Amway Corporation

Amway is more than an income opportunity or a company or products. It’s about putting people
in control of their lives. It’s about connecting people to others who respect them, who share their
goals and aspirations. It’s about supporting people in their achievements.
Amway is about people connecting people to a better way of life.
Amway Corporation is one of the world's largest direct selling companies. Originally founded by
Jay Van Andel and Rich DeVos, Amway operates in more than 88 countries and territories in
Asia, Africa, Europe and the Americas. Amway products and services are marketed through
independent business owners worldwide. Amway is a wholly owned subsidiary of Alticor Inc.

PEOPLE
Amway has more than 6000 employees worldwide. In addition, Amway has more than 3.6
million Independent Business Owners (IBOs) around the world. In China, Amway products are
sold by Amway sales representatives.

PRODUCTS AND SERVICES

Over 450 unique, high-quality products carry the Amway name in the areas of nutrition,
wellness, beauty and home, as well as commercial products and a variety of services. In addition,
Amway independent business owners in selected markets sell additional brand-name goods
through local merchandise catalogues, plus a variety of services and educational products. All
products are backed by a customer satisfaction guarantee.

GOVERNANCE AND MANAGEMENT

Doug DeVos is the President of Amway and Steve Van Andel is the chairman.

FACILITIES
Amway operates out of Alticor's world headquarters located at 7575 Fulton Street East, Ada,
Michigan 49355, USA.

COMMUNITY SERVICES
Amway, its Independent Business Owners and employees are involved in improving the
communities in which they do business. Specific and current information is available upon
request.
AFFILIATIONS
Amway is a prominent and active member of the regional and national direct selling associations
worldwide. Doug DeVos is a member of the U.S. Direct Selling Association Board of Directors.
Former Alticor President Dick DeVos is the current Chairman of the World Federation of Direct
Selling Associations (WFDSA). Globally, direct selling is an industry with approximately $80
billion in sales and more than 30 million salespeople.
Amway 50th Anniversary

Plan now to join us as we celebrate a half-century of innovation & achievement. Amway and
Quixtar will invite qualified Executive Diamonds and above to our first ever 50th Anniversary
Global Executive Diamond Council in Grand Rapids and Ada, Michigan, May, 2009.
Immediately after, qualified Diamonds and above will join us in Las Vegas, Nevada for the 50th
Anniversary Global Diamond Forum.
Enjoy exclusive events with world-renowned entertainment and speakers. Get the latest on
company developments, One by One initiatives and growth strategies. This will be a truly unique
event, fifty years in the making.
Join us at the Grand Gala Golden Anniversary.
Look for more details in the near future.

50 Years. Two Cities. A Once-In-A-Lifetime Gala Event

Plan now to join us as we celebrate a half-century of innovation & achievement.

Amway and Quixtar will invite qualified Executive Diamonds and above to our first ever Global
Executive Diamond Event in Grand Rapids and Ada, Michigan, May, 2009. Immediately after,
qualified Diamonds and above will join us in Las Vegas, Nevada for the Global Diamond
Forum.
Enjoy exclusive events with world-renowned entertainment and speakers. Get the latest on
company developments, One by One initiatives and growth strategies. This will be a truly unique
event, fifty years in the making.
Join us at the Grand Gala Golden Anniversary.
Look for more details in the near future.

Celebrate Achievement

1959

Amway Corporation founded by Jay Van Andel & Rich DeVos

Launch of LOC Cleaning Product
1960

SA8 Laundry Detergent Introduced

1962

Nutrilite brand introduced

1963

Gross sales over $6 million

1968

Launch of Artistry brand

1971

Amway expands
Australia
Europe
Japan
Korea
Thailand
Malaysia
1980
Sales pass the $1 billion mark

1981

Amway Grand Plaza Hotel opens

1984

State-of-the-art cosmetic plant opens

1985
Amway expands to Latin America

1989

Sales force surpasses 1 million

1995

Amway expands to China

1997

Sales force surpasses 3 million

Amway expands to Africa

2000

eSpring logo

2001

1 online health & beauty sales – business 2.0 magazine

2003

One by One Campaign for children started

2005

Sales reach $6.4 billion

Amway expands to Russia
2006

Nutrilite Health Institutes Center for Optimal Health Opens

We own farms in:
Brazil
Mexico
United States
Nutrilite is the world’s leading brand of dietary supplements
A global leader in prestige beauty

2009

50 years
Of growth and innovation
Of quality product brands
Of helping people live better lives
50 years
Celebrate achievement
Celebrate the future
Celebration events in Grand Rapids and Las Vegas May 2009
50 years in the making
A once in a lifetime celebration May 2009
Founders Council plus
Global Executive Diamond Council plus
Global Diamond Forum plus
Equals
A 50th Anniversary Celebration you won’t want to miss!
2 cities
Las Vegas, Nevada
The home of entertainment
Ada, Michigan
The home of Amway
See our future
Be inspired
Be entertained
Be our guest
Make Diamond
Make History
Celebrate achievement…celebrate the future
The History of Amway

What does the word Amway mean? Amway is an abbreviation for "American Way" and was
coined in 1959 by company founders, Jay Van Andel and Richard DeVos. Short, unique and
easy to remember, Amway has been registered as a corporate name and trademark ever since.
In the following decades, Amway Corporation successfully established itself as a leading
multilevel marketing business, built on strong values and founding principles that continue to
sustain our company today. The business is built on the simple integrity of helping people lead
better lives.
Today, Amway is a multibillion-dollar international business representing freedom and
opportunity to millions of people in more than 88 countries and territories around the world.
Amway generates US$6.4 billion (September’04 - August’05) in sales at estimated retail through
this global product distribution network. We offer over 3 million Business Owners the
inspiration to grow those businesses, and we work hard to provide new and better ways for them
to achieve their life goals.

AWARDS

• As a corporate leader in promoting environmental awareness and education, Amway

received the prestigious United Nations Environment Programme Achievement Award in
1989.

• Corporate Citizenship Award - On November 08, 2005, the United States Chamber of
Commerce awarded Alticor with the Corporate Citizenship Award in the category of
International Community Service for the One by One Campaign for Children

A SOLID FOUNDATION

Rich DeVos and Jay Van Andel's friendship actually began with a business proposition, when
Rich struck a deal with Jay for a ride to school for 25 cents a week. After high school they
entered the military, but they planned to start a business together after separate tours of duty. A
friendship formed and became a business relationship that has lasted to this day.

THE EARLY YEARS

Amway quickly outgrew its original facilities in the basements of Rich DeVos's and Jay Van
Andel's homes. In its first full year of business, Amway's sales were more than half a million
dollars.

THE DECADE OF GROWTH

As vowed by Jay Van Andel the night of the 1969 disaster, Amway rebuilt the aerosol plant and
went on. The '70s began with sales of more than $100 million at estimated retail, and kept going
strong. After a lengthy investigation, the FTC verified that Amway is a genuine business
opportunity and not a "pyramid."

THE BILLION-DOLLAR DECADE

The '80s will be remembered for the first Billion Dollar Year at estimated retail in 1980.
Building expansion at Amway World Headquarters continued at breakneck speed as Amway
scrambled to keep pace with demand, opening its new cosmetics plant in Ada, Michigan.

THE NEXT GENERATION

As carefully planned by Rich and Jay, the second generation Van Andel and DeVos families
took the helm during the ' 90s. The Policy Board was formed and Steve Van Andel and Dick
DeVos succeeded their fathers as Chairman and President. Distributors witnessed a similar trend,
with the second generation of many distributor families taking on important leadership roles.,

NEW HORIZONS

In 2000, Amway prepared for a new century and a new exciting era.
Almost 50 years after Amway began, the DeVos and Van Andel families created a new structure
to meet the challenges of this new century. A parent company, Alticor, was established with
subsidiaries Amway, Quixtar and Access Business Group—the latter to consolidate
manufacturing and distribution for the enterprise. At the helm of Alticor are Steve Van Andel
(Chairman) and Doug DeVos (President), jointly holding the Office of the Chief Executive.
Today each area of the business, including Amway, has the freedom to build on its strengths.
Amway continues to be a leading company in the direct selling industry. Its fundamental
principles—freedom, family, hope and reward—hold as true today as they did in the very
beginning.
Founder's Fundamental

Rich DeVos and Jay Van Andel built the Amway business on the following principles, which
they and their families believe constitute a sound foundation for a meaningful life.

Freedom

Provides conducive environment in which to live, work, achieve and grow. The Amway business
recognizes, supports and expands freedom, which is both personal and economic. It gives the
freedom to operate as independent business people and conduct a full-time or part time business.
Family

The family is our primary social structure, providing love, heritage and legacy. The Amway
business respects and supports the family, as evidenced by the Amway Board of Directors and
the prominence of “family” in Amway business. Amway provides the opportunity to build a
family-owned business which can be passed on to generations.

Hope

Hope gives us the power to transform our lives in positive ways. It is a force that allows us to
envision dreams, establish goals, and achieve great things. By offering hope, we open windows
of possibility for others, irrespective of social status, profession or educational background.

Reward

Reward involves the shared action of giving and receiving. Reward helps us grow, either as the
giver or the recipient, and there are many ways we are rewarded. Reward is integral to the
Amway business as we help each other grow as people and as entrepreneurs. Hard work is
followed by high rewards.
Amway India Factsheet

Amway promotes individual entrepreneurship through its innovative direct selling approach of
world class consumer products. Amway India is the country’s leading direct selling FMCG-
company which manufactures and sells world-class consumer products. Its business opportunity
and all its products are covered by 100% Money Back Guarantee. Amway sources all its
products from within India, thereby providing stimulus to the local manufacturing industry.

CORPORATE CREDENTIALS

• Amway India is a wholly owned subsidiary of US $ 7.2 billion Amway Corporation,

Ada, Michigan, USA. Amway Corporation is one of the largest Direct Selling companies
in the world. It has a presence in 80 countries & territories.
• Established in 1995, Amway India commenced its commercial operations in May 1998
and has emerged as the largest Direct Selling FMCG Company. The Company is
headquartered at the National Capital Region of India - New Delhi.
• Amway has invested in excess of US $ 35 million (Rs. 151 crore) in India of this; US $ 6
million (Rs. 26 crore) is in the form of direct foreign investment.
• Amway India has 400 full time employees and has generated indirect employment for
1,650 persons at all the contract manufacturer locations.
• The Company has provided income generating opportunity to over 4,50,000 active
independent Amway Business Owners.
• Amway India provides free and unlimited training to all its distributors to help them grow
their business. Amway India conducted over 29,000 training sessions during in the past
 12-months with an attendance of over 1.5 million Amway Business Owners and
prospects.
• Amway India recorded a sales turnover of over Rs. 800 crore during January’07 –
December’07.
• Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is
an industry regulatory body, with several reputed international and Indian Direct Selling
companies as members.
• Amway India is also a member of the Confederation of Indian Industries (CII) and
Federation of Indian Chambers of Commerce (FICCI).
• The World Blind Union presented an award and citation to Amway India in 2003, for its
peerless work for the blind children.

NATIONAL PRESENCE

In ten years of commercial operation, Amway India has established a nation-wide presence in
over 125 offices and 55 city warehouses and four regional mother warehouses. The distribution
and home delivery network set up with the support of independent logistics partners is spread
across over 3,000 locations.

MANUFACTURING

Almost all Amway India products are manufactured in the country through 7 third party contract
manufacturers. To bring the identified contract manufacturers’ production facilities and skills to
international standard, Amway has invested in excess of US$ 4 million (approx. Rs. 17 crore).
The transfer of this state-of-the-art, world-class technology, has been free of cost.

PRODUCTS
• At present, Amway India offers over 105 products in four categories. They are Personal
care category, Home Care category, Nutrition & Wellness category and Cosmetics
category.
• With the exception of Cosmetics range (Artistry*) and some products in Nutrition and
Wellness category, all Amway India products and bottles are manufactured in India.
• The products match Amway’s global quality standards. They carry a tamper-proof seal
and a ‘100% Money Back Guarantee'. If not completely satisfied with the product, the
consumer can return it for a refund. Amway products are environment friendly, and are
 not tested on animals. Amway encourages the return of its used product bottles for re-
cycling and to prevent their misuse.

CORPORATE RESPONSIBILITY

AMWAY OPPORTUNITY FOUNDATION (AOF)

• Amway Opportunity Foundation (AOF) a registered non-profit organisation which looks

after Amway India’s Corporate Social Responsibility (CSR). Amway distributors are also
volunteers of AOF and they have enthusiastically participated in all AOF activities.
Globally, Amway’s CSR campaign is known as the One By One Campaign for Children.

PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT

• Amway has conducted several seminars on ‘Entrepreneurial Development and Direct

Selling’ in concert with the Confederation of Indian Industries (CII) and the All India
Management Association (AIMA) on the benefits of organised direct selling.

MEMBER - IDSA (Indian Direct Selling Association)

• Amway India Enterprises Pvt Ltd is a member of the India Direct Selling Association.
The Indian Direct Selling Association is an association of companies engaged in the
business of direct selling in India. Its members are of high national and international
repute having set standards in delivering quality goods and in following ethical business
practices.
• Our Values
•
• Vision
• Inspiring people to live better lives.
•
• Mission
• To provide the best business opportunity. To deliver exceptional quality products to
urban and semi urban homes in the areas of nutrition and wellness, cosmetics, personal
care, home care, home tech and insurance.
•
• Our Values
• Amway has established some simple shared values that unite the entire company, and all
of the Business Owners that are associated with Amway. We believe that these values
guide our actions and help us to achieve everything we are capable of without
compromise or harm.
•
• Integrity
•
We will uphold the highest personal and professional integrity which demonstrates
honestly, loyalty, respect and high ethical standards in all our responsibilities, obligations
and other activities. We are committed to behave at all times in accordance with the
ethical practices of the organization.
•
• Trust
• Building reliability and dependability for self by displaying commitment, honesty,
confidentiality and consistency in all actions.
•
• Transparency
• We will promote a culture of openness and mutual trust by interacting objectively and
without underlying personal interests.
•
• Service Orientation
• We are committed to serve our customers to fulfill their needs by focusing efforts on
discovering and thereby meeting stated and unstated requirements.
•
• Partnership
• We will collaborate across boundaries and find common ground by sharing ideas and
resources, with a wide range of stakeholders. We will develop networks and build long
term alliances with internal and external customers.
•
• Recognition
• We are committed to honor, encourage and support individuals and teams who
contribute, through their behavior and actions, to the success of the organization.