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Daniel Alejandro Caballero Cerbón

1. Greg McNally founded a software company called DataClear that was growing. He was undecided about whether to expand internationally. 2. Greg struggled with decision making which allowed a rival company to take advantage while he was still deciding. 3. The best option was to risk expanding both globally and locally, as it provided the most opportunities for success while only one option led to total failure. This put the company at high risk but kept Greg directly responsible.

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67 views

Daniel Alejandro Caballero Cerbón

1. Greg McNally founded a software company called DataClear that was growing. He was undecided about whether to expand internationally. 2. Greg struggled with decision making which allowed a rival company to take advantage while he was still deciding. 3. The best option was to risk expanding both globally and locally, as it provided the most opportunities for success while only one option led to total failure. This put the company at high risk but kept Greg directly responsible.

Uploaded by

Daniel Caballero Cerbon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CASE ANALYSIS WRITTEN REPORT

Daniel Alejandro Caballero Cerbn


1. Relevant facts:
Make a quick overview of the situation it presents (kind of issues, persons
involved, settings, problems), then read de case thoroughly to digest the facts and
circumstances.
Place this facts in a list.
1. Greg McNally founded a software company named DataClear
2. The company started growing and Susan Moskowski was hired as sales rep.
3. Susan alerted Greg about possible threats to the companies grow.
4. Greg is undecided whether or not expand his company internationally.
5. Greg held a meeting with his company about the options and advantages of
going global
6. Greg asked his investor for guidance, who told him to trust in his own
leadership.
7. Greag heard the opinions of his coworkers and stood between two options.
8. Greg travelled to Norway to speak with a potentian globalization ally.
9. Greg spoke with an old friend who didnt had a good experience with
globalizing.
10. The rival company took advantage over Gregs while he still was undecided.



2. Problem definition:
Make your diagnosis in one sentence.
Greg did not show an assertive an effective decision making ability which resulted
in a significant loss for his company.

3. Identification of symptoms, causes and effects (use the next table):
Symptoms Causes Effects
There is not a clear
intention about the
way the company
should grow.






Poor decision
making ability from
Greg
The rival company
went ahead Gregs,
which would affect
the company
growing.




4. Development and evaluation of alternatives:

Alternatives Advantages Disadvantages Is it
Legal?

Yes of No
Is it
Equitable?
Yes or No
How would I
feel with this
decision?
A1 Hire a new
leader as CEO
who has a
better decision
making ability.


Important
decisions
could be
taken
without so
much waste
of time and
resources.
Greg would no
longer be de
head of his
own company.
Yes No As greg I
would feel
replaced and
maybe even
betrayed
because he
has shown
success in the
past.
A2 Leave the
decision to
Susan


She has
already a
good idea
of what it
needs to be
done in
order to
grow
globally and
has
previous
experience.
There is a
chance the
idea wouldnt
work and
Susan could
not be
responsible for
it since she did
what was
expected from
her.
Yes Yes It may feel
like a
cowards
move to let
the decisions
to a
subordinate
in order to
avoid
responsibility.
A3 Risk it all
and follow the
investors idea
of growing both
globally and
locally

The
chances of
success are
bigger since
there are
four
possible
results and
only one
means total
failure.
There is a
need of
additional
funding from
the investor.
Yes Yes I will feel like
my lack of
character
leaded to
putting my
company in a
high risk
position.





5. Decision:
Briefly comment about the Criteria you used in order to select this alternative.

I would choose the third alternative because it is the only one where I am directly
responsible for the decision taken and I wouldnt feel like a prey from the destiny.
Also it would mean no more lost time and as said before it can only turn out in four
different results where only one is entirely detrimental. It can turn into: success in
the local and global fields, success in one but not the other and total failure.

6. Action Plan:
Use the next table to set your recommendations.

WHAT WHY HOW WHO WHEN
St-Mt-Lt
Retrieving further
information on
companies that
passed through
the same situation


If he decided to go
global, instate
Susan as chief of
the international
affairs



After winning a
stable position in
the international
market start
widening their
product options.



Because that way
he could take a
more informed
decision in faster
way.


Because she had
already some
experience in the
matter and also
shows more
initiative and better
decision
capabilities.

Because first you
need to be sure you
have the market to
sell a product
before developing
it.
Using Statistical data
from alike enterprises
which is normally
publically available.



Sending her to one of
the branches abroad.







Starting in the origin
land and then widening
the international range
of products with those
who resulted successful
in the local level.
Greg






Greg








The sales
personnel
St






Mt








Lt

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