INTERNATIONAL FEDERATION FOR

PRODUCE STANDARDS

PRODUCE PLU CODES

A Users Guide 2014
International Federation for Produce Standards
c/o Secretary General
P.O. Box 6036
Newark, DE 19714-6036 USA
Phone +1 302.738.7100 Fax +1 302.731.2409
E-Mail: [email protected]

TABLE OF CONTENTS
New User Guidelines

Abbreviations

Definitions
IFPS Purpose
Basic Scope
Range of PLU Codes
Fifth (Leading) Digit Qualifier
Retailer Assigned Codes

4,5
6
6,7
7
7
7,8

Granularity

Request for a PLU Code from the IFPS

Managing PLU Code Transitions

Restricted Use PLU Codes

10

The Size Parameter

11

Migration Issues

11

Review Process for PLU Applications

12

PLU Best Practices

Specifications for Printing Standard PLU Codes

13
13,14

Using the PLU Code

14

Benefits of Using PLU Standard Codes

14

Frequently Asked Questions

What is a PLU code?

15,16
15

Are shippers and retailers trying to label all produce items

sold loose or bunched?

15

When are "Retailer Assigned" numbers used?

15

How is organically grown produce coded on a PLU label?

15

How is genetically engineered produce coded on a PLU label?

15

Why does the PLU list contain size information for North
America and one for Rest of World?

15

Why are there PLU stickers on produce?

16

How do I obtain a list of PLUs?

16

What font should be used for my PLU stickers?

16

How do I apply for a new PLU?

16

Appendix I

17-24

Chapter One
Background
This paper contains rules for the international Price Look-Up (PLU) numbering scheme. The
international PLU system is governed by voluntary cooperation of participating countries that are
represented by national or regional representatives on the International Federation for Produce Standards
(IFPS) Board of Directors.
PLU codes have been used by supermarkets since 1990 to make check-out and inventory control easier,
faster, and more accurate. Fresh fruit and vegetable PLU codes are used to identify bulk produce (and
related items such as nuts and herbs). For example, they tell the supermarket cashier whether an apple is a
conventionally grown Fuji apple which may sell for $1.29 per pound/kg versus an organically grown Fuji
apple which may sell for $2.29 per pound/kg. In some instances the codes are also differentiated by size
(e.g. small, medium, large).
In 2001, the national users of PLU codes for produce met and formed a group to administer PLU codes
at a global level. That group, now the IFPS, continues to address harmonization of the international PLU
codes and also is a forum for other standardization efforts affecting the produce sector.
New PLU applications may be reviewed at a regional or national level before submission to the IFPS.
The IFPS recognizes that a regional or national review group may exist to ensure this process. (Please see
Definitions for more information on the composition of the regional review group.)
Please Note: This is a guide for PLU users. Additional information related to the IFPS is available at
www.ifpsglobal.com.

New User Guidelines

The PLU scheme for identifying produce sold in bulk/loose at retail was first introduced in
North America and has spread to include use by retailers in Australia, New Zealand and
countries in Europe.

On the grower/packer/shipper side of the industry, any grower/packer/shipper shipping to

any country utilizing the PLU codes for fresh produce needs to ensure they meet the
expectations of their customers. This typically means that the 4 or 5 digit number must be
printed on a small sticker (or by other means depending on the produce) and adhered to the
individual pieces of produce.

An individual, or unique, company prefix is not necessary for this scheme for identifying the
individual pieces sold at retail. (Unique company prefixes are however required for other
supply chain purposes. This is outside the scope of this document and users are encouraged
to contact their national produce association or GS1 Member Organization for further
information.)

Foodservice operators/receivers do not typically utilize the PLU system since most of the
produce they receive is used in food preparation but it is recommended that you discuss this
issue with your foodservice customers.

Utilizing the correct PLU is crucial as an incorrect number will lead to incorrect
identification, and therefore pricing, of product at the Point of Sale (POS). If an incorrect
number is noticed before the produce is placed in the supermarket, retailers may request that
the shipper re-label the product or may re-label it themselves. In either instance it leads to
additional costs in both material and staff resources.

If a retailer chooses not to utilize the IFPS PLU numbers at POS, they are simply ignored.

New users of the PLU code system can refer to the section, Frequently Asked Questions
for further information.

Growers, packers and shippers are reminded to check the PLU website, www.plucodes.com,
before ordering PLU labels to ensure PLU information for their use is current.

Abbreviations
In this paper, the following abbreviations apply:
IFPS
International Federation for Produce Standards
IFPS Board
The Board of Directors of the IFPS

Definitions
In this paper, the following definitions apply:
Global PLU code
A code approved and assigned by the IFPS Board for use in any country utilizing the IFPS
PLU.
GTIN
Global Trade Item Number (GTIN) is a GS1 identification number, commonly represented in
bar code symbols, to enable electronic reading at point of sale, when being received at
warehouses, or at any other point where it is required in business processes. A GTIN is used for
the unique identification of trade items worldwide within the EAN/UCC system. A GTIN has a
14 digit structure though its data carrier (bar code) may contain only 12 digits (the UPC), 13 digits
(EAN-13) or 8 digits (EAN-8). The GTIN is defined as a 14 digit number to accommodate all
the different structures.
IFPS Member
IFPS membership is divided into two classes:
4

Ordinary Members: National trade associations or groups of regional trade associations

acting in a broad representative capacity that are representing the interests of companies
actively engaged in the fresh produce industry supply chain.
Associate Members: Any individual or organization associated with the fresh produce
industry supply chain, but not operating as part of it.
IFPS National or Regional Review Group
Groups of national trade associations and/or industry representatives responsible for review
of PLU applications before submission to the IFPS. Depending on the region this national
review may then flow through a regional review group before submission to the IFPS.
IFPS Regions
For the purposes of IFPS PLU activities, the globe is divided into four regions: The four
identified IFPS regions are: Asia/Pacific, Europe/Middle East/Africa, Latin America and
North America.
Restricted Use PLU codes
A code approved and assigned by the IFPS Board for produce either a) restricted FOR use
only in one specific country or group of countries or b) restricted FROM use in one specific
country or group of countries.
Retailer Assigned PLU codes
A code approved and assigned by an individual retailer for use in their retail outlets only.
Retailer Assigned codes are part of the master list of PLU codes which can be utilized in the
IFPS PLU scheme.
Please note: In some countries retailers have opted for national coordination of these
numbers.

Chapter Two
Scope of the System
IFPS Purpose
This document outlines the rules associated with assigning PLU codes to loose produce for
international use and with information to enable introduction and use of PLUs in the supply chain.
For the purposes of PLU application consideration and recommendations to the IFPS, applications
may be vetted through a national or regional review. Although all IFPS members will vote on new
PLU applications, a review body may be used as a forum for additional industry input when
considering applications and the criteria by which they are evaluated.
New PLU codes shall be considered for assignment by the IFPS following the rules defined in this
document.
Candidates for Global PLU codes will be put forward to the IFPS by the Secretary General within a
timeframe which allows for regional input as determined. Candidates rejected for Global codes can
use Retailer Assigned codes.
Once final acceptance is made by the IFPS, the Secretary General will assign a new PLU code,
within two weeks of IFPS approval.

Basic Scope
The PLU scheme shall apply to loose produce, with the following qualifiers:

Produce is defined as: fruits, vegetables, dried fruit, herbs and flavourings, and nuts.
Most sealed, containerized or packaged produce falls outside of the scope of the PLU
scheme as they use a GTIN (barcode). There are some exceptions such as the example
of grapes which are often packaged in a plastic bag with the PLU code clearly indicated
on the bag. (The item is still sold as a variable weight item.)
Excluded from the scheme is produce that has been additionally processed (e.g. stuffed
vegetables, juices, pures, portioned product, etc). The main criteria for deciding
exclusions are:
o additional foods, other than produce, are added to the basic item of loose produce.
o additional processes require techniques other than minimal cutting to create the
finished food product. This is because, in some countries, such processes are treated
differently for food hygiene and labeling regulation compliance.

o the IFPS needs to agree, on a case-by-case basis, on the amount of processing that is
done in order to assign a PLU code (versus preparation).
o grade, quality or regional variation shall not be an attribute which justifies a different
PLU code.
o geographic identification of growing region shall not be a justification for a Global
PLU.
o produce that is identified by a trademark is not eligible for a unique PLU number.

Range of PLU Codes

The IFPS shall be responsible for determining the range of numbers that are allocated to the PLU
scheme. This range will be sub-divided into two parts:

Those codes which are applicable to the Global PLU list.

Those codes which are applicable only in the Restricted Use PLU list for historical
purposes.

The block of codes allocated for global use need not be in a contiguous block. The numbers range
in the 3000 and 4000 series. There is no intelligence built into the numbers; i.e., no one 4-digit
number represents anything in particular. It shall also be possible to re-define a previous Restricted
Use PLU code to be a Global PLU code. This will simply mean that the PLU code will not change,
and that the other three regions need to accept the code into their listings as part of the Global list.

Fifth (Leading) Digit Qualifier

The IFPS shall be responsible for deciding the assignment and definition of qualifying prefix digits
for international recognition. At present, only two digits have been allocated:
0
9

Applies to all non-qualified produce and is generally presented without the leading
"zero" digit.
Organic

Retailer Assigned Codes

Blocks of numbers have been left unassigned and are designated for use/assignment by individual
retailers. These codes allow retail introduction of new products which do not meet the criteria for
assignment of a Global Use code. The assignment and management of these codes is left entirely to
the discretion of individual retailers and it is strongly recommended that suppliers using these codes
ensure coordination in the event of more than one retail customer selling their new product. (Please
see When are Retailer Assigned numbers used? in the section Frequently Asked Questions.)
N.B. Countries or regions may choose to coordinate usage of Retailer Assigned codes at a
national/regional level. This decision is left to the discretion of the IFPS National or Regional
Review Group.

Granularity
The IFPS shall decide the level of granularity (detail) that justifies a PLU code. Three levels of
granularity shall be supported:

To a produce type or commodity, with no sub-divisions (e.g. quince).

NOTE: There are a number of alternative and translated names for many produce types
or commodities. The IFPS shall be responsible for deciding whether a type of produce
shall be assigned a PLU code, but the individual IFPS members may use alternative
names and may even group, or sub-group, types in their listings, because this structure
has no effect on the fundamental assignment of the PLU code. Therefore, if market
needs and national practices require it, it is possible to re-arrange the descriptive listings
(e.g. PEPPERS into two sub-groups of CAPSICUMS and CHILLIES).

The sub-division of a commodity or type into a low order classification that distinguishes

between color, variety or some other significant feature associated with the type (e.g.
TAMARILLO, Golden or TAMARILLO, Red).

The further sub-division that distinguishes between size, (e.g. the sub-division of
APPLES of some varieties into size classifications).
NOTE: The assignment of different PLU codes to distinguish between size shall
not necessarily extend to all PLU codes of the same produce type or commodity.
If the IFPS decides to apply a size classification to a particular produce type or
commodity, it shall determine the number of sizes that are applicable to that commodity,
and shall also determine the boundary point(s) that shall be used to distinguish between
one PLU code and another. The IFPS may allow different size boundaries between items
that are on the Global PLU list and items that are only on a Restricted Use list.
Whenever size PLUs are introduced for the first time or there is a transition from one
number of sizes to another, the guidance given in Chapter 4 will be followed.

It is important to note that the levels and division between commodities need not be
uniform, as some will have only one level of granularity, while other commodities may
have many levels (e.g. in some commodities various size breaks are necessary for retail
identification, while in others size differentiation is unnecessary).

It will be important to involve the retail community in each country in providing

information and advice on the need for additional sizes, varieties, etc.

Request for a PLU Code from the IFPS

A request for the assignment of a Global PLUcode shall be made by the applicant to the IFPS Secretary
General. (A copy of the PLU Application is attached as Appendix I.) This request shall be made
complying with the following conditions:
1. All of the rules defined by the scope of the PLU system shall be respected.
2. Where the IFPS has defined additional criteria, quantitative information about the
candidate shall be provided.
3. It is desirable in developing this system to receive appropriate reliable data (e.g.
thousand tons)

Managing PLU Code Transitions

There will be situations where PLU codes may change due to transition from one set of size
definitions to another. It is also possible that, should industry decide codes are obsolete, they may
be completely withdrawn. There are some general implications on the "lifespan" of the various PLU
codes affected in such scenarios.
1. The new PLU codes become effective immediately, i.e. the PLU codes may appear any time after
publication of an updated PLU list. For practical purposes, different produce will require
different transition periods for the introduction of the new PLU code to be complete. For
example, a new variety could be implemented during the next packing season, but introducing
new size definitions could require sorting and packing equipment to be upgraded. The IFPS
could indicate a transition period based on knowledge of the issues involved.
2. The old PLU code would have an expiry (or withdrawal) date based on the transition period. For
practical purposes, if the IFPS defines an expiry date for a PLU code to be withdrawn, this then
defines the transition period by which the new PLU code(s) should be fully operational.
3. Old PLU codes may be re-used, however, PLU codes should not be re-used until 18 months
from the date of withdrawal of their previous use. Note: this will be done only if extremely
necessary.

Chapter Three

Restricted Use PLU Codes

Introduction
During the migration from a regional to global PLU list, some legacy codes were maintained as
Restricted Use PLU codes. As noted earlier, a Restricted Use code is a code approved and assigned
by the IFPS Board for produce either a) restricted FOR use only in one specific region or b)
restricted FROM use in one specific region. These Restricted Use codes were originally regional
codes designed to recognize the market specifications in a region which either a) requires a code for
use in a region but would not be of use in the other regions or b) is unable to accommodate the
use of a code in that region due to sizing variations or other commercial reasons which preclude its
use.
It is important to note that many Restricted Use Codes address legacy issues relative to traditional
use of codes, often in North America. Many of the codes originated in North America where these
codes have been firmly entrenched in retail and supplier systems and equipment design for many
years. The economics of change would have serious commercial impact and other regions
determined that, where certain economic consequence would arise, the requirements in the region
should be respected.
N.B. Because Restricted Use Codes address legacy issues only, the IFPS will not entertain
new applications for Regional Use Codes.
Examples of Restricted Use Codes follow:

Restricted FOR use on products grown in North America, East only:

4318 Melon, Cantaloupe/Muskmelon, Small
4319 Melon, Cantaloupe/Muskmelon, Large

Restricted FROM use on products grown in North America:

3425 Tangerines/Mandarins, Ellendale, Small
3426 Tangerines/Mandarins, Ellendale, Medium
3427 Tangerines/Mandarins, Ellendale, Large

10

Chapter Four

Defining Size
The Size Parameter
Various issues exist with the basic parameters associated with the definition of size:
count per container versus measured size
diameter or linear measurement versus weight
metric units versus imperial units
The most appropriate parameter should be used for the type of produce, taking into account the
international implications and conventions. The long term goal should be towards a harmonised
base where, for example:
count X = metric Y = imperial Z are close, even true, equivalents
It has to be understood that the number of sizes addressed by PLU could be less than the real
number of precise sizes used for trade purposes, especially for legal or commercial purpose at the
carton level.

Migration Issues
With respect to migration, if the IFPS approves the need to move from a non-specific to a specific twosize (or three-size) option, the following procedure for PLU assignment will be followed:
The code currently assigned to the non-specific size commodity will transition to the number for the most
common size, as determined by industry. New codes will be assigned to the additional size break(s). For
example:
Currently there is one size for Apples/Belchard:
3339

Apples/Belchard

Should a request for two size definitions be approved, the following may occur:
3339

Apples/Belchard Small

100 size and smaller

xxxx

Apples/Belchard Large

88 size and larger

(where xxxx refers to a number as yet unassigned)

11

Chapter Five

Review Process for PLU Applications

All PLU applications are reviewed by the IFPS members prior to voting. In some regions, national or
regional groups may provide input to the IFPS members from their region as expert advice on the validity
of a new application in the context of the criteria outlined in the application. The following regional model
utilized in North American via the PLU Assignment Committee provides a framework for industry
consultation and may be used as a model when creating national or regional review bodies for PLU
application consideration. This entire process takes approximately 10 12 weeks.

North American Regional Model

The application is reviewed for completeness and accuracy of data by the PLU Assignment Committee
Staff Liaison. The application is then distributed to the appropriate commodity subcommittee.
All members of the appropriate commodity subcommittee have at least two weeks to review and vote, in
writing, on all applications. Members of the subcommittee vote on applications by either approving,
declining, or abstaining. If there is a split vote, a conference call may be held with all subcommittee
members so that all points of view are addressed. A re-vote will be taken on the conference call. The
vote will be documented along with appropriate perspectives related to any controversy regarding the
application. This information is then forwarded to the PLU Retail Review Group composed mainly of
retail representatives.
The PLU Retail Review Group also has at least two weeks to review PLU applications along with the
subcommittees votes and comments. The Review Group follows the same voting procedure as outlined
above and the recommendations are forwarded to the PLU Assignment Committee.
The PLU Assignment Committee considers the recommendations from the subcommittees and Review
Group and proceeds to the vote. The result of the vote is given to the relevant IFPS members from their
region for their input at the meeting of the IFPS.

IFPS Decision
Once a PLU has been approved by the IFPS, the new code and description are forwarded to the applicant
in writing. The new PLU code and description are also posted on the IFPS web site.
When a PLU application is declined by the IFPS, the IFPS Secretary General will send written notification
to the applicant and state the reasons for rejecting the PLU application. The Secretary General shall also
suggest appropriate alternatives (e.g. retailer assigned codes).

12

Chapter Six

PLU Best Practices

This chapter details suggested global best practices and attendant information for utilization of IFPS
PLU codes.

Background
The use of PLU codes is voluntary, as is the means by which this information is designed and
printed on labels. This section contains suggested best practices for consideration when designing
and printing PLU labels based on the experiences to date of countries currently utilizing the PLU
system for produce. Legislative, regulatory and commercial requirements may differ from country
to country and it is incumbent on users to ensure that the PLU labels utilized adhere to the
requirements within the marketplace for which the product is intended. This list is not meant to be
exhaustive and it may be that individual trading partners will suggest or require other considerations.

Specifications for Printing Standard PLU Codes

1. Use all four (or five if applicable) digits of the code as legibly as possible.
2. For maximum legibility at the checkout, each digit in the PLU number should be a minimum 14point type size. Where a larger label permits, use larger type (there is no maximum size); have a
width no less than 1/3 its height; and be printed in high contrast to the background. An ideal is
black print on a white background. (Certain type face fonts are preferable for the PLU number
as they provide maximum readability and include Gill Sans Bold and Futura Bold.)
3. At all times remember that the numbers must be read quickly and accurately when viewed by a
cashier through a clear plastic bag. Please print so the number is the largest type possible on the
label.
4. Collateral Information It is advisable to consider the primary function of the PLU label accurate identification of the product - when making decisions relative to the design of the PLU
label. Any peripheral information included on the label, such as brand identification, handling
suggestions, country or region of origin, marketing slogans, should not be done so at the expense
of the readability/legibility of the PLU number.
5. Growing Methodology Identification Leading digit indicators (i.e. 9 or 8) may be adopted
for use on non-conventionally grown product such as organic and genetically
modified/engineered items. (Please see Frequently Asked Questions in this chapter.) Although
the correct key entry of this leading digit, in combination with the PLU, offers the ability to
identify these products (often sold at a premium price), experience has shown that cashiers often
ignore this leading digit with a resulting loss in revenue at retail checkout. Consideration should
therefore be given to a clear visual identification of organic, or genetically modified items through
a visually obvious means such as bright colored labels or clear use of the word organic, etc.
(taking into consideration the previous information relative to peripheral information).

13

6. Regional/Language Considerations English is generally recognized as the language of

commerce in much of the globe but there may be markets where special language requirements
need to be taken into consideration. It is therefore advisable to make yourself aware of specific
language requirements, or other regional requirements, when preparing labels. (For example, in
the Canadian province, Quebec, regulations require that all information included on the PLU label
is written in French if a French translation exists for the word(s).)
7. Adhesion of Labels Certain commodities, such as stone fruit and tomatoes have skin which can
present certain challenges for removal of PLU labels, often resulting in removal of portions of the
skin with the label. Experience has shown that consumers are often vocal in their concern over
this issue and it is therefore recommended that this be considered when determining the type of
label or adhesive used. (Use of a functioning tab in the label shape may assist in label removal.)
In addition, special segments of the population, including the visually impaired or elderly have
raised concerns about the ability to find and remove the label. Again, this should be considered
during label preparation.

Using the PLU Code

It is important to follow this guideline:
Don't use a PLU on any bagged product always sold at that weight and not weighed in the store for
pricing. You may use a PLU with a corresponding barcode (EAN/UCC-13, UCC-12 or EAN/UCC-8) if
the product can be sold either "by the each/per unit" or weighed for pricing.
It is incorrect to use both a barcode and PLU code(s) together on an item that can only be sold in a fixed
weight form, such as a 1-pound bag of carrots. That bag of carrots is never sold in variable weight form:
the cashier would never weigh it on the scale and determine its price based on a price per pound/kg. It is
always sold just as is: a 1 pound bag of carrots and should carry the appropriate bar code.
Some retailers have indicated their preference for a barcode whenever possible on variable weight
produce. This may vary from retailer to retailer and should be considered when preparing coding for
product.

Benefits of Using PLU Standard Codes

Retailers who use standard codes report that these:

Improve scan data and pricing integrity

Enhance sales and profitability

Reduce labor and supply costs because clerks no longer need to label items in the store

Provide the building blocks for effective category management in the produce department

A shipper applying a standard PLU code to an item provides benefits to both the retail customers and the
shipper.

Shippers who use the standard codes report that these:

14

Help variety sales and pricing by removing inefficient practices of cost averaging similar-looking items
at retail

Make compiled sales data more accessible from retailers and services which compile retail sales data

Make retailers more willing to carry additional varieties and recognize premium varieties or sizes

Do require a significant conversion cost in packing line machinery because labeling must be done
after sizing, not before

Frequently Asked Questions

Q

What is a PLU code?

PLU stands for price look-up code. PLUs are used on items that are sold loose or bunched, by
weight or by each (i.e. an individual apple or bunch of greens). A PLU code contains 4-5 digits
total. The PLU is key-entered at point of sale in order to obtain the price.

Are shippers and retailers trying to label all produce items sold loose or bunched?

Some items will not be marked with PLU codes. One can't imagine green beans or mushrooms
with stickers, however PLU codes may be used on signage or by another means for these types of
commodities. Other items like apples or leaf lettuce are being either stickered or banded with a
PLU code. The principal objective of PLU codes is to create a common code which becomes the
building block for system wide communication of electronic data.

When are "Retailer Assigned" codes used?

Retailer Assigned codes are provided so that there is flexibility in the coding system. They allow
retailers to designate their own codes for items not on the IFPS PLU list. Suppliers should not
use a Retailer Assigned PLU code unless specific arrangements are made to do so with the retail
customer(s) who will receive that item. There is always a chance that the same "retailer assigned"
code is used for different items by different retailers.

When are Regionally Coordinated numbers used?

In some countries, a national organization has been directed by industry members to coordinate
Retailer Assigned numbers on a national level.

How is organically grown produce coded on a PLU label?

The number 9 is added to the front of the regular four digit PLU code. (e.g. an organically grown
banana would be 94011.)

Why does the PLU list contain size information for North America and one for Rest of World?

Common use within the produce sector in North America is to utilize measurements in the
Imperial System whereas the balance of the globe typically utilizes the Metric System for produce
size measurement. For this reason, the IFPS requires that applicants provide size information in
both Imperial and Metric measurement if size is a characteristic of their commodity application.

15

Why are there PLU stickers on produce?

PLU codes help cashiers accurately identify and price produce. The average person cannot
determine whether an apple is a Fuji or a Gala by looking at it. However, these two apples could
be sold at different prices. A PLU code tells the stores database the identity of the item and the
cost per weight of each is calculated.

How do I obtain a list of PLU codes?

A complete list of Global PLUs is available at www.plucodes.com. More information is available

from your IFPS representative.

What font should be used for my PLU stickers?

See Specifications for Printing PLU Codes earlier in this chapter. The company that prints the
labels can also provide guidance in this and other areas related to printing specifications.

How do I apply for a new PLU?

The PLU Application form is available at www.plucodes.com and is attached as Appendix I.

16

Appendix I

INTERNATIONAL FEDERATION FOR PRODUCE STANDARDS

PRICE LOOK-UP (PLU) CODE ASSIGNMENT CRITERIA
Updated July 2014

This application is effective through July 31, 2014. It will be updated in August 2014 and associated fees will increase to $1000 per application effective
8/1/14. Once available, the updated application will be posted to the plucodes.com website for use for the next review period. If you have an
application to submit, please contact Christina DAllacco at [email protected] and she will send you the new application when available.

Please be sure you have thoroughly read through the criteria below and have attached the necessary
documentation before submitting your application to the International Federation for Produce Standards
(IFPS). Before you proceed, please refer to the PLU codes database, www.plucodes.com, to verify that a
code does not already exist for the product. In order to give the IFPS sufficient time to consider the
application and assign a new number, please refer to the review schedule below when making your decision
to submit an application.
Deadline for Submission of Application
November 1
February 1
May 1
August 1

Decision Date
January 31
April 30
July 31
October 31

A processing fee of $250 USD is required for each new application considered by the IFPS and is
non-refundable. This fee will be used to defray administrative expenses incurred in processing the
application. A separate application will be required for each new number requested. Please submit payment
in the form of a check or credit card. Please see bottom of application for payment processing information.
All fees will be payable at the time of application by the filing organization. Fees will be payable to PMA, the
IFPS Secretariat.
Applications will be posted to the IFPS web site, www.ifpsglobal.com, for comments and feedback as part
of the review process. The applicant name and address will be removed along with the retail letters of
support. Applications will be reviewed at regional and national levels, including commodity specific and
retail review, before advancing to the IFPS for final assessment.

17

CRITERIA FOR NUMBER ASSIGNMENTS

VERY IMPORTANT: No application will be
considered unless the following criteria are met
and the proper documentation is attached. If any
of these criteria are not relevant to the
application, please indicate this on the
application. Please be sure to complete the
application thoroughly and have all the
supporting evidence required.
1. Commodity: Product must be a fresh fruit or
vegetable, loose or bunched, sold by weight or
by the unit, in an unprocessed form and sold at
retail stores. Note: Peeled or pre-cut fruits and
vegetables are considered processed product,
and, as such, will not be assigned a PLU code for
use in the fresh fruit & vegetable department.
The commodity name must be the name under
which the product is grown; e.g. apples or
mangoes.
2. Variety: The product variety must be widely
recognized for example, the Granny Smith
apple is distinct from another variety of apple,
such as Golden Delicious. Separate codes are
assigned to varieties to allow items to be sold at
different prices. This should be the growing name
or cultivar if different from the marketing name if
the marketing name is trademarked; e.g. Cripps
Pink is the cultivar for the trademarked Pink
Lady. Note: If the item you are requesting a
new standard code for is similar to an item that is
currently assigned a code (e.g., you are requesting
a new code for Round Eggplant and Eggplant is
currently assigned a code), please attach an
explanation of why your item is unique from the
item that already has been assigned a code. The
variety of the product must also be of distinct
parentage. It cannot be a sport, club or
managed variety of an existing variety that
already has a PLU designation; e.g. the Pinata
and Evelina apples are examples of sport
varieties of the Pinova apple. Both the Pinata
and Evelina use the PLU code for the Pinova
apple. The sport variety is typically an item grown
from the same tree parentage, but with a different
characteristic, such as color.
3. Item Size: If a size break is necessary, indicate
the product size (e.g. small/ medium /large
18

/extra-large) that must be in compliance with the

standard usage within the industry. Size
information can be found in the FAQ section of
the website, www.plucodes.com or by selecting
the More Info section next to the corresponding
PLU code for the specific commodity on the
website. In most situations, there will be a North
America and Rest of World size break.
4. Distribution/Marketing: The product must be
available to the entire global produce industry and
available from multiple growers. Codes will not be
assigned for product that is controlled by one
grower or by multiple growers that are controlled
by a single entity. This criterion is especially
important when considering patented products.
If the product is subject to patent protection,
there must be supporting evidence that the
varietal name or cultivar is not patented and that
the item is not restricted from use by the global
produce industry. Any variety can be marketed
under a trademarked name, but the PLU code is
only issued under the cultivar. Examples: Pink
Lady is a trademark for certain commercially
grown Cripps Pink apples. Pink Lady is
cultivated, packaged and marketed by multiple
growers under license. However, IFPS recognizes
only the cultivar for the item and therefore lists
the item as Cripps Pink in the PLU code listing.
Another example is the Jazz apple which is the
trademarked name but is issued a PLU code for
Scifresh apples. In the case of the Del Monte
Gold pineapple, which is a patented variety, the
product is exclusively cultivated, packaged and
marketed by Del Monte and was therefore not
eligible for a distinct PLU code. In situations
such as this, there are blocks of codes within the
IFPS PLUs which are reserved for use by retailers
to enable grower/shippers to uniquely identify
product in that special circumstance. For more
information, visit www.plucodes.com.
5. Production/Sales Volumes: Current annual and 5
year projected volumes are required for both actual
production and sales. The source of these volumes
must also be noted (e.g., commission or association
data, internal estimates, etc.).
6. Countries of production: The product must be
marketed in more than one country. We want to

identify the global availability and potential growthsystems will be disallowed and the applicant will
across the world.
be asked to provide additional letters to support
their application.) Please note: only authorized
7. Product Photo Photos of the product for
signers should sign support letters.
which the application is being made must be
provided. Photos can be provided electronically in
9. Intellectual Property (trademarks and
a JPG 300 DPI format or on paper (minimum
patents): Supporting evidence regarding the
size 10 x 15 cm/4 x 6 inches). The digital image
global availability of the item is needed if the
should be forwarded to [email protected]. plant or individual fruit or vegetable is
(Please indicate which application the image patented or has a trademarked name. The
pertains to.) Any paper photos should be
PLU code will be assigned to the patented
submitted with the completed application.
(master) variety. The product can be called a
number of names, but will only have one PLU
8. Retail Support Letters: Support letters are
code on the sticker. For example, if you take
required from at least three different retailers, the Pinova apple, which is marketed under the
each operating 25 or more stores are required.
Pinova, Pinata, Evelina, and Corail trademark
Companies signing the support letter must be
names, all use the same PLU number. By
utilizing IFPS PLU codes in their retail
issuing this way, the retail community know
operations. (Support letters signed by a retailer what they are really getting even when an
not using PLU codes within their store retail
apple is renamed.
All requests for a new PLU code should be submitted in writing using the attached form. Applications and
associated documents can be sent electronically to [email protected] or mailed to the address on the
application. If sending electronically, please be sure that the file is in PDF format and any pictures attached
are in JPG format. Regardless of the outcome, every applicant will receive a written response detailing the
decision, and, if approved, the new PLU number assigned. Once a number is assigned, it will be posted to
the PLU codes database on www.plucodes.com and the IFPS web site, www.ifpsglobal.com. If the
application is declined, applicants can resubmit their application only if new evidence or additional
information is included. If denied a second time, the applicant must wait two years before applying for the
same item. Please refer to the PLU Application Review Process on the last page of the application for
further details on the steps for application consideration.
Any questions?
Call +1 (302) 738-7100 or e-mail [email protected].
International Federation for Produce Standards
c/o Produce Marketing Association
1500 Casho Mill Road
P.O. Box 6036
Newark, Delaware 19714-6036
Phone: +1 (302) 738-7100 Fax: +1 (302) 731-2409
www.plucodes.com
www.ifpsglobal.com

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PLU CODE APPLICATION

International Federation for Produce Standards (IFPS)
P.O. Box 6036, Newark, DE 19714-6036
Phone: +1 (302) 738-7100 Fax: +1 (302) 731-2409 Email: [email protected]
The information requested below will be used to evaluate whether a new PLU code should be assigned to
the fresh produce product(s) detailed by you, the applicant. All information you provide will be considered
by the IFPS in making its decision. By completing this form, you agree to adhere to the rules and
procedures established by the IFPS as outlined in the Assignment Criteria Document.
PLEASE PRINT OR TYPE THE FOLLOWING INFORMATION
Date: ____________________________________________________________
Name of Applicant & Title: ___________________________________________
Organization/Company: _____________________________________________
Mailing Address: ___________________________________________________
City ___________________ State /Province:___________________________
Postal/Zip Code: ___________________

Country: _____________________

Telephone: _________________________ Fax: _________________________

E-mail Address: ____________________________________________________
Please be sure you have read the attached Assignment Criteria Document before completing the
application form. If you have any questions, contact your local IFPS member (a list of members can be
found at www.ifpsglobal.com). Also verify at www.plucodes.com that the product being applied for has not
already been assigned. You must use a separate copy of this form for each individual number for

which you are applying. Complete each section of this application. If a section is not applicable to
your product, simply write (N/A) in the space provided. Please include all required (*)
information. If you need additional space, please attach a separate piece of paper.

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*Commodity (Growing name of the fresh fruit or

Item Size (If applicable) Select One

vegetable - must be provided in English)

Sm

______________________________________

Med

Sold at Retail

Variety (Cultivar if applicable - must be provided in

English) Must be a new distinct variety

Large X-Large

No Size

By Each: _____________
By Weight/Bulk: _____________

_______________________________________

*Countries of Production

Synonyms and/or common name(s) (including

marketing or trademarked name)

________________________________________

_______________________________________

*Global Production/Sales Volume (in lbs/kg):

*Latin/Botanical Name of Cultivar

Current Annual Production Volume:

_______________________________________

# of Cartons ______ Weight _______

Name in other languages (If known)

5 Year Production Projections:

_______________________________________

# of Cartons ______ Weight _______

Parentage of Cultivar

Current Annual Sales Volume:

_______________________________________

# of Cartons ______ Weight _______

*Is the item the result of the work of a breeding

program?

5 Year Projection of Sales Volume:

# of Cartons ______ Weight _______

________________________________
*Is the product the subject of Intellectual Property
(IP)?

Current # of Cartons/Country

__________________________________
If yes, please note that PLU codes are used in the global
produce industry and will not be issued to products that
are subject to proprietary ownership. Please complete the
PLU Code Intellectual Property Acknowledgement form
(attached) to support granting this item a PLU code.

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__________
(country)

____
(#)

_________
(weight)

__________
(country)

____
(#)

_________
(weight)

___________
(country)

____
(#)

_________
(weight)

*Source of Volume
Government Data __________

Commission _________

Internal Research __________

Other ______________ (please identify)

Please Verify!

Remember that incomplete requests will not be processed!

Before submitting your application, have you:
Ensured that the item is unique and an existing PLU code cannot be used?
Enclosed support letters from at least 3 retailers with a minimum of 25 retail operations?
Filled out the PLU Code Application Form completely?
Attached the PLU IP Acknowledgement form for any items which are patented or have
trademarked property rights?
Provided photos of product?

Payment Information:
Check enclosed (U.S funds drawn on U.S. banks only.)

Checks payable to PMA. Do not fax.

MasterCard VISA American Express

Total Amount To Be Charged: _____________________
Account # _____________________________________
_______________________

Expiration Date

Cardholders Name _____________________________

Signature ___________________________

PLEASE NOTE THAT PAYMENT IS NON-REFUNDABLE

Mail To:

International Federation for Produce Standards (IFPS)

c/o Produce Marketing Association
P.O. Box 6036, Newark, DE 19714-6036
Phone: +1 (302) 738-7100
Fax: +1 (302) 731-2409
Email: [email protected]

22

PLU CODE RETAIL SUPPORT LETTER

To:

International Federation for Produce Standards (IFPS) c/o PMA

P.O. Box 6036, Newark, DE 19714-6036
Phone: +1 (302) 738-7100 Fax: +1 (302) 731-2409 Email: [email protected]

REMEMBER: A minimum of 3 retail support letters are required for consideration.

I am writing on behalf of ______________________________________________
(Name of Retailer)
Retailer Headquarters Address: ________________________________________
__________________________________________________________________
Number of Stores Operated: ____________
We support the assignment by the IFPS of a new standardized Price Look-Up number for the following item(s):

We have marketed the above item for ______ years currently purchasing a volume of ______ cartons. We project to purchase
_____ cartons in 5 years. Cartons each weigh ____ lbs/kg.
We understand that:
The IFPS must receive requests from at least three retailers before it can consider this application. Companies
signing this letter must be utilizing IFPS PLU codes in their retail operations and have a minimum of 25 store
locations.
My signature on this letter of support signifies that my operation is selling the item noted on this application and
that it is being sold at a different price point than other similar items.
I may receive calls from the IFPS and/or its committees regarding this application and my reason for supporting.
The IFPS has the final authority to approve or decline any applications for new numbers based on its stated
criteria.
The IFPS staff will notify the applicant with the IFPSs final decision. It is the responsibility of the applicant to
advise his/her retail buyers once the number is approved.
All standardized PLU codes will be posted at www.plucodes.com and www.ifpsglobal.com.
Signature ______________________________

Date_______________

Name_________________________________

Title __________________________________

E-mail Address_________________________

Phone/Fax _____________________________

23

PLU CODE INTELLECTUAL PROPERTY

ACKNOWLEDGEMENT
Policy: PLU codes are issued by the IFPS for use by all global industry participants as a means of accurately
and quickly identifying the price of products correctly at point of sale. The product must be available globally.
As such, PLU codes will not be issued to products that are subject to any intellectual property ownership
which restrict growth and sale of the item.
To provide the IFPS with relevant information regarding your PLU application containing a patent or
trademark, please complete the following:

Is this item available to multiple growers and sellers: __________ (If no, a PLU code will not be issued.)

Name of patented item: _________________________________________

o Is the tree or the item patented: ____________________________

Name of trademarked item: _____________________________________

Name of item for which PLU code is being applied: __________________

Patent and/or Trademark Number: _______________________________

Date of Issuance: _______________

Common Name: ___________________________

Country of Issuance: __________________________

Parentage of item: __________________________

Applicant Acknowledgement: The undersigned fully understands and agrees that should a new PLU code be
issued for this product under this application that it will be under the name commonly used in the industry and
not under the trademarked or patented name or description. I further acknowledge that this PLU code will be
made available to the global produce industry on www.plucodes.com and www.ifpsglobal.com.
Name: _______________________________ Date: __________________
Signature: _____________________________________________________
Email: ____________________________________________
Company Name: ____________________________________

24