Entrepreneurship in engineering

An Institution of Engineering and

Technology case study
In an increasingly service-orientated world of work, it is easy to miss the vital role
engineers play in transforming our lives. Engineering is the crucible in which scientific,
mathematic and design skills come together. The engineering industry makes up nearly
one-fifth of the UK economy and employs over 4.5 million people. The UK is still the
worlds seventh biggest manufacturer. Engineering is a key part of a range of industries
including music, TV and film, construction, transport, cosmetics, medicine, food and
fashion.
Britain has been a leader in engineering for over 300 years. British engineers transformed
modern transport by designing and building some of the first railway engines (Thomas
Stevenson), ships (Isambard Kingdom Brunel), aeroplanes (Geoffrey de Havilland) and
motor cars (Rolls-Royce). They also developed new road building techniques, bridges and
viaducts.

More recently engineers have embraced new technologies and materials to create
alternative energy sources, such as, wave power (from the sea) and credit card sized
computers that plug straight into your TV (Raspberry Pi). They have designed high tech,
energy-efficient buildings such as the new Olympic Park for the London 2012 Games. It
was a British engineer and entrepreneur, Tim-Berners Lee, who first developed the World
Wide Web on which the internet runs. To be at the leading edge of engineering
development, it is important for engineers to share their ideas. This is where the Institution
of Engineering and Technology (IET) plays a vital role. The IET is a world leading
professional organisation with the vision to share and advance knowledge, promoting
science, engineering and technology across the world. Through professional development,

partnerships and networking the IET offers a professional home for life. It is a trusted
source of essential engineering intelligence to over 150,000 members across 127 countries.
Anyone with an interest in engineering can join the IET to network with people with
similar interests.

The IET has developed close partnerships with businesses

and are licensed to award a range of engineering qualifications such as CEng, IEng, Eng
Tech and ICT Tech. Businesses have a massive demand for more engineers and technicians.
The IET is heavily involved with running activities for students and developing resources
for science, maths and technology teachers to enable students to see the relevance of their
learning to the engineering sector.
Engineering skills are particularly effective when combined with enterprise. This case study
examines the relationship between engineering and enterprise and the role that the IET has
played in developing engineer entrepreneurs.

An entrepreneur is someone
who is prepared to sacrifice their own time, effort and money to turn a good idea into a
marketable product. For example, Charles Rolls and Frederick Royce were motor
engineers. They showed enterprise by setting up the Rolls-Royce car manufacturing
company. James Dyson is an example of a modern engineer entrepreneur. He invented the
ball wheelbarrow and the Dyson Dual Cyclone Vacuum cleaner. His Dual Cyclone idea
involves filtering dust in a funnel of air that spins at up to one thousand miles per hour with
100% efficiency. Dysons enterprise has created a global brand, employing workers in
many countries and selling across the world.

Entrepreneurism is not for everyone because it requires hard work, long hours and the
ability to keep going in difficult times. It is not sufficient to just have a good idea. The
entrepreneur needs to conduct market research to find out if it is a product that consumers
will be willing to buy at a price that yields an acceptable profit.
When Dyson built the Dual Cyclone it took thousands of hours of experimentation with
over 5,000 prototypes (trial models) to iron out weaknesses. The process of testing and
market research cost money. Entrepreneurs are not guaranteed a pay-off at the end of their
hard work - more new enterprises fail than succeed. However, the rewards for successful
enterprise are considerable.

There is no such thing as a typical entrepreneur.

Some entrepreneurs are quiet and hard-working, while others are more outgoing and
flamboyant. The key to being a successful entrepreneur lies in the ability to take an idea
and then, through the process of innovation, develop it in such a way that it becomes a
marketable product or service. Research indicates that there are a number of characteristics
that are quite likely to be present in high-achieving entrepreneurs:

The ability to learn from others entrepreneurs tend to be good at networking. They
benefit from being members of organisation like the IET where they can learn best
practice ideas from others.

Self confidence a belief in their own abilities and ideas.

Being innovative/inventive being able to generate ideas, either for new

products/services or new ways of applying them.

Self motivation and determination the drive to keep going and see things through.

Showing initiative it is necessary to have not only the ideas for the business, but
also the detailed plans to achieve objectives (both thinking and doing).

Analytical abilities capable of researching and evaluating each aspect of the

business, from development, through finance, production, to marketing and sales.

The ability to make decisions and to take (considered) risks.

A focus on results that ensures products are sold for a profit.

The combination of many of these skills and qualities, with the right support, ensures ideas
do not just remain as dreams but become real, viable businesses.

There are a number of legal requirements that

must be met to form a business. A new business will adopt one of a number of possible
structures. Many very small start-up businesses are in the form of a sole trader (one owner)
or partnership (two or more owners). These forms of business give the owner/s more
freedom to make decisions themselves and to keep the profits their hard work has earned.

A business can also take the form of a limited company. A limited company is owned by
shareholders who share the profits the business makes. The company is run by directors.

However, limited companies tend to be more expensive to run and administer than sole
traders or partnerships. They need to be registered with the Registrar of Companies and
have to produce complicated paperwork.

Starting up a business involves a number of steps:

Step 1: Generating good business ideas. These might be, for example, based on the skills of
the owners, or by spotting a gap in the market or extending an existing idea.
Step 2: Market research in order to find out information such as whether potential
customers like the product or service, how they would use it, how often they would use it
and how much they would be willing to pay. For example, in creating the hybrid car, the
developers needed to check that customers would be prepared to pay for the extra
engineering that went into the new designs.
Step 3: Identifying the target audience and the characteristics of the typical customer for
the new product. This allows the business to create the right sort of advertising and
promotion to reach them. For example, competitive long distance runners make up a
distinct segment of customers for SatNav directed watches as they show distance travelled.
Step 4: Identifying suitable sources of finance. These may come from personal funds, bank
loans or special grants from trust funds for new enterprises such as the Princes Trust and
Shell Livewire.

Finally, all start-up businesses need a well worked business

plan. The plan should set out the objectives of the business, sales targets, marketing details,
the main costs and the resources needed, including equipment, accommodation and people.
The plan can be used to demonstrate to a potential lender or investor that the business idea
is well thought out and likely to generate a return on investment.

A young entrepreneur's story

Matt Wilson is an engineer, an entrepreneur and

regards himself as a pioneer in cloud based communications. His tale is one of rags to
riches. At sixteen years old he had no job and 100 in his pocket. Today at 34, he is a
chartered engineer, an IET Fellow and Chief Executive of his own highly successful
business: Crosby Communications PLC. Matt started a disco agency at the age of twelve.
He funded it by washing cars in his neighbourhood. It was a real success and at fifteen he
was interviewed on local BBC radio as a budding entrepreneur that would go places.

He had a keen interest in electronics and the entrepreneur in him enjoyed hunting out and
fixing old TVs and radios which he sold through his local newspaper. After finishing school
Matt became unemployed. His dad convinced him to use his interest in electronics to take
an apprenticeship in electrical engineering. At the same time Matt set up the small company
that was to become Crosby Communications PLC.
I started the business whilst doing an apprenticeship, doing odd jobs such as fitting
telephone systems into offices. During the day I went to college to learn theory. This was
coupled with placements in companies where I learned how to install electrical systems. I
didnt start trading officially until I was 18, building the business up on a part-time basis.
Matt
The toughest challenge Matt faced was getting the finance he needed to get the business off
the ground. He continued with his DJ work to save money to fund the new company. Once
he had raised the cash he needed, Matt was able to concentrate on the voice, data and video
business of Crosby Communication. He continued to grow the business, branching into
other areas to spread the risks. Once established, Matt turned his attention towards selfdevelopment, seeking to get himself and the company recognised for the technical abilities
that he and it possessed. To gain this recognition he joined the IET and in the summer of
2010 Matt achieved IET Fellow status.
I joined IET in 2007 because I wanted to be part of an important institution that is not
solely academic. The IET is made up of engineers, real people with hands on experience in
engineering. Becoming a Fellow helped me to further my career and become involved in
committees whose policies affect the engineering industry. This commands a lot of respect.

My customers also recognise the quality of my work because I have achieved Fellow
status. Matt
Matt is now an active member of the IET, working on local committees and mentoring a
number of new engineers in his area. He is an IET Science, Technology, Engineering and
Maths (STEM) Ambassador, going to schools to get children interested in STEM subjects.
There is a huge demand from business of all sizes, across the UK and overseas, for people
with good maths and science qualifications and the practical ability to apply those skills as
professional engineers and technicians. Many of the IETs members are involved with
programmes led or supported by the IET to make young people aware of the careers
available to them in the engineering sector. They also help to get students participating in
activities that will get them excited about technology and give them some of the practical
experience valued by universities and employers, for example, FIRST LEGO League, F1
and 4x4 In Schools, Greenpower and Young Engineers Clubs.
From no money, no prospects and unemployed, I transformed my life with Crosby
Communications PLC. I am proud because Ive taken it from being a company worth 1
when I started, to now being worth millions in terms of company valuation. This pride
comes from putting the time in and seeing that all the stress and hassle was worth it in the
end. I am the first to be doing telecoms in the cloud which uses my joint skills of
engineering and the commercial experience/application Matt

Engineers have been at the heart of the British economy and industry for a long time. Matt
Wilson is part of a long line of British engineers going back to Brunel and more recently
James Dyson.
There are many different types of engineers ranging from mechanical and electrical
engineers to software designers, bio-technology engineers and those working with nanotechnology (on a minute scale). These engineers form communities through professional
organisations such as the IET in order to share good ideas. The IET also gives professional
accreditation and status to the work of engineers. Engineers like Brunel, Dyson and Matt
Wilson are not just ideas people - they are entrepreneurs, having set up their own
companies to put their ideas into the market. This involved taking risks but the rewards are
high. These rewards are not just financial, but perhaps more importantly, are concerned
with the freedom to take pride in ones own work and shape the future.

Make a summary and give information on

the following points

New technologies

Why people become entrepreneurs

Starting up a business and steps

Characteristics of an entrepreneur