ALP Vocabulary Unit 5 Media and advertising

instruction manual a book that tells you how to use a piece of equipment
novel a long written story about imaginary or partly imaginary characters and events
forecast a statement about what is likely to happen, based on available information, and usually
relating to weather, business or economy
broadcast to send out messages or programmes to be received by radios or televisions
bulletin a short news broadcast
coverage news about sg on television or radio or in the newspapers
edition a set of copies of a book that are published at the same time. A new edition of a book is in
some way different that the edition before. (cf. reprint)
media (plural of medium) a way of communicating information and ideas, especially to a lot of
people, for example newspapers or television
campaign a series of things such as television advertisements or posters that try to persuade
people to buy a product
brochure a small magazine containing details and pictures of goods or services that you can buy
here to say
subliminal messages a subliminal message is one that may affect you even though you do not
notice or think about it
data facts or information used for making calculations or decisions
information knowledge or facts about sy or sg
counteract to reduce the negative effects of sg by doing sg that has an opposite effect
negate to make sg have no effect
offset to balance the effect of sg, with the result that there is no advantage or disadvantage
compensate to change or remove the bad result of sg
attached joined or fixed to sg
glued to to be looking at sg and not paying attention to anything else
hyping - to use a lot of advertisements and other publicity to influence or interest people
dramatising to treat a situation as more serious or exciting than it is
sensationalising to write or talk about an event in a way that makes it seem as exciting and
shocking as possible
filling to make sg full
loading
stuffing to push sg soft into a space or container
dimming make sg less significant (sajt def)
dumping to get rid of sy or sg that you no longer want or need
dumbing to make sg simpler and easier to understand in a way that reduces its quality
medium sg between small and large quantity
norm an average standard or level
average the amount, level, standard etc that is typical of a group of people or things
par the usual or expected standard
outdo to be better than sy else at doing sg
outreach to reach further than the standard
outnumber if one group outnumbers another, there are more in the first group than in the second
protest sg such as a meeting or public statement by people who strongly disagree with policy or
law etc.
complaint a written or spoken statement in which sy says they are not satisfied with sg
objection a statement that shows that you disagree with a plan, or a reason for your disagreement
serve to provide a group of people or an area with sg useful
position a general situation
stand for if sy stands for a particular principle, they believe that principle is important
illegible difficult or impossible to read
gist the main idea or most important point of sg that sy has written or said
unprintable used for describing writing or words that you find offensive
shorthand a quick way of writing that uses symbols to represent letters, words, or phrases, used
especially when you write what sy is saying when they are talking
illiterate sy who is illiterate cannot read or write
prose written language in its ordinary form, as opposed to poetry
manuscript a writers original version of a book, article, or document before it is published
outline to give the main ideas of a plan or a piece of writing without giving all the details
privacy the freedom to do things without other people watching you or knowing what you are
doing
circulation the number of copies of a newspaper or magazine sold each day, week etc.
phenomenon an event or situation that can be seen to happen or exist
assumptions sg that you consider likely to be true even though no one has told you directly or even
though you have no proof
dictate to say the words of a document that sy else will write or type for you
reporting the activity or job of producing written reports or broadcasts about events in the news
out of circulation to temporarily not be involved in your usual public or social activities
out of print a book, magazine etc that is out of print is no longer being published
correspondent a newspaper or television reporter, especially one who deals with a particular
subject or area
journalist sy whose job is to report the news for newspaper, magazine, radio programme, or
television programme
output the amount of sg that a person, organization, system etc produces
publication the process of producing a book, magazine etc for people to buy
censorship the process of removing parts of books, films, letters etc, that are considered unsuitable
for moral, religious, or political reason
intended an intended target, victim etc is one that an action is aimed at or trying to reach
target sy that you are trying to get as a customer or audience
to project to send an image to a screen or another surface
blankly without showing any emotion, reaction or understanding
headlong very quickly without looking where you are going
implication a possible effect or result