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Initial Report 1. Which of The Following Are Your Reasons For Shopping Online?

This document contains an initial report on an online shopping survey. It includes responses to 15 questions about online shopping preferences and behaviors. Some key findings are: - Convenience and discounts are the top reasons cited for shopping online. - Laptop/PC is the preferred device for product search, comparison, and payment. - Clothing, electronics, and books are the most frequently purchased categories. - Flipkart and Amazon are seen as having the best features overall by respondents.

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DamodarSingh
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55 views

Initial Report 1. Which of The Following Are Your Reasons For Shopping Online?

This document contains an initial report on an online shopping survey. It includes responses to 15 questions about online shopping preferences and behaviors. Some key findings are: - Convenience and discounts are the top reasons cited for shopping online. - Laptop/PC is the preferred device for product search, comparison, and payment. - Clothing, electronics, and books are the most frequently purchased categories. - Flipkart and Amazon are seen as having the best features overall by respondents.

Uploaded by

DamodarSingh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Initial Report

Last Modified: 11/14/2014

1. Which of the following are your reasons for shopping


online?
#
1
2
3
4

Answer
Convenience
Wide Range of
products
Discounts
Unavailability of
products in nearby
stores
I do not shop online

Statistic
Min Value
Max Value
Total Responses

Response
43
29

%
77%
52%

41
8

73%
14%

0%

Value
1
4
56

2. I would like to receive my ordered product without


any additional packaging by e-commerce sites
#
1

3
4
Statistic
Min Value
Max Value
Total Responses

Answer
Only if the ecommerce site gives
me some discount
for choosing this
option
May be only for
certain types of
products
Yes, as it will reduce
waste
Never
Value
1
4
56

Response
21

%
38%

29

52%

16%

10

18%

3. Which device do you prefer while making an online


purchase for the following activities?
#

Question

Laptop/PC

Product
search
Product
comparison
(multiple
ecommerc
e sites)
Payment

Both

Total
Responses

Mean

31

Mobile
device/Tabl
ets
4

20

55

1.80

37

15

55

1.60

42

11

55

1.44

Statistic

Product search

Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

1
3
1.80
0.90
0.95
55

Product comparison
(multiple ecommerce
sites)
1
3
1.60
0.80
0.89
55

Payment
1
3
1.44
0.66
0.81
55

4. I visit e-commerce sites for


#
1
2

3
4
5
Statistic
Min Value
Max Value
Total Responses

Answer
Searching for new
products
I visit only when I
want to purchase
something
Check out
discounts/Prices
Checking product
reviews
Others
Value
1
5
56

Response
24

%
43%

22

39%

39

70%

18

32%

4%

5. How important are the following factors while making


an online purchase ?
#

Questio
n

Not at
all
Importa
nt

Very
Unimpor
tant

Persona
lised
offers
Website
interfac
e
Large
number
of
varities
Ease of
compari
ng
product
s
Product
reviews
by
custome
rs
Detailed
informat
ion of
product
s
Discoun
ts
Custom
er
support
services

7
8

Very
Importa
nt

Extreme
ly
Importa
nt

Total
Respon
ses

Mean

Neither
Importa
nt nor
Unimpor
tant
20

20

56

3.34

11

30

12

55

3.95

35

12

56

4.02

32

13

56

3.96

13

25

18

56

4.09

26

21

56

4.20

10

16

27

55

4.22

24

15

55

3.84

Statistic

Persona
lised
offers

Website
interfac
e

Large
number
of
varities

Product
reviews
by
custome
rs
3

Detailed
informat
ion of
product
s
2

Discoun
ts

Custom
er
support
services

Ease of
compari
ng
product
s
2

Min
Value
Max
Value
Mean
Varianc
e
Standar
d
Deviatio
n
Total
Respon
ses

3.34
1.25

3.95
0.57

4.02
0.49

3.96
0.65

4.09
0.56

4.20
0.56

4.22
0.88

3.84
1.03

1.12

0.76

0.70

0.81

0.75

0.75

0.94

1.01

56

55

56

56

56

56

55

55

6. Which is your favorite e-commerce site and why ?


Text Response
Myntra- UI is very smooth
Flipkart for Quality, Variety and delivery
Flipkart. The delivery is very good....usually on time.
Flipkart as I have experienced some or the other technical issue with other etailors
Myntra/Jabong because of better variety of products
Flipkart
Flipkart due to its look and feel
Flipkart
flipkart
flipkart - website interface, quicker delivery and online customer support
Flipkart
Website - Amazon Reason - Doesn`t give commitments which it can`t fulfill. Negative publicity
of Flipkart also had some effect on my stand.
No favourites
Flipkart; good interface, good customer care, good variety and offers
flipkart. They are reliable and have good return policy.
amazon.in , flipkart more gaudy and lot of unneccessary promotions
Flipkart
Flipkart & Amazon ...reliable with speedy deliver
Amazon for its discounts
not in particular - bt like flipkart, amazon bcs of large customer community
flipkart- good interface,variety of products
Amazon- FBA
flipkart.com
Flipkart. Becasue of the convenient design of website, range of categories offered.
Snapdeal, because of best deals
Amazon
flipkart because i only use this
Amazon- Quicker delivery and better customer care
flipkart
Amazon as it has the best offers for a wide variety of stuff
Myntra ... fashionable and seems a value for money website
myntra
Snapdeal
amazon, for good service
Flipkart - I am not much an online shopping buff. But whenever a need arises, Flipkart takes
care. But I have to admit that Snapdeal is really good when it comes to prices
flipkart, I have used only one site prominently, experience
Flipkart: used to it
Flipkart
flipkart. I work for the company.
Amazon, quality products and delivery time
No one..sorry but thats a genuine answer
Flipkart for better user interface and faster delivery
Flipkart....the first one i used and i have never had any complaints against it
Flipkart, because I purchase books mostly and i find all the books i want in their website.
myntra
Flipkart

Statistic
Total Responses

Value
46

7. Please mention your gender


#
1
2

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Answer
Male
Female
Total

Response
49
5
54
Value
1
2
1.09
0.09
0.29
54

%
91%
9%
100%

8. Which website do you think is the best in the


following features?
#

Questio
n

Amazon

flipkart

snapde
al

Myntra

Jabong

User
interfac
e
Discoun
ts
offered
Detail of
product
informat
ion
(electro
nics
product
s)
Persona
lised
offers
Speed
of
website
Product
reviews
by
custome
rs
Ease of
compari
ng
product
s

13

32

10

10

14

20

14

39

Mean

Total
Respon
ses
56

56

2.66

56

1.84

18

17

56

2.88

18

29

56

2.00

18

36

56

1.73

11

38

56

2.00

2.14

Statistic

User
interface

Discounts
offered

Personali
sed offers

Speed of
website

Product
reviews
by
customer
s

Ease of
comparin
g
products

1
5

Detail of
product
informatio
n
(electroni
cs
products)
1
4

Min Value
Max
Value
Mean
Variance
Standard
Deviation
Total
Respons
es

1
4

1
5

1
5

1
4

1
5

2.14
0.96
0.98

2.66
1.25
1.12

1.84
0.39
0.63

2.88
1.57
1.25

2.00
1.05
1.03

1.73
0.35
0.59

2.00
0.58
0.76

56

56

56

56

56

56

56

9. E-commerce sites often communicate through a


[email protected] email address, to which
customers can't reply. What do you think about it ?
#
1
2

3
4

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Answer
I don't care
It would have been
convenient if I could
have replied, in case
I had a problem
I don't read these emails
I have marked them
as junk
Total
Value
1
3
1.81
0.40
0.63
26

Response
8
15

%
31%
58%

12%

0%

26

100%

10. I like to compare products across e-commerce


websites before making an online purchase
#
1
2
3
4
5

Answer
Strongly Disagree
Disagree
Neither Agree nor
Disagree
Agree
Strongly Agree
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
1
3
2

%
2%
5%
4%

28
22
56

50%
39%
100%

Value
1
5
4.20
0.78
0.88
56

11. Please select the features you are aware of

#
1
2
3
4
5

Statistic
Min Value
Max Value
Total Responses

Answer
Flipkart First
Payment with EMI
options
Verified customer
reviews
PayZippy
3 day return policy
by flipkart (refund for
price fluctuation)
Value
1
5
54

Response
29
46

%
54%
85%

30

56%

16
23

30%
43%

12. Which product category do you most frequently


purchase online?
#
1
2
3
4
5
Statistic
Min Value
Max Value
Total Responses

Answer
Electronics
Clothing & Fashion
Books & Media
Home & kitchen
appliances
others
Value
1
5
56

Response
44
30
29
5

%
79%
54%
52%
9%

5%

13. Which website do you think is the best in the


following post purchase features?
#

Questio
n

Amazon

Flipkart

Snapde
al

Jabong

Myntra

Cancell
ation
Process
Speed
&
conveni
ence of
the
return
process
Assistan
ce from
custome
r
support
service
Getting
Refunds
Flexibilit
y in
delivery
time &
Place
Quality
of
Packagi
ng

15

32

10

34

15

29

11

4
5

Mean

Total
Respon
ses
56

10

56

2.39

56

2.32

33

56

2.36

15

27

56

2.36

16

30

56

2.18

Statistic

Cancellatio
n Process

Min Value
Max Value
Mean
Variance
Standard
Deviation
Total
Responses

2.13

Assistance
from
customer
support
service
1
5
2.32
1.86
1.36

Getting
Refunds

Flexibility in
delivery
time &
Place

Quality of
Packaging

1
5
2.13
1.35
1.16

Speed &
convenienc
e of the
return
process
1
5
2.39
1.70
1.30

1
5
2.36
1.62
1.27

1
5
2.36
1.87
1.37

1
5
2.18
1.57
1.25

56

56

56

56

56

56

14. Which of the following things you don't like


about Flipkart?
#
1

Answer
Ease of searching
the item you are
looking for
Ease of comparing
products
Product Information
provided
Customer Reviews
Speed and
convenience of the
return
process/Refund
Flexibility in delivery
time & place
Product packaging
Cancellation
Process
Others

2
3
4
5

6
7
8
9
Statistic
Min Value
Max Value
Total Responses

Response
13

%
23%

11

20%

13

23%

14
9

25%
16%

11

20%

3
13

5%
23%

14

25%

Value
1
9
56

15. Allocate a total of 100 points among the following


online shopping sites, depending on your
shopping/browsing levels
#

Answer

Min Value

Max Value

1
2
3
4
5

Amazon
Flipkart
Snapdeal
Myntra
Jabong

0.00
0.00
0.00
0.00
0.00

100.00
96.00
80.00
100.00
100.00

Average
Value
34.02
44.24
18.07
19.93
18.02

Standard
Deviation
26.14
26.83
21.75
26.03
27.09

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