+* "eet.
() 9oes Anthony s'ea. a se%ond -an2+a2e&
a. :es1 he s'ea.s ;*en%h e*y #e--.
,. :es1 he s'ea.s a -!tt-e ;*en%h.
%. No1 he on-y s'ea.s En2-!sh.
<) Whe*e !s /a*a3s %+,!%-e&
a. It3s to the -e"t o" the ent*an%e doo*.
,. He* %+,!%-e !s on the she-" !n the sto*e*oo$.
%. It3s "*ee.
=) I" so$eth!n2 !s d!""!%+-t "o* yo+ at #o*.1 #h!%h 'h*ase %o+-d yo+ +se to e6'*ess th!s&
a. 5It3s >+!et do#n he*e.?
,. 5I3$ ha!n2 t*o+,-e.?
%. 5Th!n2s a*e %e*ta!n-y "-e6!,-e he*e.?
8) What !s Anthony ha!n2 t*o+,-e #!th today&
a. He3s ha!n2 t*o+,-e *e$e$,e*!n2 'eo'-e3s na$es.
,. He doesn3t *e$e$,e* ho# to s'ea. ;*en%h.
%. Anthony3s ha!n2 t*o+,-e dea-!n2 #!th !nte*nat!ona- a%%o+nts.
@) S+''ose yo+* ,oss #ants yo+ to !s!t M*. Ha*$on !n adan%e o" the des!2n $eet!n2. What do yo+
need to do&
a. Ca-- M*. Ha*$on and !n!te h!$ to ta-. #!th yo+ d+*!n2 the des!2n $eet!n2.
,. Ao to the des!2n $eet!n2 so yo+ %an te-- M*. Ha*$on a,o+t !t #hen yo+ !s!t h!$.
%. Meet #!th M*. Ha*$on "!*st1 ,e"o*e attend!n2 the des!2n $eet!n2.
1)) Whe*e !s Anthony3s #o*.s'a%e 2o!n2 to ,e at AdRad&
a. Anthony #!-- sha*e T!""any3s %+,e +nt!- h!s !s *eady.
,. H!s %+,!%-e !s the "!*st one on the -e"t as yo+ %o$e !n.
%. He3-- ,e #o*.!n2 !n E--en3s o""!%e "o* a %o+'-e o" #ee.s.
7Pe*.B Use o" a %o$'any %a* !s a %o$$on 'e*..
;*ee %o""ee !s C+st one o" the s$a-- 'e*.s o" #o*.!n2 he*e.
Th!s Co, has a -ot o" 2*eat 'e*.s1 !n%-+d!n2 a -ot o" "*ee t*ae- and $e$,e*sh!' at a nea*,y 2y$.
7Sto*e*oo$B 9!d yo+ -oo. !n the sto*e*oo$&
I sto%.ed the she-es !n the sto*e*oo$ C+st yeste*day.
A-$ost ee*yth!n2 yo+ need !s a-*eady on yo+* des.1 ,+t the e6t*a s+''-!es a*e sto*ed !n the
sto*e*oo$.
7What I needB What I need !s a %+' o" st*on2 %o""ee.
I3$ $a.!n2 a -!st o" #hat I need "o* $y t*!' to DeneE+e-a.
As soon as I "!nd #hat I need1 I3-- 2et to #o*..
7C+,!%-eB Sto' ,y $y %+,!%-e -ate*1 and #e %an ta-. a,o+t that.
The #o*st th!n2 a,o+t %+,!%-es !s that they hae no #!ndo#s.
I don3t hae an o""!%e o" $y o#n1 ,+t I hae a %o$"o*ta,-e -!tt-e %+,!%-e a-- to $yse-".
7As yo+ %o$e !nB As yo+ %o$e !n1 yo+3-- see the se%*eta*y3s des. C+st !ns!de the doo*.
P-ease sto' and s!2n the *e2!st*y as yo+ %o$e !n.
O+* o""!%e !s on the *!2ht as yo+ %o$e !nto the ,+!-d!n21 !t3s on the -e"t1 o" %o+*se.
Hae t*o+,-e
I a-#ays hae t*o+,-e "!nd!n2 $y #ay a*o+nd do#nto#n.
No1 #e d!dn3t hae t*o+,-e "!nd!n2 yo+* '-a%e7 yo+ 2ae +s e6%e--ent d!*e%t!ons.
She3s ha!n2 a -ot o" t*o+,-e #!th he* %o$'+te* today. She3s -ost see*a- "!-es a-*eady.
/ee' na$es st*a!2ht
9o yo+ th!n. yo+ %an .ee' a-- the na$es st*a!2ht.
/a*a3s e*y 2ood at .ee'!n2 na$es st*a!2ht.
When I sa# Ted1 I %a--ed h!$ T!$. I C+st %an3t see$ to .ee' these na$es st*a!2ht.
Sha*e
I3$ 2o!n2 to "!nd a *oo$$ate to sha*e e6'enses1 that #ay1 I %an 2et a ,ette* a'a*t$ent.
M!-es d*ea$ed that he had to sha*e a %+,!%-e #!th R!%..
The*e3s on-y one '!e%e o" %a.e -e"t. Aet t#o "o*.s1 and #e3-- sha*e !t.
Wo*.s'a%e
My #o*.s'a%e !s +s+a--y '*etty $essy.
It3s a s$a-- #o*.s'a%e1 ,+t yo+ sho+-d "!nd ee*yth!n2 yo+ need he*e.
H!s #o*.s'a%e +sed to ,e a s$a-- %+,e1 ,+t no# he has a ,!2 o""!%e #!th a #ooden des..
In
Is the do%to* !n&
M*. B+*ns !s o+t *!2ht no#1 ,+t I3-- -et yo+ .no# #hen he 2ets !n.
I 2+ess no,ody3s !n yet. The o""!%e !s %o$'-ete-y e$'ty.
St*a22-!n2
When the 2a$e ended !n de"eat1 the "ans #ent st*a22-!n2 ho$e.
On Monday $o*n!n2s1 the #o*.e*s %o$e st*a22-!n2 !n to the o""!%e.
Sto' st*a22-!n21 ,oysF Stay to2ethe* and $oe a -!tt-e "aste*F
;-e67t!$e
I3$ -oo.!n2 "o* a Co, #!th "-e67t!$e o''o*t+n!t!es.
9o yo+ hae "-e67t!$e he*e&
She needs a Co, #!th "-e67t!$e ,e%a+se he* %h!-d*en o"ten need he* at ho$e.
In adan%e
She d!dn3t s%hed+-e an a''o!nt$ent !n adan%e1 so she %o+-dn3t see the dent!st.
:o+3-- need to %an%e- yo+* *ese*at!on 08 ho+*s !n adan%e !n o*de* to 2et a *e"+nd.
I" yo+ had e6'-a!ned the '*o,-e$ !n adan%e1 then I #o+-d hae ,een '*e'a*ed to so-e !t.
;-e6!,-e
Oh1 %o$e onF Be "-e6!,-eF
:o+ %an %o$e anyt!$e. We3*e "-e6!,-e.
She3s not "-e6!,-e eno+2h "o* th!s Co,. Th!n2s a*e a-#ays %han2!n2 he*e1 and she hates %han2e.
;-+en%y
She has tota- "-+en%y not on-y !n S'an!sh1 ,+t a-so !n Po*t+2+ese and Ita-!an.
H!s "-+en%y !n Ja'anese o"ten s+*'*!ses o+* %-!ents.
S+san st+d!ed Ae*$an "o* yea*s1 ,+t nee* a%h!eed "-+en%y +nt!- she #ent to -!e !n Ae*$any.
Use"+-
Th!s .no#-ed2e #!-- ,e e*y +se"+- to o+* %o$'any.
9oes any,ody hae any +se"+- !deas&
:o* +$,*e--a !s ,ea+t!"+-1 ,+t !t %an3t ,e e*y +se"+- he*e !n the dese*t.
Inte*nat!ona-
W!-- the Co, !no-e !nte*nat!ona- t*ae-&
The Inte*nat!ona- ;ood Co+*t at the $a-- has ethn!% "ood "*o$ $any d!""e*ent %o+nt*!es.
O+* !nte*nat!ona- a%%o+nts a*e $+%h $o*e '*o"!ta,-e
EGGEN The .!t%hen !s do#n the*e. :o+3-- "!nd %o""ee the*e and a *e"*!2e*ato*1 !" yo+
#ant to ,*!n2 yo+* -+n%h.
ANTHON: 9o yo+ hae to 'ay "o* the %o""ee&
EGGEN No1 !tHs "*ee1 ,+t yo+ $!2ht hae to $a.e !t yo+*se-" so$et!$es.
ANTHON: ThatHs O/. ItHs a n!%e 'e*..
EGGEN :es1 !t !s. And do#n 'ast the .!t%hen !s the sto*e*oo$. I" yo+ need s+''-!es
-!.e 'ads o* 'ens1 yo+ %an 2et the$ "*o$ he*e. I0
ANTHON: What !" I %an3t "!nd #hat I need&
EGGEN :o+ %an as. /a*a. She .no#s #he*e ee*yth!n2 !s.
ANTHON: Hae I $et he*&
EGGEN SheHs the #o$an #ho s!ts !n the "!*st %+,!%-e on the -e"t as yo+ %o$e !n.
ANTHON: Oh1 yes. I3$ ha!n2 t*o+,-e .ee'!n2 a-- the na$es st*a!2ht.
EGGEN And th!s !s #he*e yo+H-- ,e #o*.!n2. :o+H-- ,e sha*!n2 a #o*.s'a%e #!th
T!""any M%A+!*e +nt!- #e %an 2et yo+ one o" yo+* o#n.
ANTHON: ThatHs "!ne. ItHs >+!et do#n he*e. Isn3t any,ody !n yet&
EGGEN Oh1 theyH-- %o$e st*a22-!n2 !n.
ANTHON: So ee*yone !snHt *e>+!*ed to #o*. the sa$e ho+*s&
EGGEN Oh1 no1 #e hae "-e67t!$e he*e. So ee*yone '+ts !n at -east 8) ho+*s1 ,+t
#hen they do !s '*etty $+%h +' to the$.
ANTHON: Ho# does that #o*. "o* $eet!n2s&
EGGEN We t*y to s%hed+-e the$ #e-- eno+2h !n adan%e so that ee*yone %an '-an
to ,e the*e.
ANTHON: Th!n2s a*e %e*ta!n-y $o*e "-e6!,-e he*e than at $y -ast Co,.
EGGEN That #as !n ;*an%e&
ANTHON: :es1 !t #as.
EGGEN :o+* "-+en%y !n ;*en%h #!-- ,e e*y +se"+- #hen dea-!n2 #!th so$e o"
o+* !nte*nat!ona- a%%o+nts.
TI;;AN: Aood $o*n!n21 E--en. He--o.
EGGEN T!""any1 th!s !s Anthony B*o#n1 o+* ne# #*!te*. TodayHs h!s "!*st day.
TI;;AN: N!%e to $eet yo+1 Anthony. We-%o$e.
ANTHON: Than. yo+. ItHs n!%e to $eet yo+1 too.
EGGEN T!""any C+st sta*ted #o*.!n2 he*e a "e# $onths a2o1 so sheH-- ,e a 2ood one to
as. "o* he-'.
TI;;AN: S+*e. I .no# #hat !tHs -!.e to ,e ne# and not .no# anyone o* #he*e th!n2s a*e.
ANTHON: Than. yo+. IH$ s+*e IH-- hae -ots o" >+est!ons.
EGGEN We--1 IHe 2ot to 2et Anthony oe* to see M*. S%ott !n H+$an Reso+*%es so #e %an
ta.e %a*e o" h!s 'a'e*#o*..
ANTHON: N!%e to $eet yo+. T!""any.
TI;;AN: See yo+ -ate*1 Anthony.
8.1.1 COMPREHENSION QUESTIONS
1) What does Anthony hae to do !" he #ants so$e %o""ee&
a. He has to 'ay () %ents "o* ea%h %+'.
,. He has to he-' h!$se-" to !t !n the .!t%hen.
%. He has to as. /a*a to $a.e so$e %o""ee "o* h!$.
0) I" yo+ *+n o+t o" 'en%!-s and 'a'e* at #o*.1 #he*e %an yo+ 2et $o*e&
a. "*o$ the .!t%hen
,. "*o$ the CEO3s o""!%e.
%. "*o$ the sto*e*oo$.
4) When E--en says1 5We hae "-e67t!$e he*e1 5#hat does !t $ean&
a. Wo*.e*s a*e not a-- on the sa$e s%hed+-e.
,. The*e a*e no %-o%.s at th!s %o$'any.
%. The*e !s t!$e "o* e6e*%!se at the o""!%e ee*y day.
8) Us!n2 T!""any as an e6a$'-e1 #hat sho+-d yo+ do #hen !nt*od+%ed to a ne# %o7#o*.e*&
a. E6tend yo+* hand "o* a handsha.e.
,. As. the ne# e$'-oyee to $a.e so$e %o""ee.
%. S$!-e and -oo. at yo+* "eet.
() 9oes Anthony s'ea. a se%ond -an2+a2e&
a. :es1 he s'ea.s ;*en%h e*y #e--.
,. :es1 he s'ea.s a -!tt-e ;*en%h.
%. No1 he on-y s'ea.s En2-!sh.
<) Whe*e !s /a*a3s %+,!%-e&
a. It3s to the -e"t o" the ent*an%e doo*.
,. He* %+,!%-e !s on the she-" !n the sto*e*oo$.
%. It3s "*ee.
=) I" so$eth!n2 !s d!""!%+-t "o* yo+ at #o*.1 #h!%h 'h*ase %o+-d yo+ +se to e6'*ess th!s&
a. 5It3s >+!et do#n he*e.?
,. 5I3$ ha!n2 t*o+,-e.?
%. 5Th!n2s a*e %e*ta!n-y "-e6!,-e he*e.?
8) What !s Anthony ha!n2 t*o+,-e #!th today&
a. He3s ha!n2 t*o+,-e *e$e$,e*!n2 'eo'-e3s na$es.
,. He doesn3t *e$e$,e* ho# to s'ea. ;*en%h.
%. Anthony3s ha!n2 t*o+,-e dea-!n2 #!th !nte*nat!ona- a%%o+nts.
@) S+''ose yo+* ,oss #ants yo+ to !s!t M*. Ha*$on !n adan%e o" the des!2n $eet!n2. What do yo+
need to do&
a. Ca-- M*. Ha*$on and !n!te h!$ to ta-. #!th yo+ d+*!n2 the des!2n $eet!n2.
,. Ao to the des!2n $eet!n2 so yo+ %an te-- M*. Ha*$on a,o+t !t #hen yo+ !s!t h!$.
%. Meet #!th M*. Ha*$on "!*st1 ,e"o*e attend!n2 the des!2n $eet!n2.
1)) Whe*e !s Anthony3s #o*.s'a%e 2o!n2 to ,e at AdRad&
a. Anthony #!-- sha*e T!""any3s %+,e +nt!- h!s !s *eady.
,. H!s %+,!%-e !s the "!*st one on the -e"t as yo+ %o$e !n.
%. He3-- ,e #o*.!n2 !n E--en3s o""!%e "o* a %o+'-e o" #ee.s.
8.0 GISTEN TO 9IRECTORS
8.4 TEAMWOR/
J E6%+se $e. T!""any1 %o+-d I ,othe* yo+ "o* a se%ond&
J :es&
J IH$ s+''osed to *e!e# the do%+$ents on the To+-o+se T*ae- a%%o+nt1 ,+t I %an3t a%%ess the
"o-de*.
J J+st %-!%. on the ne# a%%o+nts !%on.
J Than.s1 T!""any. So**y to !nte**+'t yo+.
J No '*o,-e$.
J Hey1 Anthony1 do yo+ hae a $!n+te to ta-. a,o+t th!s ne# '*oCe%t&
J S+*e. :o+H*e R!%.1 *!2ht&
J R!2hto1 'a-. No#1 IHe 2ot an !dea "o* th!s '*oCe%t that I th!n. #!-- *ea--y ,-o# the$ a#ay.
J Wo+-d yo+ 2+ys $!nd d!s%+ss!n2 th!s so$e#he*e e-se& IHe 2ot a dead-!ne.
J So**y1 T!"".
JWhy donHt I $eet yo+ !n yo+* o""!%e& I3-- ,e the*e !n "!e $!n+tes.
J Pe*"e%t. IH-- see yo+ the*e.
J Goo.1 Anthony1 IH$ so**y to ,-o# +' -!.e that.
J 9onHt #o**y a,o+t !t. ItHs +nde*standa,-e.
J ItHs C+st that I hae a -ot o" #o*. to do1 and ha!n2 to sha*e the #o*.s'a%e and the %o$'+te* $a.es
!t ha*de*.
J Is the*e anyth!n2 I %an do to $a.e !t eas!e*&
J :o+ %o+-d '!%. st+"" +' #hen yo+H*e done #!th !t.
J I 2+ess I hae ,een ,ad a,o+t -ea!n2 'a'e*s a-- oe* the des..
J It !snHt that yo+He ,een ,ad. ItHs C+st that #!th t#o o" +s !n th!s s$a-- s'a%e1 #e hae to th!n. a,o+t
the othe* 'e*son a-- the t!$e.
J I3-- 2et these o+t o" yo+* #ay no#.
J Th!s $+st ,e een ha*de* "o* yo+1 ,e!n2 ne# and a--.
J We--1 !t !snHt !dea-1 thatHs "o* s+*e. B+t I s+''ose !tH-- $a.e $e a''*e%!ate !t $o*e #hen I hae $y
o#n s'a%e.
JThatHs "o* s+*e.
J I3d ,ette* 2o see #hat R!%. #ants. See yo+ -ate*.
TI;;AN: Bye.
1) Who !nte**+'ts T!""any #h!-e sheHs #o*.!n2&
a. Anthony !nte**+'ts he*. ,. R!%. !nte**+'ts T!""any ,y as.!n2 he* a >+est!on. %. E--en does.
0) In th!s s%ene1 ho# does T!""any "ee- a,o+t ,e!n2 !nte**+'ted #h!-e sheHs #o*.!n2&
a. She "ee-s that Anthony and R!%. need he* he-'1 and sheHs 2o!n2 to he-' the$ *!2ht a#ay.
,. SheHs annoyed.
%. SheHs ha''y to hae so$eone to ta-. to.
4) Anthony says that heHs s+''osed to *e!e# so$e do%+$ents. What does he $ean&
a. HeHs o-+ntee*!n2 to *e!e# the do%+$ents. ,. ItHs 'a*t o" h!s Co, to *e!e# the
do%+$ents.
%. He doesnHt #ant to *e!e# the do%+$ents.
8) What '*o,-e$ does T!""any he-' Anthony #!th&
a. T!""any sho#s h!$ ho# to *e!e# do%+$ents.
,. She te--s h!$ #he*e to "!nd h!2h-!2hte*s and "-o''!es.
%. She he-'s Anthony -o%ate "o-de* !n h!s %o$'+te*.
() R!%. says that h!s !dea K#!-- ,-o# the$ a#ay.K What does !n"o*$a- e6'*ess!on $ean&
a. that no,ody #!-- +nde*stand h!s !dea ,. that ee*y,ody #!-- -eae h!$ a-one !n the
"+t+*e
%. that 'eo'-e #!-- ,e e*y !$'*essed #!th h!s !dea
<) What !s the $a!n to'!% o" %one*sat!on ,et#een Anthony and T!""any !n th!s s%ene&
a. TheyH*e d!s%+ss!n2 a ne# '*oCe%t.
,. The!* %one*sat!on !s a,o+t %o$'+te*s and ho# d!""!%+-t they %an ,e to #o*. #!th.
%. They ta-. a,o+t ho# ha*d !t !s to sha*e a s$a-- #o*.s'a%e.
=) Why !s T!""any !n a h+**y&
a. She has a dead-!ne ,. She a-#ays 2oes ho$e at (B)) oH%-o%.1 and !tHs a-*eady 8B() .
%. She has a -+n%h a''o!nt$ent and sheHs *+nn!n2 -ate.
8) When T!""any says that she !s so**y to K,-o#+' -!.e that1K ho# e-se %o+-d she e6'*ess he* "ee-!n2s&
a. KIH$ so**y to hea* yo+ had "-at t!*e.K ,. 5IH$ so**y to !nte**+'t yo+.? %. KIH$ so**y that I
2ot an2*y.K
@) S+''ose that a %o7#o*.e* !s eat!n2 -+n%h !n yo+* %+,e1 and th!s ,othe*s yo+. What 'h*ase %o+-d
yo+ +se to 'o-!te-y as. yo+* %o7#o*.e* to -eae&
a. K9o yo+ th!n. yo+ %o+-d %*+n%h those %h!'s a -!tt-e -o+de*&K
,. KWo+-d yo+ $!nd eat!n2 !n the .!t%hen&H
%. KA*e yo+ 2o!n2 to -eae $+sta*d sta!ns on $y %ha!* a2a!n&K
1)) Whe*e do R!%. and Anthony de%!de to $eet&
a. TheyH*e 2o!n2 to $eet !n the .!t%hen.
,. R!%. has *ese*ed a %on"e*en%e *oo$ "o* the!* $eet!n2.
%. AnthonyHs 2o!n2 to 2o to R!%.Hs o""!%e.
11) Why does R!%. %o$e to T!""anyHs %+,e1 and #hy does he 2o a#ay&
a. He %o$es to the %+,e to he-' Anthony #!th the %o$'+te* and he -eaes #hen heHs done.
,. T!""any !n!ted R!%. to the %+,e to he-' he*1 and he 2oes o+t to 2et %o""ee.
%. R!%. %o$es to ta-. to Anthony and he -eaes ,e%a+se heHs ,othe*!n2 T!""any.
10) Ho# do T!""any and Anthony dea- #!th the d!""!%+-ty o" sha*!n2 he* #o*.s'a%e&
a. They d!s%+ss the s!t+at!on. ,. They de%!de not to ta-. so they #onHt ,othe* ea%h othe*.
%. T!""any te--s Anthony that he %anHt +se he* %+,e any$o*e.
14) I" yo+* %o--ea2+e says that she has $eet!n2s a-- oe* to#n today1 #hat !s she te--!n2 yo+&
a. :o+* %o--ea2+e #!-- ho-d see*a- $eet!n2s at d!""e*ent t!$es !n he* o""!%e.
,. She has $eet!n2s !n $any d!""e*ent '-a%es today.
%. She $+st attend see*a- $eet!n2s do#nto#n today.
18) Wh!%h 'h*ase ,est "o--o#s o* 2oes #!th the e6'*ess!on1 K9onHt #o**yK&
a. K:o+ $ade a h+2e $!sta.e.K ,. K:o+H-- 2et %he#ed o+t "o* th!s.K %. KItHs not a
'*o,-e$.?
1() What does Anthony o""e* to do to $a.e !t eas!e* to sha*e the %+,e&
a. He o""e*s to do $ost o" h!s #o*. !n the sto*e*oo$.
,. HeHs 2o!n2 to as. R!%. to he-' the$ d!s%+ss the s!t+at!on.
%. HeHs 2o!n2 to '!%. +' h!s 'a'e*s and othe* st+"".
8.4 RE/0E1- CL2RI(IC2-I3N
ANTHON: L RIC/.
J R!%.1 ,e"o*e #e ta-. a,o+t the '*oCe%t1 %an I as. yo+ a >+est!on&
J S+*e th!n2. I %anHt 2+a*antee an ans#e* tho+2h.
JIHe $et a -ot o" 'eo'-e !n the 'ast %o+'-e o" days1 and $ost o" the$ a*e '*etty "*!end-y. B+t I
%anHt "!2+*e M!-es o+t.
J We-%o$e to the %-+,1 ,+ddy. No,ody %an.
JNo1 IH$ se*!o+s. HeHs e*y %o-d to $e. I $+st hae o""ended h!$ so$eho#1 ,+t I hae no !dea ho#.
J9on3t #o**y a,o+t !t. HeHs that #ay #!th ee*y,ody. The on-y 'e*son he ee* -!2htens +' #!th !s
E--en.
J So yo+ donHt th!n. I d!d so$eth!n2 to annoy h!$&
JG!"e annoys M!-es1 Anthony. HeHs ,as!%a--y a 2ood 2+y1 ,+t heHs C+st too se*!o+s and %anHt stand !t
#hen ee*y,ody !snHt e>+a--y as 2*!$.
J E--en doesnHt see$ so se*!o+s. Why does he -!2hten +' #!th he* and no,ody e-se&
RIC/ Those t#o hae ,een "*!ends s!n%e the Stone A2e. On%e yo+He .no#n M!-es "o* a "e#
$!--enn!a1 heH-- *e-a6 #!th yo+1 too.
ANTHON: When I #as !nt*od+%ed to h!$1 he see$ed 'o-!te eno+2h1 ,+t #hen I *an !nto h!$ !n the
-+n%h*oo$ yeste*day he ,a*e-y sa!d KH!K to $e.
RIC/ We--1 heHs 2ot a -ot on h!s $!nd these days.
ANTHON: What do yo+ $ean&
RIC/ O"" the *e%o*d1 *+$o* has !t that heHs -oo.!n2 "o* anothe* Co,.
ANTHON: Why !n the #o*-d #o+-d he do that&
RIC/ GetHs C+st say the*e a*e so$e 'eo'-e he*e #!th #ho$ o+* M!-es %anHt >+!te 2et a-on2.
ANTHON: B+t ee*y,ody he*e !s so "*!end-y. Why %anHt he ta-. to the$ a,o+t !t&
RIC/ Most-y ,e%a+se they #onHt ta.e !t as se*!o+s-y as he #!-- and then heH-- 2et een $adde*.
ANTHON: ThatHs ha*d to ,e-!ee.
RIC/ We--1 yo+ .no# +s %*eat!e ty'es. WeH*e +n'*ed!%ta,-e.
ANTHON: :o+ $ean !tHs yo+ that M!-es %an3t 2et a-on2 #!th&
JTo ,e "a!*1 !t !snHt a-- h!s "a+-t. We C+st don3t see eye7to7eye on $any th!n2s.
ANTHON: ThatHs too ,ad.
RIC/ It !s too ,ad. B+t !" #e don3t 2et ,a%. to #o*. he*e1 #e $!2ht ,e the ones -oo.!n2 "o* Co,s.
J O/. No#1 #hat #as yo+* !dea&
Q+est!ons
1 Whe*e a*e Anthony and R!%. $eet!n2&
a. !n E--enHs o""!%e ,. !n R!%.3s %+,!%-e %. !n the sto*e*oo$
= I" yo+ th!n. so$eone !s ,e!n2 too se*!o+s !n an !n"o*$a- sett!n21 #hat %an yo+ say&
a. No,ody %an. ,. KG!2hten +'.K %. S+*e th!n2.
= What does R!%. say a,o+t M!-esHs 'e*sona-!ty&
a. He says that M!-es -!.es to -!2hten +' #!th $ost o" h!s %o7#o*.e*s d+*!n2 $eet!n2s
,. R!%. says that M!-es !s %o-d #!th ee*y,ody e6%e't E--en.
%. R!%. th!n.s that M!-es !s e*y "*!end-y.
= Wh!%h 'h*ase %an yo+ +se to as. so$eone to .ee' yo+* !n"o*$at!on se%*et o* %on"!dent!a-&
a. Kthese daysK,. K*+$o* has !tK %.
5
o"" the *e%o*d?
= Why does R!%. say1 KWe C+st donHt see eye to eyeK&
a. HeHs !$'-y!n2 that h!s eyes!2ht !s ,ette* than M!-esHs.
,. Th!s !s h!s #ay o" say!n2 that heHs $+%h ta--e* than M!-es.
%. He $eans that he and M!-es d!sa2*ee.
1) What does Anthony #ant to ta-. a,o+t&
A)He #ants to ta-. a,o+t the #eathe*. B)He as.s R!%. to te-- h!$ so$eth!n2 a,o+t
E--en.
C)Anthony #ants to as. >+est!on a,o+t M!-es.
0) S+''ose that yo+ a*e ha!n2 t*o+,-e +nde*stand!n2 yo+* ,ossHs 'e*sona-!ty. Wh!%h 'h*ase #o+-d
e6'*ess th!s !dea&
A) KI C+st %anHt "!2+*e h!$ o+t.K B) KIH$ se*!o+s.K C) KI %anHt 2+a*antee an ans#e*.K
= R!%. says1 KWe-%o$e to the %-+,.K What does th!s $ean&
He $eans that Anthony !s no# a $e$,e* o" a s'e%!a- o*2an!Eat!on o" #*!te*s and a*t!sts.
R!%. !s !n!t!n2 Anthony to '-ay 2o-" #!th h!$.
It $eans that $any 'eo'-e hae had a s!$!-a* e6'e*!en%e.
= What !s AnthonyHs o'!n!on o" h!s %o7#o*.e*s&
He says that they a-- ta.e th!n2s too se*!o+s-y1 e6%e't "o* M!-es.
He th!n.s ee*yone see$s %o-d.
Anthony th!n.s they a*e "*!end-y1 e6%e't "o* M!-es
=Wh!%h state$ent ,est s+$$a*!Ees th!s s%ene&
R!%. t*!es to ta-. a,o+t M!-es1 ,+t Anthony doesnHt #ant to.
A"te* R!%. and Anthony d!s%+ss M!-es1 they de%!de to 2et to #o*..
Anthony and R!%. #o*. on '*oCe%t1 and then they sta*t ta-.!n2 a,o+t M!-es.
8.' 34-2IN 5EL+ 2nt.on$ ! -iffan$
ANTB Oh1 he--o T!""any. Wo+-d yo+ $!nd he-'!n2 $e #!th so$eth!n2&
J S+*e. What %an I do "o* yo+&
J I3$ #o*.!n2 on a ne# s-o2an "o* a t*ae- a2en%y1 and I3$ ha!n2 so$e '*o,-e$s.
J WhatHs the $atte*&
J We--1 they #ant a sho*t1 '+n%hy %at%h 'h*ase.
J We a-- .no# ho# easy !t !s to %o$e +' #!th those.
J :es1 #e--1 a-- IHe 2ot !s a ,+n%h o" s!--y 'h*ases1 none o" #h!%h h!ts the $a*..
...What hae yo+ %o$e +' #!th so "a*&
J?Te-- +s #he*e1 #eH-- 2et yo+ the*eK !s a,o+t the ,est IHe 2ot.
J H$$1 I see #hat yo+ $ean. Rhy$es a*e to+2h. What .!nd o" t*ae- do they s'e%!a-!Ee !n&
J R!2ht no# a-- .!nds1 ,+t theyH*e ho'!n2 to -+*e !n $o*e ,+s!ness t*ae-e*s #!th th!s ne# %a$'a!2n.
J We--1 %an yo+ #o*. the #o*d K,+s!nessK !nto a s-o2an&
J So$eth!n2 -!.e1 KItHs o+* ,+s!ness to 2et yo+ to yo+* ,+s!nessK&
J I -!.ed the "!*st one ,ette*. WhatHs the na$e o" the a2en%y&
J To+-o+se T*ae-. I th!n. !tHs the 'e*sonHs na$e o* so$eth!n2.
J Ho# a,o+t1 KNo t!$e to -ose& Ca-- To+-o+seK&
J TheyHe a-*eady *eCe%ted that one1 a,o+t a h+nd*ed yea*s a2o.
J We--1 -etHs #o*. on the1 KTa.e the hass-e o+t o" t*ae-K an2-e.
J KNea* o* "a*1 #eH-- 2et yo+ thatK&
J I #as th!n.!n2 $o*e a-on2 the -!nes o"1 KGet +s do the #o*. #h!-e yo+ *e-a6.K
J We--1 as yo+ %an see1 IH$ not %o$!n2 +' #!th anyth!n2.
J When I 2et ,-o%.ed -!.e that1 !t he-'s to #ande* a*o+nd and ta-. to 'eo'-e.
J I don3t *ea--y .no# anyone #e-- eno+2h to C+st d*o' !n on the$ !n the!* %+,e. IHd "ee- -!.e I3$
d!st+*,!n2 the$.
J 9on3t #o**y. Peo'-e do !t a-- the t!$e. TheyH-- -et yo+ .no# !" theyH*e ,+sy.
J Sho+-d I as. 'eo'-e "o* !n'+t&
J :o+ %o+-d1 ,+t ,e %a*e"+-. I" yo+ as.1 and then don3t +se !t1 they $!2ht "ee- s-!2hted.
J May,e I 2o "!nd R!%.. HeHs easy to ta-. to.
J HeHs s+%h a n+t that !t $!2ht he-' yo+ 2et yo+* %*eat!e C+!%es "-o#!n2.
J Whatee* #o*.s. Than.s. IH-- see yo+ -ate*.
J Aood -+%.F
8 What !s AnthonyHs '*o,-e$ !n th!s s%ene&
a. HeHs ha!n2 t*o+,-e %*eat!n2 a s-o2an. ,. He #ants to ta.e a ne# Co, at a t*ae- a2en%y.
%. He doesnHt .no# #he*e to 2et the s+''-!es he needs.
8 I" yo+ a*e te$'o*a*!-y +na,-e to ,e %*eat!e1 ho# %an yo+ e6'*ess th!s '*o,-e$&
a. IH$ ,-o%.ed. ,. I -!.ed the "!*st one.K %. I see #hat yo+ $eanK
8 Ho# does T!""any t*y to he-' Anthony at "!*st&
a. She t*!es ,*a!nsto*$!n2 so$e !deas #!th h!$.
,. She te--s h!$ that h!s "!*st !dea !s e*y 2ood.
%. She te--s h!$ to 2o to -+n%h and she #!-- th!n. o" a s-o2an "o* h!$.
8 T!""any and Anthony donHt %*eate a 2ood s-o2an. What does T!""any s+22est ne6t&
a. She s+22ests that Anthony 2et a d!""e*ent Co,.
,. T!""any s+22ests that Anthony ta-. to 'eo'-e a*o+nd the o""!%e.
%. She s+22ests that he +se h!s "!*st !dea ,e%a+se !tHs the ,est one.
8 What !s T!""anyHs att!t+de !n th!s s%ene&
a. T!""any !s %o-d and *+de ,. SheHs he-'"+- and s+''o*t!e. %. She see$s to ,e annoyed and
!$'at!ent.
< What does Anthony do #hen heHs ha!n2 so$e '*o,-e$s #!th h!s #o*.&
a. He te--s h!s ,oss that the Co, !s too d!""!%+-t. ,. He '*etends that ee*yth!n2 !s "!ne.
%. He as.s a %o7#o*.e* "o* he-'.
=. I" yo+ th!n. yo+* %o7#o*.e* !s ha!n2 so$e '*o,-e$s1 ho# %an yo+ e6'*ess that yo+Hd -!.e to
he-'&
a. Te-- +s #he*e. ,. WhatHs the $atte*K %. IH-- see yo+ -ate*.
8 Wh!%h t#o #o*ds a*e an e6a$'-e o" a *hy$e&
a. nea*1 "a* ,. hass-e1 t*ae- %. #he*e1 the*e
@ Ho# does Anthony "ee- a,o+t d*o''!n2 !n on h!s %o7#o*.e*s&
a. HeHs a"*a!d he $ay ,othe* the$ !" theyH*e ,+sy.
,. He #ants to d*o' !n1 ,+t T!""any te--s h!$ no,ody does that at AdRad.
%. He enCoys 2o!n2 to !s!t h!s %o7#o*.e*s #!tho+t te--!n2 the$ !n adan%e.
1). What does Anthony de%!de to do&
a. HeHs 2o!n2 to d*!n. so$e C+!%e and t*y to th!n. so$e $o*e.
,. HeHs 2o!n2 to ta-. to R!%.. %. He de%!des to d*o' !n on E--en.
8.< 9ISCUSS SENSITIDE ISSUES
TI;;. R!%.1 do yo+ hae a se%ond&
RIC/. S+*e1 T!""1 #hatHs on yo+* $!nd&
TI;;. The*eHs so$eth!n2 !$'o*tant I need to ta-. to yo+ a,o+t.
ANTHON: I %an 2o so$e#he*e e-se !" yo+ t#o #ant to ta-..
RIC/. No1 stay *!2ht #he*e yo+ a*e. WeHe 2ot no se%*ets.
TI;;. R!%.1 yo+ '*o,a,-y donHt een *ea-!Ee !t1 ,+t I3$ +n%o$"o*ta,-e #!th the #ay yo+ so$et!$es
t*eat $e !n $eet!n2s.
RIC/. :o+H*e +n%o$"o*ta,-e& Ta-. to M!-es. HeHs !n a2ony.
TI;;. IH$ se*!o+s1 R!%.. At "!*st I -et !t 'ass1 ,+t !tHs ,e%o$!n2 a '*o,-e$.
RIC/. I3$ so**y. T!"". I had no !dea I #as do!n2 anyth!n2 to $a.e yo+ +n%o$"o*ta,-e.
ANT. May,e I3-- 2et a %+' o" %o""ee.
TI;;. :o+ $ay not *ea-!Ee !t1 ,+t #hen yo+ !nte**+'t $e1 o* ans#e* "o* $e !n a $eet!n21 !t $a.es !t
see$ as tho+2h #hat I hae to say !snHt !$'o*tant.
RIC/. Aee1 T!""1 I th!n. $ay,e yo+H*e $a.!n2 too ,!2 a dea- o+t o" noth!n2. I donHt $ean to $a.e !t
-oo. that #ay.
TI;; What yo+ $ean to do !s ,es!de the 'o!nt. The "a%t !s1 yo+ do !t1 and I th!n. !t h+*ts $y
%*ed!,!-!ty.
RIC/ :o+ .no# ho# I a$ !n the 2!e7and7ta.e o" a $eet!n21 I 2et !nto the $!dd-e o" !t.
TI;; And thatHs "!ne1 +' to a 'o!nt. B+t #hen yo+ sta*t $ono'o-!E!n2 the $eet!n21 I "ee- -!.e I $!2ht
as #e-- not een ,e the*e. K
RIC/ A-- yo+ hae to do !s C+$' !n and I3-- sh+t +'1 honest.
TI;; I %anHt do that. I hate to !nte**+'t 'eo'-e.
RIC/ Een !" theyHe !nte**+'ted yo+&
TI;; ThatHs *!2ht. R!%.. I donHt #ant to #o*. th!s #ay any$o*e.
RIC/ :o+ donHt $ean that yo+H*e th!n.!n2 o" *es!2n!n2&
TI;; GetHs not 2et $e-od*a$at!%. What I3$ say!n2 !s I "ee- -!.e !tHs da$a2!n2 o+* #o*.!n2
*e-at!onsh!'.
RIC/ O/1 ho# a,o+t !" #e $eet ea%h othe* ha-" #ay&
TI;; Ho# do yo+ '*o'ose #e do that&
RIC/ I3-- do $y ,est to not !nte**+'t yo+1 ,+t !" I do1 yo+ !nte**+'t $e ,a%..
TI;; No1 thatHs C+st sh!"t!n2 the *es'ons!,!-!ty to $e1 and the #ay I see !t1 !tHs yo+* '*o,-e$1 not
$!ne.
RIC/. :o+He 2ot a 'o!nt. O/1 I '*o$!se I #onHt %+t yo+ o"" any$o*e1 no $atte* ho# e6%!ted I
2et.
TI;;. That so+nds '*etty 2ood. And !" yo+ do !nte**+'t $e a2a!n1 #hat then&
RIC/. I3-- ,+y yo+ -+n%h at The H+n2*y G!Ea*d.
TI;;. IH-- sett-e "o* a %o""ee at Coo- Beans.
RIC/. ItHs a dea-.
TI;;. Than.s1 R!%..
RIC/. No '*o,-e$1 T!"". IH-- see yo+ -ate*.
TI;;. O/1 R!%..
QUESTIONS
1. Who o'ens the d!s%+ss!on !n th!s s%ene and ho#&
a. T!""any does1 ,y as.!n2 R!%. !" he has a se%ond. ,. R!%. does1 ,y say!n21 KWhat3s on yo+* $!nd&H
%. Anthony does1 ,y 2ett!n2 +' to 2o "o* %o""ee.
@. What 'o-!te a%t!on does Anthony ta.e d+*!n2 the d!s%+ss!on&
a. He o""e*s to 2et %o""ee "o* ee*yone.
,. He o""e*s to -eae the %+,e so that R!%. and T!""any %an ta-. $o*e '*!ate-y.
%. He o""e*s s+22est!ons to he-' T!""any and R!%. +nde*stand ea%h othe*.
4 What !s the s+,Ce%t o" th!s d!s%+ss!on&
a. T!""any doesnHt -!.e R!%. to !nte**+'t he* d+*!n2 $eet!n2s.
,. R!%. th!n.s that T!""any !s h+*t!n2 h!s %*ed!,!-!ty.
%. R!%. th!n.s that T!""any !s $ono'o-!E!n2 the $eet!n2s.
@. What !s a 2ood 'h*ase to +se !" yo+ #ant to %o$'*o$!se #!th so$eone&
a. KGetHs $eet ea%h othe* ha-"#ay.K ,. 5ThatHs ,es!de the 'o!nt.K %. K9onHt ,e $e-od*a$at!%.K
1). Wh!%h o" the "o--o#!n2 !s an e6a$'-e o" %+tt!n2 so$eone o""&
a. :o+ !nte**+'t a %o--ea2+e #ho hasnHt "!n!shed s'ea.!n2.
,. :o+ %a-- the o""!%e to *es%hed+-e yo+* $eet!n2.
%. :o+ *es!2n "*o$ yo+* Co, ,e%a+se yo+ %anHt 2et a-on2 #!th a %o--ea2+e.
<. Why does Anthony 2o o+t "o* a %+' o" %o""ee&
a. He #ants to -et T!""any and R!%. ta-. '*!ate-y.
,. T!""any as.ed h!$ to 2et he* a %+'
%. HeHs "ee-!n2 e*y s-ee'y and #ants a %a""e!ne ,oost.
=. S+''ose yo+* %-!ent $a.es a *+de %o$$ent1 and yo+* ,oss te--s yo+ to -et !t 'ass. What does yo+*
,oss #ant yo+ to do&
a. As. the %-!ent to a'o-o2!Ee.
,. I2no*e the %o$$ent o* '*etend yo+ d!dnHt hea* !t.
%. Ma.e a *+de %o$$ent ,a%. to the %-!ent.
8. Why does R!%. !nte**+'t T!""any d+*!n2 $eet!n2s&
a. He 2ets e6%!ted and has a -ot to say.
,. He #ants he* to *es!2n "*o$ he* Co,.
%. He #ants to "+*the* %*ed!,!-!ty and e$,a**ass he*.
@. What does R!%. s+22est that T!""any do a,o+t the '*o,-e$&
a. He says that T!""any sho+-d te-- h!$ to sh+t +'.
,. He s+22ests that T!""any C+$' +' and do#n ee*y t!$e he !nte**+'ts he*.
%. He says that T!""any sho+-d !nte**+'t h!$ !n the sa$e $anne*.
1). T!""any and R!%. $a.e a dea-. What a*e the te*$s o" the!* dea-&
a. I" R!%. !nte**+'ts he* a2a!n1 he has to ,+y he* a %o""ee at Coo- Beans.
,. I" T!""any ta.es R!%. to -+n%h at The H+n2*y G!Ea*d1 R!%. #!-- sto' !nte**+'t!n2 he*.
%. R!%. #onHt !nte**+'t any$o*e !" she '*o$!ses to sto' ye--!n2 at h!$.
8.6 211ER- 20-53RI-7
RIC/B H!1 E--en. WhatHs +'&
EGGEN Co$e on !n1 R!%.. Wo+-d yo+ $!nd %-os!n2 the doo*&
RIC/ S+*e. Why a-- the se%*e%y&
EGGEN No se%*e%y. I C+st donHt #ant to ,e !nte**+'ted.
RIC/ Uh+h. So+nds -!.e IH$ 2o!n2 to 2et %he#ed o+t.
EGGEN R!%.1 %an yo+ ,e se*!o+s "o* "!e $!n+tes&
RIC/ I3-- t*y1 ,+t yo+ .no# $e1 Boss.
EGGEN :o+ .no# that M!-es has 2!en not!%e& HeHs 2o!n2 to #o*. "o* Coo- Beans.
RIC/ Coo-.
EGGEN Not %oo- at a--. ThatHs 2o!n2 to -eae +s s%*a$,-!n2 to "!-- h!s 'os!t!on. RIC/ J+st st+"" a sh!*t
and '*o' !t +' !n the $eet!n2 *oo$. ThatH-- ,e "!ne. EGGEN G!sten1 R!%.1 I donHt hae t!$e "o* "oo-!n2
a*o+nd.
RIC/B O/1 E--en1 I3$ at yo+* se*!%e. What do yo+ need done&
EGGENB I need yo+ to #*a' +' yo+* #o*. on the ;ood ;o*+$ '*oCe%t.
RIC/B No '*o,-e$. IH-- hae !t done !n '-enty o" t!$e.
EGGENB R!%.1 #eH*e a-*eady a #ee. 'ast dead-!ne. I hae to na!- do#n a "!na- date no#. RIC/B Ho#
a,o+t a #ee. "*o$ today&
EGGENB Not 2ood eno+2h. I hae a $eet!n2 #!th Te**en%e Gand!s Monday $o*n!n2.
RIC/B Then #hen do yo+ need !t&
EGGENB IH-- need !t ,y ;*!day noon !n o*de* to hae t!$e to 2et *eady "o* the $eet!n2.
RIC/B Aee1 E--en1 I donHt .no#. ThatHs .!nd o" t!2ht.
EGGENB I .no# !t !s R!%.1 and IHd -!.e to 2!e yo+ $o*e t!$e1 ,+t I3$ +' a2a!nst the #a--.
RIC/B O/1 Ch!e"1 yo+H-- hae !t ,y noon on ;*!day.
EGGENB Than.s1 R!%..
RIC/B As the #ha*" ,oss sa!d !n On the Wate*"*ont1 5Get3s 2o to #o*.F?
2ns)er t.e fo##o)ing 89estions
1)) What does R!%. th!n. th!s $eet!n2 !s a,o+t&
a. R!%. th!n.s that 'e*ha's E--en !s 2o!n2 to *e'*!$and h!$.
,. He th!n.s $ay,e E--en #!-- o""e* h!$ M!-esHs o-d Co,.
%. R!%. th!n.s E--enHs an2*y at h!$ "o* %he#!n2 2+$.
11) Why does E--en as. R!%. to %-ose the doo*&
a. She doesnHt #ant to ,e !nte**+'ted #h!-e sheHs ta-.!n2 to R!%..
,. She #ants to ye-- at R!%. and she doesnHt #ant anyone e-se to hea* he*.
%. She #ants to te-- R!%. se%*et.
11) S+''ose yo+ a*e !n a $eet!n21 and yo+* ,oss as.s yo+ to ,e se*!o+s "o* "!e $!n+tes. What do
yo+ need to do&
a. Con%ent*ate on the !$'o*tan%e o" the $eet!n2.
,. Te-- a "e# 2ood Co.es to he-' ee*yone -!2hten +'.
%. Goo. at yo+* #at%h and donHt ta-. "o* e6a%t-y "!e $!n+tes.
11) Wh!%h !s the ,est #ay to te-- a %o--ea2+e that yo+He *es!2ned "*o$ yo+* Co,&
a. KIH$ 2o!n2 to 2et %he#ed o+t.K ,. KNo se%*e%y.K %. KIHe 2!en not!%e.K
11) Ho# does R!%. *ea%t to the ne#s that M!-es has 2!en not!%e&
a. He doesnHt ,e-!ee the ne#s ,. He ,e%o$es e*y se*!o+s and e6'*esses %on%e*n. %. HeHs not
,othe*ed at a--.
<) What does E--en a%t+a--y #ant to d!s%+ss at th!s $eet!n2 #!th R!%.&
a. E--en #ants R!%. to s%hed+-e a $eet!n2 #!th M!. Gand!s.
,. E--en #ants h!$ to "!n!sh +' the ;ood ;o*+$ '*oCe%t ASAP.
%. SheHs as.!n2 R!%. to e6tend the dead-!ne "o* the ;ood ;o*+$ '*oCe%t.
=) Ho# does E--en "ee- a,o+t M!-esHs *es!2nat!on&
a. SheHs not ,othe*ed at a--.
,. She th!n.s !tHs e*y %oo- that heHs -ea!n2.
%. She th!n.s !t #!-- ,e d!""!%+-t to "!nd so$eone to do h!s Co,.
8) I" yo+* %-!ent as.s yo+ to na!- do#n a date "o* a $eet!n21 #hat do yo+ need to do&
a. A!e yo+* %-!ent th*ee o* "o+* 'oss!,-e dates "o* the $eet!n2.
,. Choose a s'e%!"!% date "o* the $eet!n2 and not!"y yo+* %-!ent.
%. Se%+*e the %a-enda* to the #a-- so !t #onHt ,-o# a#ay #hen the #!ndo#Hs o'en.
@) When does E--en need the ;ood ;o*+$ #o*. "*o$ R!%.&
a. ,y 10B)) on ;*!day ,. ,y noon on Monday %. a #ee. "*o$ today
1)) What !s R!%.Hs *es'onse to E--enHs *e>+est&
a. HeHs ha''y that E--en has 2!en h!$ $o*e t!$e.
,. He says that he %anHt 'oss!,-y %o$'-ete the #o*. ,y ;*!day.
%. HeHd -!.e $o*e t!$e ,+t '*o$!ses to "!n!sh ,y the dead-!ne.
8.8 NE-:3R;IN<
TI;;AN: Wo#1 #hat a -on2 dayF
ANTHON: No .!dd!n2. A*e yo+ 2ett!n2 *eady to -eae&
TI;;AN: No. I3e 2ot so$e th!n2s to do.
ANTHON: 9o yo+ #o*. -ate a -ot&
TI;;AN: So$et!$es. B+t th!s !snHt #o*..
ANTHON: What a*e yo+ do!n2&
TI;;AN: IH$ #*!t!n2 a 'a'e* "o* a %o+*se I3$ ta.!n2. I don3t hae a %o$'+te* at ho$e.
ANTHON: 9o they $!nd !" yo+ do that .!nd o" #o*. !n the o""!%e&
TI;;AN: Oh1 no. As -on2 as I do !t on $y o#n t!$e1 E--en says !tHs "!ne. And I ,*!n2 !n $y o#n
'a'e* to '*!nt !t on.
ANTHON: A*e yo+ ta.!n2 %o+*ses "o* "+n1 o* #o*.!n2 to#a*d a de2*ee&
TI;;AN:B I3$ #o*.!n2 on an M.B.A. IHd -!.e to o'en $y o#n a2en%y so$e day.
ANTHON:B Wo#1 thatHs !$'*ess!e. :o+ .no#1 I too. a %o+'-e o" ,+s!ness %o+*ses and enCoyed
the$. I3d -!.e to ta.e $o*e so$e day.
TI;;AN: Why not sta*t no#& AdRad #!-- 'ay t+!t!on "o* #o*.7*e-ated %o+*ses.
ANTHON: Een "o* a ne# e$'-oyee&
TI;;AN: :eah1 !tHs one o" the ,ene"!ts. 9!dn3t yo+ *ead the $an+a-& ANTHON: I
C+st s.!$$ed th*o+2h !t. I haen3t had $+%h t!$e *e%ent-y.
TI;;AN: We--1 the %o+*ses a*e 2*eat and yo+ $eet a -ot o" !nte*est!n2 'eo'-e that %an he-' yo+ !n
yo+* %a*ee*.
ANTHON: In a %o--e2e %-ass&
TI;;AN: S+*e. A%t+a--y1 I hea*d a,o+t th!s Co, "*o$ one o" $y '*o"esso*s.
ANTHON: Se*!o+s-y&
TI;;AN: Rea--y. A -ot o" the tea%he*s a*e t!ed !nto -o%a- ,+s!nesses. ItHs 2*eat "o* net#o*.!n2.
ANTHON: It #o+-dnHt h+*t $e to $eet so$e 'eo'-e.
TI;;AN: And $ost o" the st+dents a*e '*o"ess!ona-s #o*.!n2 to adan%e the!* s.!--s.
IHe $ade -ots o" %onta%ts !n the ade*t!s!n2 ,+s!ness th*o+2h $y %-asses.
ANTHON: Is the '*o2*a$ ha*d to 2et !nto&
TI;;AN: :es1 ,+t I th!n. !" yo+He %o$e th!s "a* !n yo+* %a*ee*1 yo+He '*o,a,-y 2ot the %*edent!a-s
to ,e a%%e'ted.
ANTHON: 9o yo+ .no# #ho I sho+-d ta-. to a,o+t a''-y!n2&
TI;;AN: Why donHt yo+ %o$e to %-ass #!th $e to$o**o# n!2ht& I %an !nt*od+%e yo+ to P*o"esso*
Cassand*a and sho# yo+ a*o+nd.
ANTHON: That #o+-d ,e 2*eat. A*e yo+ s+*e yo+ don3t $!nd&
TI;;AN: Not at a--. C-ass sta*ts at seen. We %an -eae "*o$ he*e and 2*a, so$eth!n2 to eat "!*st.
ANTHON: Than.s1 T!""any. IH-- see yo+ to$o**o#.
TI;;AN: Aood n!2ht.
QUESTIONSB
1 T!""any and Anthony a*e ta-.!n2 !n T!""anyHs %+,e. What t!$e !s !t&
a. ItHs '*o,a,-y a,o+t (B)) '.$. ,e%a+se theyH*e ta-.!n2 a,o+t 2o!n2 ho$e.
,. It $+st ,e a,o+t noon s!n%e theyH*e '-ann!n2 to 2et so$e -+n%h.
%. It see$s to ,e ea*-y !n the $o*n!n2 as theyHe C+st a**!ed at the o""!%e.
0) Why !s T!""any '-ann!n2 to stay at the o""!%e&
a. T!""any needs to +se the %o$'+te* "o* so$e %o--e2e #o*..
,. She #ants to #o*. -ate so that she %an ea*n so$e e6t*a $oney.
%. T!""any !s "!n!sh!n2 AnthonyHs #o*. "o* h!$.
10) Why !s T!""any ta.!n2 %o+*ses&
a. She #ants to 2et an MBA de2*ee and sta*t he* o#n ,+s!ness.
,. She ta.es %o+*ses "o* "+n.
%. E--en to-d T!""any she has to ta.e the %o+*ses.
10 ) Whe*e %an yo+ "!nd !n"o*$at!on a,o+t the ,ene"!ts yo+* %o$'any o""e*s&
a. !n any ne#s'a'e* ,. !n the e$'-oyee $an+a- %. !n a %o--e2e %-ass
10) I" yo+ #ant to $eet and ta-. #!th 'eo'-e #ho %an he-' yo+ adan%e yo+* %a*ee*1 ho# %an yo+
e6'*ess th!s&
a. KThatHs !$'*ess!e.K,. KI ta.e %o+*ses C+st "o* "+n.K %. KI need to do so$e
net#o*.!n2.K
<) What do yo+ .no# a,o+t T!""anyHs #o*. ha,!ts&
a. She a-#ays #o*.s -ate1 !n%-+d!n2 today. ,. She nee* #o*.s -ate %. She so$et!$es #o*.s
-ate
=) Why does T!""any #*!te he* %o--e2e 'a'e*s at the o""!%e&
a. She doesnHt #ant to ,+y 'a'e* "o* he* '*!nte* at ho$e.
,. T!""any #*!tes he* 'a'e*s #hen sheHs ,o*ed ,y the #o*. at the o""!%e.
%. T!""any doesnHt hae %o$'+te* at ho$e.
8) I" a %o--ea2+e as.s yo+ to s.!$ th*o+2h a *e'o*t ,e"o*e a $eet!n21 #hat do yo+ need to do&
a. Co+nt the 'a2es !n the *e'o*t and s!2n !t at the ,otto$.
,. Read ee*y #o*d and ,e '*e'a*ed to d!s%+ss ee*y deta!-.
%. Read the *e'o*t >+!%.-y1 -oo.!n2 "o* the $a!n 'o!nts.
@) Ho# do yo+ .no# that T!""any has +sed net#o*.!n2 as a #ay to he-' he* %a*ee*&
a. She says that she hea*d a,o+t he* '*esent Co, "*o$ %o--e2e '*o"esso*.
,. She says that she 2ot th!s Co, th*o+2h an e$'-oy$ent a2en%y.
%. She says that the on-y #ay to 2et a 2ood Co, !s ,y *ead!n2 the ne#s'a'e* ads.
1)) T!""any !n!tes Anthony to 2o to %-ass #!th he6 to$o**o# n!2ht. What a*e they 2o!n2 to do "!*st&
a. TheyH*e 2o!n2 to o*de* d!nne* "*o$ the %o$e* *esta+*ant to eat at the o""!%e.
,. T!""any and Anthony a*e 2o!n2 to hae a >+!%. d!nne*.
%. TheyH*e 2o!n2 to 2o to a *esta+*ant "o* a *e-a6ed1 seen7%o+*se $ea-.
1-3
C52+-ER 1: IN-R3D0C-I3N
Exporting an= t.e Management of Risk
1. The Meeting of Min!
THE PROBLEM
An e6'o*te* and a ,+ye* ne2ot!ate to2ethe*. At so$e 'o!nt the*e !s a K$eet!n2 o" $!nds?B the!*
d!s%+ss!on ,e%o$es an a2*ee$ent 7 #!th !$'o*tant -e2a- %onse>+en%es "o* ,oth s!des. Th!s !s a
dan2e*o+s $o$ent "o* "!*st7t!$e e6'o*te*sB they .no# the!* -o%a- $a*.et ,+t e6'o*t!n2 'oses ne#
'*o,-e$s !n '*od+%t!on1 de-!e*y and1 a,oe a--1 '*!%!n2. A hasty a2*ee$ent %an %a+se heay -osses.
THE PRINCIPLEB On%e scope Mthe 2oods to ,e
de-!e*ed) and price Mthe '*!%e to ,e 'a!d) a*e
a2*eed1 the ,a*e ,ones o" a -e2a--y en"o*%ea,-e
a2*ee$ent a*e !n '-a%e. Be"o*e *ea%h!n2 s+%h
a2*ee$ent1 the e6'o*te* $+st ,e s+*e that the
2oods %an ,e de-!e*ed e6a%t-y as '*o$!sed and
that the '*!%e %oe*s the "+-- %ost o" e6'o*t!n2.
N2+yNn tO%B
MPt .h! hQn2 hoR STU% %h+yVn 2!ao Q 2!R sW
'hX! thanh toRn STU% %R% ,Nn thYa th+Zn1 th[ %R%
>+y S\nh t*on2 hU' S]n2 sW t*^ nNn %_ h!`+ -a%
%+bn2 %hc. T*Td% .h! .e .ct hU' S]n21 nhQ 6+ft
.hg+ 'hX! SX$ ,Xo *hn2 hQn2 hoR STU% 2!ao
theo Sin2 nhT thYa th+Zn Q 2!R %X 'hX! tjnh Scn
tft %X %R% %h! 'hj -!Nn >+an Scn 6+ft .hg+.
*ehea*sa-
IN MORE DEPTH
Get +s sta*t #!th a %o$'any and a '*od+%t. O""!%e Ente*'*!ses $a.es o""!%e "+*n!t+*eB !ts $a!n -!nes
a*e des.s and "!-!n2 %a,!nets. The %o$'any !s -o%ated !n a %o+nt*y #e %an %a-- Verbena, a s$a--
!s-and *e'+,-!%1 so$e#he*e !n the t*o'!%s. O""!%e Ente*'*!ses #as "o+nded ten yea*s a2o ,y A-e%
Pate-. So "a*1 Pate- has so-d '*od+%ts on-y on the do$est!% $a*.et.
At a se$!na* !n 1@@(1 Pate- $eets J+-!ana Ao$eE1 o#ne* o" Es'e*anEa T*ad!n2. Es'e*anEa T*ad!n2
!s an !$'o*t7e6'o*t %o$'any -o%ated !n Es'e*anEa1 a dee-o'!n2 %o+nt*y1 a-so !n the t*o'!%s.
Ao$eE sees a 'otent!a- $a*.et "o* Pate-Hs o""!%e "+*n!t+*e !n Es'e*anEa. A ne2ot!at!on ,e2!ns. The
t#o ne2ot!ato*s >+!%.-y *ea%h an a2*ee$ent1 a HH$eet!n2 o" $!ndsK as -a#ye*s %a-- !tB O""!%e
Ente*'*!ses #!-- s+''-y 4) -eathe*7%oe*ed e6e%+t!e %ha!*s "o* #h!%h Es'e*anEa T*ad!n2 #!-- 'ay
k@.))).
1
KEe*yth!n2 e-se1K they say1 K#e %an a2*ee #hen the t!$e %o$es.?
Th!s a2*ee$ent1 a-tho+2h noth!n2 !s !n #*!t!n2 and no deta!-s hae ,een #o*.ed o+t1 !s a contractB
ea%h s!de has %o$$!t$ents to the othe*l,oth hae *!2hts1 and ,oth hae d+t!es. What a*e these
*!2hts and d+t!es& O""!%e Ente*'*!ses has the d+ty to de-!e* the %ha!*s and the *!2ht to %o--e%t
'ay$ent. Es'e*anEa T*ad!n2Hs s!t+at!on !s e6a%t-y %o$'-e$enta*yB !t has the *!2ht to *e%e!e the
%ha!*s and the d+ty to 'ay "o* the$. In %ont*a%t -an2+a2e1 the s%o'e o" the %ont*a%t !s 4) %ha!*s1 and
the '*!%e !s k@.))).
S%o'e a2a!nst '*!%elthat !s the essen%e o" the e6'o*t %ont*a%t. GetHs -oo. $o*e %-ose-y at s%o'e1
'*!%e1 and the asso%!ated *!s.s.
1C3+E +RICE
Get3s -oo. $o*e %-ose-y at s%o'e1 '*!%e1 and asso%!ated *!s.s.
;!*st1 scopeB the '*od+%t. An e6'o*ta,-e '*od+%t #!-- no*$a--y ,e $at+*e1 !n othe* #o*ds1 the
$an+"a%t+*e* sho+-d hae e6'e*!en%e !n $a.!n2 the '*od+%t and eno+2h '*od+%t!on %a'a%!ty !n
%o'!n2 #!th the s!Ee o" the o*de*1 >+a-!ty ass+*an%e '*o,-e$s sho+-d a-*eady ,e so-ed.
C-ose-y *e-ated to s%o'e !s Delivery. The e6'o*te* $+st hae a%%ess to sa"e and t!$e-y $eans o"
de-!e*yB "o* e6a$'-e1 the e6'o*t o" %+t "-o#e*s #!-- %e*ta!n-y -ose $oney +n-ess the 2*o#e* !s
%e*ta!n o" *e2+-a* and *e-!a,-e a!* sh!'$ent. Un"o*t+nate-y1 e6'o*te*s so$et!$es %ont*a%t to s+''-y
2oods ,+t "a!- to th!n. a,o+t the '*o,-e$s o" de-!e*!n2 the!* 2oods +nt!- a"te* the %ont*a%t !s
s!2ned. By then !t !s too -ateB a ,ad na$e !n the t*ade o* an e6'ens!e -a#s+!t a*e the %o$$on
*es+-ts o" th!s -a%. o" "o*es!2ht.
1
B Most o" the dea-s !n th!s ,oo. a*e deno$!nated !n De*,ena do--a*s MDk). Th!s !$a2!na*y has no
steady a-+e and !s -!a,-e to "-oat "*o$ %ha'te* to %ha'te*.
And "!na--y price. 9oes the %ont*a%t '*!%e %oe* the e6'o*te*3s %osts and -eae a *easona,-e '*o"!t
$a*2!n. Ans#e*!n2 th!s >+est!on %a--s "o* %a*e"+- and .no#-ed2ea,-e '*!%!n2. The*e a*e t#o '*!%!n2
$ode-s a*e #o*th $ent!on!n2B the "*ee $a*.et and the -oaded $a*.et $ode-. ;!*st the 5"*ee7$a*.et?
a''*oa%h.
In a $a*.et that !s "*ee1 a $an+"a%t+*e* %a-%+-ates e6'o*t '*!%es ,y add!n2B
a. The %ost o" $a.!n2 the 2oods !n the "a%to*ym
,. An a''*o'*!ate 'o*t!on o" the oe*head %osts o" the "a%to*y Me.2.1!" the e6'o*t dea- !s #o*th
0n o" ann+a- sa-es1 the e6'o*t '*!%e sho+-d !n%-+de *o+2h-y 0n o" ann+a- oe*head %osts)m
%. The e6t*a %osts asso%!ated #!th e6'o*t!n2 Me.2.1 the %ost o" !nte*nat!ona- "a6es and te-e'hone
%a--s1 add!t!ona- "*e!2ht %osts1 the ad$!n!st*at!e %ost o" '*e'a*!n2 the "+-- e6'o*t
do%+$entat!on1 the %ost o" #a!t!n2 'e*ha's n!nety days "o* 'ay$ent *athe* than the +s+a-
th!*ty1 and so on)m
d. A '*o"!t $a*2!n Mh!2h eno+2h to $a.e a "a!* '*o"!t ,+t -o# eno+2h to $a.e the 2oods
%o$'et!t!e !n the !ntended $a*.et.)
The *es+-t!n2 '*!%e !s a "a!* *e"-e%t!on o" the $an+"a%t+*e*Hs %osts1 '-+s a *easona,-e e6'e%tat!on o"
'*o"!t. Cha*2!n2 a -o#e* '*!%e !$$ed!ate-y e*odes '*o"!t1 the e*os!on that >+!%.-y -eads to -osses.
Situation
Verbena Fan is a successful producer in the domestic market. It is looking for new markets and sees good
potential sales in Esperanza.
First Calculations
The wholesale price of the product is $3 cheaper in Verbena than the wholesale price of a comparable product
in Esperanza. Negotiations with an importer in Esperanza begin. To secure the business Verbena Fan !uotes
an attracti"e price of $##. The contract is signed.
$20
$holesale price of
fan in Verbena
$23
$holesale price of
similar product in
Esperanza
$22
E%port price low enough
to beat competition in
Esperanza
The Learning Process
&uring manufacture and shipping additional costs continuall' arise. $hen pa'ment is later than e%pected
Verbena Fan must borrow from the bank further increasing costs $arrant' claims are more e%pensi"e
internationall' than the' are locall'(more costs
$23
$hen the e%tra
costs of e%port
production emerge
the real wnole sale
price is higher.
$25
$hen pa'ment is
made later than
e%pected the cost of
capital dri"es up the
wholesale price still
further.
$26
)fter warrant' claims
are met the true
wholesale price
emerges.
The Outcome
)n e%pected profit of up to $# per fan turns into a actual loss of $*
$4
+oss per fan
T,E )N)T-./ -F )N E01-2T +-33
The a*!th$et!% o" e6'o*t!n2 !s o"ten so,e*!n2B the $an+"a%t+*e*3s e6'o*t '*!%e !s -!.e-y to ,e
a''*e%!a,-y h!2he* than the '*!%e he %ha*2es -o%a--y7 and !t $ay #e-- ,e $o*e than any ,+ye* !s
'*e'a*ed to 'ay. B+t #hy& What a*e the e6t*a %osts that d*!e e6'o*t '*!%es +ne%ono$!%a--y h!2h&
These %osts "a-- !nto th*ee %ate2o*!esB
o 9!*e%t add!t!ona- %ostsm
o Intan2!,-e $ana2e$ent %ostsm
o The %ost o" %a'!ta-.
Direct Additional Costs
So$e add!t!ona- %osts a*e eas!-y !dent!"!ed. So$e e6a$'-esB !nte*nat!ona- te-e'hone %a--s a*e %-ea*-y
$o*e e6'ens!e than -o%a- onesm %ost-y "o*e!2n t*ae- !s ne%esHsa*y "o* "a%e7to7"a%e ne2ot!at!onm 'a%.7
a2!n2 $+st o"ten ,e +'2*aded to #!thstand a sea Co+*ney o* *o+2h hand-!n2. E6t*e$e-y !$'o*tant a*e
the e6t*a %osts o" $eet!n2 #a**anty %-a!$sB a #a**anty *e'a!* that %osts a "e# do--a*s to $a.e !n
De*,ena #!-- %ost "a* $o*e #hen the "+-- !nte*nat!ona- %osts a*e added !n.
0
Intangible Management Costs
Othe* %osts a*e -ess tan2!,-eB "o* e6a$'-e1
$!s+nde*stand!n2s %an a*!se !" "o*e!2n -an2+a2es
a*e !no-edm $ana2e$ent t!$e $+st ,e !nested
!n %o$'-et!n2 e6'o*t "o*$a-!t!esB o,ta!n!n2 the
%e*t!"!%ate o" o*!2!n o* the e6'o*t -!%ense1
ne2ot!at!n2 the t*ans'o*t %ont*a%t1 %o--e%t!n2 a
-ette* o" %*ed!tla-- a*e t!$e7%ons+$!n2 a%t!!t!es.
Ch! 'hj >+Xn -e p h[nh
C_ nhqn2 %h! 'hj .hR% *ft .h_ nh[n thfyB j
dr1 hU' S]n2 !ct ,hn2 n2os! n2q1 nc+ nhQ
6+ft .hg+ h!V+ sa! %_ thV dtn Scn ,]! thTun2m
,P 'hZn >+Xn -e 'hX! $ft nh!v+ thu! 2!an SV -o
thw tr% %hxn2 ty 6+ft .hg+ nhT %hxn2 thT
6+ft 6x hoz% 2!fy 'h{' 6+ft .hg+1 *]! 'hX!
SQ$ 'hRn hU' S]n2 Zn %h+yVn1 $^ tjn drn2
thT 7 tft %X Sv+ %|n Scn nh!v+ n2Tu! tha$ 2!a
Q %pn2 ty 'hX! $ft t!vn SV t*X -T}n2 %ho h~.
The Cost of Caital
The %ost o" %a'!ta- $+st a-so ,e %ons!de*edB -etHs ta.e an e6a$'-e. Pate- !s %ha*2!n2 k@1))) "o* 4)
%ha!*s. Pe*ha's k11))) o" th!s !s e6'e%ted '*o"!tlthe *e$a!n!n2 k81))) a*e h!s %osts. In h!s o#n
%o+nt*y1 Pate- !s 'a!d #!th!n th!*ty days1 so1 ass+$!n2 he 'ays h!s o#n s+''-!e*s and h!s #o*."o*%e on
t!$e1 he has a de,t o" k81))) "o* a,o+t a $onth. At 1(n ann+a- !nte*est1 that #!-- %ost h!$ a,o+t
k1)). I" he has to #a!t th*ee $onths "o* 'ay$ent1 h!s de,t #!-- %ost h!$ k4)). H!2he* !nte*est *ates
M!n so$e %o+nt*!es ,an.s %ha*2e 8(n) and -on2e* #a!t!n2 'e*!ods #!-- >+!%.-y #!'e o+t h!s e6'e%ted
'*o"!t.
P*e%!se %a-%+-at!ons a*e o"ten d!""!%+-tB %o**e%t a--o%at!on o" oe*head o* an a%%+*ate a--o#an%e "o*
the %ost o" de-ay !n 'ay$ent de'end on *e-!a,-e ,+s!ness data and %ons!de*a,-e $ana2e$ent
e6'e*t!se. GetHs ass+$e1 tho+2h1 that *e-!a,-e data !s aa!-a,-e to the e6'o*te*. A so,e* *e!e# o" the
"a%ts then !nd!%ates #hethe* e6'o*t!n2 !s -!.e-y to ,e '*o"!ta,-e o* not. I" not1 thenl-!.e a-- ,ad dea-s
le6'o*t!n2 sho+-d ,e ao!ded.
What then !s the K-oadedK $a*.et& In '*a%t!%e e*y "e# $a*.ets o""e* the "*ee and sta,-e %ond!t!ons
#e hae C+st d!s%+ssedl!n $ost $a*.ets "a%to*s ,eyond s+''-y and de$and1 %ost and '*o"!t
!n"-+en%e '*!%e. These d!sto*t!ons a*e o" t#o $a!n ty'esB promotional and macroeconomic.
Promotional Loading
In o*de* to '*o$ote a '*od+%t !n a ne# $a*.et e6'o*te*s o"ten s-ash '*!%esB to 2a!n a "ootho-d !n the
$a*.et1 the e6'o*te* de%!des to t*adel "o* a sho*t #h!-e7 at a -oss. The e6'o*te* assesses "!*st #hat
'*!%e #!-- ,e att*a%t!e !n the e6'o*t $a*.et and then o""e*s the 2oods at that '*!%el#hethe* !t
%*eates a '*o"!t o* not.