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Steven Su Resume

Steven Su has over 10 years of experience in advertising and media. He has held positions at several advertising agencies where he developed product placement ideas, wrote copy, and purchased media for clients. He has skills in media planning, buying, and analysis across various platforms including TV, radio, online, and out of home advertising. He is fluent in Mandarin Chinese and proficient in Taiwanese and Spanish.

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64 views2 pages

Steven Su Resume

Steven Su has over 10 years of experience in advertising and media. He has held positions at several advertising agencies where he developed product placement ideas, wrote copy, and purchased media for clients. He has skills in media planning, buying, and analysis across various platforms including TV, radio, online, and out of home advertising. He is fluent in Mandarin Chinese and proficient in Taiwanese and Spanish.

Uploaded by

stevendsu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Steven Su

6 Carriage Lane, Nanuet, NY 10954 www.stevendsu.com 914-980-0265 / [email protected]

EDUCATION
AdHouse (New York, NY)
• Advanced Campaign Development September 2009
• Concepting Creatively April 2009
• Introduction to the Creative Process November 2008
School of Visual Arts (New York, NY)
• Advertising, Continuing Education June 2006
University of Connecticut (Storrs, CT)
• Bachelor of Arts in Communication Sciences May 2005

WORK EXPERIENCE
DiNoto
• Creative Intern June 2008 – September 2008
 Developed product placement ideas for clients such as LG and GE
 Assisted in writing headlines, taglines, copy, and scripts for Tylenol, LG, GE, and Publishers Clearing House
 Collaborated with creative team members in various projects

Karlen Williams Graybill Advertising (New York, NY)


• Junior Media Buyer February 2008 – October 2008
 Monitored all of Chattem’s weekly media activity on Google TV’s online bidding interface
 Advertised for brands including Icy Hot, ACT, Gold Bond, Apple & Eve, and Emergen-C
 Implemented :15 media buys, paired :15 spots, and corresponded product schedules with vendors including
TelAmerica Media, DIRECTV, Comcast, Cox Media, and Google TV
 Assimilated department responsibilities when department head was on maternity leave

Active International (Pearl River, NY)


• Junior National Radio Buyer July 2006 – February 2008
 Collaborated with the Integrated Digital Media Team to analyze the growing online market and expand business
opportunities with current and future clients
 Purchased advertising space for clients including Scotts, ABC, Nordstrom, E&J Gallo Winery, and Ace Hardware
 Corresponded media plans and buy specs with advertising and media agencies including Mediaedge:cia,
MediaCom, Horizon Media, Mindshare, Talent Partners, OMD, and Fallon
 Implemented schedules and negotiated rates with Radio Networks (ABC, Premiere, Westwood One, Dial-Global,
Media America, Crystal Media, American Urban, Citadel, and United Stations), Satellite Radio Providers (XM
and Sirius), and Traffic Sponsorship Networks (MetroTraffic, Clear Channel, and Traffic.com)
 Oversaw department responsibilities when VP, Director of Network Radio was out of the office
• National Radio Coordinator January 2006 – July 2006
 Generated buy detail reports for clients via Harris Medialine
 Created media authorizations, recommendations, profit and loss reports, market by market summaries, and post-
buy analysis

ACTIVITIES
Bergen Christian Testimony Church (Wyckoff, NJ)
• Small Group Leader, Sunday School Teacher June 2006 – Present
 Facilitates discussions with high school students and young adults on biblical studies
A Minor A Cappella Group (Storrs, CT)
• Music Director, Co-Founder March 2004 – May 2005
 Designed a successful audition process which prompted recognition in the community
 Arranged and transposed a wide variety of songs into 4 part harmony
SKILLS
Software: Donovan Data Systems, MRI, Simmons, comScore, Nielsen NetRatings, Arbitron, RADAR, Harris
Medialine, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, and Microsoft Office
Languages: Fluent in Mandarin Chinese; Proficient in Taiwanese and Spanish

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