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Background of The Study: Home Page

Alvineth's Party Needs and General Merchandise was established in 1993 in Pasay City and has grown to offer catering, venue decorating, and equipment rental services. It began with a small store and limited equipment but has expanded to 11 employees. Notable clients include Kenny Rogers Restaurant, Mall of Asia, and Cuneta Astrodome. The company aims to develop a website to promote its services online and improve reservations and rentals. A related study examined best practices for internet marketing and distribution in the resort industry. It identified key metrics and 8 elements of an effective online strategy: website planning, infrastructure, traffic building, integrating offline and online operations, working with third parties, customer engagement, metrics, and adapting

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39 views6 pages

Background of The Study: Home Page

Alvineth's Party Needs and General Merchandise was established in 1993 in Pasay City and has grown to offer catering, venue decorating, and equipment rental services. It began with a small store and limited equipment but has expanded to 11 employees. Notable clients include Kenny Rogers Restaurant, Mall of Asia, and Cuneta Astrodome. The company aims to develop a website to promote its services online and improve reservations and rentals. A related study examined best practices for internet marketing and distribution in the resort industry. It identified key metrics and 8 elements of an effective online strategy: website planning, infrastructure, traffic building, integrating offline and online operations, working with third parties, customer engagement, metrics, and adapting

Uploaded by

delmarllorca
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Chapter I

Background of the Study


Alvineths Party needs and Gen. Merchandise establish on year 1993 by Mrs.
Rogelia Villas Lo. The establishment started with just a small store with a limited
party equipment and they use sidecar for the delivery of sits. After many years, the
Alvineths company become competitive in reservation and rental of Party Needs and
Gen.Merchandise. Alvineths Party needs and Gen. Merchandise conveniently located
at 2414 Aurora Street Pasay City. The customers that experience a good and quality
service from the company are willing to make transactions again, and encourage
other to get them as supplier of the party equipments and catering because the
service they provide is properly organized and affordable. Presently, Alvineths
Party needs and Gen. Merchandise offers catering service, decorating venue and
rental of party equipments. In terms of the operations they have eleven (11)
employees. There are Kenny Rogers Restaurant, Mall of Asia ,Cuneta Astrodome are
those they are rendering service in organizing and supply party equipments. They
also offer services for the company party, debut, weddings and burial events.
Alvineths Party needs and Gen. Merchandise has its good and quality service had
contributed to the overall success of this.
A Web site is a related collection of World Wide Web (WWW) files that includes a
beginning file called a home page. A company or an individual tells you how to get to their Web
site by giving you the address of their home page. A company or an individual tells you how to
get to their Web site by giving you the address of their home page. a website use to provide a

complex transaction system through on line services.


The continuous growth of the world their exist the modern and a high-tech way
of living due to the reason of unsatisfied and consciousness of humans by discovering
and searching for more effective way of living such as computer- is a device that
computes, especially a programmable electronic machine that performs high speed
mathematical or logical operations that can assembles, store, correlates and otherwise
process information. Dealing with the triumphant advancement, internet is a network
of almost transaction system through this transaction system must gather sort of
information for on line services.

Statement of the problem:


General Problem:

Objectives of the study:


General Objectives:
The study aims to provide website Alvineths Party needs and Gen. Merchandise which
will promote the company in the world wide web to improve their operations.

Specific Objectives:
Specifically the study aims to:
1. To encourage customers to get the Alvineths Party needs and Gen. Merchandise
as party equipment supplier .By advertising the company in the web, it can help
encourage customer to visit the Alvineths Party needs and Gen. Merchandise
2. To get, store and manage information from lessees/renters
3. To develop a system that will improve the company current reservation and renting
system.
Significance of the Study:
The significance of this study was to help to give a benefit to the concerned group
below.
The Company
This is capable for viewing the features and promotes the Alvineths Party needs and
Gen. Merchandise in the World Wide Web. That will become one of the highly
competitive establishments not only in Pasay but also in other places by having
upgrade to modernization for the company.
The management of Alvineths Party needs and Gen. Merchandise
This study has significance to the management in order to provide of source
information regarding the establishment to promote the common services rendered.
The Proponents
This study is the most significance to the proponents in which overcoming the
problems and analyzing things with the programs and datas weve acquired. It feeds
the proponents the experience and knowledge in which they can apply for the future
jobs they indulge with.

Scope and Limitation of the study:


Scope
This was designed to develop a Website for Alvineths Party needs and Gen.
Merchandise
To promotes the features and information regarding the resort and the services
rendered by business establishment in order to proves a fastest suitable
accommodation.
To ensure the integrity of the resort implemented. The proposed on-line service it
provides strong security for the assurance of costumers for Villa Consorcia Resort and
Restaurant. The Website provides the following features and services offered.
Venues for weddings, receptions, birthday parties, anniversaries, seminars,
workshops, meetings, conferences and other special occasions.
Adventurous guest offered our fresh water fishing amenities to quench craving
for nature tripping.
Convertible court is venue for volleyball, basketball and more sports like.
Room accommodation
High lighting area pools
Foods and entertainments
Interior function room
Limitation
The study was limited only to processing a reservation through on-line services.
The proposed Website for villa Consorcia Resort and Restaurant did not support for
on-line reservation program.

Chapter 2
Related Study

Resort industry gets best practices study on internet marketing and distribution
A new study has been launched to examine Best Practices on Internet Marketing and
Distribution for Resorts,. The report was initiated by the Hospitality Sales &
Marketing Association Internationals (HSMAI) Resort Marketing Special Interest
Group.
According to the findings, many resorts are still at an early stage of adoption of
Internet marketing; only about one-half of the participating resorts actively practice
search engine optimization and many do not participate actively in third party online
travel agency programs due to a perception that these sites specialize in rates well
below their targets. There is a corresponding lack of connection between most
resorts distribution strategy and their revenue management practices.
It is clear after investigating this topic that when a resort moves its business from
offline to online channels of distribution there is far more involved than just changing
channels of distribution, states Cindy Estis Green, director of the study and managing
partner of The Estis Group. Working with online channels entails operational issues
including customer service and reservations, direct sales, awareness and image
campaigns, direct mail, special promotions, lead generation, and customer relationship
management, she adds.
The report benchmarked participating resorts in key Internet marketing metrics such
as: total marketing spend as a percentage of total revenue; marketing efficiency;
percentage of electronic channel revenue as a percentage of total revenue; percentage
of e-marketing spend to total revenue; and direct web revenue per web marketing
dollar spent. Based upon these metrics, participants were categorized based upon
their efficiency in marketing spend and Internet revenue volume. The resulting
categories were: experimenters, champions, novices, and gotta get out of this box.
Emerging from the study is a series of eight building blocks that establish a sound
strategy for the 2005 online world. The full report details each of the topics.
Website Planning: setting goals, planning, and designing a website.
Establishing Infrastructure: building the systems to support a websites goals.
Building Traffic: search engine optimization, pay-per-click advertising, link strategies,
email campaigns and stimulating group opportunities.
Dovetailing with Offline: websites (internal and external) and how they function
without the interaction of sales and rooms operational teams such as reservation call
centers, customer service, revenue management, and offline marketing.
Third Party Influence: considering third party intermediaries including wholesalers,
search engines, meta-search engines, GDS vendors and affiliate marketers.
Closing the Loop with Customers: incorporating customer feedback regarding service,
travel patterns and product preferences in an Internet marketing plan.
Keeping Score: a series of metrics to measure success and failure, tracking
cost/benefit analyses, post-campaign analyses, etc.

Keeping Up with the Joneses: knowing what may be applicable in the 2-5 year time
horizon in the areas of new technology, new communication methods and new
distribution channels.

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