LGU BPLS Streamlining
LGU BPLS Streamlining
1
2
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Process
Good
Practices
Improvement
The Business One-Stop Shop
Computerization
Partnership and Participation
Information, Education and Communication
Customer Satisfaction
Copyright by the
DEPARTMENT OF TRADE AND INDUSTRY, 2006
All rights reserved. No part of this book may be reproduced in any form or by
any means without permission in writing from the publisher.
Published by:
Bureau of Small and Medium Enterprise Development (BSMED) in cooperation
with the German Technical Cooperation - Small and Medium Enterprise
Development for Sustainable Employment Program (GTZ-SMEDSEP) and The
Asia Foundation (TAF)
Foreword
There is direct correlation between simplified business registration and
licensing procedures on one hand and business creation and investment
inflows on the other.
As shown by the experience of other countries such as Australia, a
reduction in the cost of doing business by three percent of the gross
domestic product (GDP), which includes business registration and licensing,
creates an extra USD 1.2 billion that is available for investments.
For the Philippines, such an amount is nearly equivalent to the average
yearly foreign direct investments (FDIs) over the last five years.
Therefore, it makes much sense to reduce the administrative and
regulatory burdens on businesses. For small and medium enterprises
(SMEs) which comprise 99.6 percent of all enterprises in the country, such
burdens are even heavier because of the SMEs small capitalization.
This handbook is both a recipe book and a toolkit to motivate and
enable local government units (LGUs) to streamline their respective
systems and procedures on business permits and licenses (BPL).
It is hoped that by streamlining their business permit and licensing
system (BPLS), LGUs will: (a) encourage informal businesses to register,
(b) spur the creation of new businesses, and (c) generate more revenues.
Consequently, the aggregate results will lead to the creation of more
employment opportunities and more social services and benefits for the
citizenry.
May this handbook therefore inspire other LGUs and the entire
government bureaucracy, and allow them to see that cutting red tape
to improve service delivery to businesses has a far-reaching impact in
improving the business and investment climate of the country. In effect,
such action is a form of investment that will yield multiple dividends and
profits a few years onwards!
Department of Trade and Industry
Message
PETER B. FAVILA
Secretary
League of Cities of the Philippines
Message
Jerry P. Treas
Mayor, Iloilo City
LCP Natl Pres.
League of Municipalities
of the Philippines
Message
Ramon N. Guico Jr.
Mayor, Binalonan, Pangasinan
LMP National President
List of Acronyms
AIM Asian Institute of Management
BAYS Center Bacolod Arts, Youth and Sports Center
BIN
Business Identification Number
BIR
Bureau of Internal Revenue
BFP
Bureau of Fire Protection
BLFD
Business Licenses and Fees Division
BOI
Board of Investments
BOSS
Business One-Stop Shop
BPL
Business Permit and Licensing
BPLO
Business Permit and Licensing Office
BPLS
Business Permit and Licensing System
BPLTAS
Business Permit and Licensing Tax Assessment System
BSMED
Bureau of Small and Medium Enterprise Development
BTFD
Business Tax and Fees Division
CEMCDO
City Economic Management and Cooperative
Development Office
CEO
City Engineers Office
CHO
City Health Office
CIDA
Canadian International Development Agency
COA
Commission on Audit
CPDO
City Planning and Development Office
CSC
Civil Service Commission
CTC
Community Tax Certificate
CTO
City Treasurers Office
CVO
City Veterinarians Office
DILG Department of Interior and Local Government
DTI Department of Trade and Industry
eBPLS
electronic Business Permit and Licensing System
EDP
Electronic Data Processing
FGD
Focus Group Discussion
GR
Gross Receipt
Streamlining Business Registration in LGUs
GSC
General Santos City
GSCCII
General Santos City Chamber of Commerce and
Industry, Inc.
GTZ
German Technical Cooperation
IEC Information, Education and Communication
IFC International Finance Corporation
LCE
Local Chief Executive
LCP
League of Cities of the Philippines
LGU
Local Government Unit
LMO
Lake Management Office
LTOO
Local Treasury Operations Officer
MCC
Muntinlupa Chamber of Commerce
NGAs
National Government Agencies
OBO
Office of the Building Official
PCCI
Philippine Chamber of Commerce and Industry
PESO
Public Employment Service Office
PICPA
Philippine Institute of Certified Public Accountants
PIN
Property Index Number
PLD
Permits and Licensing Division
QC
Quezon City
QCCCI
Quezon City Chamber of Commerce and Industry
RCC
Revenues Collection Clerk
SEC
Securities and Exchange Commission
SI
Sanitation Inspector
SMEs
Small and Medium Enterprises
SMEDSEP
Small and Medium Enterprise Development for
Sustainable Employment Program
SP
Sangguniang Panlalawigan
SSS
Social Security System
TRACS
Tax Revenue and Collection System
Table of Contents
Foreword............................................................................................... 3
Message from DTI.................................................................................. 4
Message from the League of Cities of the Philippines........................... 5
Message from the League of Municipalities............................................ 6
List of Acronyms.................................................................................... 7
Introduction
Rationale...............................................................................................11
Approach..............................................................................................12
Defining Business Registration...........................................................12
New Business Permit Application.........................................................13
Business Permit Renewal.......................................................................14
Problems/Challenges Related to Business Registration........................15
Good Practices in Business Permit and Licensing (BPL)........................16
Six Good Practices
One: Process Improvement................................................................. 20
Two: Business One-Stop Shop (BOSS)................................................. 28
Three: Computerization...................................................................... 34
Four: Partnership and Participation..................................................... 38
Five: Information, Education, and Communication.............................. 42
Six: Customer Satisfaction................................................................... 48
annexes
Annex A: Administrative Order CL 84-2006....................................... 52
Annex B: Administrative Order CL 10-2005........................................ 54
Annex C: Sample Business Permit Application Form........................... 57
Annex D: Sample Business Permit....................................................... 59
Annex E: List of Key Informants and Contact Details.......................... 60
Annex F: Income Classification of LGUs ............................................. 63
Annex G: Members of the Consultative Body..................................... 64
Annex H: The DAP Project Team..................................................... 64
Introduction
Rationale
In a report entitled Doing Business in 2006 published by the World
Bank, it was found that businesses in poor countries face much larger
regulatory burdens than those in rich countries. They face three
times the administrative costs, and nearly twice as many bureaucratic
procedures and delays associated with them.
In the Philippines, cumbersome procedures of business registration
discourage local businesses, particularly SMEs, from securing business
permits. This reality prevents LGUs from increasing revenues derived
from business taxes. The same procedures constrain many businesses
from flourishing and formalizing their establishments, pushing them
to remain in the informal economy.
As the government endeavors to promote economic development,
it must work at creating an enabling environment for business, and
support the growth and development of SMEs which comprise 99.6
percent of the countrys business establishments and contribute 70
percent of employment.
This handbook on good practices in Streamlining Business
Registration in LGUs supports the Presidential Agenda of increasing
the number of SMEs and contributing to the creation of 6 to 10
million jobs by 2010. A project of the Bureau of Small and Medium
Enterprise Development (BSMED) under its SME Development Plan,
the handbook contains good practices in the issuance of business
permits and licenses found in 16 LGUs all over the country, and is
intended primarily as a sourcebook for local chief executives (LCEs)
and LGU officers in charge of issuing business permits and licenses.
Approach
BSMED, through support of the German Technical Cooperation Small
and Medium Enterprise Development for Sustainable Employment
Program (GTZ-SMEDSEP), tapped the services of the Development
Academy of the Philippines (DAP) to conduct the study and produce
the Handbook. An inter-agency Consultative Body was also formed
to provide data as well as direction (See Annex G).
Based on initial inputs from the Consultative Body, the DAP team
conducted a literature review and a documentation of LGUs with
good practices in streamlining business registration. Sixteen LGUs
were identified for inclusion in the Handbook based on the following
criteria:
Currently implementing reforms simplifying business registration
process (fewer signatures, less steps, less cost);
Outcome/Impact Good practice(s) adopted must have resulted
in increased business registration and/or increase in revenue;
Geographic location Luzon, Visayas, and Mindanao must be
represented.
Size Small, mid, and metro-sized LGUs [based on Asian
Institute of Management (AIM) classification] must likewise be
represented; and
Good practices in streamlining BPL must have been documented
by local and international agencies.
The DAP team conducted field research in these LGUs using key
informant interviews, Focus Group Discussions (FGDs), and process
observation as methodologies.
DEFINING BUSINESS REGISTRATION
Business, as defined in The Local Government Code of the Philippines,
means trade or commercial activity regularly engaged in as a means of
livelihood or with a view to profit.
PROBLEMS/CHALLENGES
RELATED TO BUSINESS REGISTRATION
Although the Local Government Code covers the business registration
process to some extent, its efficiency and effectiveness is largely
dependent on the LGUs ability to create and apply approaches
that make the process more customer-friendly and convenient, thus
ultimately increasing business registrations. However, there is a need
to review the process in order to address areas for improvement.
Some of the most frequent complaints of business permit applicants/
customers are:
Procedures
Long waiting time and difficulties in obtaining clearances from nonLGU entities (i.e., barangay, Bureau of Fire Protection or BFP, City
Health Office or CHO, City Engineers Office or CEO, and the
Social Security System or SSS);
Too many or repetitious steps;
Lack of clear and standard systems, requirements, and computation
of fees;
Slow processing time due to manual procedures;
Proliferation of illegal fixers who charge exorbitant fees;
Use of connections and grease money to facilitate processing;
and
Lack of information on process flow and requirements, time frames,
laws governing LGUs.
Requirements
Too many requirements of National Government Agencies (NGAs);
and
Signatures needed/signatories too many and/or not easily
available.
Customer Orientation
Lack of personnel or staff who are competent, ethical, and
customer-oriented; and
Uncomfortable physical environment in BPLO lack of space and
ventilation.
Proximity of Offices
Distance to barangay hall and inaccessibility of signatories in
barangay; and
Scattered geographic location of offices needed for transactions.
Others
Forms difficult to fill up; and
High volume of applicants during renewal period.
Good Practices in
Business Permit and Licensing (BPL)
In coming up with the categories or themes of good practices, the DAP
team deemed it necessary to define the term good practice. Good
practices are said to be approaches that have been shown to be:
effective and sustainable;
contributory to significant business results; and,
applicable in and replicated by others in different situations.
Good practices are innovative, and provide guidance for others.
They follow systematic processes, are customer-oriented, and must be
transparent.
In employing good practices, it is important to:
learn from each others experiences, successes and failures;
avoid mistakes; and,
introduce more efficient approaches to generating more business
for the LGU.
16 Streamlining Business Registration in LGUs
Process
BOSS Computerization
Partnership
Customer
IEC
and
Satisfaction
Luzon
Cabuyao,
Laguna
La Trinidad,
Benguet
Marikina
City
Muntinlupa
City
Naga City
Quezon
City
Visayas
Bacolod
City
Iloilo City
Kalibo,
Aklan
Ormoc
City
Mindanao General
Santos City
Iligan City
Ozamiz City
Surigao City
Malaybalay
City
Zamboanga
City
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Process
Good
Practices
Improvement
The Business One-Stop Shop
Computerization
Partnership and Participation
Information, Education and Communication
Customer Satisfaction
Process Improvement
Process Improvement means making the business registration
and renewal process as simple and efficient as possible. One way
this can be done is by reducing the procedure to that which is
most essential. It involves reviewing the current processes and
determining which steps and signatures are necessary and which
ones can be eliminated. It may also include documenting new
procedures and requirements.
Long processes that are often accompanied by such inconveniences
as long queues, uncomfortable office surroundings, or long
distances between offices from which signatures are required,
discourage businesspersons from registering.
Simple business registration and renewal processes, which
minimize steps and signatures, attract more businesses to register.
These translate to more revenues for the LGU. These also result
in better quality service in the eyes of the clients as well as those
of other stakeholders.
Almost all LGUs cited in this study implemented process
improvement.
The cities of Ormoc, Bacolod, Iligan, Ozamiz, General Santos,
Zamboanga, Surigao, and Malaybalay conducted a time and motion
study, and based on the results, identified how their BPL process
could be streamlined.
Another approach adopted was the conduct of advance
inspections (fire, sanitation, building, etc.) prior to the renewal
period. These inspections are held from February to November
of each year. Still, other LGUs issue either temporary permits or
the final/approved documents even if the applicant does not have
or has not completed submission of the required clearances or
necessary documents, in which case, the applicant is given a period
from one to six months to submit these requirements.
20 Streamlining Business Registration in LGUs
Muntinlupa City
In 2001, two-time Most Business-Friendly City awardee of the
Philippine Chamber of Commerce and Industry (PCCI), Muntinlupa
City reduced its 14-step business permit renewal process to 12 steps
and further reduced it to six steps in 2003. It did this by deleting from
the process those agencies that merely noted down the business
basic data. The agencies deleted were the Zoning Office, City Health
Office (CHO), Fire Department, Lake Management Office (LMO),
and Public Employment Service Office or PESO (see Table 1). After
the renewal period, the BPLO itself provides these agencies with the
updated data.
Table 1. Reduction in Number of Steps in Business Permit Renewal
Figure 1. Number of
Registered Businesses,
2001-2005
2000
0
2001
2002
2003
2004
400
350
300
250
200
150
100
50
0
2005
2001
2002
2003
2004
2005
Ormoc City
Ormoc City conducted a time and motion study in January 2005, which
led to the streamlining of its BPLS in 2006. This effort resulted in the
reduction of the BPL cycle from 14 to 5 steps for business renewal,
and 17 to 10 steps for new businesses.
The streamlining process was done in four stages. The first stage
involved the conduct of the first time and motion study (diagnosis)
in January 2005, which revealed that processing and issuing business
permits took quite some time. The findings were shared and validated
22 Streamlining Business Registration in LGUs
2005 BPLS
2006 BPLS
New Business
1. Barangay Office (Application Form)
2. Fire Department (Fire safety assessment)
3. BPLO (Business Fees & Taxes Assessment)
4. CTO (Payment of Assessed Fees and
Taxes)
5. CTO Waterworks Sec. (Check for Water
Bills)
6. CTO Land Tax Section (Land Tax
Arrears)
7. CTO (Approval of Assessment)
8. Lawyers Office (New Business Application
Form)
9. CPDO (Zoning Clearance)
10. CEO (Engineering Clearance)
11. Fire Department (Get fire safety inspection
certificates)
12. CHO (Sanitary Health Permit)
13. DTI (New Business Name Application;
clearance)
14. SSS (Application, initial contribution,
clearance)
15. Philhealth (Application, clearance, first
payment
16. Pag-Ibig (Application, clearance, first
payment)
17. BPLO (Issuance of Mayors Permit)
New Business
1. BPLO (Application)
2. Barangay (Business Clearance)
3. DTI (Business Name)
4. BPLO (Assessment)
5. City Treasurer (Payment of Fees)
6. City Legal (Subscription of Application)
7. BPLO (Issuance of Permit)
8. BPLO Chief (Recommending Approval)
9. City Mayor (Approval/Signature)
10. BPLO (Release of Permit)
Renewal
1. Mayors Office (Application Form)
2. BPLO (Application Form)
3. Barangay Office (Barangay Clearances)
4. Fire Department (Fire Safety Assessment
5. BPLO (Licensing; Payment to Cashier)
6. CTO Land Tax Section (Land Tax
Arrears)
7. CTO Waterworks Sec. (Check for Water
Bills)
8. CTO (Payment to Water and Land Tax
Cashier)
9. Fire Department (Get fire safety inspection
certificates)
10. CHO (Sanitary Health Permit)
11. SSS (Obtain SSS clearance)
12. Philhealth (Clearances, Payments)
13. Pag-Ibig (Clearances, Payments)
14. BPLO (Receive documents, issue Mayors
permit)
Renewal
1. BPLO (Application)
2. BPLO (Assessment)
3. City Treasurer (Payment of Fees)
4. City Legal (Subscription of Application)
5. BPLO (Issuance of Permit)
6. BPLO Chief (Recommending Approval)
7. City Mayor (Approval/Signature)
8. BPLO (Release of Permit)
Zamboanga City
Like Ormoc City, Zamboanga City conducted a time and motion study,
which became the basis of its process improvement efforts beginning
in 2005. The study resulted in several reforms, which reduced total
processing time.
One measure is the conduct of advance inspections by the concerned
entities on fire, health, engineering, city planning and development,
agriculture, veterinary, and city legal matters (Administrative Order
No. CL- 84-2006 in Annex A). This practice ensures that all required
clearances and certificates have been secured before the renewal
period.
Another measure adopted by the LGU is the advance-assessmentand-payment scheme, which allows businesspersons to pay their
business taxes even before the processing of their application for a
business permit and completion of documentary requirements to avoid
the stampede during the renewal period (Administrative Order CL10-2005 in Annex B). However, their failure to comply with/submit
requirements without valid reason will mean forfeiture of such advance
payment in favor of the LGU.
In the first quarter of 2006, business tax collections increased by
18.3 percent, that is, from PhP 44 million in 2005 to PhP 52.1 million
in 2006.
In Surigao City, clearances from the CHO, BFP, Zoning Office and CEO
are waived during the business renewal period so that the business owners can
complete the registration process in as short a time as possible. A portion of
the business permit form indicates that a certain establishment is subject to
inspection/compliance within a month.
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Good
Practices
Improvement
The Business One-Stop Shop
Computerization
Partnership and Participation
Information, Education and Communication
Customer Satisfaction
Cabuyao
Cabuyao is the by-word when it comes to the BOSS model for business
permit processing. It was the LGUs timely response to the sudden rise
in applications for business permits and licenses in 1995, mainly due to
the influx of businesses in the rapidly growing municipality.
The local governments old session hall houses the BOSS during the
annual business registration period from January 2 to 20, extending
up to the end of the month. Dedicated to the operation of the BOSS,
it is a 250-sqm. hexagonal, single-detached structure a few steps away
from the municipal building.
A total of 10 workstations are spread across the hall, as indicated
in the office layout (Figure 3). Personnel from the BPLO, Treasury,
Bacolod City
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Process
Good
Practices
Improvement
The Business One-Stop Shop
Computerization
Partnership and Participation
Information, Education and Communication
Customer Satisfaction
Computerization
With the introduction of ICT in their areas, many LGUs have
begun computerizing their business registration processes. In fact,
more than half the LGUs included in the study have implemented
full or partial computerization of the BPLS.
Muntinlupa City and Naga City developed their own electronic
business permit and licensing system (eBPLS). Quezon City has
computerized the operations of their assessment and treasury units
to ensure standard and uniform assessment of fees and taxes, while
the remaining LGUs have systems development that are either
ongoing or in the planning stage.
The cities of Bacolod, Iligan and General Santos have adopted
the Tax Revenue and Collection System (TRACS) a computer
system that allows interconnection among the LGUs treasury,
assessment and BPL divisions and provides complete database and
tracking capabilities on the LGUs income sources.
LGUs that have implemented an
eBPLS realized increased efficiency
in the delivery of services, improved
citizen engagement in government, and
increased revenue collection. Other
benefits are greater transparency,
further convenience, less
corruption, and
reduced cost.
Quezon City
What is worth noting in Quezon City (QC) is that computerization
has enabled local enterprises to make transactions at the citys off-site
collection branches in five strategic locations: Cubao, Galas, La Loma,
Novaliches, and Talipapa. These off-site branches are electronically
linked to the main server of the city government, which guarantees
updating of its payments database in real time.
QC was one of the first LGUs to computerize the operations of its
assessment and treasury departments in 2001. The move effectively
resulted in a speedy and accurate computation of fees and taxes. More
importantly, it minimized opportunities for fraud and corruption.
Computerization signaled the start of a series of reforms
implemented by incumbent QC Mayor Feliciano R. Belmonte, Jr.
These reforms have resulted in a dramatic turn-around of a once
financially bankrupt LGU (Figure 4).
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Naga City
Naga City LGUs Electronic Data Processing (EDP) office first developed
the Business Permits and License Tax Information System in 1993. The
program, which has since undergone two improvements, allows the
local governments Business Licenses and Fees Division (BLFD) to store
and see immediately the license, permits, tax, and clearance status of
all business entities registered with them.
When a business owner applies for renewal of his license, the
software allows the BLFD to make a quick assessment by simply typing
Streamlining Business Registration in LGUs 35
the business entitys company name. This will open a window that will
show the assessment of tax and fees, and any delinquencies with the
CHO, BFP, CEO, and the CPDO.
The software, however, is not merely a database that stores all this
data. It allows the various concerned offices such as the CHO, CEO,
CPDO, and BFP to update the database at any time during the year, in
effect providing the BLFD real-time access to information. This ensures
that the database is automatically updated and eliminates the need to
constantly encode or upload the data from another source.
Aside from this facility, business owners may also download
application forms from the Naga City website (www.naga.gov.ph)
and, through the citys E-Biz facility, view information regarding their
businesses online with the use of a Business Identification number
(BIN) and Property Index Number (PIN) codes.
The BIN and PIN codes allow business owners to check the status
of their business license records such as business data, assessment, and
payments, and whether they have to secure any clearances from the
concerned offices the next time they renew their licenses.
Figure 5. Sample window of Naga Citys Business Permits and License Tax
Information System.
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Good
Practices
Improvement
The Business One-Stop Shop
Computerization
Partnership and Participation
Information, Education and Communication
Customer Satisfaction
Quezon City
The Quezon City government forged a strong tie-up with the Quezon
City Chamber of Commerce and Industry (QCCCI) and the QCCCI
Foundation in its quest to be a more business-friendly city. The
partnership led to the establishment of a databank which serves as
a source of information on all business enterprises in the city. The
information is accessible through electronic networking. The system
allows those registering their business or renewing their permits to
download the application forms. To sustain the databank, the QC-BPLO
collects an additional PhP 100 fee from every business establishment
and remits this to the QCCCIF for the databank maintenance.
In 2004, the LGU, Liga ng mga Barangay, and the QCCCI Foundation
jointly initiated the Barangay ICT Program, through which each of the
citys 142 barangays acquired its own computer system with online
connection to the City Hall. This facilitated payments by enabling
taxpayers to inquire about their liabilities through their respective
barangays.
Iligan City
Every last quarter of the year, the city government holds a forum with
representatives from the LGU, NGAs, business owners, bookkeepers,
and interested individual taxpayers. The participants discuss changes and
possible improvements in the business registration and renewal process.
Called Forum for Business Renewal, this event began in October 1998 when
a group of accountants and bookkeepers clamored for faster processing
of business permit issuances and recommended that the BPLS process
be streamlined. The practice has been supported by every mayor who
assumed office in Iligan City.
The city government also taps different organizations like the
Philippine Institute of Certified Public Accountants (PICPA) and the
local chamber of commerce for inputs.
It is important to note that the LGU believes in maintaining a good
relationship with the other agencies involved in the process in order
Streamlining Business Registration in LGUs 39
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Good
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Improvement
The Business One-Stop Shop
Computerization
Partnership and Participation
Information, Education and Communication
Customer Satisfaction
Ozamiz City
As early as December, a month prior to the business permits and
license application season, there is an information drive or rekorida
wherein public announcements are made regarding the BPLS as well
as the deadline for application.
Another practice is that of convening the barangay captains at
least a month before the operation of the BOSS for an orientation on
what will happen during renewal period. This practice helps reduce
the difficulties that registrants encounter when getting the barangay
clearance from their chairmen.
General Santos City
The LGU of General Santos City educates its constituents through
various means. For one, it publishes and disseminates a service manual
called Procedural Guidelines that contains the processes involved
in transacting business with the city government, e.g., securing of
business permits and licenses and other services offered by different
city government offices. This manual was
jointly produced by the City Government and
General Santos City Chamber of Commerce
and Industry (GSCCCI) to further enhance
and improve the delivery of basic services to
the people.
Investors and business persons can also log
on to the citys website, www.gensantos.gov.
ph, to access information such as the BOSS
schedule, process flow, and requirements for
business permit renewal and applications.
Every Friday, the City Government
conducts the City Hall sa Barangay where
the City Mayor and the heads of offices bring
Service manual distributed
to constituents by General
the services of the city hall to the people in
Santos City LGU.
the barangays.
Streamlining Business Registration in LGUs 43
Kalibo
The Kalibo LGU carries out massive information dissemination through
its own Community Broadcast Information System. Every morning,
constituents can call the LGU hotline for any complaints on its services.
They can even dialogue with the mayor on their concerns.
The LGU also puts up flowcharts and signages in its office.
In line with its thrust to deliver prompt and efficient service to
its clientele, the LGU produced a Service Handbook which itemizes
all transactions in the LGU with their corresponding fees, time
allotment per step/station, contact persons, flowchart of each service,
requirements and procedures, etc. This handbook is currently being
updated to include new systems and new fees.
As our valued client, it is important that you
KNOW YOUR RIGHTS AND RESPONSIBILITIES
When dealing with us,
You have the right:
1. to be treated with courtesy
2. to review and appeal
3. to file a complaint
4. to confidentiality
5. to access information and services
6. to comfort and convenience while waiting to be served.
For us to serve you better, we encourage you to:
1. treat agency staff with courtesy
2. attend scheduled meetings regularly
3. give accurate and timely information
4. observe agency policies
5. extend cooperation and support in the processing of your business transactions
6. be actively involved or participate in the development programs
and other undertakings of the agency.
Source: Kalibo Service Guide Handbook
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Good
Practices
Improvement
The Business One-Stop Shop
Computerization
Partnership and Participation
Information, Education and Communication
Customer Satisfaction
Customer Satisfaction
The key to any service delivery is the customer. The customer
is the be-all and end-all of any organization. Because organizations
exist to serve their customers, knowing what pleases them is of
prime importance. Most of the LGUs in this study expressed
awareness of satisfying the taxpayers who are either applying for
or renewing their business permit.
Some LGUs have been systematic in finding out how to achieve
customer satisfaction. They obtain customer feedback through datagathering methods such as a survey. Other feedback mechanisms
are suggestion boxes and customer complaints desks.
In eliciting client feedback on the streamlined BPL processes,
the cities of Bacolod and Ormoc administered customer survey
questionnaires to business permit applicants during the January
2005 and 2006 BOSS implementation.
Most of the LGUs gave importance to the improvement of
their BPLOs, especially the waiting or taxpayers lounge. Some
LGUs have constructed or, as in the case of Ormoc City, are
constructing new buildings. Still others provide such amenities as
air-conditioning, television, refreshments, candies, etc.
Another focus area under customer satisfaction is the BPL
personnel. A large number of LGUs provide friendly and
accommodating personnel to assist customers, especially during
the BOSS period. During this time, the LGU employs additional
staff to support the existing BPLO workforce in making the process
as convenient as possible for clients.
Other unique approaches found were the adoption of a no
lunch break policy in providing services to its customers and the
delivery of the approved business permit to the applicants.
Marikina City
Businesspersons in Marikina City are pleased with the convenience
and the speed at which new permits are issued or are renewed at
the BOSS. One factor is the delivery of the permit to the applicants
home or place of business. An applicant who has been assessed and
has paid his fees is issued a temporary license which already allows it
to operate while completing registration requirements.
Another customer-oriented measure is the no lunch break policy.
The counters at the BPLO and other offices, such as the Real Property
Tax Office (RPTO) and the Treasury Department, service customers
even during lunch breaks. Then there is the queuing system wherein
customers are issued numbers and can then view an electronic display
that shows the current number being served. A 100-inch flat screen
television keeps waiting customers entertained.
Iligan City
Iligan City invests heavily in customer-oriented
personnel. It has adopted the Public Service
Excellence Program (PSEP) under which the LGU
conducts customer satisfaction surveys twice a year.
Annexes
Annex A
City Mayor
Streamlining Business Registration in LGUs 53
Annex B
Annex C
Annex C
Annex D
Annex E
Kalibo, Aklan
Hon. Raymar A. Rebaldo, Municipal Mayor
Mr. Noel Dela Cruz, Supervising Administrative Officer IV
Ms. Elsa M. Tabuena, Municipal Treasurer
Tel. No.: (036) 262-3241 Fax No.: (036) 221-9060
La Trinidad, Benguet
Hon. Nestor B. Fongwan, Municipal Mayor
Ms. Joan L. Costina, Licensing Officer III, BPLS
Ms. Myrna T. Bagano, Licensing Officer II, BPLS
Ms. Grace K. Daodao, Collection Revenue Officer I, Municipal Treasurers Office
Ms. Sharon D. Dacumos, Statistician II, Municipal Planning & Development Office
Tel. No.: (074) 422-2601 Fax No.: (074) 309-3248
Marikina City
Hon. Ma. Lourdes C. Fernando, City Mayor
Mr. Apolonio B. Santos, Chief, BPLO
Ms. Josephine Aldea, Assistant Chief, BPLO
Tel. No.: (02) 646-2360-70 loc. 218, 646-2354
Muntinlupa City
Mr. Edgar Marias, Licensing Officer IV, BPLO
Mr. Gary Llamas, Chief, BPLO
Ms. Rochie Soriano, Computer Section Supervisor, BPLO
Ms. Zita Pelaez, Data Controller IV, BPLO, City Government of Muntinlupa
Tel. No.: (02) 543-0809/0810 Fax No.: (02) 862-5316
http://www.muntinlupacity.gov.ph.
Naga City
Hon. Jessie Robredo, City Mayor
Mr. Rodrigo C. Belleza, City Treasurer
Ms. Gregoria Nilda B. Abonal, LRCO IV, BLFD
Mr. Ruel Oliver, Naga City Investment Board
Mr. Jun Pedro, EDP Office
Tel. No.: (054) 473-2240 Tel. No.: (054) 811-1286 www.naga.gov.ph
Ormoc City
Hon. Eric C. Codilla, City Mayor
Mr. Emilio G. Tingson, BPLO Chief
Ms. Ludelina D. del Socorro, BPLO
Ms. Maria Feliche C. Baltazar, IT-CPDO
Ms. Sarah Poniente, MAO
Tel. No.: (053) 255-3242 Fax No.: (053) 255-7395 www.ormoc.gov.ph.
Streamlining Business Registration in LGUs 61
Quezon City
Hon. Feliciano R. Belmonte, Jr., City Mayor
Mr. Pacifico Maghacot, Jr., BPLO Chief
Atty. Voltaire Enriquez, Assistant City Treasurer
Ms. Virginia V. Cana, Business Permits Division Head
Ms. Regina A. Samson, Head, Communications Coordination Center
Mr. Nathan Zulueta, QCCCI Foundation President
Tel. No.: (02) 924-3592 Fax No.: (02) 921-6750 www.quezoncity.gov.ph
Surigao City
Hon. Alfonso S. Casurra, City Mayor
Tel. No.: (086) 826-0249 Fax No.: (086) 826-4131
Ozamiz City
Hon. Reynaldo O. Parojinog, Sr., City Mayor
Ms. Aida Cipres, Assistant City Treasurer
Ms. Teresa Paler, Assistant City Treasurer for Administration
Ms. Josephine Requilme, Local Treasury Operation Officer III
Mr. Jeric Roa, License and Permit Division Chief
Tel. No.: (088) 521-1390
Zamboanga City
Hon. Mayor Celso L. Lobregat, City Mayor
Mr. Antonio G. Orendain Jr., City Administrator
Mr. Dagin B. Jacinto, Licensing Officer IV, Chief, Permits and Licenses Division
Mr. Cesar Mandin, Head, Computer Division
Ms. Soledad L. Li, City Treasurer
Tel. No.: (062) 991-3491/4525 Fax No.: (062) 991-1889
Annex F
271.854
79.044
699.480
861.585
287.122
565.732
570.012
68.671
400.467
587.905
616.331
397.532
221.692
252.984
965.448
Annex G
Represented by
Canadian International
Development Agency (CIDA)
Department of Interior
and Local Government - Bureau of Local
Government Supervision (DILG-BLGS)
Philippine Chamber of
Commerce and Industry (PCCI)
Annex H