IME BBA Front Page
Uploaded by
mr.avdheshsharmaIME BBA Front Page
Uploaded by
mr.avdheshsharmaMARKETING STRATEGY OF
INDIAMART INTERMESH LTD.
Project Report
2006-2009
Submitted in partial fulfillment of the requirement for the award
Of
BACHELOR OF BUSINESS ADMINISTRATION
SUBMITTED BY
Amrit Kumar Singh
Roll No. - 9380522
Enrolment No. : M0649857
UNDER THE GUIDANCE OF
External Guide : . Mr. Ashish Shukla
Internal Guide : Mr. B.D. Arora
INSTITUTE OF MANAGEMENT EDUCATION
SAHIBABAD
INSTITUTE OF MANAGEMENT EDUCATION
G.T. Road, Sahibabad, Ghaziabad (U.P.)
CERTIFICATE
This is to certify that project titled “MARKETING STRATEGY OF INDIAMART
INTERMESH LTD.” submitted by (Amrit Kumar Singh) (Roll No.-9380522) for the partial
fulfilment of the requirements of BBA (Batch 2006-09) embodies the bonafide work done by
him under my supervision.
________________________
Signature of the Guide
Place: ____________
Date: _________________
DECLARATION
I hereby declare that the project report entitled “MARKETING STRATEGY OF
INDIAMART INTERMESH LTD.” submitted for the Bachelor of Business Administration
is my original work and the Project Report has not formed the basis for the award of any degree,
diploma, associated, or other similar title.
Date
Place Signature
ACKNOWLEDGEMENT
Progress in life, business or any projects comes through taking initiatives & continuing to
progress on new concepts & ideas. The original momentum is not enough to keep you moving
forward. Your progress will grit to halt unless you refill your engine for inspiration with fuel of
fresh ideas with enthusiasm & proper guidance. Accomplishment requires the effort of many
people and this work is no different. I would like to thank all those who helped me directly or
indirectly and whose diligent efforts made this project possible.
I am grateful to Prof. Satish Gupta (DG) of Institute of Management Education for creating a
conducive environment in the institute for a purposeful education.
I express my profound gratitude to Dr. D.P. Goyal (Director), Dr. Taruna Gautam (Assistant
Director) & Mr. Gurpreet Singh Sachdeva (Project Co-ordinator) of Institute of Management
Education for their encouragement.
My thanks also go to my mentor Mr. B.D. Arora for his valuable suggestions and direction for
the project.
I would like to thank most to Mr. Ashish Shukla (Sales Manager) whose initiative and
guidance enabled me to conceptualize and construct the project “MARKETING STRATEGY
OF INDIAMART INTERMESH LTD.” . It has been great to work under their guidance.
I also take this opportunity to express my profound gratitude to all those respondents who made
this project successful by cooperating with me.
Last but not the least; I would like to thank my parents and colleagues for their kind support.
Amrit Kumar Singh
ABSTRACT
It Has Been A Great Pleasure & Challenge Being In IIL, IndiaMART Intermesh Ltd. The Best
Solution Provider for the Best People, Especially This Being the Peak Period Of Activity. The
Experience Enabled Me To Observe The Actual Practices Closely & Apply The Concepts Learnt
During My Stay At INDIAMART INTERMESH LTD Within The Constraints & Boundaries
Of The System.
During My Project Period At IIL, I Have Tried To Concentrate On The Workings Of The
Various Departments At IIL; & Possible Gaps Therein For There Can Be No Successful Action
In Isolation Unless It Is Incompatible With The Larger System & Perspective. The Same
Philosophy & Effort, I Hope, Will Be Reflected In The Report Submitted Herewith.
This Repot Is Telling About Total Movement Done In The Sales Department And The
Marketing Strategy Followed By Indiamart Intermesh Ltd.And I Am trying To Tell About
Company’s Teamwork And Many Other Little Bit Things.
Though Every Care Has Been Taken In The Preparation Of The Report As To Reflect The True
State Of Operations, Yet I Sincerely Apologies For Any Mistake Which Might Have Crept In. I
Hope That This Report Should Be Able To Add Value To The Reader & The Organization.
INDEX
CONTENTS PAGE NO.
1. Introduction 1
2. Company profile 4
3. Objective of the project 46
4. Research Methodology 48
5. Data analysis & Data Interpretation 53
6. Conclusion 62
7. Questionnaire 63
8. Bibliography 65
