What Is Organisational Structure?
What Is Organisational Structure?
Organisational structure refers to the levels of management and division of responsibilities within a
business, which could be presented in an organisational chart.
For simpler businesses in which the owner employs only himself, there is no need for an organisational
structure. However, if the business expands and employs other people, an organisational structure is needed.
When employing people, everybody needs a job description. These are its main advantages:
People who apply can see what they are expected to do.
People who are already employed will know exactly what to do.
Here is an example of a Job Description taken from the book:
When there are more than one person in a small business and they all do different things, it means that they
are specialising in different jobs.
Delegation
Delegation refers to giving a subordinate the responsibility and authority to do a given task. However,
the final responsibility still lies with the person who delegated the job to the subordinate. Here are the
advantages of delegation for managers and employees, as well as why some managers choose not to delegate.
Pros for the manager:
By letting subordinate do smaller tasks, managers have more time to do more important tasks.
Managers are less likely to make mistakes if tasks are done by specialist employees.
Managers can measure the success of their task more easily.
Pros for the subordinates:
Work becomes more interesting and rewarding.
Employees feel important and trusted.
Helps train workers, giving them better career opportunities.
Why some managers don't want to delegate:
Managers are afraid that their employees will fail.
Managers want total control.
Managers are scared that the subordinate will do tasks better than them, making them feel
insecure.
Delegation must mean:
A reduction in direct control by managers or supervisors.
An increase in trust of workers by managers or supervisors.
Organisational charts
Eventually, when a business grows larger and employs many people, they will have to create an
organisational chart to work out a clear structure for their company. Here is another example of an
organisational chart from the book:
Here are two organisations, one having a long chain of command and the other a wide span of control.
Therefore, the longer the chain of command, the taller the business hierarchy and the narrower the span of
control. When it is short, the business will have a wider span of control.
In recent years, people have began to prefer to have their business have a wider span of control and shorter
chain of command. In some cases, whole levels of management were removed. This is called de-layering.
This is because short chains of commands have these advantages:
Communication is faster and more accurate. The message has to pass through less people.
Managers are closer to all employees so that they can understand the business better.
Spans of control will be wider, meaning that the manager would have to take care of more
subordinates, this makes:
o The manager delegate more, and we already know the advantages of delegation.
o Workers gain more job satisfaction and feel trusted because of delegation.
However, if the span of control is too wide, managers could lose control. If the subordinates are poorly
trained, many mistakes would be made.
Functional departments
Here is an example of an organisational chart from a larger business from the book:
Staff managers help and provide advice for line managers on things such as computer systems.
Helps line managers concentrate on their main tasks.
There may be conflict between the two groups on important decisions and views.
Line employees may be confused and do not know who to take orders form, line or staff managers.
Cons:
Decentralisation
Decentralisation refers to a business delegating important decisions to lower divisions in the business.
In a centralised structure important decisions are taken at the centre, or higher levels of management.
Advantages of a decentralised structure:
Decisions are made by managers who are "closer to the action".
Managers feel more trusted and get more job satisfaction due to delegation.
Decisions can be made much more quickly.
The business can adapt to change much more quickly.
Decentralisation means that:
Less central control.
More delegation.
Decisions taken "lower down" in the organisation.
Authority given to departments/regions
Different forms of decentralisation:
Functional decentralisation: Specialist departments are given the authority to make decisions.
The most common of these are:
o Human Resources.
o Marketing.
o Finance.
o Production.
Federal decentralisation: Authority is divided between different product lines. e.g separate
truck/car/bus divisions.
Regional decentralisation: In multinationals, each base in each country has authority to make
its own decisions.
Decentralisation by project means: For a certain project, decision-making authority is given to
a team chosen from all functional departments.
Disadvantage:
Employee become bore and dissatisfied
Approaches to Job Design
There are Four job design approaches:
Job Simplification: one who has specialized and generalized knowledge about his or her field.
Example: a person alone could make 20 pens a day, while 10 who are specialized could make 48 a day.
Job Rotation: Movement of workers from one specialized job to another.
It has two benefits:
The work can learn something more work
People will be motivated
Job Enlargement: Increase the number of tasks performed by a worker
Example: we are increasing the scope of job.
Job Enrichment: upgrading the job task in order to increase significantly potential for growth, achievement,
responsibility Job Enlargement, is more jobs.
Job Enrichment, is better jobs.
2. Departmentalization:
The process of grouping jobs according to some logical arrangement.
Example: In one organization there are 3 departments with different jobs.
There are four patterns of departments:
Functional Departmentalization: Put positions into units based on expertise, skill, and similarity of work e.g.
marketing, accounting, Production and operation.
Product Departmentalization: Grouping of jobs according to the products offered by the organization.
Geographical Departmentalization: Grouping of jobs by defined locations.
Customer Departmentalization: Grouping of jobs that meet the unique needs of customers.
3. Establishing Reporting Relationships
Who reports to whom?
Example: Owner manager of small firm hire two new employees, one to handle marketing and one to handle production
will marketing manager report to production and production to marketing or will each directly report to the owner
manager?
Chain of command
The continuous line of authority that extends from upper organizational levels to the lowest levels and clarifies who
reports to whom.
Unity of Command
The management principle that no person should report to more than one boss.
Span of control
The number of subordinates reporting directly to a manager.
Refers to the number of workers a manager manages.
Wide spans: larger number of direct reports.
Narrow spans: fewer numbers of direct reports.
Decision-making
Sample flowchart representing the decision process to add a new article to Wikipedia.
Decision-making can be regarded as the cognitive process resulting in the selection of a belief or a course of action
among several alternative possibilities. Every decision-making process produces a final choice that may or may not
prompt action. Decision-making is the study of identifying and choosing alternatives based on the values and
preferences of the decision maker. Decision-making is one of the central activities of management and is a huge part of
any process of implementation
Orientation. Members meet for the first time and start to get to know each other.
Conflict. Once group members become familiar with each other, disputes, little fights and arguments occur.
Group members eventually work it out.
Emergence. The group begins to clear up vague opinions by talking about them.
Reinforcement. Members finally make a decision and provide justification for it.
It is said that critical norms in a group improves the quality of decisions, while the majority of opinions (called
consensus norms) do not. This is due to collaboration between one another, and when group members get used to, and
familiar with, each other, they will tend to argue and create more of a dispute to agree upon one decision. This does not
mean that all group members fully agree; they may not want argue further just to be liked by other group members or to
"fit in".[22]
Decision-making steps
Each step in the decision-making process may include social, cognitive and cultural obstacles to successfully
negotiating dilemmas. It has been suggested that becoming more aware of these obstacles allows one to better anticipate
and overcome them.[23] The Arkansas program presents eight stages of moral decision-making based on the work of
James Rest:
1. Establishing community: creating and nurturing the relationships, norms, and procedures that will influence how
problems are understood and communicated. This stage takes place prior to and during a moral dilemma.
2. Perception: recognizing that a problem exists.
3. Interpretation: identifying competing explanations for the problem, and evaluating the drivers behind those
interpretations.
4. Judgment: sifting through various possible actions or responses and determining which is more justifiable.
5. Motivation: examining the competing commitments which may distract from a more moral course of action and
then prioritizing and committing to moral values over other personal, institutional or social values.
6. Action: following through with action that supports the more justified decision. Integrity is supported by the
ability to overcome distractions and obstacles, developing implementing skills, and ego strength.
7. Reflection in action.
8. Reflection on action.
Other decision-making processes have also been proposed. One such process, proposed by Pam Brown of Singleton
Hospital in Swansea, Wales, breaks decision-making down into seven steps:[24]
1.
2.
3.
4.
5.
6.
7.
Understanding the nature of these building blocks and the different ways in which they can be configured is most
important as they shape the structure and routine the organization is going to work. The logical starting point is the first
building blockdesigning jobs.
Designing Jobs
Job design is the first building block of organization Structure; it means-defining an individuals responsibilities in
work. Job design involves defining areas of decision-making responsibility, identifying goals and expectations, and
establishing appropriate indicators of success. There many tools available to a manager for designing jobs;
Job Specialization: Job specialization is the first and the most important tool of all. Job specialization is similar
to the concept of division of labor.
Job specialization means; breaking down the entire job or task into smaller parts and divide them accordingly.
Job characteristics model (JCM): Job characteristics model (JCM) is also and effective tool for designing job;
where job-design is conduct considering both the employees preference and required work system. The
approach suggests that job design should be done by considering five core dimensions; skill variety, task
identity, task significance, autonomy, and feedback.
Work Teams: Work teams are very useful for doing comprehensive and difficult jobs which require expertise
from various departments or faculty or the organization.
Job Rotation: As the name suggests; job rotation is systematically moving employees from one task to another.
However on practice; job rotation created more problems than solving them, like; employees satisfaction and
motivation diminishes. It is now used as a training system.
Job Enlargement: Job enlargement involves increase the total number of tasks workers assigned and performs.
It also gives employees motivation as it gives them bigger chance to participate in organizations operations. It
has some shortcomings too; more tasks mean more salary payments so more cost, overdoing it could lead to
employees dissatisfaction.
Job Enrichment: It is similar to job enlargement but a more comprehensive approach. Job enrichment includes
increasing the number of tasks and the portion of control over these tasks. Here managers have to give authority
along with the responsibility of the jobs.
production, rather than the basic managerial functions, such as planning or controlling, manufacturing, finance,
and marketing departments, each an organizational function.
2. Product Departmentalization: Product departmentalization, involves grouping and arranging activities around
products or product groups. Departmentalization by product: This method places all the resources and authority
under one manager to get a product manufactured and marketed.
3. Customer Departmentalization: Customer departmentalization organizational form is used when great
emphasis is placed on effectively serving different customer types. For instance, full-time day students and parttime night students of graduate business programs in universities usually are different in demographic profile
and personal needs. Wholesale and retail publics are very different in many industries, as are government and
private sector customers. So; here the organization structures its activities to respond to and interact with
specific customer groups. Most banks are commonly designed to meet the needs of different kinds of customers;
business, consumer, mortgage, and agricultural loans.
4. Departmentalization by Process: Departmentalization by process is preferable when the machinery or
equipment used requires special skill for operating, or is of a large capacity which eliminates organizational
dividing, or has technical facilities which strongly suggest a concentrated location.
5. Departmentalization by Task Force: This arrangement involves assigning a team or task force to a definite
project or block of work, which extends from the beginning to the completion of a wanted and definite type and
quantity of work.
6. Location or Territory Departmentalization: Location departmentalization logically groups jobs on the basis
of defined geographic sites or areas. The defined sites or areas may range in size from a hemisphere to only a
few blocks of a large city.
7. Matrix Departmentalization: Matrix management or matrix departmentalization was introduced in the early
1960's in response to the growing complexity and size of technically oriented enterprises, which needed more
flexibility. Matrix departmentalization attempts to combine functional and task force (project)
departmentalization designs to improve the synchronization of multiple components for a single activity (i.e., a
moon launch), to improve economics of scale, and to better serve the customer and company.
These are the common bases of departmentalization.
Distributing Authority
Distributing Authority is another important building block in structuring organizations. Authority in organization is the
right in a position and, through it, the right of the person occupying the position to exercise discretion in making
decisions affecting others. Authority is power that has been legitimized by the organization. Here; the determination of
how authority is to be distributed among positions. Distributing authority in organization means; giving decision power
to employees. A warehouse-manager must have the authority to check quality of the material coming and stored, to
record the events in the storage, to check and report on the quantity of material and much more. But he cannot make
decision on deciding the selling price for them. Thats why proper distribution of authority throughout the organization
is required for the smooth sailing of the organization. Two specific issues that managers must address when distributing
authority they are; delegation and decentralization.
Coordinating Activities
Coordination is the essential for management and structuring organizations. Achievement of harmony of individual
effort towards the accomplishment of group goals is the purpose of coordination. Modern organizations depend upon
specialization of functions arid activities delegated to different individuals. If each individual is allowed to perform his
own function efficiently without taking note of the connected function performed by another individual, it will create
chaos in the organization. It is essential that there be complete coordination, so that unity of action on the part of all is
achieved. Also, conflict between the line executives and the staff poses the problem of coordination by the chief
executive. Hence, the chief executive has to coordinate not only functions and activities but also individuals performing
different functions.
Simple Structure
Simple structure is the most commonly used structure in small businesses. This includes organizations with fewer than
100 employees. This structure places the majority of the power and decision-making with the business owner or
manager. The strengths of an organization using simple structure include quick decisions, owner awareness of the
organization's day-to-day operations and judgments made on what is best suited for organization. A big weakness of
simple structure is lost opportunities when the owner is not available to make decisions. This structure does not work
well for bigger organizations.
Functional Structure
Functional structure divides the workers into groups based on their job function, such as personnel, marketing,
production and finance. Groups might be based on product or service, by process or equipment or by types of
customers. These groups work together and exchange information. Strengths of a functional structure include specialists
prepared to make decisions within their groups and that the CEO can run the entire organization with no concern about
routine problems. Weaknesses include area managers often concentrating on local, as opposed to overall company
strategic, matters, and interdepartmental conflicts from lack of communication among groups.
Divisional Structure
Divisional structures are also referred to as multidivisional, M-form or geographic area structures. This organizational
structure splits into self-reliant units or divisions based on location. Each works separately from the main or parent
company. The strengths of divisional structure include allowing corporate officers to more precisely examine each
divisions performance and encouraging division managers with poor showings to work on methods to improve
performance. Weaknesses include divisions competing for company resources and lack of coordination between
divisions.
Matrix Structure
The matrix structure combines functional and divisional structures. This form brings numerous skilled workers from
various parts of the organization together as a team. They focus on a specific project that is to be completed within a set
time frame and often have more than one manager. This organizational structure form is often used in multinational
companies. Strengths an weaknesses of this structure are similar to those encountered with functional and divisional
structures.
INFORMAL ORGANIZATION
From Wikipedia, the free encyclopedia
The informal organization is the interlocking social structure that governs how people work together in practice. It is
the aggregate of, norms, personal and professional connections through which work gets done and relationships are
built among people who share a common organizational affiliation or cluster of affiliations. It consists of a dynamic set
of personal relationships, social networks, communities of common interest, and emotional sources of motivation. The
informal organization evolves, and the complex social dynamics of its members also.
Tended effectively, the informal organization complements the more explicit structures, plans, and processes of the
formal organization: it can accelerate and enhance responses to unanticipated events, foster innovation, enable people to
solve problems that require collaboration across boundaries, and create footpaths showing where the formal
organization may someday need to pave a way.
evolving constantly
grass roots
dynamic and responsive
excellent at motivation
requires insider knowledge to be seen
treats people as individuals like
flat and fluid
cohered by trust and reciprocity
difficult to pin down
collective decision making
essential for situations that change quickly or are not yet fully understood
Explain the significance of size as it relates to the organizational structure. Describe the changes that are
likely to occur as an organization grows.
Larger firms develop more complex organizational structures. As a firms size increases, job specialization
becomes increasingly important, followed by departmentalization, and a more definitive decision-making
hierarchy.
Why do some managers have difficulties in delegating authority? Why does this problem tend to plague
smaller businesses?
Some of the reasons managers have difficulty delegating authority include: (a) fear that employees cant do
anything as well as they can; (b) fear that something will go wrong if someone else does it; (c) fear that that
employee will show up the manager; (d) too bogged down in day-to-day activities to delegate; (e) dont know
how to delegate; and (f) want to keep control. Delegating is especially difficult for small business owners
because they typically began by doing everything themselves and having complete control.
Describe a hypothetical organizational structure for a small printing firm. Describe changes that might
be necessary as the business grows.
Answers will vary, but the firm will probably begin with a centralized structure in which the owner will either
perform or oversee every job. Various types of departmentalization will probably emerge as the firm grows and
it may become more decentralized as management delegates authority downward. With additional growth, the
firm may advance from a functional to a divisional or matrix organization.
Compare and contrast the matrix and divisional approaches to organizational structure. How would you
feel personally about working in a matrix organization in which you were assigned simultaneously to
multiple units or groups?
A divisional structure consists of corporate divisions that operate as relatively autonomous units under the larger
corporate umbrella. In a matrix structure, however, group members report to two or more managers, usually one
line and one staff manager. The matrix structure is often used to address specific issues on a project-by-project
basis. Answers to the second question will vary, but students should address the pros and cons of reporting to
more than one manager.
Application Exercises
9 Interview the manager of a local service business a fast food restaurant. What types of tasks does this
manager typically delegate? Is the appropriate authority also delegated in each case?
Answers will vary, but managers in fast food restaurants typically delegate tasks like cleaning, cooking, serving,
etc. Depending on the size of the business, ordering, scheduling, and payroll functions may be delegated as
well.
10 Using books, magazines, or personal interviews, identify a person who has succeeded as an intrapreneur.
In what ways did the structure of the intrapreneurs company help this individual succeed? In what ways
did the structure pose problems?
Students answers will vary, but they will probably find that intrapreneurs are most likely to succeed in flexible
environments with managers who are open to innovation and willing to reward creativity.
If you were a programmer, what organizational factors would make a difference to you? Why?
Answers will vary, but possibilities include variety of job tasks, degree of decision-making authority,
international involvement, and job related benefits.
As the company founder, how willing would you be to make major organizational changes in light of the
shortage of qualified programmers?
Answers will vary, but students should demonstrate awareness that without making the changes needed to retain
qualified programmers, the business is unlikely to thrive long-term.
PSYCHOLOGICAL CONTRACT
From Wikipedia, the free encyclopedia
This article needs additional citations for verification. Please help improve this article by adding citations to
reliable sources. Unsourced material may be challenged and removed. (May 2013)
A psychological contract, a concept developed in contemporary research by organizational scholar Denise Rousseau,[1]
represents the mutual beliefs, perceptions, and informal obligations between an employer and an employee. It sets the
dynamics for the relationship and defines the detailed practically of the work to be done. It is distinguishable from the
formal written contract of employment which, for the most part, only identifies mutual duties and responsibilities in a
generalized form.
Although Rousseau's 1989 article[1] as highlighted by Coyle-Shapiro "was very influential in guiding contemporary
research",[2] the concept of psychological contract was first introduced by Argyris (1960) - "Since the foremen realize
the employees in this system will tend to produce optimally under passive leadership, and since the employees agree, a
relationship may be hypothesized to evolve between the employees and the foremen which might be called the
"psychological work contract." The employee will maintain the high production, low grievances, etc., if the foremen
guarantee and respect the norms of the employee informal culture (i.e., let the employees alone, make certain they make
adequate wages, and have secure jobs)".[3]
This negotiation is sometimes explicit, e.g. in appraisal or performance review sessions, but it more often takes the form
of behavioral action and reaction through which the parties explore and draw the boundaries of mutual expectation.
Hence, the psychological contract determines what the parties will, or will not do and how it will be done. When the
parties' expectations match each other, performance is likely to be good and satisfaction levels will be high. So long as
the values and loyalty persist, trust and commitment will be maintained. The map followed by the parties is the
development of an individualized career path that makes only reasonable demands on the employee, with adequate
support from managers and co-workers, for a level of remuneration that is demonstrably fair for a person of that age,
educational background, and experience. Motivation and commitment will be enhanced if transfers and promotions
follow the agreed path in a timely fashion.
If managed effectively, the relationship will foster mutual trust between the parties, matching the objectives and
commitments of the organization to those of their employees. But a negative psychological contract can result in
employees becoming disenchanted, demotivated and resentful of authoritarianism within the organization. This will
result in an increasingly inefficient workforce whose objectives no longer correspond to the organization they work for.
The main cause of disappointment tends to be that middle managers are protective of their status and security in the
eyes of their superiors, and this can introduce conflicts of interest when they are required to fulfill their obligations to
their subordinates.
The effect was first described in the 1950s by researcher Henry A. Landsberger during his analysis of experiments
conducted during the 1920s and 1930s at the Hawthorne works electric company. The electric company had
commissioned research to determine if there was a relationship between productivity and work environment.
The focus of the original studies was to determine if increasing or decreasing the amount of light workers received
would have an effect on worker productivity. Employee productivity seemed to increase due to the changes, but then
decreased at after the experiment was over. Researchers suggested that productivity increased due to attention from the
research team and not because of changes to the experimental variables. Lansdberger defined the Hawthorne effect as a
short-term improvement in performance caused by observing workers.
Later research into the Hawthorne effect has suggested that the original results may have been overstated. In 2009,
researchers at the University of Chicago reanalyzed the original data and found that other factors also played a role in
productivity and that the effect originally described was weak at best.
Observations:
"The original data have since been re-analysed, and it is not so clear whether the original results hold up.
Nevertheless, the concept has been established - the very fact that people are under study, observation or
investigation can have an effect on them and the results."
(Earl-Slater, 2002)
"One way to deal with the Hawthorne effect (and demand characteristics) is to observe the participants
unobtrusively. This can be done using the naturalistic observation technique. However, this is not always
possible for all behaviors. Another way to deal with the Hawthorne effect is to make the participants' responses
in a study anonymous (or confidential). This may eliminate some of the effects of this source bias."
(McBride, 2013)
FIG
URE: Maslows Need Hierarchy Model
Growth and promotional opportunities - There must be growth and advancement opportunities in an
organization to motivate the employees to perform well.
Responsibility - The employees must hold themselves responsible for the work. The managers should
give them ownership of the work. They should minimize control but retain accountability.
Meaningfulness of the work - The work itself should be meaningful, interesting and challenging for the
employee to perform and to get motivated.
In 1960, Douglas McGregor formulated Theory X and Theory Y suggesting two aspects of human behaviour at work, or
in other words, two different views of individuals (employees): one of which is negative, called as Theory X and the
other is positive, so called as Theory Y. According to McGregor, the perception of managers on the nature of individuals
is based on various assumptions.
Assumptions of Theory X
An average employee intrinsically does not like work and tries to escape it whenever possible.
Since the employee does not want to work, he must be persuaded, compelled, or warned with punishment so as
to achieve organizational goals. A close supervision is required on part of managers. The managers adopt a more
dictatorial style.
Many employees rank job security on top, and they have little or no aspiration/ ambition.
Employees generally dislike responsibilities.
Employees resist change.
An average employee needs formal direction.
Assumptions of Theory Y
Employees can perceive their job as relaxing and normal. They exercise their physical and mental efforts in an
inherent manner in their jobs.
Employees may not require only threat, external control and coercion to work, but they can use self-direction
and self-control if they are dedicated and sincere to achieve the organizational objectives.
If the job is rewarding and satisfying, then it will result in employees loyalty and commitment to organization.
An average employee can learn to admit and recognize the responsibility. In fact, he can even learn to obtain
responsibility.
The employees have skills and capabilities. Their logical capabilities should be fully utilized. In other words, the
creativity, resourcefulness and innovative potentiality of the employees can be utilized to solve organizational
problems.
Thus, we can say that Theory X presents a pessimistic view of employees nature and behaviour at work, while Theory
Y presents an optimistic view of the employees nature and behaviour at work. If correlate it with Maslows theory, we
can say that Theory X is based on the assumption that the employees emphasize on the physiological needs and the
safety needs; while Theory X is based on the assumption that the social needs, esteem needs and the self-actualization
needs dominate the employees.
McGregor views Theory Y to be more valid and reasonable than Theory X. Thus, he encouraged cordial team relations,
responsible and stimulating jobs, and participation of all in decision-making process.
Implications of Theory X and Theory Y
Quite a few organizations use Theory X today. Theory X encourages use of tight control and supervision. It
implies that employees are reluctant to organizational changes. Thus, it does not encourage innovation.
Many organizations are using Theory Y techniques. Theory Y implies that the managers should create and
encourage a work environment which provides opportunities to employees to take initiative and self-direction.
Employees should be given opportunities to contribute to organizational well-being. Theory Y encourages
decentralization of authority, teamwork and participative decision making in an organization. Theory Y searches
and discovers the ways in which an employee can make significant contributions in an organization. It harmonizes
and matches employees needs and aspirations with organizational needs and aspirations.
MANAGEMENT BY OBJECTIVES
Management by objectives (MBO), also known as management by results (MBR), is a process of defining
objectives within an organization so that management and employees agree to the objectives and understand what they
need to do in the organization in order to achieve them. The term "management by objectives" was first popularized by
Peter Drucker in his 1954 book The Practice of Management.[1]
The essence of MBO is participative goal setting, choosing course of actions and decision making. An important part of
the MBO is the measurement and the comparison of the employees actual performance with the standards set. Ideally,
when employees themselves have been involved with the goal setting and choosing the course of action to be followed
by them, they are more likely to fulfill their responsibilities.
According to George S. Odiorne, the system of management by objectives can be described as a process whereby the
superior and subordinate jointly identify its common goals, define each individual's major areas of responsibility in
terms of the results expected of him, and use these measures as guides for operating the unit and assessing the
contribution of each of its members.[2]
through the organization and are translated into personal goals for organizational members. The technique was first
championed by management expert Peter Drucker and became commonly used in the 1960s.
Key Concepts
The core concept of MBO is planning, which means that an organization and its members are not merely reacting to
events and problems but are instead being proactive. MBO requires that employees set measurable personal goals based
upon the organizational goals. For example, a goal for a civil engineer may be to complete the infrastructure of a
housing division within the next twelve months. The personal goal aligns with the organizational goal of completing the
subdivision.
MBO is a supervised and managed activity so that all of the individual goals can be coordinated to work towards the
overall organizational goal. You can think of an individual, personal goal as one piece of a puzzle that must fit together
with all of the other pieces to form the complete puzzle: the organizational goal. Goals are set down in writing annually
and are continually monitored by managers to check progress. Rewards are based upon goal achievement.
Advantages
MBO has some distinct advantages. It provides a means to identify and plan for achievement of goals. If you don't
know what your goals are, you will not be able to achieve them. Planning permits proactive behavior and a disciplined
approach to goal achievement. It also allows you to prepare for contingencies and roadblocks that may hinder the plan.
Goals are measurable so that they can be assessed and adjusted easily. Organizations can also gain more efficiency, save
resources and increase organizational morale if goals are properly set, managed and achieved.
Disadvantages
MBO is not without disadvantages. Application of MBO does take some concerted effort. You cannot rely upon a
thoughtless, mechanical approach. You should note that some tasks are so simple that setting goals makes little sense
and becomes more of silly annual ritual. For example, if your job is snapping two pieces of a product together on an
assembly line, setting individual goals for your work borders on the absurd.
Rodney Brim, a CEO and critic of the MBO technique, has identified four other weaknesses. There is often a focus on
mere goal setting rather than developing a plan that can be implemented. The organization often fails to take into
account environmental factors that hinder goal achievement, such as lack of resources or management support.
Organizations may also fail to monitor for changes, which may require modification of goals or even make them
irrelevant. Finally, there is the issue of plain human neglect - failing to follow through on the goal.
Example
Let's say that you are a senior associate at a law firm who practices in the civil litigation practice department. Your
cases involve complex business litigation that usually take years to prepare before trial (and the inevitable appeals,
given the dollars at stake)