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Wired Partner Program: Energizing Your Sales Success

Tripwire delivers advanced threat, SECURITY AND COMPLIANCE solutions used by over 9,000 customers. Tripwire relies on its partner community to deliver exceptional business value to customers. Partners add unequalled technical expertise, strong customer relationships and a wide range of complementary products, solutions and services.

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0% found this document useful (0 votes)
114 views

Wired Partner Program: Energizing Your Sales Success

Tripwire delivers advanced threat, SECURITY AND COMPLIANCE solutions used by over 9,000 customers. Tripwire relies on its partner community to deliver exceptional business value to customers. Partners add unequalled technical expertise, strong customer relationships and a wide range of complementary products, solutions and services.

Uploaded by

trinnychackocr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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WIRED

PARTNER PROGRAM

ENERGIZING YOUR SALES SUCCESS

ADVANCED THREAT PROTECTION, SECURITY AND COMPLIANCE

Tripwire delivers advanced threat, security and compliance solutions


used by over 9,000 customers, including half of the Fortune 500. Todays
connected enterprises, service providers and government and defense
agencies need to protect against cyberthreats while staying compliant.
Tripwires portfolio of security configuration management, vulnerability
management and log intelligence delivers superior detection, prevention and
response solutions for cybersecurity
threats. Our advanced security automation with enterprise integration delivers
fast actionable insights, while our deep
endpoint intelligence provides the high
fidelity asset visibility with businesscontextand answersthat todays
connected enterprises need.
Keeping up with the shifting compliance
landscape to keep customers current is
key to Tripwires success, providing the
trustworthy guidance needed to achieve
and maintain compliance. Tripwire is
the leading domain expert and provider
of continuous PCI DSS compliance and
automation, delivering a suite of products and services that enable customers
to create and enforce a comprehensive
PCI security policy while also helping to
prepare and respond effectively to audits.
Every day more customers turn to
Tripwire solutions to help them quickly
close the cyberthreat gap and answer
three fundamental questions:

Have we been breached?


How bad is it?
How do we avoid this happening
again?

To capitalize on this growing cybersecurity market, Tripwire relies on our


partner community to deliver exceptional business value to customers.
Going to market with trusted partners is
a key element of our business strategy, as
they add unequalled technical expertise,
strong customer relationships and a wide
range of complementary products, solutions and services.

Wired Partner Program

TRIPWIRES PARTNER
COMMUNITY INCLUDES:
Wired PartnersOur solution
provider and reseller partners who
deliver Tripwire solutions to their end
customers
DistributorsAuthorized distributors that purchase licenses from
Tripwire and sell them to our reseller
partners
Managed Service Providers and
Cloud Services ProvidersService
providers who deliver Tripwire as a
service to their end customers
Technology Alliance Program
PartnersA rich ecosystem of
security and information technology partners, such as Splunk, Palo
Alto Networks and Check Point,
that integrate with Tripwire products
to provide complete solutions for
advanced cyberthreat protection.
These industry-leading integrations
help increase your average selling price
and drive growth and profitability for
your company
Tripwire and our channel partners
already have a strong track record of
successand a reputation for delivering best-in-class solutions. Those who
join our value-based partner program
will enjoy the significant benefits of this
highly effective, proven program and
will help ensure that together, we continue on that same, clear path.

WIRED FOR SUCCESS

Wired Partners receive benefits that


reward and recognize their commitment
to selling Tripwire products and services.
These benefits also provide invaluable
support that help with continued sales of
those offerings.

WIRED PARTNER LEVELS

Tripwire differentiates between its two


levels of partners based on the partners
degree of commitment and demonstrated competency with Tripwire products
and services.
GOLD PARTNER
As the top partnership level, Gold
Partners demonstrate their commitment
to the Wired Partner Program through
a proven track record and substantial
revenue growth. They enable these
achievements through Tripwire
Professional Services training of sales
and technical staff, active participation
in business planning and successful
execution of marketing programs. As
a result of their commitment, Gold
Partners experience the highest level of
program privileges and rewards.
SILVER PARTNER
Silver Partners demonstrate their commitment to the Wired Partner Program
by achieving an accepted level of revenue attainment and a commitment to
adequate staffing of trained individuals.
Silver Partners receive a mid-range level
of program benefits.

PROGRAM LEVEL REQUIREMENTS

Tripwire assigns a partner program level


by evaluating the partner against the
program level criteria. Tripwire retains
sole discretion in determining the appropriate level for a given partner.

WANT TO BECOME WIRED PARTNER?

Our door is always open for organizations to join the Wired Partner Program.
To learn more, visit
tripwire.com/company/partners/
become-a-partner/

WIRED PARTNER PROGRAM BENEFITS SUMMARY


Program Benefits

Silver

Gold

Enhanced Product DiscountsOn product license sales through authorized Tripwire Distributors.

Deal RegistrationFor deal protection, Tripwire sales assistance and additional discounts off list price.

Access to Assigned Channel Manager & Systems EngineerTo support sales, marketing and technical needs and define joint business opportunities, development activities and marketing initiatives.

Joint Business Planning with TripwireTo develop plans mapped to business objectives and revenue goals, outline marketing strategies and
campaigns, and identify technical and sales training commitments.

Sales Opportunity SharingTo receive qualified sales opportunities from local Tripwire sales teams and optionally sell and market jointly to
these prospects.

Tripwire Sales AssistanceFor sharing sales opportunities, building account plans, developing sales strategies, and making joint customer calls.

Partner Portal AccessTo provide quick and easy online deal registration, sales and marketing materials, links to tools and other resources and
communication from the Tripwire Partner Program.

Access to Customer Evaluation Software LicensesFor time-limited evaluation software licenses, free-of-charge for demonstrating value to
qualified opportunities within the prospects environment.

Demonstration Software (NFR)For a limited number of free Tripwire software licenses to install within the partners facilities for demonstration purposes, custom solution development and proof-of-concept design tests.

Marketing Campaign ResourcesTo help market and sell Tripwire solutions (for example, campaign guides, suggested programs, promotional
materials, and product collateral). Available through the Partner Portal.

Tripwire and Partner Program Logo UsageTo promote their affiliation with Tripwire and distinguish them as a valued and authorized member
of the Tripwire partner network.

Promotion Within Tripwire WebsitesTo assist prospective customers in locating authorized Tripwire partners within their region by including
contact information and partner logo.

Market Development Funds (MDF)To reimburse up to 50 percent of the total cost of approved marketing activities (on maximum per quarter
basis) that promote partner solutions and Tripwire products.

Joint Marketing Planning with TripwireTo support the partners business plan goals by meeting quarterly to coordinate marketing activities,
develop marketing campaigns, and allocate earned MDF.

Free Monthly Technical Training WebcastsTo further familiarize partners with Tripwire products and technologies and update them on product
releases.

Joint Training Planning with TripwireTo maintain a quarterly Training Plan that ensures partners meet and maintain requisite trained staffing
levels through staff enrollment in appropriate classes or customized training sessions.

Access to Services Delivery Tools and MethodsTo help extend your customers use of Tripwire solutions for better, faster, cost effective cyberthreat protection and compliance.

Engagement MentoringDelivering strategic advice, practical guidance or deep technical expertise to ensure success at every step.

Value-based Discounting

Sales Enablement

Marketing Programs and Support

Training

Professional Services Support

Technical Support
Phone & Online Support AccessFor access to Tripwire Technical Support by phone and email, as well as the Tripwire Customer Center, to
address technical issues related to Tripwire software products.

Wired Partner Program

GOLD

RECENT AWARDS

BUSINESS WORLD

Tripwire is a leading provider of advanced threat, security and compliance solutions that enable enterprises, service providers and government agencies to confidently detect, prevent and respond to cybersecurity threats. Tripwire solutions are based
on high-fidelity asset visibility and deep endpoint intelligence combined with business-context, and enable security automation through enterprise integration. Tripwires portfolio of enterprise-class security solutions includes configuration and
policy management, file integrity monitoring, vulnerability management and log intelligence. Learn more at tripwire.com. u
u

SECURITY NEWS, TRENDS AND INSIGHTS AT TRIPWIRE.COM/BLOG

FOLLOW US @TRIPWIREINC ON TWITTER

2015 Tripwire, Inc. Tripwire is a registered trademark of Tripwire, Inc.


All other product and company names are property of their respective owners. All rights reserved.

BRWPP3b 201504

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