12 Chapter 4
12 Chapter 4
One of the basic desires of man is to know of things around him. He wants to
understand fully the things of the world. No wonder does a man wish to
acquire knowledge by enquiry. He asks so many questions such as why?
How? When? He is desirous of finding answers to such questions.
Moreover, in day-to-day life, man confronts numerous problems, for which he
wants to find immediate solution. Thus, man asks questions and finds
answers. His effort to find answers is the outcome of a mans thirst for
knowledge. This prompts him to find solutions to problems and urges hit to do
something better or more efficiently.
Such questions and problems crop up from the observation of an event or
series of events. Sir Isaac Newton propounded the Law of Gravitation by
observing the apples falling from the apple tree. He started asking questions
why do apples regularly fall to the ground instead of floating off into space?
This enquiry led to the discovery of the Law of Gravitation.
Research
The Word Research is derived form the French word, Researcher meaning
to search back. A man in his social, economic, educational, political and
business life faces many problems.
Definition of research
Some of the important definitions of research by well known authors are given
below:
Fred Kerlinger: Research is an organized enquiry designed and carried out to
provide information for solving a problem.
Francis Rummel: Research is a careful inquiry of examination to discover
new information or relationships and to expand and to verify existing
knowledge.
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Types of research:
The basic types of research are as follows:
Descriptive vs. Analytical:
Descriptive research includes surveys and fact-finding enquiries of
different kinds. The major purpose of descriptive research is
description of the state of affairs as it exists at present. In social
science and business research we quite often use the term Ex post
facto research for descriptive research studies. The main characteristic
of this method is that the researcher has no control over variables; he
can only report what is happening. Most ex post facto studies also
include attempts by researcher to discover causes even when they
cannot control the variables. The methods of all kinds, including
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Statement of problem:
Problem definition is the most important research. Problem definition includes
stating the problem and identifying the specific components of research
problem. The research can be conducted properly only when research
problem has been clearly defined.
Shareholder value creation in the automobile industry in India
It is a comparative study of Tata motors and Mahindra and Mahindra Ltd.
Research Design
Research Design is the blue print of the proposed study. It represents the
overall scheme of the study. A research design is a logical and systematic
planning and it helps directing a piece of research.
A research design is a pattern or an outline of a research problems working.
It is a statement of only the essential elements of a study, those that provide
the basic guidelines for the details of the problem. It comprises a series of
prior decisions that are taken for executing a research problem.
A research design serves as bridge between what has been established. i.e.
the research objectives and what is to be done, in conduct of study to realize
those objectives. If there were no research design, the researcher would have
only foggy notion about is to be done.
In fact, the research design is the conceptual structure within which research
is conducted; it constitutes the blueprint for the collection, measurement and
analysis of the data. As such the design includes an outline of what the
researcher will do from writing the research hypothesis and its operational
implications to the final analysis of data. More explicitly, the design decisions
happen to be in respect of:
What is the study about?
Why is the study being made?
Where will the study be carried out?
What type of data is required?
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Keeping in view the above stated design decisions; one may split the overall
research design into following parts:
The sampling design which the method of
observed for the given study;
selecting items to be
From what has been stated above, we can state the important features of
research design as under:
It is a plan that specifies the sources and types of information relevant
to the research problem.
It is a strategy specifying which approach will be used for gathering and
analyzing the data.
It also includes the time and cost budgets since most studies are done
under these two constrains.
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In brief, research design must, at least, contain1. A clear statement of the research problem;
2. Procedures and techniques to be used for gathering information;
3. The population to be studied; and
4. Methods to be used in processing and analyzing data.
The research design is divided into three broad categories:
Research design in case of descriptive and diagnostic research studies
Research design in case of experimental research studies
Research design in case of exploratory research studies
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Data collection:
Once we define the research problem and once research design has been
planned out the study needs to collect proper data for the same. Mainly there
are two types of data: Primary data and Secondary data. The primary data are
those which are collected a fresh for the first time, and thus happen to be
original in character. The secondary data, on the other hand, are those which
have already been collected by someone else and which have already been
passed through the statistical process. The researcher would have to decide
which sort of data he would be using (thus collecting) for his study and
accordingly he will have to select one or more method of data collection. The
methods for collecting primary data and secondary data differ since primary
data are to be originally collected, while in case of secondary data the nature
of data collection work is merely compilation.
Dr. A.L.Bowley says that in collection of statistical data common sense is the
chief requisite and experience the chief teacher. While selecting the method
of data collection a researcher should consider the following factors:
Nature, scope and object of the inquiry.
Availability of funds.
Time factor.
Precision required.
As far as present study is concern, the main source of data collection is
based on secondary data, which is collected through:
Annual reports published by the companies.
Financial reports of the firm in the automobile industry.
Data related to the calculation of shareholder value creation by the
companies in the automobile industry.
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Beta:
Beta measure the systematic risk, it shows how prices of
securities respond to the market forces. Beta is calculated by
relating the return on a security with return for market. Market
will have beta1. If beta is greater than 1 the stock is said to be
riskier than market and vice-versa. If the value of beta is zero
than the risk is same as of the market. Negative beta is rare.
Karl Pearsons correlation coefficient:
Karl Pearsons coefficient of correlation is the best measure for
representing the relationship between the two variables. The
degree and direction of relationship between the variables can
be obtained by it. Karl Pearson is the most accurate and it is
very widely used. By this method the amount of relationship
between two variables can be numerically measured. The
formula for finding out correlation coefficient isr=
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line so that they can use computers for their research work but, one need to
be aware about the limitations of computer-based analysis:
Computerized analysis requires setting up of an elaborate
system of monitoring, collection and feeding of data. All these
require time, effort and money. Hence, computer based
analysis may not prove economical in case of small projects.
Various items of detail which are not being specifically fed to
computer may get lost of sight.
The computer does not think; it can only execute the
instructions of a thinking person. If poor data or faulty programs
are introduced into the computer, the data analysis would not
be worthwhile.
But, the above mention limitations do not reduce the importance of the
computer in research study. Even though it obviously has some limitations
but, undoubtedly today, educational, commercial, industrial, administrative,
transport, medical, social, financial and several other organizations are
increasingly depending upon the help of computers to some degree or the
other.
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