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Dabur: Company Overview

Dabur India Limited is a leading FMCG company that manufactures and markets ayurvedic and natural healthcare products. It operates through three key business units - consumer care, foods, and international. The consumer care unit consists of healthcare, personal care, and home care portfolios. Dabur faces competition from other FMCG giants in India and globally but has a strong market position in the natural/herbal segment. It aims to increase rural penetration and capture growth in personal care. The company is headquartered in India and has a presence across Asia, Africa, and other global markets.

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225 views

Dabur: Company Overview

Dabur India Limited is a leading FMCG company that manufactures and markets ayurvedic and natural healthcare products. It operates through three key business units - consumer care, foods, and international. The consumer care unit consists of healthcare, personal care, and home care portfolios. Dabur faces competition from other FMCG giants in India and globally but has a strong market position in the natural/herbal segment. It aims to increase rural penetration and capture growth in personal care. The company is headquartered in India and has a presence across Asia, Africa, and other global markets.

Uploaded by

avijeetboparai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Industry

Interaction
Cell

Dabur
Company Overview

Dabur India Limited (Dabur or 'the company') is a fast moving consumer goods (FMCG) company that
manufactures and markets ayurvedic and natural healthcare products. The company sells its various
products through its five flagship brands across natural healthcare products, premium hair care,
digestives, fruit-based beverages, fairness bleaches and skin care categories. The company operates in
Asia, Africa, the Middle East, the Americas and Europe. It is headquartered in Ghaziabad, India. The
company operates through three key strategic business units namely:
Consumer care business: The consumer care business consists of the core FMCG businesses. This unit
is further divided into three key portfolios: Healthcare, Personal care and Home care.
Dabur's healthcare portfolio consists of Ayurveda-based offerings including Ayurveda-based over-thecounter (OTC) products and health supplements and digestives. The health supplement products include
Dabur Chyawanprash, Dabur Glucose and Dabur Honey. The Ayurveda-based digestive products
include the Hajmola tablets and candy, Hingoli etc. The Ayurveda-based OTC products include Dabur
Pudin Hara, Dabur Active Antacid, Shankha Pushpi, Dabur Badam Oil etc.
The personal care products range includes herbal and ayurvedic hair care, oral care, and skin and body
care products. The hair care products include hair oils and shampoos under brands Dabur Amla, Dabur
Almond, and Vatika. The skin and body care range includes two major brands Fem and Gulabari. The
oral care products include Dabur Red toothpaste, Babool toothpaste, Meswak toothpaste etc.
The home care range of products include Odomos mosquito repellent, Odonil air fresheners, Sanifresh
Shine toilet cleaner and Odopic dish wash products.
Foods business: Dabur's food products include Real fruit juice, Activ unsweetened juices, Burrst fruit
beverage, Hommade cooking pastes, Lemoneez lemon juice, and Capsico red pepper sauce.
International Business: The international business unit includes Daburs organic overseas business as
well as the acquired entities of Hobi Group and Namaste Laboratories. The companys major international
markets are the Middle East, Africa, Asia (excluding-India), the Americas and Europe (including Turkey).

Major Rivals
Company

Ownersh
ip
Public

Global presence with offices in 115 countries

Public

Global presence with offices in 200 countries

Hindustan Unilever Limited

Public

Marico Limited

Public

Subsidiary of Unilever which has presence in 100


countries
Presence in 25 countries of Asia and Africa

Godrej Consumer Products Limited

Public

Presence in Asia, America and Latin America

Bajaj Corp Limited

Public

Domestic presence

Emami Limited

Public

Global presence with products in 60 countries

Procter & Gamble Hygiene and Health


Care Limited
Cavinkare Private Limited

Public

Global presence with offices in 70 countries

Private

Global presence with offices in 21 countries

GlaxoSmithKline Consumer Healthcare


Ltd.
Colgate-Palmolive (India) Limited

Presence

Key People
Name
Sunil Duggal
P.D. Narang

Title
Chief Executive Officer
Group Director, Corporate
Affairs

Anand C. Burman

Chairman of the Board

Financial Review
Particulars
P/E Ratio (TTM)
Price to Sales (TTM)
Dividend Yield
Sales - 5 Yr. Growth Rate
EPS - 5 Yr. Growth Rate
Gross Margin - 5 Yr. Avg.
Operating Margin - 5 Yr.
Avg.
Net Profit Margin - 5 Yr. Avg.

Compa
ny
43.65
6.02
0.73
18.23
16.47
50.17
17.27

Indust
ry
61.77
6.72
1.40
10.01
10.68
41.33
12.17

Sector
39.73
5.72
2.15
12.62
12.41
39.32
19.42

14.19

9.05

14.42

Company News

Dabur Pakistan Limited, incorporated in Pakistan became the Company's step down subsidiary Company.
Dabur Egypt Trading Limited ,the companys wholly owned step down subsidiary was liquidated on May
29th 2014
Dabur India Limited formed a joint venture with Gareth Jones and Charles Walsh, founders of Healthcare
At Home with plans to invest around INR 2,000 million

Company Ethos
Vision: Dedicated to the health and well-being of every household
Principles: Ownership, Passion for excellence, People development, Consumer focus, Team work,
Innovation, Integrity

SWOT Analysis
Strengths

Weaknesses

Strong market position

Presence in the niche natural/herbal


segment

Focus on new product launches

Increasing taxes and tax rates

Opportunities

Threats

Low penetration levels in rural India to


offer room for growth across consumption
categories

Positive outlook for personal care market

Severe competition from international


players in the oral care and hair care
categories

Changing cosmetic trends

Industry Interaction Cell


[email protected]

Growing OTC pharmaceuticals market in


India

Industry Interaction Cell


[email protected]

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