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ABSTRACT Research Project

OLX operates as an online classifieds marketplace for used goods in over 106 countries. It allows buyers and sellers to buy and sell second-hand items through e-commerce. The document discusses a study that aims to understand OLX.in's influence on consumer decisions in India by conducting a questionnaire to collect data on how it impacts consumers and influences their purchasing behavior.

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KeerthanaKamachi
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1K views

ABSTRACT Research Project

OLX operates as an online classifieds marketplace for used goods in over 106 countries. It allows buyers and sellers to buy and sell second-hand items through e-commerce. The document discusses a study that aims to understand OLX.in's influence on consumer decisions in India by conducting a questionnaire to collect data on how it impacts consumers and influences their purchasing behavior.

Uploaded by

KeerthanaKamachi
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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OLX.

in A decisive factor in buying and selling

Today, online shopping is the buzz of the both corporate world and for
consumers as well. This study on OLX is aimed one step further from online
shopping to second hand buying and selling via e-commerce.
OLX operates as a national online classifieds marketplace for used goods
such as furniture, musical instruments, sporting goods, cars, kids and baby
items, motorcycles, cameras, mobile phones, property and much more. It is
accessible through the internet and through native apps on smartphones. OLX
has a presence in over 106 countries with offices and local operations in
Angola, Argentina, Bangladesh, Brazil, India, Indonesia, Portugal, Poland,
Peru, Romania, Hungary, Bulgaria, Panama, Switzerland, South Africa, Kenya,
Nigeria, Thailand, Philippines, Pakistan, Kazakhstan and others.
Originally founded in March 2006 by Internet entrepreneursFabrice
Grinda and A.C.F. Oxenford. OLX is now owned by global media and digital
company Naspers.
The object of this project is to find the impact of OLX.in on consumers
decisions and how far it influences them.The object of the project is aimed to be
achieved using a questionnaire, which shall help in understanding the influence
of OLX.in on consumers. The data collected from the questionnaire shall be
condensed in a statistical manner to find the impact of OLX.in on consumers.
This shall be the ultimate goal of the project.

SUN TV Predominance among housewives


SUN TV has been dominating the sector of housewives and women in
general for past 2 decades. Sun TV is a Tamil satellite television station. It is
the flagship channel of the Chennai-basedSun TV Network. It was founded and
is owned by Kalanidhi Maran. Its high-definition (HD) counterpart was
launched on 11 December 2011.I t was the first fully privately owned television
channel in India when it emerged in 1992. It is the most viewed Tamil
television channel in the world, with syndicated broadcasts in several countries,
such as the United Kingdom, United States, and Canada. It remained privately
held until 2006, when it was listed on two Indian stock exchanges, the National
Stock Exchange of India and the Bombay Stock Exchange
The research revolves around the predominance of the SUN Network
among women. The aim of the study is to find why the SUN Network has
been very attractive to the female sector of south India. The object of the
study is also to find what are the factors influencing such a dominance.
The object of the project is aimed to be achieved using a questionnaire,
which shall help in understanding the influence of SUN TV among
housewives. The data collected from the questionnaire shall be condensed in a
statistical manner to find the impact of SUN TV among housewives. This
shall be the ultimate goal of the project.

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