SUMMER INTERNSHIP PROJECT REPORT

UNDER THE GUIDANCE OF

Mr. Raghav Ahooja
Manager Online Sales
Religare Health Insurance Company Ltd

(A Subsidiary of Religare Enterprises Limited)

SUBMITTED BY:

Sridhar Chandran
Post-Graduate Diploma in Global Business Operations
Shri Ram College of Commerce
University Of Delhi, India

DECLARATION

I, Sridhar Chandran, Student of Post Graduate Programme in Global Business Operations

(PGDGBO) at Shri Ram College of Commerce, University of Delhi, hereby declare that the project
is an original piece of work carried out by me at Religare Health Insurance Company Limited
during the period from 1-Jun-2015 to 31-Jul-2015.

The information in the project report has been collected from genuine and authentic sources. The
work has been submitted in partial fulfilment of the requirement of degree to our college and has
not formed the basis for the award of any degree, diploma, associate-ship or other similar titles.

Sridhar Chandran
Post-Graduate Diploma in Global Business Operations
Shri Ram College of Commerce
University Of Delhi, India

CERTIFICATE

This is to certify that SRIDHAR CHANDRAN, Student of SHRI RAM COLLEGE OF COMMERCE
UNIVERSITY OF DELHI has completed his project report and has submitted it in partial fulfilment of
POST GRADUATE PROGRAMME IN GLOBAL BUSINESS OPERATIONS (PGPGBO) for the academic year
2013-2015. He has worked under our guidance and direction. The said report is based on bonafide
information.

Date:
Signature:

ACKNOWLEDGEMENT
Strive not to be a success, but rather to be of value:- Albert Einstein

The Summer Internship Training was an enriching experience that helped me to understand the Health
Insurance Sector and products offered by various Insurers across the Industry and the products on offer by
Religare in the market along with the marketing activities to promote their reach to the customers.
I express my sincere gratitude to Ms. Rashi Ramani (Senior Manager Human Resource) for providing me
with an opportunity to work with the organization. I also take this opportunity to express a deep sense of
gratitude to my Mentor Mr. Raghav Ahooja (Manager Online Sales) for his constant support and guidance
throughout the duration of my Project. He helped me streamline my ideas related to understanding the
Product offered by the company and the Digital marketing and communications and made my learning
extremely enriching.
I would like to extend my thanks to Mr. Samarth Ranjan, Ms. Eshita Wattal and Ms. Iqbal Kaur for their
valuable help and support.
Lastly I would like to thank all employees of Religare Health Insurance Ltd Noida who helped me in my
survey by giving me valuable information.
However, I accept the sole responsibility for any possible errors of omission and would be extremely grateful
to the readers of this project report if they bring such mistakes to my notice.

Sridhar Chandran
Post-Graduate Diploma in Global Business Operations
Shri Ram College of Commerce
University Of Delhi, India

CONTENTS
EXECUTIVE SUMMARY
LIST OF PROJECTS
CHAPTER 1: INTRODUCTION
CHAPTER 2: HEALTH INSURANCE INDUSTRY
CHAPTER 3: RELIGARE HEALTH INSURANCE
CHAPTER 4: PRODUCT COMPARISION & RECKONOR PREPERATION
CHAPTER 5: SEO & DIGITAL MARKETING ANALYSIS
CHAPTER 6: CANCELLATION ANALYSIS
CHAPTER 7: CONCLUSION
CHAPTER 8: BIBLIOGRAPHY
INTERNSHIP FEEDBACK FROM RELIGARE
8.1: WEBSITES
8.2: JOURNALS AND RESEARCH ARTICLES

EXECUTIVE SUMMARY
Recent decade in India has seen the population gradually becoming health conscious. This is
because youngsters have new ambitions, big dreams and high goals and they have the motivation
and drive to make them all come true. Their lives are fast paced and disease prone accompanied with
a raise in medical cost. Because of this there is an absolute need for health care so that they are able
to overcome all the obstacles that might come their way. For the same reasons Indians have realized
the importance of health insurance India.

Owing to this realization, the medical insurance sector is one of the fastest growing segments
in India today. This report provides an insight into the Health Insurance industry and the process of
online insurance and different types of health policies offered by Religare Health Insurance which is
one among the five standalone health insurers in the market.

We will look in detail about Health insurance in India its prospective growth and
opportunities available in the market and Religare health insurance products and its competitiveness
with the market competitors and about projects covered during the tenure of my internship period.

This report also attempted to discuss the vital scenario in healthcare and Health Insurance
market in India. A brief about Indian Insurance industry and Health Insurance industry overview are
discussed. Growth drivers and issues of the industry are also covered. Major public and private
players are covered in terms of their products and their features. Future outlook of the industry is
also discussed.

The report will be useful for insurance companies to understand Religare Health Insurer its
products, marketing and promotion efforts associated with the company in the industry and for the
students and employees in the field of Health insurance.

List of Projects during Internships

Project 1 Product Comparison Ready Reckoner

Understanding Health insurance products offered in the market by Religare and its competitors.
Based on this preparation of a ready reckoner for CARE, ASSURE, EXPLORE, ENHANCE and SECURE
products and compare them with the competitors product in the market.

Reckoner Template was provided

Research needs to be done on all products in the market. And compared with Religare
this template would then be used by Religare agents in training as well existing agents.
Presentation with ppt comparing USPs of the products vis a vis the competition.
Separate sheets and ppts for CI, PA, Travel and Health

Project 2 SEO and Digital Marketing Analytics

Research on the digital marketing campaigns and ads by Religare and understanding the effect and
understand campaign related conversion rate with suggestions.

Deep dive into Google analytics data for 2013 & 2014 (Fin year). Shortlist the best sources on
the basis of Visits/new visits/Bounce/conversions.
Google Trend analysis (Best practices)
Competitors promotion strategies
Similarweb analysis and opportunities for Health Insurance in India.

Project 3 Cancelation Analytics

Reasons as to why customers cancel their policies.

Analyse the mails and summarize the points

Make graphs showing month on month trends
Graphs showing the points which re occur the most.
Number of cases resolved vs number of cases unresolved.
Retention Ratios Month on Month

There was a presentation at the end of each project and guidance throughout our internship tenure.

INTRODUCTION
How many accident you need to realize that you need Health Cover? It takes just one visit to a hospital to
make us realize how vulnerable we are every passing second. For the rich as well as poor, male as well as
female and young as well as old, being diagnosed with an illness and having the need to be hospitalized can
be a tough ordeal with a heavy financial burden.
Heart problems, diabetes, stroke, renal failure, cancer the list of lifestyle diseases just seem to get longer
and more common these days. Thankfully there are more specialty hospitals and specialist doctors but all
that comes at a cost. The super-rich can afford such costs, but what about an average middle class person.
For an illness that requires hospitalization/ surgery, costs can easily run into five digit bills.
A Health insurance policy can cover such expenses to a large extent. Health is a human right which has also
been accepted in the constitution. Its accessibility and affordability has to be ensured by the government to
every citizen of the country. While the well-to-do segment of the population both in rural & urban areas have
acceptability and affordability towards medical care. Same is not the case about the people who belong to
poor segment of the society.
It is well known that more than 75% of the population utilizes private sectors for medical care and
unfortunately medical care becoming costlier day by day and it has become almost out of reach of the poor
people. Health insurance is an important option, which needs to be considered by the policy makers and
planners for the benefit of our country.
The cost of Health Insurance depends on the sum assured, age, current health condition and your previous
medical history. Higher the sum assured, higher the premium. So what is the ideal health insurance cover
requirement? There is no standard answer or thumb rule for this. If we agree that health insurance is
important, one has to look at his/ her own lifestyle, health condition, age/ life stage, family history of
illnesses and affordability. Also note that many health insurance policies provide additional benefits such as
daily allowance, ambulance charges, etc. for hospitalization.

Since the past two decades, there has been a phenomenal surge in acceleration of healthcare costs. This has
compelled individuals to have a re-look on their actual monthly expenditures, spending patterns and
simultaneously allocate a proportion of their income towards personal healthcare. This has resulted in
individuals availing healthcare insurance coverage not only for themselves but also for their family members
including their dependents. In short healthcare insurance provides a cushion against medical emergencies.
The concept of insurance is closely concerned with security. Insurance acts as a shield against risks and
unforeseen circumstances.
Some major health insurance companies in India include National Insurance Company, New India Assurance,
United India Insurance, ICICI Lombard, Tata AIG, Royal Sundaram, Star Allied Health Insurance, HDFC
standard life, Bajaj Allianz, Apollo AG and Religare Health Insurance Company among others. Indias fast
growing demand for affordable health cover is attracting greater business attention, with both life and nonlife insurance companies now entering the market with innovative new protection and savings medical
insurance products.
This intense competition for health insurance customers has only intensified with the introduction of new
savings- linked and investment-oriented health insurance schemes by some of the countrys largest
insurance groups.
Indias s insurance sector first opened up to private and international investors in 2001. Over the past ten
years coverage rates across the populous South Asian country have doubled and the domestic insurance
industry has overtaken several more developed financial markets in the process.
Health insurance, in particular, has become as one of the countrys fastest growing insurance lines,
accounting for almost a third of new written premiums last year. Sales of medical insurance products have
been driven by three key factors: a low penetration rate of about 5 percent at present, surging treatment
costs, and a lack of other social safety options across most of India.
With total expenditure on healthcare, through both Indian government schemes and private sector activity,
expected to exceed US$200 billion in 2015, even more significant opportunities for the countrys health
insurance sector will likely emerge despite the positive growth indicators, Indias health insurance market
still has many problems to contend with in order to match its true potential going forward.

The most important challenge for insurers remains the low level of awareness concerning the value of
obtaining adequate coverage as a valuable savings and investment tool across much of the country. This
problem is slowly being addressed as more insurers develop their product and distribution platforms to
reach previously untapped regions and client bases with more innovative and affordable coverage products,
including micro insurance and local bank. Indian consumers already aware and enrolled in health insurance
schemes, the industry faces the continuing challenge of keeping them happy.
Customer satisfaction levels for health insurance in India have consistently ranked below comparable levels
elsewhere, with critics frequently citing the low coverage of plans in terms of both the diseases and number
of hospitals covered. Unlike other homogenous general insurance products, premiums for medical plans are
based on the health of an individual policyholder and this had led to confusion and fraud in the Indian market
and increased policy cancellations from customers who do not find any value in their health insurance
policies.
The interesting find about health insurance in India was how people perceived health insurance in India. It is
seen as an instrument to protect savings. It is not aimed at protecting the asset that is health. This is
probably common to developing markets, where people tend to place wealth ahead of health. On a macro
level, very few households in India have contingency plans to meet their health expenses.
Health risks in India are perceived differently than the western population. Prior planning in health issues is
yet to be a major priority and the industry is also becoming tech-savvy with facilities to buy certain types of
insurance products online and payment of premium through Internet. The insurance penetration level in
India is very low when compared with the global average. This has brought about a plethora of distribution
channels such as agents, brokers, bancassurance (bank insurance model) avenues, soliciting insurance
through Internet or direct mailing.
Many banks, financial institutions and insurance intermediaries saw a huge opportunity in marketing
insurance products. Insurance brokers play a vital role in bringing together insurance companies and the
insured and their role assume importance when a claim arises. Research includes awareness of health
insurance, preference of health insurance consumption pattern, new services offered by insurance sectors
Claim settlement procedure, and major issues of health insurance.

Health insurance policy does not always cover every possible health problem someone might encounter in
the future. There are certain terms and conditions agreed to by the insured (person who is taking the plan),
and the insurer (entity that is providing the plan) and the entire procedure happens according to what has
been agreed to in the contract
The best time to avail a health insurance plan is when the insured is still in a good physical condition. The
normal logic among young people is that since they are rarely afflicted by physical ailments they do not need
such a plan. In reality people can fall prey to a disease or other physical problem at any time nobody can be
absolutely sure of a life fully free of such issues.
Normally as someone gets older the problems increase and the possibilities of some major disease are always
there. A problem with trying to get a medical insurance during old age is that since there are more chances of
a medical condition the premium is often high or the insurer is not ready to cover the individual in question.

Medical Inflation in India

India has the highest rate of medical inflation in the world. Medical inflation was running higher than the
salary increases, higher than the general inflation. When you look at what's going on here, it's a concerning
trend. Our research shows that the key three elements impacting employee growth is stress, lack of physical
activities and obesity. Looking at all these together, you know why India is called the diabetes capital of the
world.
Many of the diseases affecting employees are lifestyle diseases improve the lifestyle of the employee
There has been an average increase of 25% inflation in prices related to medical care with comparing 2010
as base. In a short period there has been a tremendous raise in Treatment and medicinal costs in India.
Below figures from Government shows the medical inflation in our country:-

HEALTH INSURANCE
Health insurance in a narrow sense would be an individual or group purchasing health care coverage in
advance by paying a fee called premium. In its broader sense, it would be any arrangement that helps to
defer, delay, reduce or altogether avoid payment for health care incurred by individuals and households.
The health insurance market in India is very limited covering about 10% of the total population Health
insurance guarantees payments to a person in the event of sickness or injury and works as protection scheme.
Health insurance is protection scheme to take care of health of a person and works by buying a policy from an
Insurance company or an insurance agent. Depending on the premium paid the health insurance policy will
pay specified amounts for the medical expenses incurred to overcome the health problem.
Currently the trend of some of the reputable companies seems to be to build in a health insurance policy as a
benefit to an employee. Some countries offer free health insurance to their citizen. In India certain sectors
like railways, army and the employees working with the central government are covered in a health scheme
provided cover to almost 20million people in different part of country.
The escalating cost of medical treatment today is beyond the reach of a common man. In case of a medical
emergency, cost of hospital room rent, the doctor's fees, medicines and related health services can work out
to be a huge sum. In such times, health insurance provides the much needed financial relief.
An investment in health insurance scheme would be a clear and clever decision. The health insurance scheme
could either be a personal scheme or a group scheme sponsored by an employer.
Some of the existing health insurance schemes currently available are individual, family, group insurance
schemes and senior citizens insurance schemes, long-term health care and insurance cover for specific
diseases

IMPORTANCE OF HEALTH INSURANCE

The importance of Health Insurance can never be undervalued for the following reasons:

Provides security to human life which is of prime importance to any individual.

Closely bonds Insurance Companies, Hospitals, Policyholders and TPAs together for the benefit of
Indian masses.

An answer to the solution of uncertainties and risks that is prevalent and ever-pervading in human
life.

Access to quality healthcare.

Means of savings and a safe investment option.

Provides financial stability in life.

A tax-saving instrument that significantly contributes in reduction of tax deductions.

Reduces tensions and stress caused on account of

Greatly contributes in leading a stress-free life.

hospitalization.

Insurance may be described as a social device to reduce or eliminate risk of life and property. Under the plan
of insurance, a large number of people associate themselves by sharing risk, attached to individual insurance
plan that exclusively covers healthcare costs and is called Health Insurance Since the past two decades; there
has been a phenomenal surge in acceleration of healthcare costs. This has compelled individuals to have a relook on their actual monthly expenditures, spending patterns and simultaneously allocate a proportion of
their income towards personal healthcare.
This has resulted in individuals availing healthcare insurance coverage not only for themselves but also for
their family members including their dependents. In short, healthcare insurance provides a cushion against
medical emergencies. The concept of Insurance is closely concerned with security. Insurance acts as a shield
against risks and unforeseen circumstances. In general, by and large, Indians are traditionally risk averse
rather than risk lovers by Nature.

1)

HEALTH INSURANCE IS DIVIDED INTO THREE TYPES IN INDIA

SOCIAL
a) ESIS( Employees state Insurance Scheme)
b) Central Government Health Scheme (CGHS)
c) Self-Employed Womens Association (SEWA)

2)

COMMUNITY BASED HEALTH INSURANCE

3)

PRIVATE
d) Individual policy
e) Group Mediclaim policy (also known as GMC).

Indian Health Insurance can also be primarily classified into 2 categories:

Cashless Hospitalization

Medical Reimbursement

a) Cashless Hospitalization
Cashless hospitalization is a specialized service provided by an insurer wherein an individual is not required to
pay the hospitalization expenses at the time of discharge from the concerned hospital. The settlement is done
directly by the insurance company (or insurer).

Planned hospitalization: This is a planned hospitalization wherein the insured is aware of the hospitalization in
advance. This duration period may vary from case to case. Examples include: FTND (Full Term Normal
Delivery), Chemotherapy treatment for carcinoma (cancer), for cataract surgery, tonsillectomy

(removal of tonsils).

Emergency hospitalization: It is a sudden hospitalization that may be either an emergency or due to

unforeseen circumstances. In short, hospitalization is not anticipated in advance. Examples include RTA (Road
Traffic Accident), Myocardial infarction (heart attack), Acute Appendicitis.

b) Medical Reimbursement
Re-imbursement means to repay or to compensate. Thus, Medical Re- imbursement means to repay the
products/services availed during hospitalization more importantly after the completion of the treatment.
Under this procedure, the insured has to bear the entire expenses incurred during hospitalization. After
getting discharged from hospital, the insured/policy holder can claim medical reimbursement.
The primary function of Health Insurance is to pay those covered expenses, as outlined in the policy, incurred
as a result of an accident or illness. It often has two elements, one being hospitalization expenses and the
other being for the medical care rendered by a physician or other health care professional. The vast majority
of health insurance is employer-based, meaning that people have access to it through their employment. Not
all employers offer it, and for those whose employers do not, they are free to obtain individual/family policies
on their own.
Most health insurance plans have deductibles and co-payments, although different terminology may be used.
A deductible is an amount that the insured/member must pay before the insurer's liability for payment is
triggered. A co-payment is a form of cost-sharing such that the insurer pays a percentage of a covered
expense, and the insured pays the remainder. The size of the deductible and co-payment has an impact on
premium.

DIFFERENT KINDS OF HEALTH INSURANCE

Individual Mediclaim Policy
This is the plain vanilla Mediclaim or health insurance policy for an individual protecting this person from the
expenses incurred due to disease or injury.
Floater Policy
A floater health insurance policy covers your entire family under one policy with one sum insured and one
premium. It covers all the expenses as covered under Mediclaim only the cover is now extended to the family
instead of one person. This cover can be used by any member of the family any number of times. The
advantage of this policy is that saves money by spreading the cover across family members.
Critical Illness Policy
Insurance companies define certain specified illness or diseases as critical. If you have a critical illness
policy, then the insurance company will pay you a lump sum payment if you are diagnosed with a critical
illness as defined by the insurance company. Some of the diseases/conditions which are usually deemed
critical are Cancer, Heart Attack, Kidney Failure, Major Organ Transplant, Stroke, Paralysis and Heart Valve
Replacement Surgery.
Overseas Mediclaim Policy
An Overseas Mediclaim Insurance policy provides cover for medical expenses incurred abroad for treatment
of illness and diseases contracted or injury sustained during the insured period of overseas travel. Anyone
who is travelling abroad for business or pleasure or for educational purposes should have this policy.
Student Medical Insurance
Student Medical insurance covers the cost of health care while studying abroad. It is an essential requirement
of many foreign universities for its overseas students. Students are generally advised to buy it in India as it is
substantially cheaper than buying it abroad.
Tax Saver
This is a new class of insurance launched to take full advantage of the income tax benefit under section 80 D
of the Income Tax Act 1961. The premium is fixed at Rs 15,000 for all plans. For Senior Citizens aged 65 and

above, the premium is Rs. 20,000 This plans include reimbursement of OPD expenses upto Rs. 10,000. This
includes diagnostics tests, dental treatment and related expenses. This insurance is suitable for people who
are looking to cover all their medical expenses in a tax free manner

STRUCTURAL AND OPERATIONAL WORKING OF HEALTH INSURANCE

Operational Health Insurance procedure

Operational and Surgical related

Expenses

Network
Hospital

Non
network
Hospital

Step1- Complete Pre

authorization form
and send to TPA

Step 1- Filling all the

required claim
documents within 60
days of the date of
happening of the
event with relevant
document

Step 2-Cashless
Hospitalization

Source:www.assocham.org

Critical Illness Related

Step1- Claims needs to be

confirmed by a registered
practitioner including a
Relevant specialist
acceptable to the company
(The cost of which shall be
borne by the policy Holder)

Step 2-Receive benefits

as applicable (Payout
may be reduced by 20
to 30% in case of
hospitalization or
undergoing surgery in a
network Hospital

Step 2- Life Insured

should have survived
for at least 28 days after
happening of the Event

Step 3- Filling all the

required claim
documents within 60
days of the date of
happening of the event

HOW TO CHOOSE BEST HEALTH INSURANCE PLAN?

Ever since the new ideas and new techniques have been witnessed in the market, health insurance has gained
real importance. It is very important to choose the right kind of plan not only for your benefit but for familys
as well. The basic idea of the insurance companies is to bring more and more plans which would suit your
needs the best way. And hence, there are innumerable unique plans made available in the market by the
insurance companies. The only thing you need to know is the right kind of criteria while choosing any plan.
There are certain tips which would surely help you choose the right kind of plans;

While choosing a plan, the first priority for is to acknowledge your needs and then act accordingly while
choosing the kind of plan you need.

Check out the prices of the various policies available in the market.

Compare them and buy the plan as per your paying capacity.

Search for the individual or family policies available, as are much more economical and provides higher
coverage for all the members of your family.

Normally a broker is the best option when buying a policy cover as he can review all the terms of the
policy properly and doesnt push an individual towards buying any policy.

Preferably, avoid insurance policies which have tie-ups with any particular hospitals or have specific
conditions for buying the plans.

The most important thing is to be truthful with the broker or the insurance company and give them all the
proper details required for their procedures.

Rest will depend upon the insurance policy taken by you and the way it would be helpful in the near future.
The better way is to maintain utmost care in your well-being and your eating habits. This would keep you
away from the germs as well as harmful diseases.

RELIGARE HEALTH INSURANCE

Religare Health Insurance Company Limited is a specialist health insurer engaged in the distribution &
servicing of health insurance products. Its shareholders comprise three strong entities: Religare Enterprises
Limited, a leading diversified financial services group based out of India, Union Bank of India & Corporation
Bank.
Religare is promoted by the founders of Fortis Hospitals, which owns or manages 68 hospitals in India; SRL
Diagnostics, Asias largest network of diagnostic labs with over 1100 collection centers and Religare
Wellness, a nationwide chain of stores offering pharmacy and wellness products. This association enables us
with an in-depth understanding of consumer behavior and healthcare delivery, thus making us capable of
superior claims servicing to our customers.
Therefore their expertise in the spectrum of financial services, healthcare delivery and preventive health
solutions, coupled with a robust distribution model, offers us a unique edge to deliver and excel in a
business environment that is driven by serviceability & scale.
Religare Health Insurance (RHI), the health insurance arm of Religare Enterprises Limited (REL), is a
specialized Health Insurer offering health insurance services to employees of corporates, individual
customers and for financial inclusion as well.
Launched in July12, Religare Health Insurance has made significant progress within a short span of time,
and is already operating out of 54 offices with employee strength of 1200, servicing more than 2.6 million
lives across 300+ locations, including over 1100 corporates.
Besides REL, the other shareholders of Religare Health Insurance are Union Bank of India & Corporation
Bank. With RHIs operating philosophy being based on the principal tenet of consumer-centricity, the
company has consistently invested in the effective application of technology to deliver excellence in
customer servicing, product innovation and value-for-money services.

Religare Health Insurance currently offers products in the retail segment for Health Insurance, Critical
Illness, Personal Accident, Top-up Coverage, International Travel Insurance and Maternity along with Group
Health Insurance and Group Personal Accident Insurance for corporates.
The company has been awarded for Best Technology Innovation at The Indian Insurance Awards 2013 and
also received the Editors Choice Award for Best Product Innovation at Finnoviti 2013; it was recently
conferred the Rising Star Insurer Award at The Indian Insurance Awards 2014.
Religare Health Insurance brings to a distinct set of benefits that make it an obvious choice as your
preferred health insurer Legacies in healthcare - Its promoters are also the founders of Fortis hospitals, SRL
Diagnostics and Religare Wellness Indias leading wellness and pharmacy retailers. With over a decade of
excellence in healthcare among us, they are the best at what they do!
Wide hospital network - Offer you the option of availing quality treatment at more than 4100+ leading
hospitals across the country.
Just you & us - Should you file a claim, Religare will attend to your request personally, no 3rd party in
between. Our processes leave no room for chance. So, when you need us the most, you will find us right
beside you.
Best-of-breed products - Religare products have been designed keeping only one aspect in mind - your
convenience. From the option of availing treatment anywhere in the world, to an annual health check-up
that ensures your sustained good health Religare have it all!

PRODUCT COMPARISION & RECKONOR PREPERATION

Religare offers many medical plans that are designed to meet special health care needs of the customers. It
provides assurance when you need it the most. It offers a complete range of health protection that includes
maternity plan, personal accident insurance, instant health care, etc. It comes at affordable prices that make it
more attractive.
Health plans by Religare offers comprehensive health coverage to you and your family. Religare health
insurance offers you a number of benefits such as nursing care, surgeries, consultation fees, cashless
hospitalization for more than 24 hours, consultation fees, diagnostic tests, hospital accommodation etc.
Plans by Religare Health Insurance Company

Assure: It is a type of comprehensive health insurance plan that provides complete coverage on as many as 20
Critical Illnesses along with Personal Accident cover. As its name defines, this plan provides complete
protection to make you feel secure.
Secure: a personal accident insurance plan that takes care of your health with a broad range of features. This
plan also provides coverage on child education, surgical cover, permanent disability, etc. it also provides
compensation for accidental death.
Enhance: it is basically a top up cover that will provide additional health coverage to your existing health
insurance plan. You will get extra health safety with this plan.
Care: This is a special health plan which offers unique features such as auto recharge, cashless treatment,
health check-ups to insured persons and much more, this plan believes in taking complete care of you and
your family.
Joy: Again a special cover that provides joyful experiences. This plan is designed to cover hospitalization
expenses during pregnancy, maternity expenses and health care needs as well.
Apart from health insurance plans, Religare Health Insurance Company also provides travel insurance plans.
During the internship we prepared formulated excel sheets for the use of Agents and new joiners easy access
and comparison of select competitors with Religare products easy to access excel sheet which reduces the
search time and lag in answering the clients

MAIN IMPORTANT FEATURES OF HEALTH INSURANCE:

Though the features may vary from insurer to insurer, some basic features are:

Reimbursement for Hospitalization due to illness/disease/ surgery.

Reimbursement for Domiciliary Hospitalization expenses in lieu of Hospitalization

Pre-hospitalization Expenses

Post-hospitalization Expenses

Ambulance Charges

Cashless Access

Income Tax Benefit etc

The main features to be considered in each of these policies are highlighted below:

Care
Religare Care health insurance is an insurance plan for individuals and families that offer protection against
numerous ailments and diseases with auto-recharge option and no limit on certain expenses. This is a basic
health insurance plan that offers the policyholder an affordable way to meet health care costs. It provides a
lifetime cover for individuals and their families.
Features & Benefits of Religare Care:
Entry Age

91 days upwards; no maximum entry age.

Basis

Individual / Family floater

Policy Period

One/ Two or Three Years, Grace period: 30 days

Renewability

Lifelong

Sum Assured

Starting from Rs. 3 lakh to Rs. 60 lakh

Discount

10%discount on 3 year policy term and 7.5% Discount on 2 year policy terms.

CoPayments

Co-payment applicable is the person is more than 61 yrs at the time of 1st buy of a policy less
than Rs. 3 lakh.

Coverage

Pre and Post-hospitalization: 30 days before you get admitted to a hospital and 60 days after.
Ambulance expenses covered.
Organ donor medical expenses covered.
Domiciliary hospitalization covered.

Flexibility to increase Policys Sum Insured even later.

Daily allowance of Rs. 500 in policies of 3 lakh/4 lakh
Treatment anywhere for policies of 50 lakh/60 lakh

Benefits

170 day care treatments, plus hospitalization expenses if it exceeds a day. Cashless treatment at
any of 4100+ network hospitals.
Auto-recharge of the entire sum insured of your policy.
Complimentary comprehensive health check-ups for primary policy holder and members covered
as adult every year.
Super increase of 50% bonus in your sum insured every year for each claim free year in addition
to 10%. Bonus keeps building up, up to 100% of your sum insured.
30 days pre and 60 days post-hospitalization expenses covered.
No cap on expenses like operation theatre, doctor/surgeon fees & allied charges, to name a few.
Policies of Rs. 5 lakh onwards carry no room rent upper limit.

Exclusions

Within 30 days of policy commencement, any / undergoing of surgery / diagnosis of diseases,

occurrence of event, whose symptoms first occur.
Drug or alcohol use/misuse/abuse rehab therapy
Treatment of AIDS and HIV
Treatment arising from or traceable to pregnancy and childbirth, miscarriage, abortion and its
consequences.
Self-inflicted injuries
Hospitalization due to war, riot, strike, nuclear weapons.
Congenital diseases.
Fertility treatments and IVF.

Enhance
Religare Enhance is a super top-up health insurance policy that pays any additional claim amount beyond a certain
basic sum paid by customer out of his own finances. This provides an additional safety net in the case of rising
prices of healthcare. This serves as a top-up policy to a basic health plan. Coverage under a basic health policy may
not be adequate and a holder may not wish to take on a new policy to supplement his requirement. In this case, a
top-up allows customers the option of enhancing protection without adversely affecting his/her personal finances.
Features & Benefits of Religare Enhance
Entry Age

1 day upwards; no maximum entry age

Basis

Individual / Family floater

Policy Period

One/ Two or Three Years

Renewability

Lifelong

Sum Assured

Enhance 1: Rs.1 lakh to Rs.25 lakhs

Enhance 2: Rs.6 lakhs to Rs.30 lakhs
(chosen sum assured can be enhanced on renewal)
Sum assured is arrived as a multiple of the chosen deductible.

Medical
Screening

Required for entrants over 45 yrs. for coverage options of Rs.15 lakhs and above.

Deductible

Enhance 1: Rs.1, 2, 3, 4 or 5 lakhs

Enhance 2: Rs. 6, 7, 8, 9 or 10 lakhs

Discount

10% discount on 3 year policy term and 7.5% Discount on 2 year policy terms.

Co-Payments

Co-payment applicable is the person is more than 61 yrs at the time of 1st buy of a policy less than
Rs. 3 lakh.

Variants

Enhance has the following variants:

Variant 1: Sum insured from Rs. 1 lakh to 25 lakh
Deductible: Existing sum assured or up to Rs. 1-5 lakh
Variant 2: Sum insured from Rs. 6 lakh to 30 lakh

Deductible: Existing sum assured or up to Rs. 6-10 lakh

Coverage

Benefits

Pre and Post-hospitalization: 30 days before you get admitted to a hospital and 60 days after.
Ambulance expenses covered.
Organ donor medical expenses covered.
Domiciliary hospitalization covered.
Single private room
No limit on hospitalization expenses upto sum insured
Organ donor cover
No-claim based premium loading

170 day care treatments, plus hospitalization expenses if it exceeds a day. Cashless treatment at
any of 4100+ network hospitals.
Complimentary comprehensive health check-ups for primary policy holder and members covered
as adult every year.
30 days pre and 60 days post-hospitalization expenses covered.
No cap on expenses like operation theater, doctor/surgeon fees & allied charges, to name a few.
- Covers treatment globally - Option to convert to Comprehensive Health Insurance Plan, which
doesnt feature deductibles, after 4 successive yrs. of coverage

Exclusions

Within 30 days of policy commencement, any / undergoing of surgery / diagnosis of diseases,

occurrence of event, whose symptoms first occur.
Drug or alcohol use/misuse/abuse rehab therapy
Treatment of AIDS and HIV
Treatment arising from or traceable to pregnancy and childbirth, miscarriage, abortion and its
consequences.
Self-inflicted injuries
Hospitalization due to war, riot, strike, nuclear weapons.
Congenital diseases.
Fertility treatments and IVF.

Assure

Religare Assure health insurance is a critical insurance plan for individuals that provid e a lump sum benefit against
diagnosis of any of the 20 critical illnesses covered along with accidental death benefits. Another variant of the health
insurance plans on offer; this provides additional coverage targeting events generally excluded under basic plans i.e.
Critical Illnesses. Treatment of these ailments can prove to be very expensive, going beyond the amounts due under a
regular health policy.

Features & Benefits of Religare Assure

Entry Age

18 years to 65 years

Basis

Individual / Family floater

Policy Period

One/ Two or Three Years

Renewability

Lifelong

Sum Assured

Starting from Rs. 3 lakh to Rs. 1.20 crore

Premium

Starting from Rs. 1,522 for 5 lakh sum assured for 18-25 year old male

Discount

10%discount on 3 year policy term and 7.5% Discount on 2 year policy terms.

CoPayments

No co-payment since lump sum benefit is paid on diagnosis

Coverage

Critical illness cover is a benefit plan where you get a lump sum amount when diagnosed or operated
for any of the below specified critical illness: Cancer, Heart Valve Replacement, Coronary Artery
Bypass Graft, Bacterial Meningitis, Aplastic Anemia, End Stage Renal Failure, Multiple Sclerosis, Benign
Brain Tumor, Major Organ Transplant Stroke, Paralysis, Myocardial Infarction, Major Burns, Coma,
Blindness, Parkinsons Disease before the age of 50 years, Motor Neuron Disorder, End Stage Lung
Disease, Alzheimers Disease before the age of 50 years, End Stage Liver Disease.
Accidental death cover
Zero day survival period

Benefits

A lump sum 10% of Benefit 1 or Benefit 2 Sum Insured towards the education of your child (of age 24
years or less) if you suffer from any Claim is payable under Benefit 1 or Benefit 2
Benefit 1: Payout of sum assured in case of diagnosis of any of 20 critical illnesses anytime during

policy term
Benefit 2: Death or permanent disability benefit if within 12 months of injury
No TPA; direct claim settlement
Second doctor opinion of an expert/doctor can be availed at no extra cost.
Tax exemption under laws of the Income Tax Act, 1961 (u/s 80D).

Exclusions

Any pre-existing illness.

Any diagnosis of undergoing of surgery / diseases / occurrence of event, whose signs or symptoms first
occurs within 90 days of Policy Period Start date.
Self-inflicted injury (resulting from suicide, attempted suicide)
Cosmetic & aesthetic and obesity related treatment
Tests and treatment relating to infertility and in vitro fertilization.
Expenses arising out of or attributable to alcohol or drug use/misuse/abuse
Treatment of HIV/AIDS
Miscarriage, Abortion, Pregnancy and childbirth and its consequences
Congenital disease
War, riot, strike, nuclear weapons induced hospitalization.

Secure Personal Accident Insurance

Religare Secure is an accident insurance product from Religare Health Insurance that provides a broad range of
features and benefits with top of the line service. Injury or ailments can arise due to accidental fallouts, in which
case, the proposer or his/her family can run into a financial crisis. To provide protection to insured members in case
of death or permanent disability caused by an accident, the company offers this plan, made affordable through a
variety of coverage options.

Entry Age

18 years to 70 years for proposer.

91 days old to 24 years for children.

Renewability

Lifetime

Sum Assured

Rs.15, 20, 25, 30 or 50 lakhs or Rs.1, 2 or 3 crores up to Rs.25 crores

Coverage

- Accidental Death: Chosen sum assured

- Permanent Disablement (Total/Partial)
- Fractures: Rs.1 lakh to Rs.3 lakhs depending on chosen coverage
- Child Education: 10% of the chosen sum assured
- Major Diagnostic Tests: Rs.15,000 to Rs.50,000
- Disappearance (min.1 yr.): Chosen sum assured
- Mobility Cover: Rs.15,000 to Rs.50,000 depending on chosen coverage
- Burns: Rs.10 lakhs to Rs.25 lakhs depending on chosen coverage
- Daily Cash Allowance: Rs.500 (max. 5 days)
- Compassionate Visit - Rs.15,000 to Rs.50,000
- The following are covered only under coverage options of Rs.50 lakhs and above:
Ambulance costs: Up to Rs.5,000
Nursing Care: Rs.1,000 to Rs.1,500 per day (max.15 days) depending on chosen coverage
Reconstructive Surgery: Rs.10 lakhs to Rs.20 lakhs depending on chosen coverage
Repatriation of Mortal Remains: Rs.2% of chosen sum assured up to Rs.1 lakh.

Benefits

Child Education in case of Death/Permanent Disablement

Joy Health Insurance

Religare Joy offers parents with financial assurance during one of the most important journeys of their lives - the
birth of a new-born baby. Religare Joy offers new parents with a product that tends to their maternity and health
needs. It not only covers hospital expenses during pregnancy but also stand by their customers during the most
crucial phase of their lives. A comprehensive health insurance package that targets pregnant women - giving them a
shield against hospitalization expenses through pregnancy and also, addressing the varied maternity and health
related expenditures through this delicate duration. This policy also has the new-born covered, from birth till the
baby is 90 days old.

Minimum
Entry Age
Maximum
Entry Age

Adult- 18 years, Child- 1 day, New Born Baby- 1 day

Adult- 65 years, Child- 24 years, New Born Baby- 90 days

Policy Period

3 years

Renewability

Lifetime

Sum Assured

Rs. 3 lakhs to 5 lakhs

Cover Type

Individual or Family Floater

Co-Payment

20% of the claim amount per the policy, for entrants over the age of
61. The rest will be paid by the company.

Waiting
Period

30 days for any illness (except accidents).

9 months waiting for maternity.
2 years for specific treatments/illness.
4 years in cases of pre-existing diseases.
30 days duration from policy expiry to renewal.

Avail cashless hospitalization at 4100+ network hospitals across India. Access combined benefits of
hospitalization and maternity insurance. Just 9 Months waiting period for maternity claims. Enjoy
100% increment in sum insured with No-Claim bonus. Comprehensive cover for new-born baby. Tax
benefits & free look period of 15 days.
Benefits

Benefits Plan offers the option of no-claim bonus equal to 100% of the basic sum assured
for policy durations of 3 years.

Only 9 month waiting period for maternity related claims.

Exclusions

Day care treatment

In-patient care for hospitalisation with durations of at least 24 hours.

Cashless Treatment

Tax benefits offered with payment of premiums

Diagnosis of any pre-existing ailment or injury that was diagnosed or

contracted around 48hours before the issue of the policy, nonallopathic treatment, expenses arising from self-inflicted injury,
attempted suicide, alcohol or drug use, AIDS, congenital diseases,
diseases contracted within the first month of the start of the policy
(except accidents), treatments relating to infertility and in-vitro
fertilization, cost of spectacles/contact lenses, dental treatment etc.

Screenshot of comparison excel:-

SEO & DIGITAL MARKETING ANALYSIS

The power of the Internet to help consumers discover, evaluate, and purchase products has changed the way
they shop for almost everything from books and Appliances to vacations and cars. The consumerization of
healthcare industry has arrived, and theres no putting the genie back in the bottle.
A marketing plan is not a list of marketing ideas from which you randomly select different concepts to test or
combine for trial-and-error experimentation. During our Internship we were given tasks including analytics
data analysis and Similarweb analysis of Religare and its competitors.

Google Analytics Data

Google Trends Analysis

Adwords & Banners

SimilarWeb Analysis

Google Analytics Data: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website
traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the
most widely used web analytics service on the Internet. Integrated with AdWords, users can now review
online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead
generation, viewing a specific page, or downloading a particular file.
On the basis of Google analytics data excel sheets derived from the Google Ad campaign was provided to us.
Based on which we were able to retrieve Top 5 sources for Religare based on the no of Visits, new leads,
bounce rate and conversion rate for each of the organic and Inorganic search for Religare.

Google Cost per Click being the most efficient and reliable source since most customers use google to
search for the products

These sources are inclusive of paid searches and organic searches were left out for the study to
understand the effectiveness of ad campaigns and return on ad expenses.

Google Trends Analysis: Google Trends is a public web facility of Google Inc., based on Google Search that shows how often a
particular search-term is entered relative to the total search-volume across various regions of the world, and
in various languages. Google Trends also allows the user to compare the volume of searches between two or
more terms. An additional feature of Google Trends is in its ability to show news related to the search-term
overlaid on the chart, showing how new events affect search popularity.
For the purpose Health and Travel related keywords were used in google trends to understand the trends in
searches over the past year.

Looking at this trend it is clear that people use the keywords such as Health Insurance, Policy, and Mediclaim
etc. most during the quarter Jan- Mar which is mainly due to Tax filing and last minute rush to buy a health
insurance policy to save tax under section 80D of Income tax.

Data from Tourism India published by Indian government

Source: - Tourism.Gov.In
As per the Tourism department we could see an influx of tourist Inbound and Outbound in India during April
September based on this we proposed to Religare to increase their Spends in September mainly because
during this season Indian travelers are inclined to travel to foreign destinations due to low tariffs and less
crowd in foreign destinations during this period.
Similarly peak season for Travel insurance has been during the holiday season of May, September and
December where there has been an increase in searches for Travel related searches in google. Based on this
data we can align our marketing spends and campaign on these keywords and during the particular season.

SimilarWeb Analysis: Similarweb Compare website traffic with SimilarWeb.com's advanced traffic estimator tool. See any website's
traffic sources & uncover their online marketing strategies. The SimilarWeb extension instantly reveals site
analytics data, including traffic and engagement stats with a single click.

Google Adwords & Banners Analysis: Google AdWords is an online advertising service that enables advertisers to compete to display
brief advertising copy to web users, based in part on keywords, predefined by the advertisers that might link
the copy to the content of web pages shown to users. Web pages from Google and from partner websites are
designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their
browsing to seek more information about the copy displayed, and partner websites receive a portion of the
income they generate. AdWords has evolved into Google's main source of revenue.
Based on the Analysis of Google Trends, Google Analytics and Similarweb keywords are chosen to get the best
out of Google Adwords to get the better results than the competitors.

Examples of Banner Ads of various competitors & Religare:-

Recommendations for Online & Offline activities to improve the Brand: Our Team recommended following promotional activities in addition to the above activities to improve the
brand among the market which has become Tech savy and more Internet savy.

Targeting famous websites such as Scoop whoop, Logical Indian, Dare2Compete, Viraloomph,
Buzzfeed etc

Sponsoring events and Fests like Tata Crucible, AIMA Management fest and college fests

Health magazines ads (Print & Online) focusing the need for a secure health insurance in view of
raising medical costs

Media Ads focusing on risk of illness among celebs like Leander Paes at 30 Brain Abscess, Manisha
Koirala Age 42 Yuvraj 33 (Birla Sun Life), Saif Ali Khan Heart Attack at 36, Hrithik Roshan Brain Clot
Disease can affect you anytime irrespective of fitness So Get secure to be sure.

Active Twitter interaction (HDFC Life campaign #StanduponTwitter)

Competition for best 2min Ad movie among college students (Yes Bank - Yes Iam change competition)

Teaser Videos in Youtube Facebook ads & GIF ads to create interest

Stalls and Health Checkup in Major malls, Office environment and Colleges.

Tie Up with Universities for Health Insurance scheme (Blue Cross Blue Shield Harvard University)

Cancellation Analysis:MAJOR ISSUES IN HEALTH INSURANCE

Health Insurance

Lack of underwriting
Discipline

20%

Lack of product innovation

8%

Lack of Product awareness

Among Distributors
Lack of customer
awareness

53%
4%

Increased Competition

4%
11%

Increased in Hospital tariff

(claim cost)

In India there has been many issues in handling the Health Insurance because Lack of underwriting
Discipline (includes offering uneconomical and un-viable discounts, the Department of Financial Services (DFS)
of Ministry of Finance had issued certain during 2012-13, specifically pertaining to underwriting of health and
motor insurance.), Lack of product innovation, Lack of product awareness , increased competition, increased
claim cost and many more, because of this major problem customers did not get there product in proper
manner.

According to this graph it shows that the percentage of underwriting discipline if very high so to reduce such
type of problem government has to take strict action against this issues , because it affect the loyalty of the
customer and brand image of the company also. Insurance company is leading in product innovation; a
product is bundle of satisfaction that a customer buys. A growth oriented firm always looks beyond the
existing products or services and there firm should respond to dynamic environment & offer new services. So

because of lack of product innovation customer are not ready to purchase that product. Lack of product
awareness among distributors, if they are not in position to introduce the product to customer it will not be in
a position to understand the importance and uses of health insurance. it is rightly said that awareness develop
brand equity , due to awareness a customer recognized the product and purchase the same , a customer is in
position to identify the product because of such awareness. The firm has to fight competition; promotion will
be focused on attracting new users and retained repeat customers. The firm may improve service quality and
new features and offer low premium prices to attract money conscious customers.
MAJOR ISSUES IN HANDLING HEALTH INSURANCE

Employed dissatisfied due to

Delayed claim settlement

76%

Services from TPA not up to

mark

63%

Services from broker not up to

mark

24%

After sales service

22%

Changes in regulation (service

tax being imposed)

14%

Policy cancellation notice

13%

changes in regulation

13%

0%

20%

40%

60%

80%

Series 1

There are many Indian citizens who are dissatisfied with the services of health insurance providers. The main
reason for their dissatisfaction is the rejection of health insurance claims. Majority of these people do not
want to know the cause behind the rejection, but instead show frustration for not being offered the required
coverage or reimbursement. Research shows that many of these claims get rejected because of a wrong
choice made by an individual at the time of choosing a health insurance plan.

People should understand their health insurance plans before buying to avoid these confusions. One
important point that everybody should keep in mind is the associated waiting period. This is the time period
before which there is no coverage offered for the particular ailment. If a person claims for the same illness
before the waiting period elapses, he/she would not be offered the coverage.
The other important point that a person should ponder over is to go through the exclusions section. It will
help in informing him/her about the uncovered perils.
The single grievance that any dissatisfied health insurance consumer would have is that of slow settlement of
claims, or that of disputed claims. In order to overcome the concept of Third Party Administrators was
introduced which was essentially for outsourcing claim settlement.
The cashless model of hospitalization also depends on the TPAs, where policy holders are allowed to avail
medical treatment at any of the networked hospitals without having to pay cash up front. However, TPAs are
also a source of discontentment among consumers. The survey shows that their quality of service and
infrastructure needed to improve, and that the service form hospitals was really not up to the mark.
Most of the brokers are not providing the services up to mark, after selling the policy they are not taking care
about the after sale service procedure the study revealed that the satisfaction levels in health insurance plans
was the least.
Indicating that the health insurance segment needs to consolidate its services and bring down the
dissatisfaction levels of consumers who use the service. Because of the half knowledge of the customer, the
policy can get not approve and customer get the cancellation notice from company,
There is much confusion with regard to cashless hospitalization facility. People should remember that this
facility can be availed only in network hospitals and thus, going to non-network hospitals to seek treatment on
cashless basis does not make any sense.
The common cause behind all these problems is that people do not read the terms and conditions of their
health insurance policy carefully and thus, face problems at the time of claim settlement. Many of these
people do not look into their healthcare needs while buying insurance, which is the other important point to
be pondered over for the reason of health insurance cancellation.

Conclusion:Health insurance is an expense, to be sure, but the importance of health insurance really helps defray that
expense. To save money, it is better to work with a health insurer who can help you provide a variety of plans
and costs to find the best one for you and your family's needs.
Remember, medical expenses are higher than ever, so if you have to be hospitalized for any reason, your
costs are going to be a lot higher than you might have anticipated. They could be so high that you simply
can't pay them, and bankruptcy is your only recourse. It doesn't make sense to go bankrupt, and ruin your
financial future, just because you didn't buy affordable health insurance.
This Internship helps to understand the awareness, preference and consumption pattern of Health insurance
plan, Marketing activities and cancellation analysis. Although the Indian health insurance market still lags
behind other countries in terms of penetration yet the health insurance segment is rising. Health insurance
segment still remains an unexplored territory in India.
Furthermore, in the present scenario, the health insurance industry is dominated by four public sector entities
(National, New India, Oriental, and United India) that together have 60 per cent market share. The rest of the
share is with 17 private sector players, of which four are standalone health insurance players (Star Health,
Apollo Munich, Max Bupa, and Religare Health). ICICI Lombard continued to be the largest private sector nonlife insurance company, with market share of 9.74 per cent.
Standalone health insurers have got a boost by the move taken by Insurance Regulatory and Development
Authority (IRDA) in early 2013 IRDA has classified health insurance as a separate category and has permitted
the insurers to tie-up with banks.
All the four exclusive health insurance companies will be tying up with the banks across the country and that
will help them to move to the next level. The penetration of health insurance is now expected to increase with
banks pushing for it through bancassurance tie-up.
Religare a relatively new entrant has been able to provide best products customer concentric products with
best marketing activities to compete with the industry leaders who have been in the market for few many
years. This has been achieved in a short duration with effective innovative and best in class products and a
ready to learn approach with eagerness to enhance growth and compete with the industry competitors.

Internship Feedback:-

Sridhar Chandran <[email protected]>

Internship Feedback Form

Raghav Ahooja <[email protected]>
at 1:23 PM To: Sridhar Chandran <[email protected]>

Wed, Jul 29, 2015

Hi Sridhar,
Document attached.

Thanks and Regards

Raghav Ahooja | Manager Online Sales

Religare Health Insurance Co Ltd, GYS Global , Tower-A, 7th Floor, Sector-125 Noida, UP-201301

M+919818261063
About Us
Religare Health Insurance
Religare Enterprises Limited
Care - Comprehensive Health Insurance

INTERNSHIP
````FEEDBACK Sridhar.docx 122K

Reach Us
Call us 18002004488
E-mail us
Nearest Branch

Customer First
Customer Service
Network Hospitals
Health Calculator

Global Business Operations

Shri Ram College of Commerce
Maurice Nagar, Delhi 110007
Tel: 011 2766 7905
E-mail: [email protected]

Summer Internship Evaluation Form 2015

Students Name:

Sridhar Chandran

Internship Information:

Organizations Name

Religare Health Insurance Co Ltd

Address:

GYS Global, Tower-A, 7th Floor, Sector-125 Noida,

UP-201301

Industry:

Health Insurance

Mentors Name & Designation:

Raghav Ahooja Manager Online Sales

Mentors email ID:

[email protected]

Mentors Contact No.

+919818261063

Internship Division

Online Sales

Key Responsibilities Involved:

Research and Analytics in Digital Marketing Trends,

Competition analysis, and creation of Training Material for
Executives.

Global Business Operations

Shri Ram College of Commerce
Maurice Nagar, Delhi 110007
Tel: 011 2766 7905
E-mail: [email protected]

Please evaluate the intern according to the following scale.

Scale- 5= Excellent, 4=Above Average/Has potential for excellence, 3= Average, 2=Below Average & 1= Poor.
Skip criterion if not applicable.
Initiative shown by the intern

___5___

Interns overall sincerity/desire to learn

___5____

Ability to communicate in writing

___5____

Ability to communicate orally

___4____

Interns reporting skills

___5____

Interns research skills

___5____

Overall quality & satisfaction with the interns work

___4____

Other comments and points of improvement:

Sridhar is an excellent and hard worker. The intent was shown right from the beginning of the internship to
excel and learn at whatever work was given to him. The projects we created were designed to test all aspects
of what is required in a sales Job. Research and knowledge about the product and presentation skills and
Sridhar excelled at both. The level of detail in his research exceeded expectations and the will and desire to
learn and improve was always present. He is also a highly intelligent person and can adapt to situations very
well.
In terms of room for improvement, he needs to work on his Oral presentation skills and needs to learn how
to present without speaking too fast and focus on the main points at hand. Other than that it was a pleasure
to have him at our office and I highly recommend him for any job he has in the future. I wish him the best of
luck in his future endeavors.

Bibliography:Books & Articles:

Srinivasan, R. (2001). Health Insurance in India, Health and PopulationPerspectives and Issues,
24(2), p. 65-72.

Abel-smith, B, (1992),Health insurance in developing countries: lessons from experience, Health

policy and planning: 7(3): 215-226

Ahuja, R. (2004). Health Insurance for the Poor, Economic and Political Weekly, Vol. 34, No. 28.

HEALTH-INSURANCE-IDENTIFYING-AWARENESS-PREFERANCES-AND-BUYING-PATTERN-IN-MUMBAISwati-Kedare

Emerging+Health+Insurance+in+India-An+overview_J+Anitha

http://www.languageinindia.com/april2013/kalaisigamanifinal.pdf

http://www.dnaindia.com/health/report-health-insurance-in-india-still-remains-an-untapped-market1891509

Websites:http://www.religarehealthinsurance.com/religare/
http://www.rncos.com/Market-Analysis-Reports/Booming-Health-Insurance-in-India-IM250.htm
www.Similarweb.com
www.Googletrends.com
www.googleanalystics.com
www.irda.gov.in
www.policybazzar.com
https://www.bankbazaar.com/insurance/healthinsurance.html?variant=slide&variantoptions=mobilerequired&headline=;&WT.mc_id=bbcampaign_INS_sem|
HeaIns_Partners_P|Religare|Religare-health-insurance|p|c|83826319865|1t2|V
http://www.caringpapa.com/adw/online-health-insurance.html?gclid=CJu2-MrsrsgCFRUrjgodlIgONg
https://www.valueresearchonline.com/insurance/PolicyDetails.asp?id=230
http://www.nriol.com/religare-insurance/