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VP Strategic Planning Operations in Indianapolis IN Resume Paula Bachert

Paula Bachert is an executive with a proven track record of consistently delivering strong financial, marketing and operational results.

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199 views2 pages

VP Strategic Planning Operations in Indianapolis IN Resume Paula Bachert

Paula Bachert is an executive with a proven track record of consistently delivering strong financial, marketing and operational results.

Uploaded by

PaulaBachert
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PAULA K.

BACHERT
317.370.7636
[email protected]
www.linkedin.com/in/pkbachert

PROFILE
Executive with a proven track record of consistently delivering strong financial, marketing and operational
results. Generated over $7M in sales through trade shows, promotions and sales training. Improved
profitability by $30M. Directed a billion dollar operating budget. Created and implemented a growthoriented, results-focused strategic planning process for a $400M organization. Achieved 20% expense
reduction. Spearheaded operations and events that created an estimated $25-30 million economic impact for
the City of Indianapolis. B.S. Business Administration, University of Illinois. MBA Kellogg School of
Management.

AREAS OF EXPERTISE
Marketing
Project Management

Finance
Strategic Planning

Operations
Communications

CAREER SUMMARY
Zounds Hearing NW Indy
Investor / Owner

Owned and operated a hearing aid franchise. Accountable for profit and loss, marketing, operations,
business development, customer service and human resources.

LDI, Ltd. Indianapolis, IN


Vice President Business Information
Vice President Strategic Planning and Market Development

2013 Present

1998 2012

Generated over $7 million in sales through trade shows, sales promotions and enhanced sales training.
As brand manager for a new brand of motorcycle apparel, increased sales by $500K or 10% in one year
through analysis of sales trends, sales promotions and sales training.
Executive on Loan for one year to the Indianapolis Motor Speedway to chair the Red Bull Inaugural
Indianapolis GP Local Organizing Committee. Three day economic impact to the City of Indianapolis
was estimated between $25-30 million. Ensured over 70,000 race fans plus city residents enjoyed a
spectacular weekend during the first international motorcycle race held in Indianapolis. Coordinated 25
volunteer ambassadors to greet race fans arriving at the airport from all over the world and provided
entertainment for race fans by spearheading three community events.
Created and implemented strategic plans for a $300 million organization. Ensured a strong link between
short-term operations plans and long-term strategic goals. Created greater emphasis on performance
management and accountability.
Responsible for corporate communications including press releases, website development, print
publications, speech writing and annual report preparation. Proficient in social media marketing.
Key participant in developing a crisis management plan for a distressed business unit following an
unsuccessful systems conversion.
Recognized for unique ability to think strategically while leading implementation of complex and critical
projects.

SALLIE MAE (formerly USA GROUP, INC.), Indianapolis, IN


Vice President Strategic Planning
Director Business Development

Created and implemented a growth-oriented, results-focused strategic planning process for a $400M
organization that resulted in better integration of short-term objectives with long-range goals, stronger
interdepartmental communication and improved linkage between action plans and financial
performance.
Improved bottom line results by $30M through:
Evaluating the business plans of four subsidiary organizations.
Examining fundamental business propositions and core competencies.
Conducting market and competitive analyses.
Recommending market segmentation strategies, organizational design changes and divestment
decisions.

AT&T, Indianapolis, IN
Director, Corporate Budgets (Ameritech Indiana)
Manager, Strategic Planning (Indiana Bell)
Manager, Controllers Operations (Indiana Bell)
Assistant Manager, Marketing (Indiana Bell)

1994 1998

1979 1994

Directed a billion dollar operating budget for Ameritech Indiana to ensure financial performance
supported corporate operational and strategic goals. Developed revenue projections and compiled seven
departmental expense budgets to reach profitability targets. Monitored monthly financial performance to
ensure profitability targets were consistently exceeded.
As part of a four person team at Indiana Bell, formulated a five-year strategic plan for this $1B company
that resulted in better integration between short-term operating plans and long-range strategic goals.
Proposed strategic objectives and policy recommendations for corporate executives including
development of strategic initiatives, situational analyses and market segment plans.
Achieved a 20% expense savings and a 15% decrease in overtime hours through mechanization projects,
improved cross-training, more efficient work flows and increased spans of control as the leader of an
accounting operations group of 75 people.
Coached five self-managed workgroups participating in an organizational development experiment that
led to improvements in employee involvement and innovation. Experiences learned in this prototype
were used to expand the concept of self-managed work groups to other areas of the company.
Co-chaired a team that designed a new customer bill for Indiana Bell that was selected as the Ameritech
regional standard bill. Tested and implemented the new bill with no interruption in delivery of customer
bills or cash flow.
Developed and implemented marketing strategies for new and existing products and services. Conducted
sales promotions and developed sales training materials. Managed marketing research efforts utilizing a
variety of customer and marketing information systems.

EDUCATION / PROFESSIONAL DEVELOPMENT


MBA Marketing & Finance, Northwestern University, Kellogg School of Management
B.S. Commerce & Business Administration, University of Illinois with Honors

AFFILIATIONS
Current: Aspire Indiana Board of Directors, Executive Committee Secretary
United Way of Central Indiana Agency Evaluation Volunteer

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