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Project Proposal ON: To Understand The Selling Ambience and Planning of Merchandise in Vishal Mega Mart

This document is a project proposal for understanding the selling ambience and merchandise planning of Vishal Mega Mart stores. It outlines 10 problems observed at the Lucknow store related to point of sale systems, branded versus private label products, product warranties, product variety and seasonal items, customer service, returns process, and promotions. The primary objectives are to study the technologies used, financial health, and employee recruitment/training. Secondary objectives are to understand marketing strategies, production processes, and e-commerce scope. The methodology includes secondary data collection and customer/official interviews. Data analysis will use statistical tools and the sample includes 100 Lucknow consumers. The study aims to understand customer awareness, preferences, and how demographics influence satisfaction levels

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diwakarnis
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333 views

Project Proposal ON: To Understand The Selling Ambience and Planning of Merchandise in Vishal Mega Mart

This document is a project proposal for understanding the selling ambience and merchandise planning of Vishal Mega Mart stores. It outlines 10 problems observed at the Lucknow store related to point of sale systems, branded versus private label products, product warranties, product variety and seasonal items, customer service, returns process, and promotions. The primary objectives are to study the technologies used, financial health, and employee recruitment/training. Secondary objectives are to understand marketing strategies, production processes, and e-commerce scope. The methodology includes secondary data collection and customer/official interviews. Data analysis will use statistical tools and the sample includes 100 Lucknow consumers. The study aims to understand customer awareness, preferences, and how demographics influence satisfaction levels

Uploaded by

diwakarnis
Copyright
© Attribution Non-Commercial (BY-NC)
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Download as DOC, PDF, TXT or read online on Scribd
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PROJECT PROPOSAL

ON
TO UNDERSTAND THE SELLING AMBIENCE AND
PLANNING OF MERCHANDISE IN VISHAL MEGA
MART.

SUBMITTED IN PARTIAL FULFILLMENT OF THE


REQUIREMENT FOR THE AWARD
OF THE DEGREE

OF

MASTER OF BUSINESS ADMINISTRATION

TO

ANNAMALAI UNIVERSITY, TAMILNADU

SUBMITTED BY, SUPERVISED BY,


AJAY KR.TRIPATHI S. KARMAKAR
ENRL. NO. 4740800539
TO UNDERSTAND
THE SELLING
AMBIENCE AND
PLANNING OF
MERCHANDISE IN
VISHAL MEGA
MART.
STATEMENT OF THE PROBLEM:-

In the duration of my summer training we have


observe some of these following problems in the
Vishal mega mart store Lucknow:-

1. In the peak time lot of customers standing near the


POS because POS machine were less in numbers
and was creating inconvenience for costumer.

2. Costumer was seeking more over for the branded


product rather purchasing Vishal’s own
manufactured products.

3. According to the Costumer big issue, that there


was not as such any warranty or guarantee of the
product because of these consumers were always
complaining for the product.

4. Generally under FMCG section different range of


the products is not sufficient, which is big
constraint in increasing sales from that section?
E.g. Variety of soaps was absent.
5. Since all the section were jumbled in each other
and proper spacing was absent for consumer to
move with there purchasing trolley.

6. According to changing season proper in time


product were not present for e.g. In raining season
umbrella and raincoat were not present to fulfill
consumers need.

7. Costumers Sales Executive were not properly


handling problem of costumers which was creating
ambiguity in their mind and also CSE’S were not
showing enthusiasm dealing with costumers.

8. Returning process of customer’s product was


creating inconvenience and was more time
consuming for consumer.

9. Proper announcement of scheme was not done


through Costumers Service Desk hence customer
was unaware of scheme and offer of the product.

10. During the offer time product were not


present according to need of consumer
OBJECTIVES:-
PRIMARY OBJECTIVE
1. To study the different software or Technologies
used by Vishal Retail.
2. To study the financial health of the organization in
the current scenario and its stock.
3. To study the selection and recruitment process of
the employees and also to analysis the training and
development method of the company.

SECONDRY OBJECTIVE

1. To Understand the Marketing Strategies being


adopted by the company.
2. To know the production process and plant
location and layout of the company.
3. To understand the scope of e-commerce in the
context of modern business.
RESEARCH METHODOLOGY:-
Methods are the means to accomplish objectives. This
study of Vishal Retail is primarily accomplished
through secondary data since the collection of data was
made through published annual reports of the
company, various records being available at office
premises, Audited annual reports, Web site of the
company. And also through interview process of
customers and various officials who doesn’t want their
name to be published.

OBJECTIVE OF THE RESEARCH:-


• The overall purpose of this Endeavour is to
investigate empirically customer’s preference
towards the Vishal store .
• Determine the factors that influence the
satisfaction level of customer’s in VISHAL
especially in lucknow city.
• The city is also aimed at finding out the relation
between major demographic variables and
satisfaction level of customer’s and preference of
retail formats.

• To study the preference given by consumer’s


intimacy quality, ambience, service, scheme and
location for retail purchase.

• What are the factors that affect for the purchase?

RESEARCH DESIGN:-

Descriptive research design will be used as:-


• TYPE:- Descriptive study

• SCOPE:-Combination of theoretical study as well


as statistical study.

• ENVIRONMENT: - Field Research.


DATA SOURCES:-

Primary Data: - Survey of customers in Lucknow.


It will be collected with the help of questionnaire
method and survey research as well as unstructured
observation will also come in use at some part of study.

Secondary Data:-It will be collected with the help of


Internet, books, journals, Research papers to booming
Organized Retail Sector.

DATA ANALYISIS:-
Data will be analyzed with the help
of statistical tools.-
1 Questionnaire method
2 Method of observation
SAMPLING DESIGN:-

POPULATION: - Consumers of Lucknow City.

SURVEY AREAS: - Consumers located in different


area of Lucknow City.

SAMPLING METHOD: - Non-probability convenient


sampling plan.

SAMPLE SIZE: - 100 consumers from Lucknow city.

SIGNIFICANT OF THE STUDY:-


• To know about the awareness of people about
different brands of VISHAL’S product.
• Customer’s preference towards VISHAL retail
outlet that influences the satisfaction level of
customers.

• It will be helpful to know the connection between


demographic factors of consumers like age, income,
education and choice of people for different type of
product.

LIMITATION OF THE STUDY:-

• The present study is limited to the growth of


VISHAL’S store in India only.

• The bias of respondents while responding can not


new eliminated.

• The study was limited to ply Lucknow city.

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