Row Labels

Carbonated drinks (Pepsi, Coke etc.)

Energy drinks
Fruit Juices and Natural Drinks like lemonade/Fruit Juice
Milkshakes/Milk based drinks
Other
Sports drinks
Tea/Coffee
Grand Total

Count of How often do you have a beverage?

23.86%
6.09%
35.53%
19.80%
2.03%
3.05%
9.64%
100.00%

Most Preferred Beverage

Carbonated drinks (Pepsi, Coke etc.)

10%
2%

3%

Energy drinks

24%

Fruit Juices and Natural Drinks like

lemonade/Fruit Juice
Milkshakes/Milk based drinks

20%
6%

Other
Sports drinks

35%

Tea/Coffee

bonated drinks (Pepsi, Coke etc.)

it Juices and Natural Drinks like

monade/Fruit Juice

kshakes/Milk based drinks

Row Labels
Housewife
Self employed/ Business
Service
Student
Grand Total

Count of Your Profession

3.05%
19.80%
42.64%
34.52%
100.00%

Profession Of Consumer of Beverage

Total
42.64%
34.52%

19.80%

3.05%
Housewife

Self employed/ Business

Service

Student

Row Labels
General Retail store/grocery store
Other
Pan shop/roadside vendors
Restaurants and food outlets
Supermarket/hypermarket
Grand Total

Purchase channel preference of consumer

60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

56.35%

Count of Which is your most preferred channel for purchasing a beverage?

56.35%
3.05%
16.24%
9.14%
15.23%
100.00%

hase channel preference of consumer

Total

16.24%
3.05%

9.14%

15.23%

Row Labels
Eco Friendly Packaging
Innovative( eg Paper Boat)
Metal Cans
Plastic Bottle
Tetra Pack
Grand Total

Count of What kind of packaging would you mostly prefer while buying a beverage?
52
12
23
60
50
197

Packaging Preferred by Consumer

25%

26%
Eco Friendly Packaging
6%

31%

12%

Innovative( eg Paper Boat)

Metal Cans
Plastic Bottle
Tetra Pack

Row Labels
1 litre
2 litre
200-250 ml
300 ml
500 ml
Grand Total

Count of What quantity do you usually prefer to buy?

6.60%
1.52%
39.09%
30.46%
22.34%
100.00%

Quantity Preferred as Percentage of Total

39.09%

6.60%
1.52%
1 litre

2 litre

200-250 ml

red as Percentage of Total

Total

39.09%

30.46%

22.34%

200-250 ml

300 ml

500 ml

Row Labels
1-3 times a week
4-6 times a week
more than 6 times a week
once in 15 days or more days
Grand Total

Count of How often do you have a beverage?

27.92%
32.49%
30.96%
8.63%
100.00%

Consumption Frequency of Beverages

Total

once in 15 days or more days

more than 6 times a week

4-6 times a week

1-3 times a week

8.63%

of Beverages
s

30.96%

32.49%

27.92%

Row Labels
Hoardings and banners
Newspaper and magazines
Social media and Internet
Stalls or promotions (In exhibitions and trade fairs)
TV/ Radio advertisements
Word of mouth
Grand Total

Top Medium of Communication

Total

Word of mouth

TV/ Radio advertisements

Stalls or promotions (In exhibitions and trade fairs)

Social media and Internet

Newspaper and magazines

Hoardings and banners

Count of Through which medium did you came to know about your preferred drink brand?
9.14%
7.11%
6.60%
8.12%
40.61%
28.43%
100.00%

Medium of Communication

Word of mouth

28.43%

advertisements

and trade fairs)

40.61%

8.12%

ia and Internet

6.60%

and magazines

7.11%

gs and banners

9.14%

Count of Do you consider health factors/indicators while consuming a beverage?

Row Labels
Female
Male
Grand Total

Column Labels
No
19.57%
80.43%
100.00%

Health Conciousness wrt Gender of Consumer

90.00%

80.00%

80.43%

70.00%

72.19%

60.00%

50.00%
No
Yes

40.00%

30.00%
27.81%
20.00%
19.57%
10.00%

0.00%
Female

Male

Yes
Grand Total
27.81%
25.89%
72.19%
74.11%
100.00%
100.00%

No
Yes

Count of Your age

Row Labels
26-35 years
36-45 years
45 years and above
Not 26-35
Grand Total

Column Labels
Carbohydrate based Herbal/Natural flavor High Caffeine based flavor
2.03%
11.17%
3.05%
1.02%
2.03%
0.00%
1.02%
0.51%
0.51%
2.54%
11.17%
7.11%
6.60%
24.87%
10.66%

60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00%
26-35 years

36-45 years

45 years and above

Row Labels
Carbohydrate based
Herbal/Natural flavor
High Caffeine based flavor
Rich in Vitamins and Minerals
Would not prefer a sports/energy drink
(blank)
Grand Total

Consumer Preference for Energy Drink

Consumer Preference for Energy Drink

Carbohydrate based

Herbal/Natural flavor

High Caffeine based flavor

Rich in Vitamins and Minerals

Would not prefer a sports/energy drink

(blank)

7%
25%
25%

11%
32%

Rich in Vitamins and Minerals Would not prefer a sports/energy drink Grand Total
12.18%
7.61%
36.04%
1.52%
4.06%
8.63%
0.00%
1.02%
3.05%
18.78%
12.69%
52.28%
32.49%
25.38%
100.00%

Would not prefer a

sports/energy drink
Rich in Vitamins and
Minerals
High Caffeine based flavor

Herbal/Natural flavor

Carbohydrate based

45 years and above

Not 26-35

Count of What type of Sports/Energy drink would you prefer?

13
49
21
64
50

nergy Drink

197

nergy Drink

amins and Minerals

Row Labels
No
Yes
Grand Total

Count of Does your preference changes with fluctuations in prices of beverage?

112
85
197

Change in preference wrt Fluctuation in

Price

Yes
43%

No
57%

Row Labels
Count of Your age
15-19 years
23
20-25 years
80
26-35 years
71
36-45 years
17
45 years and above
6
Grand Total
197

Row Labels
Female
Male
Grand Total

Count of Gender?
51
146
197

Age Group Of Consumers

3%
9%

12%
15-19 years
20-25 years
26-35 years

36%

70

60

50

Age

40

30

20

36-45 years
40%

45 years and above

20

10

0
Housewife

Self employed/
Business

Service

Student

Female

Self employed/
Business

Service
Male

Gender /Profession

Count of Your age

Row Labels
Female
Housewife
Self employed/ Business
Service
Student
Male
Self employed/ Business
Service
Student
Grand Total

Column Labels
15-19 years
10

10
13
1
3
9
23

20-25 years 26-35 years 36-45 years

26
13
2
1
4
1
2
2
13
7
1
10
54
58
15
9
13
9
15
36
6
30
9
80
71
17

Gender Of Consumer

Female
26%

Male
74%

45 years and above

36-45 years
26-35 years
20-25 years
15-19 years

15-19 years

Service
Male

Student

45 years and above Grand Total

51
6
4
21
20
6
146
3
35
3
63
48
6
197

Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total

Column Labels
Above 25
Under 25 Grand Total
17.02% 19.42%
18.27%
47.87% 53.40%
50.76%
29.79% 20.39%
24.87%
5.32%
6.80%
6.09%
100.00% 100.00%
100.00%

Age Wise-Significance Of Relaxation

Above 25
Under 25

53.40%
47.87%

60.00%
50.00%
40.00%

30.00%
20.00%

29.79%
20.39%

19.42%
17.02%

5.32%6.80%

10.00%

0.00%
Average

Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total

Important

Most Important

Not Important

Column Labels
Above 25
Under 25 Grand Total
23.40% 23.30%
23.35%
46.81% 43.69%
45.18%
21.28% 27.18%
24.37%
8.51%
5.83%
7.11%
100.00% 100.00%
100.00%
Above 25

Age Wise-Significance of Enjoyment

46.81%
43.69%

50.00%
40.00%
30.00%

Under 25

27.18%
21.28%

23.40%
23.30%

20.00%

8.51%5.83%

10.00%
0.00%

Average

Important

Most Important

Not Important

Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total

Column Labels
Above 25
Under 25 Grand Total
29.79% 27.18%
28.43%
21.28% 28.16%
24.87%
10.64%
5.83%
8.12%
38.30% 38.83%
38.58%
100.00% 100.00%
100.00%
Above 25

Age Wise-Significance of Attitude

Under 25
38.30%38.83%

40.00%

30.00%

29.79%
27.18%

28.16%
21.28%

20.00%

10.64%
5.83%

10.00%
0.00%
Average

Important

Most Important

Not Important

Count of Age Group Column Labels

Row Labels
Above 25
Under 25 Grand Total
Housewife
5.32%
0.97%
3.05%
Self employed/ Business
28.72% 11.65%
19.80%
Service
56.38% 30.10%
42.64%
Student
9.57% 57.28%
34.52%
Grand Total
100.00% 100.00%
100.00%
Above 25

Age Wise-Profession

Under 25

70.00%
57.28%

56.38%

60.00%
50.00%

40.00%
28.72%

30.00%

20.00%
10.00%

30.10%

11.65%
5.32%

9.57%

0.97%

0.00%
Housewife

Self employed/ Business

Service

Student

Count of Age Group

Row Labels
No
Yes
Grand Total

Column Labels
Above 25
Under 25 Grand Total
58.51% 55.34%
56.85%
41.49% 44.66%
43.15%
100.00% 100.00%
100.00%

Age Wise-Effect of Price Fluctuation

70.00%
58.51%

60.00%

55.34%

50.00%

44.66%

41.49%
40.00%

Above 25
30.00%

Under 25

20.00%
10.00%

0.00%
No

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

Yes

Column Labels
Above 25
Under 25 Grand Total
5.32%
3.88%
4.57%
56.38% 58.25%
57.36%
38.30% 37.86%
38.07%
100.00% 100.00%
100.00%

Age Wise-Importance of Flavours

Above 25

56.38%

Under 25

58.25%
38.30%

5.32%

3.88%

Not Important

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

37.86%

Somewhat Important

Very Important

Column Labels
Above 25
Under 25 Grand Total
2.13%
3.88%
3.05%
32.98% 25.24%
28.93%
64.89% 70.87%
68.02%
100.00% 100.00%
100.00%

Age Wise-Importance of Availability of Beverage

70.87%

80.00%

64.89%

70.00%
60.00%
50.00%

32.98%

40.00%

Above 25
25.24%

Under 25

30.00%

20.00%
10.00%

2.13%

3.88%

0.00%
Not Important

Somewhat Important

Very Important

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

Column Labels
Above 25
Under 25 Grand Total
17.02% 15.53%
16.24%
39.36% 32.04%
35.53%
43.62% 52.43%
48.22%
100.00% 100.00%
100.00%

Age Wise-Importance of Nutritional Value of

Beverage
60.00%

Above 25
Under 25

52.43%

43.62%

39.36%

32.04%
40.00%
17.02% 15.53%
20.00%
0.00%
Not Important

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

Somewhat Important

Very Important

Column Labels
Above 25
Under 25 Grand Total
4.26%
3.88%
4.06%
67.02% 58.25%
62.44%
28.72% 37.86%
33.50%
100.00% 100.00%
100.00%
Above 25

Age Wise-Importance of Packaging

Under 25

67.02%

80.00%

58.25%

60.00%

37.86%
28.72%

40.00%
20.00%

4.26%

3.88%

0.00%
Not Important

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

Somewhat Important

Very Important

Column Labels
Above 25
Under 25 Grand Total
7.45%
3.88%
5.58%
68.09% 58.25%
62.94%
24.47% 37.86%
31.47%
100.00% 100.00%
100.00%

Age Wise-Importance of Advertisements

Above 25
Under 25

68.09%

80.00%

58.25%

60.00%

37.86%

40.00%
20.00%

24.47%

7.45% 3.88%

0.00%
Not Important

Somewhat Important

Very Important

Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total

Column Labels
Above 25
Under 25 Grand Total
28.72% 33.98%
31.47%
32.98% 43.69%
38.58%
25.53% 10.68%
17.77%
12.77% 11.65%
12.18%
100.00% 100.00%
100.00%

Age Wise-Significance of Basic need Thirst

Above 25
Under 25

43.69%

50.00%
33.98%
28.72%

40.00%

32.98%
25.53%

30.00%
20.00%

12.77%
11.65%

10.68%

10.00%
0.00%
Average

Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total

Important

Most Important

Not Important

Column Labels
Above 25
Under 25 Grand Total
26.60% 34.95%
30.96%
29.79% 31.07%
30.46%
18.09% 18.45%
18.27%
25.53% 15.53%
20.30%
100.00% 100.00%
100.00%

Age Wise-Significance of Brand value

Above 25
Under 25

40.00%
30.00%

34.95%

26.60%

31.07%
29.79%

25.53%
18.45%
18.09%

20.00%

15.53%

10.00%
0.00%
Average

Important

Most Important

Not Important

Count of Age Group Column Labels

Row Labels
Above 25
Under 25 Grand Total
Carbohydrate based
8.51%
4.85%
6.60%
Herbal/Natural flavor
28.72% 21.36%
24.87%
High Caffeine based flavor
7.45% 13.59%
10.66%
Rich in Vitamins and Minerals
28.72% 35.92%
32.49%
Would not prefer a sports/energy drink
26.60% 24.27%
25.38%
Grand Total
100.00% 100.00%
100.00%

Age Wise-Preference for Sports Drinks

40.00%

28.72%

28.72%

26.60%

30.00%
20.00%

8.51%

7.45%

10.00%

0.00%
Carbohydrate Herbal/Natural High Caffeine Rich in Vitamins
based
flavor
based flavor and Minerals

Above 25

Count of Age Group

Row Labels
No
Yes
Grand Total

Would not
prefer a
sports/energy
drink

Under 25

Column Labels
Above 25
Under 25 Grand Total
19.15% 27.18%
23.35%
80.85% 72.82%
76.65%
100.00% 100.00%
100.00%

Age Wise-Health Conciousness

90.00%

80.85%

80.00%

72.82%

70.00%
60.00%
50.00%

Above 25

40.00%

30.00%
20.00%

Under 25

27.18%

19.15%

10.00%
0.00%
No

Yes

Count of Age Group Column Labels

Row Labels
Above 25
Under 25 Grand Total
Carbonated drinks (Pepsi, Coke etc.)
17.02% 30.10%
23.86%
Energy drinks
5.32%
6.80%
6.09%
Fruit Juices and Natural Drinks like 38.30%
lemonade/Fruit
33.01%
Juice 35.53%
Milkshakes/Milk based drinks
24.47% 15.53%
19.80%
Other
3.19%
0.97%
2.03%
Sports drinks
1.06%
4.85%
3.05%
Tea/Coffee
10.64%
8.74%
9.64%
Grand Total
100.00% 100.00%
100.00%
Above 25

Age Wise- Kind of Beverage Preferred

45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

Under 25

38.30%
24.47%

17.02%
10.64%

5.32%

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

3.19%

1.06%

Column Labels
Above 25
Under 25 Grand Total
2.13%
5.83%
4.06%
41.49% 43.69%
42.64%
56.38% 50.49%
53.30%
100.00% 100.00%
100.00%

Age Wise-Importance of Type Of Beverage

Above 25

Under 25

56.38%
41.49%

2.13%

5.83%

Not Important

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

50.49%

43.69%

Somewhat Important

Very Important

Column Labels
Above 25
Under 25 Grand Total
4.26%
7.77%
6.09%
47.87% 38.83%
43.15%
47.87% 53.40%
50.76%
100.00% 100.00%
100.00%

Age Wise-Importance of Price Band of Beverage

Above 25
Under 25

60.00%

47.87%

47.87%

53.40%

38.83%
40.00%
20.00%

4.26% 7.77%

0.00%
Not Important

Somewhat Important

Very Important

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

Column Labels
Above 25
Under 25 Grand Total
0.00%
0.97%
0.51%
45.74% 48.54%
47.21%
54.26% 50.49%
52.28%
100.00% 100.00%
100.00%
Above 25

Age Wise-Importance of Brand Value

60.00%

45.74% 48.54%

Under 25

54.26%

50.49%

40.00%
20.00%
0.00% 0.97%

0.00%
Not Important

Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total

Somewhat Important

Very Important

Column Labels
Above 25
Under 25 Grand Total
6.38% 11.65%
9.14%
71.28% 61.17%
65.99%
22.34% 27.18%
24.87%
100.00% 100.00%
100.00%

Age Wise-Importance of Promotional Scheme

Above 25
Under 25

71.28%
61.17%

80.00%

60.00%
22.34%27.18%

40.00%
20.00%

6.38%

11.65%

0.00%

Not Important

Somewhat Important

Very Important

Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
Carbonated drinks (Pepsi, Coke etc.)
27.45% 22.60%
23.86%
Energy drinks
5.88%
6.16%
6.09%
Fruit Juices and Natural Drinks like45.10%
lemonade/Fruit
32.19%Juice 35.53%
Milkshakes/Milk based drinks
7.84% 23.97%
19.80%
Other
0.00%
2.74%
2.03%
Sports drinks
1.96%
3.42%
3.05%
Tea/Coffee
11.76%
8.90%
9.64%
Grand Total
100.00% 100.00%
100.00%

Count of Gender?
Row Labels
No
Yes
Grand Total

Gender-Wise- Kind of Beverage

Preferred
50.00%
40.00% 27.45%
30.00%
20.00%
10.00%
0.00%

45.10%

Female

Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total

11.76%

7.84%

5.88%

0.00%

1.96%

Male

Column Labels
Female
Male
Grand Total
29.41% 32.19%
31.47%
37.25% 39.04%
38.58%
17.65% 17.81%
17.77%
15.69% 10.96%
12.18%
100.00% 100.00%
100.00%

Gender Specific-Significance of Thirst

Female
Male

45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

37.25%
29.41%
17.65%

Average

Important

Most Important

15.69%

Not Important

0.00%
Average

Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total

Important

Most Important

Not Important

Column Labels
Female
Male
Grand Total
27.45% 21.92%
23.35%
43.14% 45.89%
45.18%
23.53% 24.66%
24.37%
5.88%
7.53%
7.11%
100.00% 100.00%
100.00%

Gender Wise-Significance of Enjoyement

Femal
e

45.89%

50.00%
40.00%
30.00%

24.66%

21.92%

20.00%

7.53%

10.00%
0.00%
Average

Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total

Important

Most
Important

Not Important

Column Labels
Female
Male
Grand Total
23.53% 30.14%
28.43%
25.49% 24.66%
24.87%
3.92%
9.59%
8.12%
47.06% 35.62%
38.58%
100.00% 100.00%
100.00%

Gender Wise-Significance of Attitude

Femal
e

50.00%
40.00%
30.00%
20.00%
10.00%

35.62%
30.14%
24.66%
9.59%

10.00%
0.00%
Average

Important

Most
Important

Not Important

Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
Carbohydrate based
1.96%
8.22%
6.60%
Herbal/Natural flavor
31.37% 22.60%
24.87%
High Caffeine based flavor
5.88% 12.33%
10.66%
Rich in Vitamins and Minerals
25.49% 34.93%
32.49%
Would not prefer a sports/energy drink
35.29% 21.92%
25.38%
Grand Total
100.00% 100.00%
100.00%

Gender wise-Preference for

energy drink
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

50.00%

34.93%35.29%

31.37%

25.49%

22.60%
8.22%
1.96%

60.00%

40.00%

21.92%

30.00%

12.33%
5.88%

20.00%
10.00%
0.00%

Female

Male

Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
Not Important
3.92%
6.85%
6.09%
Somewhat Important
37.25% 45.21%
43.15%
Very Important
58.82% 47.95%
50.76%
Grand Total
100.00% 100.00%
100.00%

Gender wise-Importance of Price Band

70.00%
58.82%

60.00%
50.00%

45.21%

47.95%

50.00%

45.21%

47.95%

37.25%

40.00%
30.00%
20.00%
10.00%

3.92%

6.85%

0.00%
Not Important

Somewhat Important
Female

Male

Very Important

Column Labels
Female
Male
56.86%
43.14%
100.00%

Grand Total
56.85% 56.85%
43.15% 43.15%
100.00% 100.00%

Gender Wise-Effect of Fluctuation in price

Female
56.86%

Male

56.85%
43.15%

43.14%

No

Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total

Yes

Column Labels
Female
Male
Grand Total
11.76% 20.55%
18.27%
56.86% 48.63%
50.76%
25.49% 24.66%
24.87%
5.88%
6.16%
6.09%
100.00% 100.00%
100.00%

Gender Wise-Significance of Relaxation

56.86%

60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

Female

25.49%

Male
11.76%
5.88%

0.00%
Average

Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total

Important

Most Important

Not Important

Column Labels
Female
Male
Grand Total
33.33% 30.14%
30.96%
33.33% 29.45%
30.46%
17.65% 18.49%
18.27%
15.69% 21.92%
20.30%
100.00% 100.00%
100.00%

Gender Wise-Significance of Brand Value

Female
Male

40.00%

33.33%
30.14%

33.33%
29.45%

30.00%
18.49%
17.65%

20.00%

21.92%
15.69%

10.00%
0.00%
Average

Count of Gender?
Row Labels
No
Yes
Grand Total

Important

Most
Important

Not Important

Column Labels
Female
Male
Grand Total
17.65% 25.34%
23.35%
82.35% 74.66%
76.65%
100.00% 100.00%
100.00%

Gender Wise-Health Consciousness

100.00%
80.00%
60.00%
40.00%
20.00%

Female
Male

20.00%
0.00%
No

Yes

Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
Not Important
1.96%
0.00%
0.51%
Somewhat Important
49.02% 46.58%
47.21%
Very Important
49.02% 53.42%
52.28%
Grand Total
100.00% 100.00%
100.00%

Gender-wise Importance of Brand Value

60.00%

53.42%
49.02%

50.00%

46.58%

49.02%

40.00%
Female

30.00%

Male

20.00%
10.00%

1.96% 0.00%

0.00%
Not Important

Somewhat Important

Very Important

What kind of beverage do you prefer most?

How often do you have a

beverage?

Milkshakes/Milk based drinks

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

once in 15 days or more days

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Other

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

once in 15 days or more days

Milkshakes/Milk based drinks

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Sports drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Milkshakes/Milk based drinks

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Energy drinks

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Milkshakes/Milk based drinks

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Sports drinks

4-6 times a week

Sports drinks

more than 6 times a week

Energy drinks

once in 15 days or more days

Milkshakes/Milk based drinks

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Tea/Coffee

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Milkshakes/Milk based drinks

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Tea/Coffee

1-3 times a week

Milkshakes/Milk based drinks

1-3 times a week

Milkshakes/Milk based drinks

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

once in 15 days or more days

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Energy drinks

1-3 times a week

Milkshakes/Milk based drinks

once in 15 days or more days

Milkshakes/Milk based drinks

more than 6 times a week

Tea/Coffee

once in 15 days or more days

Tea/Coffee

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Milkshakes/Milk based drinks

1-3 times a week

Milkshakes/Milk based drinks

more than 6 times a week

Tea/Coffee

more than 6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Tea/Coffee

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Other

1-3 times a week

Tea/Coffee

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Energy drinks

1-3 times a week

Milkshakes/Milk based drinks

1-3 times a week

Milkshakes/Milk based drinks

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Energy drinks

1-3 times a week

Sports drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

once in 15 days or more days

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

once in 15 days or more days

Energy drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Milkshakes/Milk based drinks

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Milkshakes/Milk based drinks

more than 6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

once in 15 days or more days

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Energy drinks

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Energy drinks

1-3 times a week

Tea/Coffee

more than 6 times a week

Milkshakes/Milk based drinks

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Tea/Coffee

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Energy drinks

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

once in 15 days or more days

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

once in 15 days or more days

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Sports drinks

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Tea/Coffee

1-3 times a week

Milkshakes/Milk based drinks

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Sports drinks

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Energy drinks

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Energy drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

once in 15 days or more days

Milkshakes/Milk based drinks

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Tea/Coffee

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Other

1-3 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Milkshakes/Milk based drinks

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Carbonated drinks (Pepsi, Coke etc.)

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Milkshakes/Milk based drinks

once in 15 days or more days

Tea/Coffee

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Energy drinks

once in 15 days or more days

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Tea/Coffee

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Tea/Coffee

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Other

4-6 times a week

Tea/Coffee

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Tea/Coffee

more than 6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

once in 15 days or more days

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

more than 6 times a week

Tea/Coffee

more than 6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Milkshakes/Milk based drinks

4-6 times a week

Carbonated drinks (Pepsi, Coke etc.)

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

once in 15 days or more days

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

4-6 times a week

Fruit Juices and Natural Drinks like lemonade/Fruit Juice

1-3 times a week

Tea/Coffee

once in 15 days or more days

Tea/Coffee

more than 6 times a week

What quantity do you

usually prefer to buy?

What kind of packaging

would you mostly prefer Which is your most preferred
while buying a
channel for purchasing a
beverage?
beverage?

500 ml

Tetra Pack

300 ml

Innovative( eg Paper Boat) General Retail store/grocery store

500 ml

Innovative( eg Paper Boat) General Retail store/grocery store

200-250 ml

Tetra Pack

Pan shop/roadside vendors

300 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Plastic Bottle

Pan shop/roadside vendors

1 litre

Plastic Bottle

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

300 ml

Plastic Bottle

Pan shop/roadside vendors

200-250 ml

Tetra Pack

General Retail store/grocery store

300 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Plastic Bottle

Restaurants and food outlets

300 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Metal Cans

General Retail store/grocery store

200-250 ml

Plastic Bottle

Supermarket/hypermarket

500 ml

Plastic Bottle

Supermarket/hypermarket

200-250 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Plastic Bottle

Supermarket/hypermarket

200-250 ml

Plastic Bottle

Supermarket/hypermarket

500 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Eco Friendly Packaging

Restaurants and food outlets

300 ml

Eco Friendly Packaging

Supermarket/hypermarket

1 litre

Tetra Pack

General Retail store/grocery store

500 ml

Plastic Bottle

Other

300 ml

Eco Friendly Packaging

General Retail store/grocery store

1 litre

Eco Friendly Packaging

General Retail store/grocery store

1 litre

Plastic Bottle

Supermarket/hypermarket

200-250 ml

Tetra Pack

Restaurants and food outlets

300 ml

Metal Cans

Restaurants and food outlets

300 ml

Metal Cans

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Metal Cans

General Retail store/grocery store

500 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Plastic Bottle

Pan shop/roadside vendors

500 ml

Plastic Bottle

General Retail store/grocery store

500 ml

Plastic Bottle

Pan shop/roadside vendors

500 ml

Plastic Bottle

Restaurants and food outlets

General Retail store/grocery store

200-250 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Innovative( eg Paper Boat) Restaurants and food outlets

200-250 ml

Tetra Pack

General Retail store/grocery store

300 ml

Tetra Pack

Other

300 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Metal Cans

General Retail store/grocery store

300 ml

Eco Friendly Packaging

Supermarket/hypermarket

500 ml

Plastic Bottle

Pan shop/roadside vendors

300 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Plastic Bottle

Pan shop/roadside vendors

500 ml

Metal Cans

Pan shop/roadside vendors

200-250 ml

Plastic Bottle

Restaurants and food outlets

200-250 ml

Plastic Bottle

Pan shop/roadside vendors

300 ml

Tetra Pack

General Retail store/grocery store

300 ml

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Tetra Pack

Restaurants and food outlets

500 ml

Plastic Bottle

Pan shop/roadside vendors

200-250 ml

Plastic Bottle

Pan shop/roadside vendors

200-250 ml

Plastic Bottle

Pan shop/roadside vendors

500 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Plastic Bottle

Other

200-250 ml

Plastic Bottle

Pan shop/roadside vendors

300 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Tetra Pack

Pan shop/roadside vendors

200-250 ml

Plastic Bottle

General Retail store/grocery store

500 ml

Plastic Bottle

Pan shop/roadside vendors

300 ml

Metal Cans

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Innovative( eg Paper Boat) Pan shop/roadside vendors

200-250 ml

Tetra Pack

Supermarket/hypermarket

500 ml

Metal Cans

General Retail store/grocery store

500 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

Restaurants and food outlets

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Metal Cans

Pan shop/roadside vendors

200-250 ml

Tetra Pack

Supermarket/hypermarket

200-250 ml

Tetra Pack

General Retail store/grocery store

500 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Eco Friendly Packaging

Restaurants and food outlets

500 ml

Metal Cans

General Retail store/grocery store

300 ml

Metal Cans

General Retail store/grocery store

300 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

500 ml

Plastic Bottle

Pan shop/roadside vendors

200-250 ml

Tetra Pack

General Retail store/grocery store

1 litre

Tetra Pack

Pan shop/roadside vendors

1 litre

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

500 ml

Plastic Bottle

General Retail store/grocery store

1 litre

Tetra Pack

Supermarket/hypermarket

300 ml

Tetra Pack

Supermarket/hypermarket

300 ml

Eco Friendly Packaging

Supermarket/hypermarket

500 ml

Eco Friendly Packaging

Pan shop/roadside vendors

500 ml

Tetra Pack

Other

2 litre

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Plastic Bottle

General Retail store/grocery store

500 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

300 ml

Metal Cans

Restaurants and food outlets

500 ml

Innovative( eg Paper Boat) General Retail store/grocery store

300 ml

Metal Cans

General Retail store/grocery store

300 ml

Eco Friendly Packaging

Supermarket/hypermarket

300 ml

Eco Friendly Packaging

Pan shop/roadside vendors

500 ml

Plastic Bottle

Restaurants and food outlets

1 litre

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

Supermarket/hypermarket

300 ml

Plastic Bottle

Supermarket/hypermarket

300 ml

Tetra Pack

Pan shop/roadside vendors

200-250 ml

Eco Friendly Packaging

Pan shop/roadside vendors

500 ml

Metal Cans

General Retail store/grocery store

300 ml

Eco Friendly Packaging

Restaurants and food outlets

300 ml

Plastic Bottle

Other

300 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

Supermarket/hypermarket

200-250 ml

Plastic Bottle

Other

300 ml

Plastic Bottle

Restaurants and food outlets

200-250 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

Pan shop/roadside vendors

200-250 ml

Tetra Pack

General Retail store/grocery store

300 ml

Metal Cans

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

500 ml

Plastic Bottle

Supermarket/hypermarket

200-250 ml

Tetra Pack

General Retail store/grocery store

300 ml

Eco Friendly Packaging

Supermarket/hypermarket

300 ml

Metal Cans

Supermarket/hypermarket

500 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Plastic Bottle

General Retail store/grocery store

300 ml

Metal Cans

General Retail store/grocery store

500 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Innovative( eg Paper Boat) Pan shop/roadside vendors

200-250 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Eco Friendly Packaging

General Retail store/grocery store

2 litre

Plastic Bottle

General Retail store/grocery store

300 ml

Metal Cans

Restaurants and food outlets

200-250 ml

Tetra Pack

Pan shop/roadside vendors

500 ml

Tetra Pack

General Retail store/grocery store

300 ml

Innovative( eg Paper Boat) Pan shop/roadside vendors

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Plastic Bottle

Supermarket/hypermarket

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

1 litre

Tetra Pack

General Retail store/grocery store

1 litre

Metal Cans

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

Pan shop/roadside vendors

300 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Metal Cans

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Tetra Pack

Supermarket/hypermarket

500 ml

Tetra Pack

General Retail store/grocery store

1 litre

Plastic Bottle

Supermarket/hypermarket

1 litre

Eco Friendly Packaging

Supermarket/hypermarket

200-250 ml

Innovative( eg Paper Boat) General Retail store/grocery store

500 ml

Tetra Pack

Supermarket/hypermarket

500 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Tetra Pack

Restaurants and food outlets

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Tetra Pack

General Retail store/grocery store

200-250 ml

Plastic Bottle

Supermarket/hypermarket

500 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

Restaurants and food outlets

200-250 ml

Innovative( eg Paper Boat) General Retail store/grocery store

200-250 ml

Tetra Pack

300 ml

Innovative( eg Paper Boat) General Retail store/grocery store

200-250 ml

Plastic Bottle

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

300 ml

Metal Cans

General Retail store/grocery store

300 ml

Tetra Pack

Supermarket/hypermarket

300 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Eco Friendly Packaging

Restaurants and food outlets

200-250 ml

Innovative( eg Paper Boat) General Retail store/grocery store

300 ml

Tetra Pack

Supermarket/hypermarket

300 ml

Eco Friendly Packaging

General Retail store/grocery store

200-250 ml

Metal Cans

General Retail store/grocery store

200-250 ml

Metal Cans

Pan shop/roadside vendors

1 litre

Tetra Pack

Supermarket/hypermarket

500 ml

Plastic Bottle

General Retail store/grocery store

500 ml

Tetra Pack

Supermarket/hypermarket

200-250 ml

Eco Friendly Packaging

General Retail store/grocery store

500 ml

Eco Friendly Packaging

Pan shop/roadside vendors

2 litre

Innovative( eg Paper Boat) Pan shop/roadside vendors

300 ml

Eco Friendly Packaging

Pan shop/roadside vendors

Supermarket/hypermarket

Through which medium did you came to know

about your preferred drink brand?

How significant are the

following factors while
choosing a beverage?
[Addressing Basic need
(like quenching thirst)]

How significant are the

following factors while
choosing a beverage?
[Getting a sense of
relaxation]

Word of mouth

Average

Important

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Important

Important

Word of mouth

Most Important

Average

TV/ Radio advertisements

Important

Most Important

Word of mouth

Most Important

Most Important

TV/ Radio advertisements

Most Important

Most Important

Word of mouth

Not Important

Average

TV/ Radio advertisements

Important

Important

Hoardings and banners

Important

Not Important

TV/ Radio advertisements

Average

Important

Word of mouth

Average

Most Important

Word of mouth

Most Important

Most Important

Word of mouth

Most Important

Important

TV/ Radio advertisements

Important

Most Important

Word of mouth

Average

Important

TV/ Radio advertisements

Most Important

Important

TV/ Radio advertisements

Not Important

Most Important

TV/ Radio advertisements

Average

Average

Word of mouth

Important

Most Important

Word of mouth

Most Important

Most Important

Word of mouth

Important

Most Important

Social media and Internet

Average

Important

Word of mouth

Most Important

Average

Word of mouth

Most Important

Most Important

Stalls or promotions (In exhibitions and trade fairs)

Important

Most Important

TV/ Radio advertisements

Average

Most Important

TV/ Radio advertisements

Average

Important

Word of mouth

Average

Not Important

Word of mouth

Average

Important

Hoardings and banners

Most Important

Average

Word of mouth

Important

Most Important

TV/ Radio advertisements

Average

Average

Hoardings and banners

Average

Average

TV/ Radio advertisements

Important

Most Important

Word of mouth

Important

Average

Word of mouth

Important

Not Important

Newspaper and magazines

Important

Average

TV/ Radio advertisements

Important

Important

TV/ Radio advertisements

Important

Important

Stalls or promotions (In exhibitions and trade fairs)

Most Important

Important

Word of mouth

Most Important

Most Important

TV/ Radio advertisements

Average

Average

Stalls or promotions (In exhibitions and trade fairs)

Average

Important

TV/ Radio advertisements

Important

Important

Stalls or promotions (In exhibitions and trade fairs)

Important

Most Important

Word of mouth

Important

Average

Hoardings and banners

Important

Most Important

Word of mouth

Not Important

Not Important

TV/ Radio advertisements

Average

Important

Newspaper and magazines

Average

Important

Word of mouth

Important

Important

Hoardings and banners

Average

Important

Hoardings and banners

Important

Important

TV/ Radio advertisements

Most Important

Not Important

TV/ Radio advertisements

Average

Important

Word of mouth

Not Important

Most Important

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Average

Average

TV/ Radio advertisements

Important

Most Important

TV/ Radio advertisements

Average

Important

Word of mouth

Average

Important

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Average

Most Important

Word of mouth

Important

Average

Newspaper and magazines

Not Important

Average

Word of mouth

Most Important

Average

Social media and Internet

Average

Important

Word of mouth

Important

Most Important

Word of mouth

Important

Important

Hoardings and banners

Important

Important

Social media and Internet

Important

Not Important

Word of mouth

Average

Important

Social media and Internet

Most Important

Most Important

Newspaper and magazines

Important

Important

TV/ Radio advertisements

Most Important

Most Important

TV/ Radio advertisements

Not Important

Most Important

Stalls or promotions (In exhibitions and trade fairs)

Most Important

Important

Social media and Internet

Average

Not Important

TV/ Radio advertisements

Important

Most Important

TV/ Radio advertisements

Important

Important

Social media and Internet

Most Important

Important

Social media and Internet

Not Important

Important

Social media and Internet

Average

Most Important

Word of mouth

Not Important

Average

Social media and Internet

Important

Not Important

TV/ Radio advertisements

Important

Important

Word of mouth

Important

Important

Newspaper and magazines

Not Important

Important

TV/ Radio advertisements

Average

Not Important

Social media and Internet

Important

Most Important

Social media and Internet

Most Important

Most Important

Stalls or promotions (In exhibitions and trade fairs)

Most Important

Important

TV/ Radio advertisements

Important

Important

TV/ Radio advertisements

Most Important

Important

TV/ Radio advertisements

Most Important

Important

TV/ Radio advertisements

Average

Important

Word of mouth

Average

Most Important

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Average

Important

Stalls or promotions (In exhibitions and trade fairs)

Important

Important

Word of mouth

Average

Important

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Not Important

Average

Hoardings and banners

Average

Important

Stalls or promotions (In exhibitions and trade fairs)

Not Important

Important

TV/ Radio advertisements

Not Important

Important

TV/ Radio advertisements

Important

Important

Newspaper and magazines

Important

Important

Hoardings and banners

Average

Most Important

Hoardings and banners

Average

Most Important

TV/ Radio advertisements

Important

Not Important

Word of mouth

Average

Important

Stalls or promotions (In exhibitions and trade fairs)

Not Important

Average

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Important

Important

Hoardings and banners

Not Important

Important

Word of mouth

Not Important

Important

TV/ Radio advertisements

Average

Important

Word of mouth

Not Important

Important

TV/ Radio advertisements

Average

Average

TV/ Radio advertisements

Average

Not Important

TV/ Radio advertisements

Not Important

Average

TV/ Radio advertisements

Not Important

Important

Social media and Internet

Average

Important

Word of mouth

Important

Most Important

Hoardings and banners

Not Important

Average

TV/ Radio advertisements

Average

Average

Newspaper and magazines

Not Important

Most Important

Newspaper and magazines

Average

Most Important

TV/ Radio advertisements

Important

Important

Word of mouth

Important

Average

Newspaper and magazines

Most Important

Important

Hoardings and banners

Average

Most Important

TV/ Radio advertisements

Important

Average

TV/ Radio advertisements

Important

Most Important

Word of mouth

Important

Important

TV/ Radio advertisements

Important

Important

Social media and Internet

Most Important

Most Important

Word of mouth

Most Important

Important

TV/ Radio advertisements

Important

Important

Stalls or promotions (In exhibitions and trade fairs)

Average

Important

Word of mouth

Important

Important

TV/ Radio advertisements

Average

Average

TV/ Radio advertisements

Important

Important

Word of mouth

Important

Most Important

Stalls or promotions (In exhibitions and trade fairs)

Important

Most Important

Word of mouth

Most Important

Important

Stalls or promotions (In exhibitions and trade fairs)

Important

Most Important

Word of mouth

Important

Important

Hoardings and banners

Most Important

Most Important

Word of mouth

Important

Important

Word of mouth

Important

Most Important

TV/ Radio advertisements

Average

Most Important

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Not Important

Not Important

TV/ Radio advertisements

Important

Most Important

Hoardings and banners

Important

Average

TV/ Radio advertisements

Average

Important

TV/ Radio advertisements

Important

Important

Newspaper and magazines

Most Important

Important

TV/ Radio advertisements

Average

Average

TV/ Radio advertisements

Important

Important

Newspaper and magazines

Average

Important

TV/ Radio advertisements

Important

Important

Stalls or promotions (In exhibitions and trade fairs)

Average

Important

TV/ Radio advertisements

Important

Important

TV/ Radio advertisements

Average

Important

Word of mouth

Important

Average

Word of mouth

Average

Average

Word of mouth

Average

Important

Hoardings and banners

Important

Average

TV/ Radio advertisements

Important

Important

Word of mouth

Not Important

Important

Newspaper and magazines

Most Important

Average

Word of mouth

Most Important

Average

TV/ Radio advertisements

Most Important

Important

Hoardings and banners

Important

Important

Word of mouth

Most Important

Important

TV/ Radio advertisements

Average

Most Important

TV/ Radio advertisements

Important

Important

Newspaper and magazines

Important

Important

Stalls or promotions (In exhibitions and trade fairs)

Not Important

Average

TV/ Radio advertisements

Important

Important

Word of mouth

Average

Most Important

Word of mouth

Important

Most Important

Word of mouth

Important

Important

TV/ Radio advertisements

Most Important

Most Important

TV/ Radio advertisements

Not Important

Average

Hoardings and banners

Important

Important

Newspaper and magazines

Important

Important

TV/ Radio advertisements

Most Important

Average

Stalls or promotions (In exhibitions and trade fairs)

Important

Average

Stalls or promotions (In exhibitions and trade fairs)

Most Important

Important

Word of mouth

Important

Important

TV/ Radio advertisements

Important

Important

How significant are the

following factors while
choosing a beverage?
[Feeling of enjoyment]

How significant are the

following factors while
choosing a beverage?
[Habit or affinity to a
particular brand]

How significant are the

following factors while
choosing a beverage?
[Reflects my
attitude/style]

Important

Average

Not Important

Important

Most Important

Important

Average

Not Important

Important

Average

Important

Most Important

Average

Most Important

Important

Most Important

Most Important

Most Important

Average

Most Important

Important

Not Important

Not Important

Not Important

Most Important

Most Important

Most Important

Average

Most Important

Important

Important

Most Important

Important

Important

Average

Not Important

Important

Not Important

Average

Important

Not Important

Not Important

Important

Average

Important

Average

Most Important

Average

Average

Not Important

Not Important

Most Important

Important

Average

Not Important

Not Important

Important

Most Important

Most Important

Most Important

Most Important

Average

Average

Important

Most Important

Not Important

Not Important

Important

Not Important

Not Important

Not Important

Average

Important

Average

Average

Most Important

Important

Average

Not Important

Most Important

Average

Most Important

Not Important

Average

Important

Most Important

Not Important

Not Important

Not Important

Not Important

Important

Not Important

Not Important

Average

Not Important

Not Important

Average

Not Important

Average

Important

Important

Average

Important

Average

Not Important

Important

Important

Not Important

Not Important

Not Important

Important

Average

Not Important

Not Important

Most Important

Important

Not Important

Most Important

Important

Important

Important

Average

Average

Most Important

Average

Average

Most Important

Average

Average

Average

Important

Important

Most Important

Important

Important

Most Important

Most Important

Important

Important

Average

Important

Most Important

Important

Average

Not Important

Not Important

Not Important

Important

Average

Average

Not Important

Average

Not Important

Most Important

Most Important

Not Important

Most Important

Not Important

Not Important

Average

Important

Not Important

Not Important

Not Important

Not Important

Most Important

Average

Average

Average

Most Important

Most Important

Important

Most Important

Not Important

Average

Important

Important

Average

Not Important

Not Important

Most Important

Average

Not Important

Average

Most Important

Average

Important

Not Important

Not Important

Most Important

Most Important

Not Important

Most Important

Not Important

Most Important

Important

Important

Most Important

Most Important

Most Important

Not Important

Not Important

Average

Important

Important

Not Important

Not Important

Most Important

Important

Average

Average

Average

Not Important

Average

Average

Average

Important

Most Important

Important

Average

Important

Important

Important

Important

Important

Important

Average

Important

Average

Most Important

Most Important

Average

Not Important

Not Important

Important

Not Important

Important

Important

Average

Average

Most Important

Important

Average

Average

Not Important

Not Important

Average

Not Important

Important

Most Important

Important

Not Important

Most Important

Important

Not Important

Important

Average

Not Important

Important

Most Important

Not Important

Important

Average

Average

Important

Important

Average

Important

Important

Important

Most Important

Most Important

Average

Important

Average

Important

Most Important

Important

Not Important

Most Important

Average

Most Important

Important

Average

Average

Important

Average

Not Important

Important

Important

Not Important

Important

Average

Not Important

Important

Average

Not Important

Important

Important

Not Important

Most Important

Most Important

Important

Most Important

Important

Not Important

Most Important

Average

Not Important

Average

Average

Not Important

Most Important

Not Important

Not Important

Important

Most Important

Not Important

Important

Average

Important

Most Important

Average

Not Important

Most Important

Average

Not Important

Average

Important

Most Important

Important

Not Important

Not Important

Average

Not Important

Not Important

Most Important

Not Important

Not Important

Important

Average

Not Important

Important

Average

Not Important

Average

Not Important

Average

Average

Not Important

Not Important

Important

Most Important

Average

Important

Not Important

Not Important

Average

Not Important

Not Important

Important

Average

Not Important

Most Important

Important

Not Important

Important

Average

Not Important

Average

Most Important

Not Important

Average

Important

Important

Average

Important

Not Important

Most Important

Most Important

Important

Important

Important

Important

Important

Most Important

Average

Average

Important

Average

Important

Most Important

Important

Important

Most Important

Most Important

Not Important

Most Important

Average

Important

Important

Average

Important

Important

Important

Average

Important

Average

Average

Important

Average

Most Important

Average

Average

Average

Important

Average

Important

Important

Not Important

Important

Average

Average

Important

Average

Average

Important

Important

Important

Important

Important

Important

Average

Average

Important

Important

Important

Important

Important

Average

Important

Important

Average

Average

Important

Average

Important

Important

Average

Not Important

Most Important

Average

Most Important

Most Important

Average

Important

Important

Average

Average

Important

Important

Important

Important

Important

Not Important

Important

Average

Important

Average

Important

Average

Important

Average

Not Important

Important

Important

Average

Important

Important

Most Important

Important

Important

Average

Most Important

Important

Average

Average

Not Important

Not Important

Important

Important

Average

Most Important

Average

Not Important

Most Important

Important

Average

Average

Average

Average

Average

Important

Not Important

Average

Average

Average

Important

Average

Not Important

Important

Important

Most Important

Important

Average

Average

Important

Average

Important

Most Important

Average

Average

Most Important

Important

Most Important

Average

Not Important

Not Important

Not Important

Important

Not Important

Important

Most Important

Important

Most Important

Not Important

Important

Important

Important

Not Important

Important

Important

Important

Important

Important

Important

Not Important

Not Important

Important

Most Important

Most Important

Most Important

Most Important

Important

Important

Important

Average

Not Important

Average

Important

Important

Important

Average

Average

Important

Average

Average

Important

Most Important

Not Important

Important

Most Important

Not Important

Important

Not Important

Average

Average

Not Important

Not Important

Average

Average

Average

Important

Not Important

Average

Important

Average

Average

Important

Important

Important

What type of Sports/Energy drink

would you prefer?

Tell us if the following

factors are important
for a beverage
popularity [More options
in available flavours]

Tell us if the following

factors are important for a
beverage popularity [Type
of
Beverage(carbonated,mil
k based,fruit juice,etc.)]

Herbal/Natural flavor

Very Important

Very Important

High Caffeine based flavor

Very Important

Very Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Very Important

Would not prefer a sports/energy drink

Very Important

Very Important

Carbohydrate based

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Carbohydrate based

Not Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Herbal/Natural flavor

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Carbohydrate based

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Not Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Very Important

Somewhat Important

Herbal/Natural flavor

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

High Caffeine based flavor

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Very Important

Somewhat Important

High Caffeine based flavor

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Carbohydrate based

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Very Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Very Important

Rich in Vitamins and Minerals

Very Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Very Important

Very Important

Herbal/Natural flavor

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Carbohydrate based

Not Important

Not Important

Herbal/Natural flavor

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Herbal/Natural flavor

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Very Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Herbal/Natural flavor

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

High Caffeine based flavor

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Carbohydrate based

Very Important

Somewhat Important

Herbal/Natural flavor

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Not Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Very Important

Very Important

High Caffeine based flavor

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Not Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

High Caffeine based flavor

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Not Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Not Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Very Important

Rich in Vitamins and Minerals

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

High Caffeine based flavor

Very Important

Very Important

Would not prefer a sports/energy drink

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Very Important

Very Important

High Caffeine based flavor

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Carbohydrate based

Very Important

Not Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Very Important

High Caffeine based flavor

Somewhat Important

Not Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Herbal/Natural flavor

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Not Important

Herbal/Natural flavor

Very Important

Somewhat Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Very Important

Herbal/Natural flavor

Very Important

Somewhat Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

High Caffeine based flavor

Somewhat Important

Very Important

High Caffeine based flavor

Very Important

Somewhat Important

Carbohydrate based

Very Important

Not Important

Rich in Vitamins and Minerals

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

High Caffeine based flavor

Not Important

Very Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

High Caffeine based flavor

Somewhat Important

Very Important

High Caffeine based flavor

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Not Important

Somewhat Important

High Caffeine based flavor

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Carbohydrate based

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Somewhat Important

Somewhat Important

Would not prefer a sports/energy drink

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

High Caffeine based flavor

Somewhat Important

Very Important

Herbal/Natural flavor

Very Important

Very Important

High Caffeine based flavor

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Carbohydrate based

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

High Caffeine based flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Herbal/Natural flavor

Not Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

High Caffeine based flavor

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Very Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Very Important

Very Important

Carbohydrate based

Somewhat Important

Somewhat Important

High Caffeine based flavor

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Very Important

Very Important

Rich in Vitamins and Minerals

Very Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Somewhat Important

Rich in Vitamins and Minerals

Very Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Carbohydrate based

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Very Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Somewhat Important

Carbohydrate based

Somewhat Important

Somewhat Important

Herbal/Natural flavor

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Not Important

High Caffeine based flavor

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Herbal/Natural flavor

Very Important

Very Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Very Important

Rich in Vitamins and Minerals

Somewhat Important

Not Important

Would not prefer a sports/energy drink

Somewhat Important

Very Important

Herbal/Natural flavor

Somewhat Important

Very Important

Tell us if the following

factors are important for a
Tell us if the following
beverage popularity
factors are important for a [Various price
beverage popularity [Easy bands(affordable and
availability at retail outlets] costly, both)]

Tell us if the following

factors are important for a
beverage popularity
[Nutritional Value/Calorie
content]

Tell us if the following

factors are important for a
beverage popularity
[Brand Value/ Brand
Name]

Very Important

Very Important

Very Important

Somewhat Important

Very Important

Very Important

Very Important

Somewhat Important

Somewhat Important

Very Important

Very Important

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Very Important

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Tell us if the following

factors are important for
a beverage popularity
[Packaging/Visual
apperance]

Tell us if the following

factors are important for a
beverage popularity
[Promotional
scheme/discounts]

Tell us if the following

factors are important for a
Do you consider health
beverage popularity
factors/indicators while
[Frequency of
advertisements]
consuming a beverage?

Somewhat Important

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Yes

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Yes

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Yes

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Yes

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Yes

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Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Very Important

Somewhat Important

Very Important

No

Very Important

Somewhat Important

Very Important

Yes

Very Important

Somewhat Important

Very Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Very Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Not Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Not Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Very Important

Very Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Very Important

Somewhat Important

Somewhat Important

No

Very Important

Somewhat Important

Very Important

No

Somewhat Important

Very Important

Very Important

Yes

Somewhat Important

Somewhat Important

Not Important

Yes

Very Important

Very Important

Very Important

Yes

Very Important

Not Important

Not Important

No

Very Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Very Important

Very Important

Yes

Very Important

Very Important

Somewhat Important

Yes

Somewhat Important

Very Important

Not Important

Yes

Somewhat Important

Not Important

Very Important

Yes

Somewhat Important

Very Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Very Important

Very Important

Yes

Very Important

Very Important

Very Important

No

Very Important

Very Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

No

Somewhat Important

Not Important

Very Important

Yes

Somewhat Important

Somewhat Important

Very Important

Yes

Very Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Somewhat Important

Somewhat Important

Somewhat Important

Yes

Does your preference

changes with
fluctuations in prices
of beverage?

Gender?

Your Profession

Your age

Yes

Male

Student

26-35 years

Yes

Male

Student

20-25 years

No

Male

Student

15-19 years

No

Male

Student

15-19 years

Yes

Female

Student

20-25 years

No

Male

Self employed/ Business

26-35 years

Yes

Male

Student

26-35 years

No

Male

Self employed/ Business

45 years and above

No

Male

Student

20-25 years

No

Male

Self employed/ Business

20-25 years

Yes

Female

Student

20-25 years

Yes

Female

Service

20-25 years

Yes

Male

Service

26-35 years

No

Male

Self employed/ Business

26-35 years

Yes

Male

Service

36-45 years

Yes

Male

Self employed/ Business

36-45 years

No

Male

Self employed/ Business

36-45 years

Yes

Female

Housewife

26-35 years

Yes

Male

Student

20-25 years

Yes

Male

Service

26-35 years

No

Male

Student

20-25 years

Yes

Male

Service

36-45 years

Yes

Male

Student

15-19 years

Yes

Male

Service

26-35 years

No

Male

Service

36-45 years

Yes

Male

Student

20-25 years

No

Female

Student

15-19 years

Yes

Male

Student

15-19 years

No

Male

Self employed/ Business

15-19 years

No

Male

Self employed/ Business

36-45 years

No

Male

Self employed/ Business

26-35 years

No

Male

Service

26-35 years

Yes

Male

Self employed/ Business

36-45 years

No

Male

Service

20-25 years

No

Female

Self employed/ Business

26-35 years

Yes

Male

Service

36-45 years

No

Male

Self employed/ Business

36-45 years

Yes

Male

Self employed/ Business

36-45 years

No

Male

Self employed/ Business

36-45 years

No

Female

Student

20-25 years

No

Female

Housewife

26-35 years

Yes

Female

Self employed/ Business

26-35 years

Yes

Male

Self employed/ Business

26-35 years

Yes

Male

Service

26-35 years

No

Male

Service

26-35 years

No

Male

Self employed/ Business

20-25 years

No

Male

Service

26-35 years

Yes

Male

Student

20-25 years

Yes

Male

Service

45 years and above

Yes

Male

Student

20-25 years

No

Male

Service

20-25 years

Yes

Female

Student

20-25 years

No

Male

Service

20-25 years

No

Male

Service

20-25 years

No

Female

Service

26-35 years

No

Male

Service

15-19 years

Yes

Female

Housewife

36-45 years

Yes

Female

Student

15-19 years

No

Female

Service

20-25 years

Yes

Male

Service

15-19 years

Yes

Male

Service

15-19 years

No

Male

Service

20-25 years

No

Male

Service

26-35 years

No

Male

Self employed/ Business

45 years and above

No

Male

Self employed/ Business

26-35 years

No

Male

Student

20-25 years

No

Male

Self employed/ Business

26-35 years

No

Female

Self employed/ Business

20-25 years

No

Male

Self employed/ Business

36-45 years

No

Male

Self employed/ Business

20-25 years

No

Male

Service

26-35 years

No

Male

Student

20-25 years

Yes

Male

Student

15-19 years

Yes

Male

Service

26-35 years

No

Male

Service

36-45 years

No

Female

Student

15-19 years

No

Male

Service

26-35 years

Yes

Male

Service

36-45 years

Yes

Female

Student

15-19 years

Yes

Male

Student

15-19 years

Yes

Male

Self employed/ Business

20-25 years

Yes

Female

Student

20-25 years

Yes

Female

Service

20-25 years

Yes

Female

Service

20-25 years

Yes

Female

Student

15-19 years

Yes

Female

Student

15-19 years

Yes

Female

Student

15-19 years

No

Female

Service

20-25 years

No

Female

Service

20-25 years

No

Male

Student

20-25 years

No

Female

Service

20-25 years

No

Female

Self employed/ Business

20-25 years

No

Male

Service

45 years and above

Yes

Male

Service

26-35 years

No

Male

Student

20-25 years

Yes

Male

Service

26-35 years

No

Male

Service

26-35 years

No

Male

Student

20-25 years

No

Female

Housewife

26-35 years

No

Male

Self employed/ Business

36-45 years

Yes

Male

Student

15-19 years

No

Male

Self employed/ Business

20-25 years

Yes

Female

Student

15-19 years

Yes

Female

Student

20-25 years

No

Male

Self employed/ Business

20-25 years

No

Female

Student

20-25 years

No

Male

Service

20-25 years

Yes

Female

Service

20-25 years

No

Male

Student

20-25 years

No

Female

Student

15-19 years

No

Male

Self employed/ Business

26-35 years

No

Female

Housewife

20-25 years

No

Male

Self employed/ Business

20-25 years

No

Female

Service

20-25 years

No

Male

Student

20-25 years

No

Male

Service

20-25 years

No

Female

Student

15-19 years

No

Male

Self employed/ Business

26-35 years

No

Female

Service

36-45 years

Yes

Male

Student

20-25 years

Yes

Male

Student

20-25 years

Yes

Female

Service

20-25 years

No

Male

Self employed/ Business

45 years and above

No

Male

Student

20-25 years

No

Male

Service

20-25 years

No

Male

Student

15-19 years

No

Male

Student

26-35 years

No

Female

Service

20-25 years

No

Male

Student

20-25 years

No

Female

Service

26-35 years

Yes

Male

Student

26-35 years

Yes

Male

Service

26-35 years

Yes

Male

Student

26-35 years

No

Male

Service

26-35 years

No

Male

Self employed/ Business

26-35 years

No

Male

Student

15-19 years

No

Male

Service

26-35 years

No

Male

Service

26-35 years

No

Female

Student

20-25 years

No

Male

Self employed/ Business

26-35 years

No

Female

Service

26-35 years

No

Male

Self employed/ Business

26-35 years

Yes

Male

Student

20-25 years

Yes

Male

Service

26-35 years

Yes

Male

Service

26-35 years

Yes

Male

Service

20-25 years

No

Male

Service

20-25 years

No

Male

Student

20-25 years

No

Male

Service

20-25 years

Yes

Male

Service

20-25 years

Yes

Male

Service

20-25 years

No

Male

Service

20-25 years

No

Female

Student

20-25 years

No

Male

Student

26-35 years

Yes

Male

Student

26-35 years

No

Male

Service

26-35 years

No

Male

Service

26-35 years

Yes

Male

Student

20-25 years

Yes

Male

Student

20-25 years

No

Male

Student

20-25 years

Yes

Male

Student

20-25 years

Yes

Female

Service

26-35 years

No

Female

Housewife

26-35 years

No

Male

Student

26-35 years

Yes

Male

Service

26-35 years

No

Male

Service

26-35 years

No

Male

Service

45 years and above

No

Female

Service

26-35 years

No

Male

Service

26-35 years

No

Female

Service

20-25 years

Yes

Male

Self employed/ Business

26-35 years

Yes

Male

Student

26-35 years

Yes

Male

Student

20-25 years

Yes

Male

Student

20-25 years

No

Male

Service

26-35 years

Yes

Male

Self employed/ Business

20-25 years

No

Male

Student

20-25 years

Yes

Male

Service

26-35 years

No

Male

Self employed/ Business

20-25 years

Yes

Female

Student

20-25 years

Yes

Male

Student

20-25 years

No

Male

Service

26-35 years

Yes

Male

Service

26-35 years

Yes

Male

Service

26-35 years

No

Female

Service

26-35 years

No

Male

Service

26-35 years

No

Female

Service

20-25 years

Yes

Male

Student

20-25 years

Yes

Male

Student

20-25 years

Yes

Male

Service

20-25 years

Yes

Male

Service

26-35 years

No

Male

Service

26-35 years

No

Male

Service

26-35 years

Yes

Male

Service

26-35 years

Yes

Male

Self employed/ Business

26-35 years

Yes

Male

Service

26-35 years

Yes

Female

Service

26-35 years

Email Address

Age Group

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25
Above 25
Above 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25
Above 25
Above 25
Above 25

[email protected]

Under 25
Above 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Above 25
Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25
Above 25
Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Under 25
Above 25
Above 25
Above 25
Above 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Above 25
Above 25
Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Under 25
Under 25

[email protected]

Under 25

[email protected]

Under 25
Above 25
Under 25
Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25
Under 25

[email protected]

Under 25

[email protected]

Above 25
Above 25
Above 25

[email protected]

Under 25
Above 25

[email protected]

Under 25
Above 25

[email protected]

Under 25
Above 25

[email protected]

Under 25

[email protected]

Under 25
Above 25

[email protected]
Above 25
monikavishwakarma.vishwakarma@gmail
.com
Under 25
Above 25
Above 25
[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25
Under 25

[email protected]

Under 25

[email protected]

Under 25
Under 25
Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Under 25
Above 25

[email protected]

Above 25
Under 25
Above 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25
Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25
Under 25

[email protected]

Above 25
Above 25

[email protected]

Under 25

[email protected]

Under 25
Under 25
Above 25

[email protected]

Under 25
Under 25
Under 25

[email protected]

Above 25

Under 25
Under 25
Above 25
[email protected]

Above 25

[email protected]

Above 25
Above 25

[email protected]

Above 25
Above 25
Under 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Under 25
Above 25

[email protected]

Above 25

[email protected]

Above 25
Under 25

[email protected]

Above 25
Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25
Under 25

[email protected]

Above 25
Above 25

[email protected]

Above 25
Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25
Under 25

[email protected]

Above 25

Above 25
Under 25
Under 25
Above 25
Under 25
[email protected]

Under 25

[email protected]

Above 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Under 25

[email protected]

Above 25

[email protected]

Above 25
Above 25

[email protected]

Above 25

[email protected]

Above 25
Under 25
Under 25

[email protected]

Under 25
Under 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25

[email protected]

Above 25
Above 25

QUESTIONNAIRE

1 What kind of beverage do you prefer most?

2 How often do you have a beverage?

3 What quantity do you usually prefer to buy?

What kind of packaging would you mostly prefer

4 while buying a beverage?

Which is your most preferred channel for

5 purchasing a beverage?

Through which medium did you came to know

6 about your preferred drink brand?
How significant are the following factors while
7 choosing a beverage?

What type of Sports/Energy drink would you

8 prefer?
Tell us if the following factors are important for
9 a beverage popularity

Do you consider health factors/indicators while

10 consuming a beverage?

Does your preference changes with fluctuations

11 in prices of beverage
12 Your age
13 Your Profession
14 Gender
15 Email-Id

Fruit Juices and Natural Drinks like

lemonade

Energy drinks

1-3 times a week

4-6 times a week

200-250 ml

300 ml

Tetra Pack

Plastic Bottle

General Retail store/grocery store

Supermarket/hypermarket

Hoardings and banners

Newspaper and magazines

Not Important
Addressing Basic need (like quenching
thirst)
Getting a sense of relaxation
Feeling of enjoyment
Habit or affinity to a particular brand
Reflects my attitude/style

High Caffeine based flavor

Herbal/Natural flavor

Not Important

More options in available flavours

Type of Beverage(carbonated,milk
based,fruit juice,etc.)
Easy availability at retail outlets
Various price bands(affordable and costly,
both)
Nutritional Value/Calorie content
Brand Value/ Brand Name
Packaging/Visual apperance
Promotional scheme/discounts
Frequency of advertisements

Yes

No

Yes

No

15-19 years

20-25 years

Service

Self employed/ Business

Male

Female

Sports drinks

Carbonated drinks (Pepsi, Coke

etc.)

more than 6 times a week

once in 15 days or more days

500 ml

1 litre

Metal Cans

Eco Friendly Packaging

Pan shop/roadside vendors

Restaurants and food outlets

TV/ Radio advertisements

Word of mouth

Average

Important

Rich in Vitamins and Minerals

Carbohydrate based

Somewhat Important

Very Important

26-35 years

36-45 years

Student

Retired

Milkshakes/Milk based

2 litre

Innovative( eg Paper Boat)

Other:

Social media and Internet

Most Important

Would not prefer a sports/energy drink

45 years and above

Housewife

Tea/Coffee

Stalls or promotions (In exhibitions and trade fairs)

Other:

CONSUMER INSIGHTS REGARDING

BEVERAGE MARKET
What kind of beverage do you prefer most?
Fruit Juices and Natural Drinks like lemonade/Fruit Juice
Energy drinks
Sports drinks
Carbonated drinks (Pepsi, Coke etc.)
Milkshakes/Milk based drinks
Tea/Coffee
Other
How often do you have a beverage?
1-3 times a week
4-6 times a week
more than 6 times a week
once in 15 days or more days

1
2
3
4
5
6
7

1
2
3
4

What quantity do you usually prefer to buy?

200-250 ml
300 ml
500 ml
1 litre
2 litre

1
2
3
4
5

What kind of packaging would you mostly prefer while buying a beverage?
Tetra Pack
Plastic Bottle
Metal Cans
Eco Friendly Packaging
Innovative( eg Paper Boat)

1
2
3
4
5

Which is your most preferred channel for purchasing a beverage?

General Retail store/grocery store
Supermarket/hypermarket
Pan shop/roadside vendors
Restaurants and food outlets
Other

1
2
3
4
5

Through which medium did you came to know about your preferred drink brand?
Hoardings and banners
Newspaper and magazines
TV/ Radio advertisements
Word of mouth
Social media and Internet
Stalls or promotions (In exhibitions and trade fairs)

1
2
3
4
5
6

How significant are the following factors while choosing a beverage? (Ratings)
Not Important
Average
Important
Most Important

1
2
3
4

What type of Sports/Energy drink would you prefer?

High Caffeine based flavor
Herbal/Natural flavor
Rich in Vitamins and Minerals
Carbohydrate based
Would not prefer a sports/energy drink

1
2
3
4
5

Tell us if the following factors are important for a beverage popularity(Ratings)

Not Important
Somewhat Important

Very Important

Do you consider health factors/indicators while consuming a beverage?

Yes
No

1
2

Does your preference changes with fluctuations in prices of beverage

Yes
No

1
2

Your age
15-19 years
20-25 years
26-35 years
36-45 years
45 years and above

1
2
3
4
5

Your Profession
Service
Self employed/ Business

1
2

Student
Retired
Housewife

3
4
5

Gender
Male
Female

1
2

Email-Id
Age Group
Under 25
Above 25

1
2

Would Prefer Herbal/Natural flavour Sports/Energy Drink

Herbal/Natural flavor
No Herbal/Natural flavour
Would not prefer a sports/energy drink

1
2
3

Addressing Basic need (like quenching thirst)

Getting a sense of relaxation
Feeling of enjoyment
Habit or affinity to a particular brand
Reflects my attitude/style

More options in available flavours

Type of Beverage(carbonated,milk based,fruit
juice,etc.)
Easy availability at retail outlets
Various price bands(affordable and costly, both)
Nutritional Value/Calorie content
Brand Value/ Brand Name
Packaging/Visual apperance
Promotional scheme/discounts
Frequency of advertisements

What kind of beverage

How often do you have a

beverage?

S.no do you prefer most?

What quantity do you

usually prefer to buy?

10

11

12

13

14

15

16

17

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19

20

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23

24

25

26

27

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44

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92

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140

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188

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197

What kind of packaging

would you mostly prefer Which is your most preferred
while buying a
channel for purchasing a
beverage?
beverage?

Through which medium did you

came to know about your preferred
drink brand?

How significant are the

following factors while
choosing a beverage?
[Addressing Basic need
(like quenching thirst)]

How significant are the

following factors while
choosing a beverage?
[Getting a sense of
relaxation]

How significant are the

following factors while
choosing a beverage?
[Habit or affinity to a
particular brand]

How significant are the

following factors while
choosing a beverage?
[Feeling of enjoyment]

Tell us if the following

factors are important
for a beverage
popularity [More
options in available
flavours]

How significant are the

following factors while
choosing a beverage?
What type of Sports/Energy drink
[Reflects my
attitude/style]
would you prefer?
1

Tell us if the following

factors are important for a
beverage popularity
[Type of
Beverage(carbonated,mil
k based,fruit juice,etc.)]

Tell us if the following

factors are important for a
beverage popularity
[Easy availability at retail
outlets]

Tell us if the following

factors are important for a
beverage popularity
[Various price
bands(affordable and
costly, both)]

Tell us if the following

factors are important for a
beverage popularity
[Nutritional Value/Calorie
content]

Tell us if the following

factors are important for a
beverage popularity
[Brand Value/ Brand
Name]

Tell us if the following

factors are important for a
beverage popularity
[Packaging/Visual
apperance]

Tell us if the following

factors are important for a
beverage popularity
[Promotional
scheme/discounts]

Tell us if the following

factors are important for a
beverage popularity
[Frequency of
advertisements]

Does your preference

changes with
fluctuations in prices
of beverage?

Do you consider health

factors/indicators while
consuming a beverage?

Gender? Your Profession

Your age

Email Address

Age Group

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monikavishwakarma.vishwakarma@gmail
1 .com

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