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Creative Director Brand Marketing in New York City Resume David Goodnight

David Goodnight offers 20+ years of experience as an award-winning Creative Director within agency and in-house environments.

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DavidGoodnight
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204 views1 page

Creative Director Brand Marketing in New York City Resume David Goodnight

David Goodnight offers 20+ years of experience as an award-winning Creative Director within agency and in-house environments.

Uploaded by

DavidGoodnight
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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David Goodnight

Sayville, NY 11782

516.244.3313

[email protected]

Profile
Offers 20+ years of experience as an award-winning Creative Director within agency and in-house environments. Applies
strong interpersonal and leadership skills to guide teams in producing national advertising (television, print, digital) campaigns
that convey consistent brand messaging across both traditional and non-traditional marketing channels. Works well under
pressure to meet strict deadlines and budgets. Persistent, resourceful, and efficient in devising creative solutions to difficult
problems. Enjoys teaching new associates how to obtain superior results. Expertise encompasses:
Project Management Integrated Marketing Communications Writing Content Development
Art Direction Graphic Design Brand Positioning Account Management Client Relations
Internet/Intranet Technology Social Media Rich Media User Experience Consulting

Experience
2003 to 2015

CREATIVE DIRECTOR | NBTY, INC. | Ronkonkoma, NY


Brought on to form an in-house ad agency (i3) following NBTYs acquisition of the Rexall/Sundown business, including
the Osteo Bi-Flex, MET-Rx, Pure Protein, Sundown Vitamins, and Natures Bounty brands.
Mentored a young, talented team of art directors and copywriters while orchestrating strategic planning and breakthrough
creative to reposition all six divisions.
Created all national advertising (television, print, and radio) that represented the company. Directed and produced many
national television commercials, ensuring on-time, under-budget completion.
Developed the Joint is Jumping television and print campaign for Osteo Bi-Flex, fueling the brands first-ever double-digit
sales growth.
Innovated commercials for Disney Vitamins that achieved the highest test results in recent history.
Conceptualized television, print, and digital strategy that grew the Natures Bounty Hair, Skin, and Nails brand by more
than 85% in 2015.
Played a key role in NBTYs exponential growth into a $4B company purchased by the Carlyle Group.

Early Roles

OWNER/CO-CREATIVE DIRECTOR | GOODNIGHT, RAV. | Water Mill, NY


Established the business to service the Oreck Vacuum account through direct mail and national print and radio.
Designed effective direct marketing campaigns and repositioned the eight-pound Oreck XL as a vacuum so powerful, it was
utilized by Americas best hotels, which quadrupled sales and turned pitchman/owner David Oreck into a household name.
ASSOCIATE CREATIVE DIRECTOR | BBDO | New York City, NY
Created television and print ads for national accounts, including Pepsi, Gillette, HBO, and Pizza Hut.
Won numerous CLIO awards for Pepsi commercials.
Developed the campaign for Gillettes Sensor for Women razorthe companys most successful launch at the time.
Spearheaded the extremely successful Pizza Hut 4 Bucks campaign.
Tripled sales for the Swanson Broth account.
Was handpicked on many occasions to turn around troubled projects/accounts.
Mentored young writers and art directors.
ART DIRECTOR | MARSCHALK | New York City, NY
Worked on national television and print campaigns for high-profile accounts such as Minute Maid Orange Soda, Citibank,
and Strohs Beer.
Created, for Strohs Beer, the first commercial ever to use computer animation.
VOLUNTEER | THE EYE-BANK FOR SIGHT RESTORATION | New York City, NY
Branded and created all television, digital, print, radio, and collateral for a not-for-profit that has helped restore the sight
of tens of thousands of people through cornea transplants.

Education and Interests


School of Visual Arts, Bachelor of Arts in Advertising

Auto Collecting/Restoration, Home Restoration, Guitar, Golf

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