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Contents
Legal Disclaimer ................................................................................... 2
Introduction ......................................................................................... 4
Material Overview ................................................................................. 5
The Facebook Ads Approach................................................................... 6
Better ROI on Your Facebook Ads ........................................................ 6
Interests ........................................................................................ 8
Industry......................................................................................... 9
Job Title is Hiding True Potential ........................................................... 11
Secret to Finding Hidden Job Titles ....................................................... 16
Facebook Ads Manager ........................................................................ 18
Going Through the Alphabet .............................................................. 20
Synonyms....................................................................................... 22
Numbers......................................................................................... 23
Levels ............................................................................................ 23
Variations ....................................................................................... 23
Abbreviations .................................................................................. 24
Job Certification Initials .................................................................... 24
Not Familiar with a Niche? ................................................................ 25
Editing & Retrieving Your Goldmine Audiences........................................ 26
Mega-Targeted Job Title Niches ............................................................ 28
Larger, Extremely Targeted Sub-Segments ............................................ 38
Combine Job Titles by Similar Goals ...................................................... 40
Passion Double Whammy .................................................................... 41
Wrapping Up ...................................................................................... 42
Ongoing Mentoring and Support ........................................................... 43
More Erica Stone Affiliate Marketing Strategy Guides .............................. 44

Erica Stone

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Introduction
Hi! My name is Erica Stone and Ive been a self-employed
internet marketer for over five years now.
The work and the lifestyle suit me perfectly. See, I like to
research. Im a data geek. Platforms, reports,
instructional guides, analytics YUM!! I cant get enough.
In fact, its what often distracts me from doing other things. When I come
up with an idea or pick one up from something Ive read online, I cant let it
go.
I have to explore, push the edges, stretch an idea into something new, test
it out to see how I can make it better, and find out how to make it work
better for me than it is working for anyone else.
Let me tell you right now I am NOT an expert on Teespring. Until very
recently Ive simply swatted away any mention of t-shirts like an annoying
fly. This book will NOT tell you how to be a successful T-shirt seller.
Now, before you go thinking that means this book wont be valuable,
let me explain why I know YOURE GOING TO BENEFIT ANYWAY.

Lets go back a few sentences: IM A DATA GEEK.

I have a nearly manic desire to understand how things (applications,

systems, processes) work. Facebook Ads Manager is nothing more than a
filter between you and a set of data. Once you understand the data source
and how the filters work, you can think about how to use it in new ways.

In this case, Ive uncovered a targeting method that I know is being

overlooked by t-shirt sellers because none of the heavy hitters Ive
monitored and studied have mentioned it at all.

Erica Stone

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Material Overview
Before we get into the technique, lets lay out a few things about t-shirt
marketing that determine success:

You must target an audience that is passionate about a topic

You must get your t-shirt in front of that audience
Your shirt design must resonate with that audience

Im not artistic or overly funny so youre on your own for that last item but I
can help you with the first two.
What are (some) people passionate about? Their work.
One of the most saturated niches on Teespring is NURSES for this very
reason. There are hundreds of thousands of people in the nursing industry
which is a large pot of hungry t-shirt buyers. Everyone wants to target
nurses because so many early adopters had success in this niche.

Create cool Nurse shirt >> Advertise it to Nurses on Facebook >> Profit
That means the competition, though, is very stiff. People have been
targeting them with Teespring ads for quite some time which means theyve
gathered valuable data from their own campaigns and are many steps ahead
of those who are newer to the business of selling t-shirts.
Over and over again, my success online has come from taking an idea and
applying it to niches that have much less competition.
The same can be done for t-shirts. With the right information youll be able
to find hundreds of additional niches where there are large audiences who
are getting completely overlooked by t-shirt sellers.
The problem: Facebook Ads Manager makes it very easy to find nurses
theres a specific Industry option in the Demographics filter that hands them
to you. Theres NOT such a thing for other specific job groupings.
And THAT is what were going to fix with the steps in this book.

Erica Stone

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The Facebook Ads Approach

I love Facebook ads. The targeting features are just outstanding and earlier
in 2014 Facebook did something that should be a t-shirt sellers dream come
true they separated out the ability to target an audience based exclusively
on their JOB TITLE. (Previously, this field was part of the Interests field.)
This should present a significant opportunity to see lower ad costs because
of the ability to target such a finely matched audience.
However, most t-shirt sellers are not using this field and if they ARE
using this field they may be missing as much as 75% of their true
potential audience.
Well walk through why better targeting results in lower ad spend and then
well talk about how to find these job groupings that are getting missed.

Better ROI on Your Facebook Ads

Any Facebook ads tutorial will tell you to target an initial audience thats
focused around your niche and then continuously revise your targeting
settings to fine-tune the audience until youre targeting the most responsive
group at the lowest cost.
A simplified example:
You start by targeting all the fans of your Facebook Page. After a day
or two you find that only men 35-55 are responding to your ad so you
turn off all the other gender/age segments.
A couple of days later you see that your ads are getting the best
response from males 35-55 who live in ten states located in the US so
you turn off all the other states and focus on the few.
This process itself is fine its a normal part of revising your ad strategy to
find the perfect mix.
Except that all the money you spent showing your ad to women and men in
the non-performing age groups and in the non-performing states the first
few days of your campaign resulted in $0 profit. Even if the final segment of
men 35-55 in the ten states had a positive ROI, your ROI goes down when
you fold in the ad spend for the unprofitable segments.

Erica Stone

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The goal is to get to your ideal audience as quickly as possible because the
more time your ad gets shown to those who arent really interested, the
more money youre wasting on those ads.

Suppose youve come up with a t-shirt thats perfect for teachers:

(No laughing! I think Ive mentioned Im not overly artistic or funny)

Erica Stone

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After the t-shirt is launched on a site like Teespring.com, you need to get
your shirt in front of people who are teachers.
To target people based on the field in which they work, you have several
options in Facebook Ads Manager.

Interests
You could use the Interests field. Facebook determines someones interests
based on the things they add to their timeline, keywords for the Pages they
like, keywords for the apps they use, the type of ads they click on and other
signals from their Facebook activity.
The word teacher does come up in Interests but teaching does not.
Selecting teacher gives a potential audience of 21 million people.

Thats obviously WAY too broad. Youd be spending money showing your
shirt to people who are not teachers.
Instead, you could search for popular Facebook Pages that teachers would
like and put those in the Interests field but there are lots of Pages that are
liked by teachers and are ALSO liked by people who are NOT teachers.
Youd be targeting both groups (wasted ad money).
Were not likely to target JUST teachers by using Interests.

Erica Stone

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Industry
Another option would be to use the Industry field instead of Interests.
Using the Industry option you can target large groups of people who work in
that one industry regardless of their specific job title.
Theres a defined list of industries from which to pick:

Administrative
Architecture and Engineering
Arts
Entertainment
Business and financial operations
Cleaning and maintenance
Community and social services
Computer and mathematics
Construction and extraction
Education and library
Farming
Fishing
Forestry
Food preparation and services
Caterers
Healthcare and medical
Legal
Nurses
Personal Care
Production
Protective Service
Retail
Installation and Repair
Sales
Science
Veterans

For our teacher t-shirt campaign, we could choose to target anyone working
in the Education and Library industry:

Erica Stone

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The potential reach is now 4.9 million slightly more targeted than using
just teacher from the Interests field but still too broad.
By setting a target audience that we know includes people who are NOT
teachers, were back to putting ourselves in a position of wasting some of
our ad money on people who will not resonate with our t-shirt.
This leaves us one, additional option for targeting teachers JOB
TITLEand thats where things get really interesting.

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Erica Stone

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Job Title is Hiding True Potential

The Job Title field can be found in the Demographics filters inside Facebook
Ads Manager and Power Editor. This field reads the work information that
people manually add to their Facebook profile.

So, if we put teacher into the Job Title field, we get a more targeted group
of 640,000 people that we KNOW are actually teachers:

This looks great, right? WRONG

Remember the image above that showed you a persons profile who listed
second grade teacher as her job title? Look what happens when I add just
that one additional job title:

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Now theres an additional 10,000 people in our potential pool.

YES, Facebook Ads Manager does give you some of these suggestions but
NOT all of them.
In fact, second grade teacher doesnt even come up as a
suggestion:

Hopefully, most people by now understand that they should be looking at

the suggestions to find more options and even similar to how Google
Suggest works only type in part of the phrase theyre hoping to target to
get even more suggestions.

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However, even THAT does not work at capturing all

the possible matches.
Here are all the teacher options that come up if you type the following into
the Job Titles field in Facebook Ads Manager:

T
Te
Tea
Teac
Teach
Teache
Teacher
Teacher(space)

That gets us up to 800,000 people but were still missing the 10,000 from
second grade teacher so lets add those in.

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And, lets see what else we can find for teacher job
titles. Check out this list:
Teacher, Drama Teacher, Reading Teacher, 5th Grade Math, Pre-K Teacher, Math Teacher, English
Teacher, Algebra Teacher, Art Teacher, History Teacher, Science Teacher, Teacher Counselor, Teacher
Technology Education and Computers, Teacher of the Speech and Hearing Handicapped, Cytology Teacher,
Paleontology Teacher, Volcanology Teacher, Government Teacher, Teaching Assistant, Kindergarten
Teacher, Second Grade Teacher, First Grade Teacher, First Grade Teacher Retired, Kindergarten / First
Grade Teacher, First Grade Bilingual Teacher, First Grade Educator, First/Second Grade Teacher, 1st Grade
Bilingual Teacher, 1st Grade Teacher, 1st Grade Teacher - Retired, Kindergarten Special Education Teacher,
Bilingual Kindergarten Teacher, Title One Kindergarten Teacher, Pre-Kindergarten Teacher (Pre-K Teacher),
Second Grade Science Teacher, Second Grade Teacher Retired, 2nd Grade Teacher, Third Grade Teacher,
Third Grade Math Teacher, Third Grade Bilingual Teacher, Third Grade Teacher-Natcher Elementary, Third
Grade Classroom Teacher, Third/Fourth Grade Teacher, 3rd grade English teacher, 3rd grade teacher,
retired, 3rd Grade Reading Teacher, 3rd Grade Teacher, Fourth Grade Math Teacher, Fourth/Fifth Grade
Teacher, 4th Grade Bilingual Teacher, 4th Grade Math Teacher, 4th Grade Reading Teacher, 4th Grade
Science Teacher, 4th Grade Teacher, Fifth Grade Math Teacher, Fifth Grade Reading Teacher, Fifth Grade
Science Teacher, Fifth Grade Teacher, Fifth and Sixth Grade Teacher, Fourth Grade Teacher, Fifth/Sixth
Grade Teacher, 5th Grade Bilingual Teacher, 5th Grade English Teacher, 5th Grade Special Education
Teacher, 5th Grade Teacher, Sixth Grade English Teacher, Sixth Grade Language Arts Teacher, Sixth Grade
Math Teacher, Sixth Grade Math/Science Teacher, Sixth Grade Reading Teacher, Sixth Grade Science
Teacher, Sixth Grade Math and Science Teacher, Sixth Grade Social Studies Teacher, Sixth Grade Teacher,
6th Grade English Teacher, 6th Grade Humanities Teacher, 6th Grade Reading/Language Arts Teacher, 6th
Grade Teacher, Seventh Grade English Teacher, Seventh Grade Language Arts Teacher, Seventh Grade
Social Studies Teacher, Seventh Grade Teacher, 7th Grade Reading Teacher, 7th Grade Social Studies
Teacher, Eighth Grade English Teacher, 7th Grade Teacher, Eighth Grade Teacher, Eighth Grade Language
Arts Teacher, Eighth Grade Math Teacher, 8th Grade History Teacher, 8th Grade Algebra Teacher, 8th
Grade Mathematics Teacher, 8th Grade Reading Teacher, 8th Grade Teacher, 8th Grade English Teacher,

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8th Grade Science Teacher, 8th Grade Math/Algebra Teacher, 7th and 8th Grade English Teacher, 7th and
8th grade teacher, 7th Grade English/Language Arts Teacher, 7th Grade Arts Teacher, 7th Grade Language
Arts Teacher, 7th and 8th Grade Science Teacher, 8th Grade Language Arts Teacher, 8th Grade Math and
Science Teacher, 8th grade English Language Arts teacher, Ninth Grade English Teacher, 9th Grade
Teacher, 9th Grade Algebra Teacher, 9th Grade Biology Teacher, 9th Grade English Teacher, 9th Grade
History Teacher, 9th Grade World History & Geography Teacher and AP Human Geography Teacher, 9th
Grade Physical Science Teacher, 9th Grade Math Teacher, 9th Grade Science Teacher, 6th-9th grade Music
Teacher, 10th grade teacher, 10th Grade Biology Teacher, 10th Grade English Teacher, 10th Grade Math
Teacher, 10th Grade World History Teacher, 10th and 11th Grade English Teacher, 11th Grade English
Teacher, 11th Grade U.S. History Teacher, 11th and 12th Grade English Teacher, 8th grade World
Cultures/11th grade World History Teacher, 12th Grade English Teacher, 6-12th grade English Language
Arts and Literature Teacher, 9th Grade English 10-12th Grade Bible Teacher, 9th Grade Physical Chemistry
& 12th Grade Physics Teacher, 9th-12th Grade English Language Arts Teacher, K-12th Grade Special
Education Teacher, Teacher 12th/11th grade Biology & Environmental Sciences, Elementary Teacher,
Assistant Elementary Teacher, Elementary Education Teacher, Elementary School Teacher, Elementary
School Special Education Teacher, Elementary Special Education Teacher, Elementary School Teacher (EC
Special Educator), Severe Emotional Disorders Elementary Teacher, Junior High Math Teacher, Junior High
Teacher, Family and Consumer Sciences Teacher Grades 7-9 (Junior High), Junior High English Teacher,
Junior High Language Arts Teacher, Junior High School Teacher, Junior High Science Teacher, Middle
School Teacher, Middle School English Teacher, Middle School Resource Teacher, Middle School Industrial
Technology Teacher, Middle School Special Education Teacher, Middle School Vocational Education
Teacher, Jr. High English Teacher, Jr. High History Teacher, Jr. High Language Arts Teacher, Jr. High Math
Teacher, Jr. High School Teacher, Jr. High Teacher, Jr. high science teacher, Jr/Sr High Teacher, High
School Teacher, High School Drafting Teacher, High School English Teacher, High School French Teacher,
High School Learning Support Teacher, High School Math Teacher, High School Mathematics Teacher, High
School Vocational Education Teacher, High School History Teacher, Pre-K Special Education Teacher, PreKindergarten Special Education Teacher, Math Teacher (Mathematics Teacher), Special Education Math
Teacher, ESL Teacher (English as a Second Language Teacher), ESOL Teacher (English for Speakers of
Other Languages Teacher), English Composition Teacher, Algebra and Geometry Teacher,
Algebra/Geometry Teacher, Pre-Algebra Teacher, Culinary Art Teacher, American History Teacher, World
History Teacher, Physical Science Teacher or Junior High School English Teacher

This list gives us a much larger potential reach and yet still very
targeted to only those people who are teachers:

Unless you do some work youll never find these hidden job titles.

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Secret to Finding Hidden Job Titles

It would be great if the Job Title field in Facebooks Ad Manager (or in Power
Editor) automatically included abbreviations, synonyms, and related phrases
and matched just a bit more broadly than it does but it doesnt.
If you and I are both second grade teachers and I type second grade
teacher in the work section of my Facebook profile and you type in 2nd
grade teacher, Facebook does not group those together as the same job
title.
It also doesnt count the following as the same thing:

Elementary teacher second grade

Second grade school teacher
Teacher second grade

Now, pile on top of that all the grades there are in the US school system
(Kindergarten through 12th grade); the different kinds of schools (charter
school, middle school, junior high, high school); colleges, universities, trade
schools; class topics (math, English, social studies) and you can see how
many different combinations people might be using in the About section that
all mean teacher!
Unfortunately, this field does not allow you to paste in a list from elsewhere.
You have to manually find all the combinations. This means I cant hand you
a list of job titles and have you paste them into that field to use. I can get
you started with ideas but youre going to have to do this work yourself.
Only by typing in different combinations of letters and words can you truly
find all possible matches for this field.
This can be time consuming - it might take you an hour or two to fully
research a job title - but compared to the cost you might spend advertising
to hundreds of thousands of people who simply arent in your target
audience, its well worth taking the time to complete this exercise.
However, once you do it, Ill show you how to save the audience so
you can target that group any time you want without having to do
the work all over again.

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Erica Stone

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Think of this as the strategy internet marketers use to target lots of long-tail
keywords as a way to break into a heavily competitive niche.
Youre adding in lots of long-tail keywords (job titles, in this case) to target
people who would be missed by those who only enter a few teacher terms in
the Job Titles field and, yet, paying a lot less in ad spend than those who
target the entire Education and Library industry or everyone interested in
teacher.
Sometimes adding a job title will result in you only adding one person to
your potential reach. Another phrase will add anywhere from 10,000 to
100,000 additional people.
Unless you explore them all youll never know which ones are the
huge pools that are getting missed by other sellers so take the time
to do this right (or pay someone to build the audience for you)!

NOTE: While going through these steps it might look

like nothing is being added to your potential reach
when you find a matching job title. Thats because
Facebook rounds up potential reach to the nearest
hundreds, thousands or tens of thousands. You wont
see the number change until youve added enough job
titles to round up another level. Just keep adding!

Following are the different strategies you need to use to find the largest
potential reach using the Job Title field. You want to use ALL of these
strategies together to build your target audience.
Get ready youre about to play a massive word game! (If you hate word
games, get a friend to help you out here.)

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Facebook Ads Manager

Instead of creating an ad first, youre going to use Facebook Ads Manager to
create a Saved Target Audience. This way, youll be able to target the
audience you create any time you want and wont have to do this work again
for that job group.
1. Log into Facebook
2. Bring up Facebook Ads Manager (click on the drop down arrow next to
your name and then click Manage Ads if you dont see Manage Ads
then select Create Ads)

3. Click on Audiences in the left sidebar

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4. Click on the green Create Audience button in the upper right corner
and then select Saved Target Group

5. Give your new audience a name that will remind you which group is
being targeted

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6. Enter at least one location in the Location field (or you wont be able
to save your audience)
7. Under the Languages section, click on More Demographics, select
Work and then Job Titles

8. The Job Titles field now shows in your set of filters and youll use that
field to walk through all of the following search strategies

Going Through the Alphabet

The Job Title field in Ads Manager works a lot like Google Suggest.
As you start typing a word, the Job Title field will offer up possible matches.
1. Start by typing in your target job title ONE LETTER AT A TIME. Well
use teachers as our example.

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2. The suggestions will change with each new letter. With the addition of
each letter, go through all the suggestions offered up by the Ads
Manager and click to add any that you believe match the job types you
want to target.
3. Once youve completed your main niche word, add a space after the
word and try adding each letter of the alphabet one at a time like this:
Teacher a
Teacher b
Teacher c
Teacher d
4. For niches where you know there should be even more matches, you
can extend this to two letters carried out after the space like this:
Teacher aa
Teacher ab
Teacher ac
Teacher ad
5. Repeat those steps for every letter of the alphabet.

While going through the above steps you will see that people described their
job title using words in a different order than you were initially targeting or
with new words you hadnt thought to include.
In the image above we see someone listed their title as 7th Grade Social
Studies Teacher.

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These new arrangements are clues to more phrases you can use
with the alphabet trick.
Use those new phrases and go back through the alphabet steps like this:

Social
Social
Social
Social
Social
Social
Social
Social
Social

studies
studies
studies
studies
studies
studies
studies
studies
studies

t
te
tea
teac
teach
teache
teacher
teacher a
teacher b

I know not exactly the most exciting work in the whole world but I never
promised you it would be!
However, it is EFFECTIVE and because there are so many people who
WONT do the work, you know youre going to find audiences that others are
not. Thats where youre going to make your money.

Synonyms
Throughout the step above you may find synonyms that also make for good
matches.
For instance a teacher could also be called tutor, instructor, or
professor.
Make sure to explore other titles that mean the same thing. You can use an
online thesaurus to help you find synonyms to try if you dont see any
coming up in your search results in the Job Title field.
Musicians are another group that is passionate about what they do. They
can also go by a wide variety of job titles:

Pianist
Musician
Band member
Violinist
Drummer
Guitarist

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Make sure youre coming up with all the possible names that might be used
to describe a job in the niche you want to target and then walk those other
names back through the Alphabet step, too.

Numbers
Some people spell out numbers in their job title and others use the numeric
form. This is huge with teachers, as we saw in the example earlier in the
book. Fifth grade teachers also used the title 5th grade teachers.
Include both formats in your searches when appropriate and walk both
forms back through the Alphabet step, too.

Levels
People often have levels of seniority noted in their job title. These include
things like:

Head
Senior
Junior
Assistant
Director
Lead
I, II, III, IV, V
President
Vice President
Assistant Vice President

Try adding these in front of your main job title name and with the Alphabet
steps.

Variations
Lots of jobs have different variations that mean the same thing.
An accountant might refer to themselves as an accountant while another
might say theyre an accounting clerk. For that niche, youd want to do
searches for both accountant and accounting.

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Abbreviations
Abbreviations used in job titles will cause you to miss a lot of them
especially if the abbreviation is common in the industry but not well
understood by those outside of the industry.
For instance, acctg is a common way to shorten the word accounting.
Do a search in Google to find common abbreviations for any job field and
use those in your searches.

Job Certification Initials

Jobs that require certain certifications or where certifications are an option
for those in the field provide another way to find matches.
CPA stands for Certified Public Accountant. Someone who is a CPA may not
use the word accountant or accounting in their job title at all. Instead,
they might only use the standard CPA term.
While doing searches for lifeguards, I discovered that WSI often stands for
water safety instructor. These are people who teach water safety theyre
sometimes also lifeguards or swim teachers. Id have missed a large
category of lifeguards had I not researched why WSI showed up in some of
the suggested job titles.
Truckers are another example where this comes into play. Truck drivers are
required to have a certain kind of license a CDL here in the States and
will often list their license type in their work information in Facebook instead
of calling themselves a truck driver.
Auto mechanics also have certifications that apply to their field. The label
CSE or CSE Certified is a mechanic who has taken certain tests to receive
their certification. Dont skip these kinds of terms in your searches AND use
these terms in the Alphabet steps, too.

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Not Familiar with a Niche?

If youre unfamiliar with a niche, go to Google and type in types of [niche]
jobs. For example, Google types of accounting jobs or types of trucker
jobs to find a list of alternate titles that might be used in the field.
For truckers, this page gave great terms to use in the Job Titles searches:
http://www.lifeasatrucker.com/types-of-truck-driving-jobs.html.
Because of that page, I found the following terms to use with the Job Title
field:

Dry Van
Dry Van Driver
Reefer
Reefer Driver
Freight
Freight Truck
Freight Truck Driver
Freight Hauler
Tanker
Tanker Driver
LTL
LTL Driver
OTR
OTR Driver
Over the Road
Over the Road Driver

NOTE: Not every suggestion Facebook Ads Manager

shows you will be a match you want to use. Your job
is to find additional matches, evaluate them to make
sure they mean the same kind of job youre targeting
and add the ones that do mean the same thing.

CLICK THE CREATE AUDIENCE BUTTON TO SAVE

YOUR TARGETED AUDIENCE!
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Editing & Retrieving Your Goldmine Audiences

You can edit the Targeted Audiences that you create by bringing up your list
of Audiences in Facebook Ads Manager, clicking the box next to the name of
your audience, and selecting Edit from the Actions box:

In the future, to create an ad for that audience, go to your list of audiences

and click on the name of the audience.

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This will bring up the audience details. Click on the button to Create Ad in
order to work with this group.

This will take you to the normal Facebook Ads Manager screen for selecting
your ad objective and creating your ad.

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Mega-Targeted Job Title Niches

Finding additional potential reach for your Facebook ads is one thing but
using job titles can also allow you to build t-shirt campaigns on niches you
previously thought were unidentifiable or didnt have a large enough
potential audience to make the campaign worthwhile.
Very tight targeting is how you get the highest click through rates and,
therefore, the lowest cost per click/conversion.
If someone has tried targeting all math teachers for example, and failed to
sell any t-shirts there are three possibilities for having failed:

They presented the shirt to an untargeted audience

Their design did not resonate with the audience
The audience is not passionate about their work

Teachers are pretty passionate about their work at least all the ones Ive
met and with three boys Ive met my fair share.
If they targeted all teachers and only 5% of that pool were actually math
teachers, their ad click through rates probably looked too poor to continue
the campaign.
Heres what comes up in Facebook Ads Manager when you follow all of their
suggestions for math teacher:

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Heres what comes up when we walk through the suggested search

steps outlined in the previous section:

The next few pages show the final list of job titles for the 140,000 math
teachers so you can see the incredible variation that comes up when you
follow the steps in this book.

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Refer to the separate PDF that came with this book

to see more examples.

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Larger, Extremely Targeted Sub-Segments

If you keep an eye on the potential reach number as you add each new job
title, youre likely to discover even more deep niches that you can target
with a t-shirt.
In the math teacher example, the professor of mathematics title alone had
a potential reach of 71,000.
Look for those titles that return surprising numbers on their own and make a
note about any that might be worth targeting with their own t-shirt.
You could even open a separate tab in your browser and create a new
audience for just those titles as a reminder that you found those niches.
Now that you know how to find a very large, extremely targeted niche by job
title you can then apply other filters for more powerful and profitable subsegments.
In an earlier example, we took our targeted list of teachers from a potential
reach of 640,000 to 1,100,000 nearly DOUBLE what most Facebook ads
users think exist for people employed as teachers.
Just think about how you could carve up that 1.1 million into smaller
segments and still have plenty of potential reach with which to
work:

Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers
Teachers

who
who
who
who
who
who
who
who
who
who
who
who
who
who
who

like to fish
crochet
like a certain kind of music
ski
live in a certain state
live in a certain region
play baseball
play any sport
like to swim
work out
are new to teaching (age range)
are approaching retirement (age range)
like to travel
love certain kinds of books
love action movies

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Teachers who are parents

Teachers who are single

Being able to target like this gives you additional options for t-shirt
campaigns that are going to have a stronger emotional bond with the
audience.
If you create a t-shirt for teachers in Texas (something with a slogan for
teachers and an image of the state of Texas) think about how there are now
two reasons for a teacher in Texas to like that shirt!

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Combine Job Titles by Similar Goals

What do landscapers, gardeners, and lawn care specialists all have in
common? They work with plants, grass and trees things that grow.
You might find a job niche that has lower volume than you like to have
available for your campaigns. When that happens, combine it with similar
job niches and focus not on the job title but on a feature of the jobs that is
the same.
Think about truck drivers, cabbies, delivery truck drivers, bus drivers they
all get paid to drive (see? slogan for a shirt that applies to all!).
Want to target people whose jobs have to do with swimming? Look for swim
coaches, swim lesson instructors, swim teachers, lifeguards, swim
instructors, diving instructors, divers, and water safety instructors.
How about targeting people who work with food? Youve got chefs, cooks,
caterers, restaurant owners, room service staff, and bakers.
Combine similar jobs by using the Job Title field and youll have unique,
extremely targeted niches with a whole slew of new t-shirt ideas with which
to reach those audiences.

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Passion Double Whammy

Some job titles imply a dependence on getting new clients in order for that
person to maintain their income or grow their own business.
Imagine the demand for your shirts if they were designed to help these
kinds of people get more clients!
Not only are these people passionate about their work but theyd LOVE a
new way to easily advertise their own services.
These are just a few examples of such groups:
Interior
designers

Party
planners

Wedding
coordinators

Private
tutors

Caterers

Website
designers

Landscapers

Yard crew

Vocal
coaches

Tax
accountants

Sure, you cant customize the shirts with individual phone numbers (easily,
anyway) but you could come up with a cute slogan for a shirt and add
something like just ask.

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Wrapping Up
The steps in this book are meant to help you better target your t-shirt
campaigns and to help you uncover niches based on job title that you might
have previously ignored.
You might even find that you have an old t-shirt idea that you could revive
now that you know how to find the perfect audience.
Your next steps are to practice using the Job Title field on your own to create
new saved audiences you can target with your own t-shirt ideas.
If youve been wanting to get into t-shirt sales but find the idea of designing
them or getting involved with artwork overwhelming, start with Denise Halls
course on selling shirts through a site that lets you start out as an affiliate
with your own store concept (no website needed!). Her guide is called
Bigger Better Tee Profits and at under $15 its well worth the money.
If youve been looking for a complete course on t-shirt sales using Teespring
take a look at Peter Chans new course. His approach is thorough and,
best of all, hes assembled it as a process that folds in the science that goes
with the art of selling t-shirts. His seven step process is something anyone
can follow. Hes been featured in Teesprings community for his recent
success.
Wishing you greatness!

Sincerely,
Erica Stone
[email protected]

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Ongoing Mentoring and Support

Internet marketing can be a lonely road. Youre usually not in an office
surrounded by your peers, instant support and advice. However, it doesnt
have to be like that.
Join me on Online Business Insiders a members-only forum staffed with
experts in all aspects of internet marketing.
I am the Amazon Associates affiliate marketing expert for the forum and
answer questions, share case studies, and provide mentoring to members
who need assistance growing their income.
You can even follow along as I build an Amazon review site and share all the
details (including the site URL) in the project notes.
Other experts provide assistance with other critical internet marketing skills
including Traffic Generation, WordPress, Social Media, Business
Management, Authority Sites, Kindle Publishing, and Product Creation. The
expert for each section has hands-on experience in their field.
There are also free downloads, a very supportive community environment,
and a growing wealth of information in the challenges you face on a regular
basis.
Follow this link to learn more and get the discount rate available to my
customers: http://www.extremereviewer.com/joinericastone/.
You can also read archives of emails sent to my list here:
http://archive.aweber.com/revwr123 - I share lots of tips, updates, and
information through my emails. There are several articles that may further
assist you in building up your review site.

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More Erica Stone Affiliate Marketing Strategy Guides

PinFabulous Affiliate Forget Google! Build thin sites LOADED with
Amazon affiliate links and go straight to Pinterest for buying traffic! This
super-simple strategy takes very little effort and is great for beginners and
advanced Amazon affiliates alike.
PinPlosion Struggle to get Pinterest followers? Learn how to find active
Pinterest users and gain hundreds of followers a day for free. No software,
nothing to buy and beginner friendly. This does not include ViralWoot but
gives you a way to save your ViralWoot seeds for pure pin promotion while
still growing your Pinterest followers.
Extreme Review The Amazon super-book! Step by step instructions for
setting up your own authority-style Amazon review site - everything from
finding great niches to doing competitive analysis to growing your affiliate
marketing site so it dominates the search engines. This is NOT just any review
site method!
Hobby Master Add at least 3 income streams to your wallet with a hobby
site that promotes Adsense, Amazon, and Clickbank products. Get detailed
instructions for finding hobby niches, building your site and creating content.
Build a solid business from a single topic with easy to follow instructions.

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