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The Rise of M-Commerce

Mobile commerce (m-commerce) involves using mobile devices to conduct transactions over the internet. It allows consumers to order products, check balances, and get information from anywhere via their mobile phones. M-commerce is growing rapidly as mobile phone usage increases and more applications are developed. Major areas of opportunity include travel, hospitality, finance, and healthcare. Successful m-commerce requires innovative business models, consumer adoption of mobile technologies, interoperable systems, and targeted digital content and services.

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657 views

The Rise of M-Commerce

Mobile commerce (m-commerce) involves using mobile devices to conduct transactions over the internet. It allows consumers to order products, check balances, and get information from anywhere via their mobile phones. M-commerce is growing rapidly as mobile phone usage increases and more applications are developed. Major areas of opportunity include travel, hospitality, finance, and healthcare. Successful m-commerce requires innovative business models, consumer adoption of mobile technologies, interoperable systems, and targeted digital content and services.

Uploaded by

santoshmaniks
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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The Rise of m-Commerce

Mobile Commerce, or m-Commerce, is about the explosion of


applications and services that are becoming accessible from
Internet-enabled mobile devices. It involves new
technologies, services and business models. It is quite
different from traditional e-Commerce.
What is M-Commerce?
"Mobile Commerce is any transaction, involving the transfer
of ownership or rights to use goods and services, which is
initiated and/or completed by using mobile access to
computer-mediated networks with the help of an electronic
device."
Electronic
Commerce

iPhone /
Mobile
Application

Mobile
Commerce
According to Recent Survey:
“Mobile commerce is gaining momentum as consumers get comfortable
with ordering all sorts of products by cell phone and companies such as
Papa John's watch sales climb. Much recent m-commerce growth can be
traced to eBay and Amazon.com, which last year accounted for about 70%
of all mobile sales of physical goods. In September, eBay said its iPhone
application alone facilitated $380 million in sales this year.” – Business
Week.
“A report by the Internet and Mobile Association of India titled 'Mobile
Value-Added Services in India' projects that the mobile VAS sector (of
which m-commerce is a part) is expected to grow from Rs 5,780 cr (June
2008) to Rs 16,520 cr in June 2010 as a direct benefit of the growth in
mobile telephony.”
Why M-Commerece is getting so much of attention?
• Consumers are changing their behavior and
expectations with regard to shopping and brand loyalty.

• Businesses are changing the way they do business.

• Mobile phones are enabling these changes to happen


on a global scale.
Time with Customers
Reach your customers 99%
of the time they are not in
your branch or in front of
their computer.
M-Commerce brings incremental opportunities to any small or large
business. As the mobile communications industry continues to grow at an
astronomical rate, retailers, e-commerce merchants, banks and utility
companies need to take advantage of this opportunity to incrementally
increase their revenue streams with this growing sector. This will help to:

Mobilize Your Website

Mobilize Your Existing Customers

Close the Deal


Mobile Commerce: towards personalization
• Permission-based: unlike the interruption model that characterizes
television advertising, direct mail and other forms of mass
marketing, consumers need to give their permission before being
marketed to.
• Targeted: by agreeing to share information about themselves and
their buying habits, consumers allow businesses to improve the
relevancy of the offers they send out.
• “Live”: because of the nature of mobile phones, responses can be
processed to give realtime visibility of reaction to specific offers.
• Two-way: using mobile devices, consumers can not only respond to
offers but also request specific types of information or interest (for
example, offers related to a brand or a category) as well as sharing
information with their peers.
What's HOT in M-Commerce ?
How Often ?
Search Volume on RISE …
• Mobile shopping: Ordering, checking availability and prices,
delivery information with acknowledgment and confirmation.
• Mobile Banking: Statements of account, sales and payment
instructions premises.
• Mobile brokerage: Checking and monitoring prices using
watch lists, securities inquiries and orders.
• Mobile access to corporate intranets: Use of intranet
applications such as telephone directories and news boards
for mobile access.
• Mobile travel information and booking: Total Internet
solution with WAP enhancement.
Commerce on Your Mobile
Commerce on Your Mobile
Checkout System on Mobile Commerce
Payments: How It Works

• Billing tethered to your phone bill


• The telecoms take 20%+ cut from payment
vendors
• Billing through your cell phone bill is capped
at $50 or $100, depending on the company
• Payment vendors are working on upping this
• For now, it restricts most payment vendors to
small payments, social games, e-gifts, prizes
Text Message as ATM
• You can coordinate payments
through text messages
• Text messages can include
hyperlinks to the checkout
page
• Requires a Smartphone (or
that you paste the hyperlink
from your non-Smartphone
later on)
• Billing links have a 10-50%
conversion depending on the
business (50% for social
gaming)
Payment Option for Indian Customer
Other payment options on your mobile
Success factors for mobile commerce
• Innovative Business Models
• Consumer adoption
• Technology availability
• Interoperable Systems
Target audience

• Manufacturers
• Retailers
• Mobile Network Operators/Carriers
• Service Providers
• Marketing Agencies
• Government Agencies
• Consumer Organizations
Areas Of Opportunities
 Travel Industry
 Hospitality Industry
 Real Estate Industry
 Finance Industry
 Healthcare Industry
 Electronic News / Communication
Some of the Major Players :
Service & Content Customer Type Service name Live
WAP ‘Find&Seek’ & Jul03/Jun07
Local Search (UK) SMS ‘Find&Seek’ Aug03
Widget ‘toptable’, ‘Film’, ‘What’s On’ May09

WAP ‘Out&About’ Nov05


SMS ‘Find my Nearest’ Dec03

Jun02
WAP ‘Thomson Local’

WAP ‘Local Info’ Jul06

Java ‘NearMe’ Oct08

WAP ‘Going Out Guide’ – cross network Jun08

WAP Local Search Apr08

WAP ‘RoundU’ – cross network Apr09

Travel (UK) WAP ‘By Road’, Directions Nov04 / Jul08


Widget ‘Keep Moving’ May09

WAP ‘Traffic & Travel’


Nov05
‘By Air’

WAP ‘RoadWatch’ Dec06

WAP Apr08
CMS for M-Commerce
 Create your mobile site and browser it

Netbiscuits  Upload your media content like ringtones, videos, wallpapers,

Zinadoo games;

Tekora  Create your own blog;

Movylo  Create your mobile newsletter;


 Create your real competition;
Suvvo
 Create your own mobile shop to sell your products;
Jogango
 Create real time poll;
Wirenode
 Customize your mobile site as you like to make it unique!
mobiNuke
 Watch in real time the usage statistics of your users
Questions?

Thank You
Santosh Kr. Singh

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