Watch Out For Libelous Statements.: Copyreading and Headline Writing
Watch Out For Libelous Statements.: Copyreading and Headline Writing
6. Rewrite the lead whenever necessary but must never tamper with the facts
unless sure of his correction.
7. Delete all opinions, specifications, and statements which are without attribution of
sources.
or
Insert a letter
or
w
she told the crod
Lower case
Capitalize
Abbreviate
Spell out
Insert a dash
Set in numerals
Spell out
Transpose letters
Insert a hyphen
a well-dressed person
Transpose words
Insert a word
Separate words
Insert comma
Insert period
this is wrong
Center
Copyright 1992
Insert apostrophe
Writing Headlines
Headline writing is considered a nearly impossible task because it entails choosing 5
to 7 words that would tell an entire story consisting of 500 words. And this must be done
according to a rather strict set of rules.
The headlines job is to lure the reader into the story. It must be done honestly, not
promising something that isnt in the story. It must use lively, interesting and sparkling verbs,
cramming as much information into those words as possible.
Type Size:
Heads are measured by points. A point is 1/72 of an inch high. Thus, a 72-point head
is 1 inch high, a 36 point head is inch high, an 18-point head is inch high.
For body type, the type of the story itself is set in, is usually 8-point, 9 point, or a maximum
of 12 points.
Width:
An example of a technical instruction for a headline is the following.
3 20 BB UN w/ KICKER
The first number (3) means that the head will run across three columns of the page.
The second number (20) stands for the type size to be used. BB refers to Bodoni Bold, a
type family with the corresponding weight (how thick and black the letters will appear on the
page). UN stands for universe a type of style. Kicker refers to the preliminarily head. The
line below refers to the number of lines or decks your headline will have.
Supreme Court Ruling (kicker)
Count
Capital I
Capital M, W, O
All other capitals
Lowercase j, l, t, f, I
Lowercase w, m
All other lowercase letters
1
2
1
1
1
Letter
Spaces
Numerals
The numeral 1
Question mark, dash
All other punctuations
References:
Cruz, Cecillano-Jose. Campus Journalism and School Paper Advising.
Manila: REX Bookstore
Count
Exercise: Copyread the following news item and prepare a one line head with a count of
not more than 20.