Chapter 2 - Answer
Chapter 2 - Answer
CHAPTER 2
RELATIONSHIP OF FINANCIAL OBJECTIVES
TO ORGANIZATIONAL STRATEGY ANDOTHER
ORGANIZATIONAL OBJECTIVES
SUGGESTED ANSWERS TO THE REVIEW QUESTIONS
I. Questions
1. Such organizations frequently pursue social or political missions, so
many different goals are conceivable. One goal that is often cited is
revenue minimization; i.e., provide whatever goods and services are
offered at the lowest possible cost to society. A better approach might be
to observe that even a not-for-profit business has equity. Thus, one
answer is that the appropriate goal is to maximize the value of the equity.
2. Presumably, the current stock value reflects the risk, timing, and
magnitude of all future cash flows, both short-term and long-term. If this
is correct, then the statement is false.
3. The board of directors should set CEO compensation dependent on how
well the firm performs. The compensation package should be sufficient
to attract and retain the CEO but not go beyond what is needed.
Compensation should be structured so that the CEO is rewarded on the
basis of the stocks performance over the long run, not the stocks price
on an option exercise date. This means that options (or direct stock
awards) should be phased in over a number of years so the CEO will
have an incentive to keep the stock price high over time. If the intrinsic
value could be measured in an objective and verifiable manner, then
performance pay could be based on changes in intrinsic value. However,
it is easier to measure the growth rate in reported profits than the intrinsic
value, although reported profits can be manipulated through aggressive
accounting procedures and intrinsic value cannot be manipulated. Since
intrinsic value is not observable, compensation must be based on the
stocks market pricebut the price used should be an average over time
rather than on a specific date.
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Chapter 2
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Chapter 2
D
C
D
A
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Chapter 2
5.
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