LIST OF FIGURES/TABLES:

S.NO. FIGURES/TABLES PAGE NO.

1. Figure no. 1(structure of Bank) 10

2. Figure no. 2(Market Standing) 11

3. Table no.1(analysis of fin. report) 22

4. Figure no. 3(anlysis of financial reports) 22

5. Figure no. 4(retun on capital emloyed) 23

6. Figure no. 5(return on equity) 24

7. Figure no. 6(debt eqity) 25

8. Figure no. 7(current ratio) 26

9. Figure no. 8(gross profit ratio) 28

10. Figure no. 9(operating profit ratio) 29

11. Table no. 2(analysis of cash flow) 30

12. Figure no.10(cash flow anlysis) 30

13. Table no. 3(anlysis of balance sheet) 32

1
Name of the Company: STANDARD CHARTERED BANK

Head office address: DLF Building No. – 7A DLF Cyber City,

Sector 24, 25 & 25A, Gurgaon – 122022

Telephone no.: 0124-4083009 / 10

EMAIL ID: [email protected]

Website: www.standardchartered.co.in

STANDARD CHARTERED BANK’S PROFILE:

Standard Chartered is a London based multinational bank with significant operations in

Asia, Africa, the Middle East and Latin America. The Standard Chartered Group was

formed in 1969 through a merger of two banks: The Standard Bank of British South

Africa founded in 1863 and the Chartered Bank of India, Australia and China, founded in

1853. Both companies were keen to capitalize on the huge expansion of trade and to earn

the handsome profits to be made from financing the movement of goods from Europe to

the East and to Africa.

The Chartered Bank was founded by Scotsman James Wilson following the grant of a

Royal Charter by Queen Victoria in 1853, while The Standard Bank was founded in the

Cape Province of South Africa in 1862 by another Scotsman John Paterson.

2
Standard Chartered PLC, listed on both the London Stock Exchange and the Hong Kong

Stock Exchange, ranks among the top 25 companies in the FTSE-100 by market

capitalization. The largest shareholder is Temasek Holdings.

STANDARD CHARTERED BANK – INDIA

At present, Standard Chartered is celebrating its 150th anniversary of operations in India.

The Standard Chartered Grind lays Bank Ltd, now known as Standard Chartered Bank

started its first overseas branch operations in India, at Kolkata, on 12 April 1858. The

bank then operated under the name of Chartered Bank. The bank was then headquartered

in the Eastern Indian city of Kolkata. Later, the main office of Standard Chartered Bank

was shifted to Mumbai.

The bank operates through 91 branches and 246 ATMs across 33 cities, which services

1,500 Indian corporations and 2.1 million retail clients.

3
Nature:

Standard chartered bank is basically a multinational bank that is providing services not

only in India but also worldwide. It has a finance specialization. Standard Chartered bank

deals in variety of product some of them are saving account, corporate salary account,

current account, debit and prepaid cards, credit cards, insurance, etc.

TYPE OF THE INDUSTRY~

Standard chartered is in banking industry. The banking sector is a very important sector

of the Indian economy. The sector has made a marked improvement in the liberalization

period. There has been extraordinary progress in the financial health of the commercial

banks with respect to capital adequacy, profitability, and Asset quality & risk

management. Deregulation has opened new doors for banks to increase revenues by

entering into investment banking, insurance, credit cards, depository services, mortgage,

securitization, etc.

4
COMPANY’S MISSION:

 Focusing on attractive, growing markets where we can leverage our relationships

and expertise

 Combining global capability, deep local knowledge and creativity to outperform

our competitors

 Continuously improving the way we work, balancing the pursuit of growth with

firm control of costs and risks

 To be trusted and caring, dedicated to making a difference.

 We are committed to creating an engaging, inclusive work environment, where

people can make a difference, as individuals and as part of a team.

 . The Bank places great emphasis on continuous improvement to increase

productivity, enhance customer service and reduce administrative tasks, so that

employees can spend more time in rewarding activities that add value to the

Group

5
COMPANY’VISION:

 We aim to be the world’s best international bank, leading the way in Asia,

Africa and the Middle East.

 In partnership with Sight Savers International and VISION2020 the Bank is

now involved in two flagship projects at Vishakhapatnam and Muzaffarpur,

both aimed at the elimination avoidable blindness.(social welfare)

6
 PRODUCT RANGE OF COMPANY

Accounts

• Saving Account

• Current Account

• Depository Account

• Corporate Salary account

Credit Cards

• Platinum card

• Titanium card

• Gold card

• Classic card

• EMI card

• Executive card

Loan & Mortgages

• Home loan

• LAP (against property)

• LAS (against Securities)

Insurance & Investments

• General Insurance

• Life Insurance

7
NRI Banking

• NRE Account

• NRO Saving account

• FCNR Account

Exclusive Banking

• Excel Banking

• Priority Banking

• Private Banking

8
 SIZE OF THE BANK

 MANPOWER

Today we employ 75,000 people, representing 115 nationalities, and you'll find 60

nationalities among our 500 most senior leaders. We believe this diversity helps to fuel

creativity and innovation, supporting the development of exciting new products and

services for our customers worldwide.

 TURNOVER:

SCB operating income rose by 26 per cent to GH¢117 million in 2008 while profit after

tax was up by 0.5 per cent at GH¢33 million. In 2007 the net turnover was Rs 950 crores

while in the year 2008 it rose up to 1050 crores.

9
STRUCTURE OF STANDARD CHARTERED BANK:

Figure no. 1

10
MARKET STANDING:

Standard chartered purely deals in priority banking; its customers are those who have

high income and deals with heavy transactions. So, people comes under this category are

called High Net worth Individuals (HNI’s). Primary survey and data gave the information

that only 14.17% of the total population of Delhi and NCR comes under HNI’s. For,

calculating the market share of SCB in this area I took a sample size of above 100 people.

HDFC

ICICI

AXIS

STAND.CHTD.

HSBC

CITI

ABN AMRO

IDBI

SYNDICATE

SBI

ING VYSYA

KOTAK
MAHINDRA

Figure no. 2

11
Currently Market share of standard chartered in terms of Current Account is 11% only.

Its leading competitors are HDFC, ICICI, HSBC and AXIS. Standard Chartered is India’s

no. 1 multinational bank and if we compare the market share of other multinational banks

with SCB, it’s reasonable. So, currently SCB has very less market share in terms of

Current accounts.

12
Person Interacted with:

Mr.Bhupesh Harjai

(ASSISSTANT MANAGER, TRAINING DEPT.)

13
SOURCE OF DATA COLLECTION:

PRIMARY DATA—

The first hand data that is specifically collected for the study currently undertaken is

called as the primary data.

QUESTIONNAIRES: Through structured questionnaires filled from existing standard

chartered customers.

SECONDARY DATA—

Any data that have been gathered earlier for some purpose and is utilized afterwards for

the same or for some other reason is called as the secondary data.

INTERNAL SOURCE:

 ACCOUNTING RECORDS

 SALES FORCE REPORT

 EXPERTS OPINION

EXTERNAL SOURCES:

 INDIA TODAY

 BUSINESS TODAY

 BUSINESS WEEK

14
SWOT ANALYSIS:

STRENGTHS:

 Excellent business strategies in terms of acquisitions, that is right acquisitions at

the right time. It can be ascertained through the look at some of the crucial

acquisitions of Standard Chartered bank till date.

 Excellent and appropriate strategies relating to promotion whether through social

or commercial means so that it is able to dominate the sector where it operates. It

is due to this strength of standard chartered bank that it is honored with number

of awards. Some of them are listed below.

1. Standard Chartered Bank has won the African Business Award for Best

Corporate Citizenship and Social Responsibility which was organised by

African Business magazine and the Commonwealth Business Council

(CBC). The African Business Awards acknowledges the rapidly

transforming business landscape in Africa by honouring entrepreneurial

excellence, and by creating global visibility for the best practices in

business.

15
 2. Standard Chartered was complimented by the judges for outstanding

leadership in social and environmental governance and it's direct

contribution to the local communities and employees by using innovative

approaches to sustainable development. This award was announced by

more than 300 leaders from the government, business and diplomatic

community.

3. Standard Chartered Bank Launches Women's empowerment Initiative at

CGI Asia. Standard Chartered Bank has pledged to develop an Asia-wide

initiative to advance women's financial education, provide training and

capacity building to promote economic empowerment. This is the first

initiative of its kind in the region.

4. Standard Chartered wins seven awards at the Banker Awards 2007 in

London, a major recognition for the Bank’s achievements the year with

the help of its new product development and innovations.

 Strong brand presence such that every high profile person wants or desires to

have a relationship with the bank.

 Standard chartered bank is capable of developing new product, facilitating

innovation or amending the existing product so that it is able to stand in front of

the new market trends.

16
  We are very focused on the basics of banking: on liquidity, capital, risk

management, operational control and costs.

 Continue to enhance transaction convenience by providing outstanding Internet

and mobile capability, relationship rewards and integrated card offerings

supported by convenient branch and ATM access.

WEAKNESS:

 Lack of promotional measures especially in T.V. advertising, which has the

maximum impact on the public.

 The branches across the country are very limited and A.T.M machines are also

very few.

 Awareness among the local people is also very less, despite these are not the

target customers of the bank but still awareness of the presence is very important.

 The main focus of the multinational banks is the profits that are basically utilized

in the home country rather the host country.

17
OPPORTUNITIES:

 Due to lack of competent strategies many of the competitors are distracted by

problems or are with drawing to focus on their home markets. This can be

beneficial for the Standard Chartered bank.

 Nearly 8o Percent of the banks operating income comes from Asian countries

and Asian governments have responded quickly to stimulate their economies

and ease liquidity pressures. These actions will take time to have an impact

but in the long run it may prove to be among the biggest successful measures

for the banks growth in the coming years.

 The Group’s strong franchise, built mainly through years of organic growth,

has positioned it to take advantage of the next up turn in the global economy.

 The banks main strategy is to target the high profile persons and that is mainly

in Asian countries, which are not hitted by the recession as other countries that

are more developed and volatile so bank can assume, it be an opportunity.

 In this slowdown when other banks are firing only standard chartered bank is

on hiring. This slowdown can be used as an opportunity by attracting the

18
 young, motivated and competent employees at much competitive rates as not

before.

 Last but not the least Asian countries have responded very effectively and

quickly against this downturn and its only possible due to high propensity to

save over consume.

THREATS: -

 Standard Chartered is in the businesses of taking risk and the risks are by their

nature uncertain and the management of risk relies on judgments and

predictions about the future.

 The Group’s principal risks and uncertainties arise from slowing economic

growth in the major countries in its footprint and the various uncertainties

surrounding global financial markets in 2009.The Group operates in many

countries and is affected by the prevailing economic conditions in each.

 Changes in government and regulatory policy a key uncertainty for the Group
relates to the way in which governments and regulators will adjust their

economic policies, to such fluctuations in the coming year.

 Interest rate risk arising from changes in yields curves; credit spreads and

implied volatilities on interest rate options.

 Currency exchange rate risk arising from changes in exchange rates and

implied volatilities on foreign exchange options.

19
BEST PRACTISES/USP’S:

 Standard Chartered bank is the only bank that has 150 years history.

 Only standard Chartered bank among the MNC’s is the bank that is providing

the facility of Islamic banking.

 It’s the only bank that is leading in Asia, Africa and Middle East.

 It has a tie up with Bajaj Allianz life insurance company that is prevailing for

more then 60 years.

 It is the only bank that is equally active in social programmes as in banking

operations. (programmes on women empowerment, HIV etc.).

 Standard Chartered bank has the highest number of customer base in dealing

with the high profile person.

20
FOLLOWING ARE THE PRACTISES FOLLOWED BY THE

COMPANY VIS A VIS CONCEPT TAUGHT IN THE CLASS.

 PRODUCTION CONCEPT—According to this concept the customer will favour

those products that are widely available and low in cost.

Variation-The banks product is neither available easily nor low in cost despite it

has the maximum share of customers among MNC’s

 PRODUCT CONCEPT—According to this concept the customer will favour

those products that offer the most services, quality, performance and features.

Variations-No variations are there. The bank has products that provide top most

services, performance and features.

 SELLING CONCEPT—According to this concept the product does not sell itself.

It is to be sold.

21
 Variations—The bank has adopted very few promotional measures but then also it

is among the top banks.

 PRICING STRATEGIES—The bank adopts price-skimming strategy that is

setting high

STANDARD CHARTERED FINANCIAL OVERLOOK price so

that in the
Rs corer 2007-08 2008-09 % change
initial

Net profit 13643122 17062349 25 stages the

cream of
Total assets 58,8913544 73,4452439 24 demand

may be
Deposits 34,1746660 36,9565223 8
skimmed

and Advances 301037976 333515256 10 the

investment

made in the product is quickly realized.

 CORPORATE GOVERNANCE—Excellent foundation of corporate governance

by following all the fundamental principles that are Transparency, Accountability,

Merit based management, Responsibility and fairness.

ANALYSIS OF FINANCIAL REPORT OF THE BANK

22
TABLE NO 1

FIG NO 3

80000
70000
60000
50000
2007-08
40000
30000 2008-09
20000
10000
0
NET PROFITS TOTAL DEPOSITES ADVANCES
ASSETS

SOME IMPORTANT ACCOUNTING RATIOS:

23
  Return on Capital Employed – It judges the overall performance of the

enterprise. It measures how efficiently the sources entrusted to the business

are used.

Return on Capital Employed = Net Profit before Tax X 100

Capital Employed

For the year 2008 = 28392817 X 100 = 18.47 %

153677944

For the year 2007 = 20920322 X 100 =17.21 %

121526355

Return on Capital Employed

17.21 2007
18.47
2008

Figure no. 4

The ratio has increased in comparison to the previous year but with a small

difference hereby indicating fair performance of the company.

 Return on Equity – It is used to find out how efficiently the funds supplied

by shareholders have been used.

24
 Return on Equity = Net Profit after Interest and Tax X 100
Shareholders Funds

For the year 2008 = 17304789 X 100 =26.46 %

6757992

For the year 2007 = 12879993 X 100 =32.32%

5281975

Return on Equity

40
30
Percentage 20 Return on Equity
10
0
2007 2008
Year

FIG NO. 5

A marginal decrease in the ratio indicates firm’s poor ability of generating

profit per rupee of shareholders funds.

 Debt – Equity Ratio – It is computed to ascertain the long-term financial

position of the firm.

Debt – Equity Ratio = Debt

Equity

25
 For the year 2008 = 69,977,570 = 10.35:1
6,757,992

For the year 2007 = 63,518,196 = 12.02:1

5,281,975

The ratio decreased in 2008 i.e. 10.35 as compared to 2007 i.e. 12.02 which

means the company debt ratio in 2008 has been reduced as compared to 2007. It

implies the use of more equity than debt leaving a larger safety margin for the

Creditors.

80
70
60
50 DEBT-EQUITY
40 EQUITY
30
DEBT
20
10
0
2007 2008

FIG NO. 6

 Current Ratio – It is used to assess the ability of the enterprise to meet its

short-term liabilities promptly.

26
 Current Ratio = Current Assets
Current Liabilities

= cash+bank+other assets
Bills Payable + interest Accrued + Others (including provision)

For the year 2008 = 255831720

5,328,551 + 3,487,327 + 28,625,313

= 6.82:1

For the year 2007 = 160080091

4,283,236 + 3,698,305 + 25,190,250
=4.82:1
FIG NO. 7

CURRENT RATIO

6
5
4
FRACTION 3
2
1
0
2007 2008
YEAR

The ratio has increased from 4.82 (in 2007) to 6.82 (in 2008) which means that the

company meets its current liabilities in time but however, such a high ratio also indicates

that the funds are lying idle.

 Gross Profit ratio – It is calculate company gross profit after all sales or total

income.

27
Gross profit ratio = Gross profit * 100
Total sales\ Total Income

For the Year 2008 = 17,062,349 * 100

71,207,822

= 23.96%

For the Year 2007 = 13,643,122 * 100 =25.29%

53,935,102

GROSS PROFIT RATIO

25.5
25
24.5
PERCENTAGE
24
23.5
23
2007 2008
YEAR

FIG NO. 8

In above comparison we find out that gross profit ratio in the year 2008 has been

decreased as compared to the year 2007.

 Operating Ratio – It measures the income of the business after operating

expenses.

28
Operating Ratio = Operating expenses * 100
Total Income\ sales

For the Year 2008 =20,505,812 * 100 = 28.76%

71,297,822

For the Year 2007 =14,036,781 * 100 = 26.02%

53935102

FIG NO. 9

OPERTAING RATIO

YEAR
2008

2007

25.6 25.8 26 26.2 26.4 26.6 26.8 27

PERCENTAGE

In our comparison we find out that in 2008 the operating ratio has increased in

comparison to 2007. It shows a good sign for the business that in 2008 the growth of

business was there.

Analysis of Cash Flow Statement

29
 Cash Flow Statement
(Rs.)

PARTICULARS March’08 March’07

Net cash from operating activities 320443 1694550

Net cash used in investing activities 1596169 (8200300)

Net cash used in financing activities 9554380 (1726582)

Net increase/decrease in cash

and equivalent 11470992 (8232332)

Cash and equivalent begin of year 39648284 47880616

Cash and equivalent end of year 56684810 39648284

TABLE NO. 2 FIG NO. 10

Comments

Cash Flow Analysis

OP. ACT
6000

5000 INVT. ACT

4000
Amount(in $million)
3000

2000
FIN. ACT
1000

0
CASH(BEG)
-1000
2007 2008
Year
30
CASH(END)
 Cash generated under operating activities is positive which is a good sign.

Aggregate cash flow from all the three activities is also positive, which indicates

that the company i.e., Standard Chartered is generating adequate cash for its

business operations and development plans.

 Cash flow from investing activities has increased resulting in consistent

investment in fixed assets. It also indicates better prospects for business and also

higher future profits.

 An increase in cash from financing activities depicts efficient assessment of

claims on future cash flows by providers of funds to the enterprise.

ANALYSIS OF BALANCE SHEET

31
 TABLE NO. 3
COMPARATIVE BALANCE SHEET:(Table no. 3)

Particulars 2007 2008 Absolute percentage

Increase/Decrease change

(A)Fixed assets 8772625 17232886 8460261 96 %

(B)Investment 119022852 127872577 8849725 7.4 %

(C) Working cap. (6269122) 8572481 14841603 236 %

(D) Capital emp. 121526355 153677944 32151589 26.4 %

(A + B + C)

(E)(-)Borrowings 63518196 69977570 6459374 10.16 %

TOTAL 58008159 83700374 25692215 44.29 %

(F)Shareholders
Fund

Represented by:

Eq. Sh. Capital 5281975 6757992 1476071 27 %

Reserves & 52726184 76942382 24216198 45 %

Surplus
TOTAL 58008159 83700374 25692215 44.29 %

32
COMMENTS

 Company’s Fixed assets have grown tremendously by 96% showing great and

strong financial position of the company.

 Investments rose marginally by nearly 7%.

 Companys borrowings have also increased which shows company’s great credit

standing in the market.

 Also equity share capital has shown a growth of about 27 %, which is very good.

Overall bank is in very good position and just needs to retain these results in the

upcoming years also.

33
LESSONS LEARNT/CONCLUSION:

 It was an excellent working environment during the process of our training.The

training was very comprehensible and it was all due to our trainers way of

training.We enjoyed our training .It was very much fun as well as an experience

of practical exposure towards the corporate world which I admire cnnot be gained

anywhere else.

 Theoritical knowledge without practicality is of no use.During the training I was

intimated with the corporate world which was quite intricated.There I learnt the

way of conducting yourself in an organization,how to induce a person,the code of

conducts aperson has to follow and much more imperitive things which would be

very helpful in the long run of my carrier.

 Nothing can be achieved without difficulties and the same happened with me.

It was an intensive summer training, I came across some difficulties but that were

just small hurdles, which I jumped upon it to reach my goal or target. Some of

those difficulties were:

 The tenure for training was just 2 months, which was very inadequate. As

a result, it was difficult for us to have the complete information regarding

the banking products and services.

34
  For market research no database was provided which restricted our target

market to our natural market only.

At the end I would personally like to admire that these 2 months were the best part of life

from both professional as well as individual point of view and I would recommend the

students if given an opportunity to be the part of the standard chartered bank never deny

to it.

35
 BIBLIOGRAPHY

 Websites

www.standardchartered.co.in

www.standardchartered.com

www.wikipedia.com

www.google.com

www.bajajallianz.com

www.hdfc.com

www.icicibank.com

www.indiainfoline.com

www.economictimes.com

www.finance.indiamart.com

www.easyfinanceindia.com

www.thebharat.com

www.webindia123.com

36
  BOOKS:

 Marketing Management – Kotler Philip

 Marketing – Ghandhi J. C.

 Principles of Marketing – Palmer Adrian

 Marketing Management – Ramaswamy V. S.Book Research methodology, by C R

Kothari.

 Investment Management- Security Analysis and Portfolio Management

By V.K. Bhalla

 Magazines:

India Today

Business Week

Business Today

Insurance Postt

 Newspapers:

The Times of India

Economic Times

Business Line

37
  Report/Acts

 Malhotra Committee Report on Reforms in the Insurance Sector, 2005

 The Insurance Regulatory and Development Authority Bill, 2005

38