OS-Preliminary Pages
OS-Preliminary Pages
Undertaken at
Submitted by
Antony Gladson . C . G
14MBA64001
No. 319, 17th Cross, 25th Main, J P Nagar 6th Phase, Bangalore 560078
Karnataka, INDIA
E-mail: [email protected], Website: www.bschool.cms.ac.in
DECLARATION
DECLARATION
Place: Bangalore
Signature of the
Student
Date:
Antony Gladson C G
CERTIFICATES
ACKNOWLEDGEMENTS
ACKNOWLEDGEMENTS
Antony Gladson C G
LIST OF TABLES
LIST OF TABLES
Table
Page No.
No.
LIST OF EXHIBITS
LIST OF EXHIBITS
Exhibit
No.
Page
No.
LIST OF ABBREVIATIONS
LIST OF ABBREVIATIONS
For eg.
ALL - Ashok Leyland Limited
BoD - Board of Directors
Co
- Company
TABLE OF CONTENTS
TABLE OF CONTENTS
Acknowledgement
List of Tables
List of Exhibits
List of Abbreviations
Chapter No.
Page No.
Introduction
Executive Summary
1.1
1.2
Industry Analysis
1.2.1 Global Scenario
1.2.2 Indian Scenario
1.2.3 Industry & Market Analysis
1.2.4 Environmental Study - PEST
1.2.5 Market Forces Porters Model
II
III
IV
2.2
2.3
SWOT Analysis
2.4
2.5
Target Markets
2.6
3.2
3.3
Purchasing Function
4.2
4.3
Production Function
4.4
4.5
Marketing Function
4.6
4.7
4.8
Conclusion
5.1
Key Observations
5.2
Learning outcome
5.3
Conclusion
Bibliography
Annexures
1) Product / Service Catalogue
2) Layout of the organization
3) Layout of the shop floor
4) Map of India or World showing the presence of the firm, Head
Office, its
BIBLIOGRAPHY
BIBLIOGRAPHY
Text Books & Reference Books
Eg.
Gupta S. P., Statistical Methods, 1995, Sultan Chand & Sons, New Delhi
Revised Edition
Kothari
Vikas
Annexures