Performance Measurement and Management in NonGovernmental Organizations
Performance Measurement and Management in NonGovernmental Organizations
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 17, Issue 2.Ver. III (Feb. 2015), PP 70-76
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(PhD candidate of Economics and Management of Technology ''DREAMT'', University of Pavia, Italy)
2
(CERGAS, Bocconi University, Italy)
Abstract: Over many years ago, non-governmental organizations (NGOs) have been always stuck in some
concepts such as inputs, outputs, outcomes, impact and sustainability. Money raised, money spent, resources
allocated and projects implemented. This process requires a comprehensive understanding of how performance
is managed and measured by NGOs and what aspects of performance lead to successful financial performance,
efficiency and effectiveness. In this paper we provide a review of the different definitions and frameworks of
performance measurement and management in NGOs sector.
Keywords: NGOs, program/project, performance indicators/measures, performance measurement and
management.
I.
Introduction
In the past, the work of NGOs was based mainly on ethical-social motivation and technical
professionalism through the participation of physicians, doctors, nurses, engineers, etc. Most of NGOs were
involved in international cooperation for development, natural disasters and humanitarian emergencies.
Nowadays and also in the future, the ethical-social motivation and technical professionalism are not sufficient
since NGOs need to evaluate how the limited financial and non-financial resources can be efficiently and
effectively utilized. Furthermore, the nature of the working environment of NGOs forces these organizations to
assess and enhance their strategies and performance. In fact, the working environment of NGOs is dynamic and
risky and the overall effectiveness of these organizations requires meeting the various demands of stakeholders
through building realistic performance measurement and management systems. In order to guarantee success,
NGOs first have to develop and implement effective systems of managing and measuring their performance.
NGOs are required to manage and evaluate their performance from multiple perspectives, taking into account
the projects/programs performance, the agenda of donors, the needs of beneficiaries and the internal
effectiveness. Nevertheless, the concept of NGOs performance has been defined in different theoretical
frameworks and used for different managerial processes. Therefore, the objective of this paper is to review the
literature of performance measurement and management in NGOs in order to clarify how the various approaches
and definitions of NGOs performance can be applied in different processes.
II.
In the performance measurement and management literature of NGOs, the significance and advantages
of utilizing performance measurement and management to different organizational management structures,
techniques and processes have been broadly proved (Teelken, 2008). The literature reveals theoretical
frameworks and empirical investigations that exhibit the necessity of performance measurement and
management to strategy at all levels, organizational transparency, organizational objectivity, organizational
learning, efficiency, performance enhancement and effectiveness. Measuring and managing performance in
NGOs is not only a tool of planning that assists these organizations to assess their impact, outcomes and outputs.
It can be likewise regarded as a strong instrument for inward feedback and learning. It thus seems to be the main
way to effectively process and handle information within NGOs and to disseminate it to the concerned
stakeholders such as targeted communities, partners, donors and other public local governments. The concept of
performance measurement and management in NGOs is extremely vital since it concentrates these organizations
in the use of the performance information in their decision making framework. This implies that managing and
assessing the performance is considered to be a pre-requisite for NGOs strategic planners to improve their
functions. Moreover, it is closely associated with the budgetary system inside NGOs since these organizations
are considered to be fundraising-oriented. A further reason of the necessity of performance measurement and
management in NGOs is the need for transparency and accountability toward different stakeholders. This is due
to the fact that there is a sort of pressure from stakeholders on NGOs to demonstrate how they perform their
operations.
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III.
Description
The ability of an NGO to access to funding.
Preparing reports and submitting them to the concerned stakeholders.
The best use of the funds or financial resources to achieve the required or the planned
outputs.( This measures the relationship between the financial inputs and the outputs)
The best use of the non-financial resources to achieve the required or the planned outputs.
(This measures the relationship between the non-financial inputs, such as time, staff,
expertise and the outputs)
To what extent have the outcomes of an NGO's program been achieved?
The long-term consequences of an NGO's program including positive or negative effects.
The level of networking with partners, their relevance and satisfaction.
The quality of services provided by an NGO.
Many authors have developed performance measurement frameworks for the NGO sector in the recent
years. In general, there are not many models and frameworks for assessing the performance of NGOs as much
as the frameworks available for the private sector. Moreover, the reliance on the traditional financial-based
indicators of performance, like return on assets, liabilities or profitability ratios cannot be applied to NGOs
(Herman and Renz, 1997). The literature review reveals a number of performance measurement frameworks in
NGOs. For instance, Ritchie and Kolodinsky (2003) proposed a framework for assessing the financial
performance of NGOs. The framework involves fundraising efficiency, public support, expenses and cost
efficiency. Similarly, Standards for Charity Accountability of the Better Business Bureau proposed a framework
for measuring NGOs performance in which the performance measures include the financial aspect, effectiveness
and governance. In their model, the financial aspect is not only represented by fundraising efficiency but
involves also managing and producing clear and accurate financial statements and budgets.
Another framework has been offered by AARP (American Association of Retired Persons) which is the
biggest NGO membership institution for people who exceed the age of fifty in USA (Datar et al., 2007). The
AARP foundation's framework consists of the following measures: resources and stewardship, people, social
impact value, organization leadership and integration as presented in table 2. These measures of the AARP are
matched with inputs, outputs, outcomes and social impact measures.
Table 2: AARP performance matrix
Performance Measures
Resources and stewardship (inputs)
People (outcomes)
Organizational leadership and
(outputs)
Social Impact and Value (impact)
integration
Sub-Measures
Amount of dollars generated.
Percentage of fundraising costs.
Level of operating reserves.
Employees' satisfaction.
Gender diversity of employees.
Strategic plan.
Number of volunteers.
Number of beneficiaries served.
Number of beneficiaries affected by AARP programs.
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Description
Project's ingredients (funds, personnel, community
support and beneficiaries).
Activities
Outputs
Outcomes
Goals
Indicators
Evaluation
plan
Subscales
Resources identification.
Comprehensiveness.
Matching the type of the program.
The logic link to outputs.
Sufficient activities to achieve the outcomes.
The numbers of participants.
The numbers of events/processes.
The time frame of outputs.
The logical link to the goal(s).
Change statements.
Outcomes rather than activities or outputs.
The intended effect of the program on the need.
The inclusion of wide community impact.
Specific and measurable indicators.
Valid measures of the outcomes.
Efficient measures.
The indicators are important to the changes.
The reliability of the data collection method.
Available resources for implementation.
Efficient measurement of progress toward the outcomes.
Realistic evaluation plan.
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Sub-Measures
Mission, long-term strategic objectives and long run financial estimates.
Service effectiveness, customer results, internal business results, innovation
and learning results, financial results and financial constraint results.
Long run strategic outcomes and constraints outcomes.
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IV.
Conclusion
Measuring performance represents a vital mechanism for improving the work of NGOs since these
organizations face complicated challenges in delivering their programs and services. It helps NGOs to maximize
their social impact and achieve their ultimate objectives. The paper aimed at reviewing performance
measurement and management definitions and systems in NGOs. It mainly highlighted the different frameworks
of measuring performance and the key performance indicators mentioned in the literature.
V.
Although the literature shows several definitions and approaches of performance measurement and
management in NGOs, there still is no mutual agreement regarding what are the main components and measures
that should be utilized to assess NGOs performance. Moxham (2010) saw that this is due to the confusion of the
terminologies of performance in NGOs. The literature also demonstrates that the organizational and internal
indicators have been partially addressed in the performance measurement and management frameworks
(Carman, 2007; Thomson, 2010). The majority of the frameworks highlighted mainly the programs/project
performance and ignored somehow the organizational processes and functions. Hence, there is a strong need to
rely on a framework that covers all the areas of NGOs. Practically, an effective framework in NGOs should be
applied to the financial aspect, the organizational processes and functions and the program/project performance.
Such a framework can be implemented only through defining objectives, defining performance indicators,
collecting data, analyzing the indicators and finally evaluating them and taking corrective actions if necessary.
Fig.2 illustrates a comprehensive performance measurement and management framework including clear steps
of measuring performance in NGOs with the identification of the main performance indicators that should be
used to evaluate NGOs performance.
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