FP601 - CYBERPRENEURSHI P

Chapter 1 :
INTRODUCTION TO
CYBERPRENEURSHIP
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Summary :
This topic introduces the concept of cyberpreneurship
and ebusiness, the difference between a conventional
entrepreneur and a cyberpreneur, the current and future
challenges and opportunities of a cyber business. The
topic also discusses on the success story of a successful
e-business, and the intellectual property of a product.
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Learni ng Out come :
Upon completion of this course, students should be able
to:
explain the basics of cyberpreneural management,
financing and marketing in order to be a successful
cyberpreneur. (C4)
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Entrepreneur
Entrepreneuer comes from French word which are
entre (to enter) and prendre (to take).
An entrepreneur is an innovator who recognizes and
seizes opportunities, and transform it to
workable/marketable ideas
Individual who takes risks and getting rewards from
their effort
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Entrepreneur (cont.)
According to Robert L Schwarz, what is the basis for
entrepreneurship characteristics can be described as
follows: The entrepreneur is essentially can visualize
something, and when he visualizes it he sees exactly how
to make it happen.
Others emphasize the entrepreneur's role as an
innovator who markets his innovation.

CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Entrepreneur (cont.)
Spontaneous creativity.
Ability and willingness to make decisions.
Risk-taking personality.
Need to create something new.
Highly independent.
Able to manage most aspects of the business.
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Entrepreneur (cont.)
Entrepreneurship
New
Innovative
Flexible
Dynamic
Creative
Take risks
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Cyberpreneurshi p
Cyberpreneur
Generally is an entrepreneurs who make money by
selling product through the Internet.
Cyberpreneurship
In this case the entrepreneur to do promotions
using electronic brochure which is known as the
homepage on the Internet. Sales of products and
services also use electronic mail on the Internet.
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Characteri sti cs of Successful
Cyberpreneurshi p
Flexible
Characteristics of
Successful Entrepreneur
Seeking Feedback
Independent & an
organizer
Internal locus of
control
Initiative &
Responsibility
Creative &
Innovative
Drive to achieve
Tolerance for
failure
Energetic
Teambuilding
Ability to set vision
Moderate risk
taker
Committed
Opportunity
Orientation
Confidence &
optimistic
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Enterpreneur vs Cyberpreneur
Entrepreneur = Product + Market= profits
Cyber Entrepreneur = Product +Market + Internet
= profits

CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
E-Bussi ness
Electronic business, commonly referred to as
"eBusiness" or "e-business", may be defined as the
application of information and communication
technologies (ICT) in support of all the activities of
business.
Ebusiness is a term used to describe businesses run on
the Internet, or utilizing Internet technologies to improve
the productivity or profitability of a business.
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
E-Bussi ness (cont.)
Types of E-Bussiness
i) Business to Business or B2B
ii) Business to Consumer or B2C
iii) Consumer to Consumer or C2C
iv) Consumer to Business or C2B
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E-Bussi ness (cont.)
Scope of E-Bussiness
E-
Commerce
E-Advertising
E-Learning
E-Banking
E-
Government
E-Traveling
E-Retailing
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Intel l ectual Property
Intellectual property (IP) refers to creations of the
mind: inventions, literary and artistic works, and
symbols, names, images, and designs used in commerce.
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Intel l ectual Property (cont.)
Importance of Intelectual Property
Set your business apart from competitors
Stop others using, making, selling or importing it
without your permission
Earn royalties by licensing it
Exploit it through strategic alliances
Make money by selling it
Use in marketing and advertisement


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Intel l ectual Property (cont.)
To protect IP rights, Malaysia has local legislation like
the IP Corporation of Malaysia Act 2002, Trademarks Act
1976, Patents Act 1983, Copyright Act 1987, Industrial
Design Act 1996, Layout Designs and Integrated Circuit
Act 2000, Geographical Indications Act 2000 and Optical
Discs Act 2000.
Visit official web site of Intellectual Property
Organization (Perbadanan Harta Intelek Malaysia)
http://www.myipo.gov.my
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Intel l ectual Property (cont.)
Types of Intellectual Property :
Copyright
Patent
Trademarks
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Copyri ght
Copyright : Protect artistic creations, such as books,
music, paintings and sculptures, films and
technology-based works such as computer programs
and electronic databases.
Exclusive rights to publish, copy, and distribute an
authors work from the time of its creation.



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Copyri ght (cont.)
What Cannot be Protected by Copyright?
Government works (e.g., judicial opinions, public
ordinances) Documents created by employee of
the Federal Government Works for which
copyright was not obtained or has expired


CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Copyri ght (cont.)
For using Online Materials, check if the copyright
holder provides information on how his/her
document or computer program may be used. If
possible, get permission from the copyright holder
and keep a record of the permission granted. If you
intend to use something repeatedly, get permission.


Created Riki Riswandi Zulbahri| Information and Communication Technology Department, | Politeknik Muadzam Shah | June 2012
CHAPTER 1 : I NTRODUCTI ON TO CYBERPRENEURSHI P
Copyri ght (cont.)
What does copyright protect ?
The right to make copies
The right to sell or distribute copies of a work in
public
The right to prepare new works based on the
copyrighted work
The right to perform the work in public
The right to display the work in public
Protection lasts for the creators lifetime plus 70
years

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Patent
Patents provide exclusive rights to prevent others from
making, using, importing, selling and offering for sale
the invention for up to 20 years
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Patent (cont.)
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Patent (cont.)
Word Mark IPOD NANO
Serial Number 78778627
Goods and Services
Portable and handheld digital electronic devices for recording, organizing,
transmitting, manipulating, and reviewing text, data, and audio files; computer
software for use in organizing, transmitting, manipulating, and reviewing text, data,
and audio files on portable and handheld digital electronic devices.
Owner Apple Computer, Inc.
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Trademarks
Trademarks are generally distinctive symbols, pictures,
or words that sellers affix to distinguish and identify the
origin of their products.
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Qual i fi cati on for protecti on
Protection are territorial.
Procedural requirement must be met.
Intellectual Property Corporation Malaysia act as the
governing body.
Forms submitted, search made, prescribe time period
observed.
Abiding to International Convention.
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Di gi tal Mi l l eni um Copyri ght Act
Outlines how copyright will be handled in the digital
environment.
No digital copies permitted .
Briefly addresses university uses. It is OK to make a digital copy
if:
A faculty member is performing a teaching or research function, not an
administrative function.
A facultys infringing activity does not involve the provision of online
access to materials that were required or recommended within the
preceding three year period.


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Di gi tal Mi l l eni um Copyri ght Act
(cont.)
Liability of DMCA
Faculty and/or the institution are liable for copyright
infringement.
Distance education is not exempt.
Institutions need a point of contact.
Copyright infringement claims must be pursued.