Scribd
Upload
346 views

Managerial Economics Syllabus

This document outlines the objectives and topics covered in a course on managerial economics. The objective is to understand the relevance of economics in business management and enable students to study functional areas like marketing, production, and costing from a broader economic perspective. The course covers topics such as the introduction to and scope of managerial economics, theories of the firm, demand and supply analysis, production analysis, cost theory and estimation, market structure and pricing practices, and inflation and business cycles. It also lists several recommended textbooks on managerial economics.

Uploaded by

Murari Nayudu
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
346 views

Managerial Economics Syllabus

This document outlines the objectives and topics covered in a course on managerial economics. The objective is to understand the relevance of economics in business management and enable students to study functional areas like marketing, production, and costing from a broader economic perspective. The course covers topics such as the introduction to and scope of managerial economics, theories of the firm, demand and supply analysis, production analysis, cost theory and estimation, market structure and pricing practices, and inflation and business cycles. It also lists several recommended textbooks on managerial economics.

Uploaded by

Murari Nayudu
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

MANAGERIAL ECONOMICS

Objective of this course is to understand the relevance of economics in


business management. This will enable the students to study functional
areas of management such as Marketing , Production and Costing from a
broader perspective.
1.

2.

3.

4.

5.

Introduction to Managerial Economics: Definition, Nature and


Scope, Relationship with other areas in Economics, Production
Management, Marketing, Finance and Personnel, Operations research The role of managerial economist. Objectives of the firm: Managerial
theories of firm, Behavioural theories of firm, optimization techniques,
optimization with calculus, New management tools of optimization.
Theory of Demand: Demand Analysis, Elasticity of demand, types
and significance of Elasticity of Demand. Demand estimation
Marketing research approaches to demand estimation. Need for
forecasting, forecasting techniques. Supply Analysis Supply function,
the Law of Supply, Elasticity of Supply.
Production Analysis: Production function, Marginal Rate of Technical
Substitution, Isoquants and Isocosts, Production function with one/two
variables, Cobb-Douglas Production Function, Returns to Scale and
Returns to Factors, Economies of scale- Innovations and global
competitiveness. Cost theory and estimation: Cost concepts,
determinants of cost, cost-output relationship in the short run and long
run, short run vs. long run costs, average cost curves, Overall Cost
leadership-Break Even Ananlysis..
Market Structure and Pricing practices: Features and Types of
different competitive situations - Price-Output determination in Perfect
competition, Monopoly, Monopolistic competition and Oligopoly both
the long run and short run. Pricing philosophy Pricing methods in
practice: Price discrimination, product line pricing. Pricing strategies:
skimming pricing, penetration pricing, Loss Leader pricing. Pricing of
multiple products.
Inflation
and
Business
Cycles:-Definition
and
meaningcharacteristics of Inflation- types of inflation- demand ful and cost put
inflation- effects of inflation- Anti-Inflationary methods- definition and
characteristics of business cycles-phases of business cycle-steps to
avoid business cycle-impact of business cycle on business
organization.

Preferences:

Managerial Economics, Gupta, TMH.


Managerial
Economics,
Concepts
Maurice:TMH .

and

applications,

Thomas

Managerial Economics Analysis, Problems, Cases, Mehta,P.L., Sultan


Chand and Sons.
Managerial
Economics, Pearson Education, James L.Pappas and
Engene F.Brigham.
Managerial Economics- Dr.DM.Mithani-Himalaya Publishers
Managerial Economics-Dr.H.L Ahuja-S.Chand and Com pvt ltd,
NewDelhi
Managerial Economics by Hirschey- Cengage Learning
Managerial Economics by Dominick Salvatore, Ravikesh SrivastavaOxford University press.

You might also like